China Entertainment: The happiness of being a director is as simple as that

Chapter 59
Huayi, the king put down the newspaper and sighed: "Keep Guorong down quietly, Lu Ping'an's way is quite wild."

Mr. Wang on the side also sighed: "Jiang Wen is his teacher, and Brother Kai is so optimistic about him. It's not difficult for the two of you to help."

"I don't think so. Guorong won't accept scripts like that. We have asked him a few times. Did he agree?"

Mr. Wang clicked on the words "Source Code" on the newspaper and said, "So Lu Ping'an's movie is the key."

"It's science fiction again. Young people just think differently. It seems that Guorong wants to play something new."

Xiao Wang agreed with a smile.

There is no such thing as jealousy. At least now, although both parties are in the same industry and there is a competitive relationship, they are in the same circle after all. The most important thing is that their movie is the only one, and it is completely another way. The threat is to a certain extent. It's a lot less.

Compared with jealousy, seeking cooperation is actually the thinking that normal people should have.

President Xiao Wang asked, "Should I vote?"

The king nodded: "3000 million is not particularly high, but it is not necessarily so for Lu Ping'an. Let's watch it when the time comes. The script of this movie is probably not bad, even if it is average, I don't think it will lose much. At present The only two blockbuster films, and they are also modern films, it is much easier to pay back than "Hero"."

President Xiao Wang smiled and said, "Indeed, many advertisers have become red-eyed recently."

"Hero" is an ancient martial arts film, and there are almost no opportunities for advertising placement. It can only be intervened from peripheral channels, and the effect will be much worse.

According to the information currently disclosed in "Source Code", unless Lu Pingan refuses advertising sponsorship, then for modern films, there are too many opportunities for placing advertisements.

In addition, "Source Code" is currently the second most popular domestic blockbuster after "Hero", and it is also the only two domestic blockbusters so far. The advertising space may have to be charged at a high price.

Needless to say, what it means for the film studio to pay a high price for advertising sponsorship.

Therefore, Mr. Huayi and Mr. Wang have already decided to invest after knowing the news.

There is only one question left: will Lu Pingan give up its share.

The king said calmly: "He is not a person who doesn't know anything. If he hangs around in the circle, he will definitely know this truth. It depends on what he wants."

President Xiao Wang agreed: "Let's talk first, the third master will take the lead, it's not a big problem to make some profits."

At the same time, other investors and advertisers also have the same idea.

At present, there are only two domestically produced blockbusters, and one has basically lost its chance. I don’t know if there will be any later, so this is the only choice at the moment.

April 4 is advisable: sign a contract, deal, open a business.

On this day, several powerful investors, entertainment companies, distribution companies, and advertisers gathered at Xingchen Film and Television to gather. . .Joining negotiations officially started.

On the morning of the 26th, Xingchen Film and Television gathered the first batch of investors.

Big names join in, China Film leads the cast, and the distribution is strongly supported. As long as the quality of the film is good, you can earn money if you vote!

Lu Pingan let go.

Cooperation is possible, and resources are exchanged. Those who only pay for it will wait for the next batch, that is, buy shares at a premium, and they may not be able to buy them.

There are five companies left in the first batch. In addition to China Film, there are Huayi, Guangguang, Xingmei and Yinghuang from Xiangjiang.

Mr. Ren of Shanghai Film Group also approached Lu Pingan this time, but in the end they chose to co-publish. I don’t know the reason, but they only said that they must be included in the next movie.

Now Huayi and Taihe have established Huayi Taihe, which is very powerful. Guangguang has cooperated with Lu Pingan in "Comet" before. This time, it probably still wants to cooperate with the advantage of publicity. Xingmei has already started to set up a theater management company. , Han Sanpin said, they will be one of the first batch of 30 theaters. Eagle Emperor was found by Han Sanpin. , Even without Guorong joining, they still want a piece of the new film.

Lu Pingan didn't talk nonsense. After showing everyone the general script and a few samples of special effects templates, everyone gave a very high evaluation of the project.

Lu Ping An has continued his consistent unique characteristics, the script is excellent, the signboard is still stable, and the prospects are bright.

The investment is fixed, that is how to replace it, and some production details.

The first wave of dividends, a total of 3000 million investment, in addition to China Film's 300 million, Lu Pingan will distribute 900 million, and keep 60% for themselves.

In the end, Huayi and Lu Pingan reached a mutual investment in the project. This time they invested 300 million yuan in "Source Code", accounting for 10%.

Road Ping An is targeting "A World Without Thieves", which is a hugely profitable movie with a cost of 3000 million and a box office of 1.3 million. The cost was recovered before it was released. The total advertising revenue is as high as 4000 million, which is equivalent to getting 20%. 600 million, theoretically there is already a profit of 200 million. In fact, after deducting the publicity and distribution costs, it is equivalent to that he only spent more than 100 million to get 20% of the share of "A World Without Thieves".

At present, Huayi doesn't know that Lu Pingan is targeting this film, but unless they never make it, then the agreement will be invalid, as long as they do it, Lu Pingan can participate.

Huayi directly agreed to this, betting on the future is the most illusory thing, and Lu Pingan said that, in their opinion, it meant offering favors, so the 20% was very straightforward.

Enlight and SMI jointly invested 300 million yuan, taking 10% of the investment with advantages in future theaters and media.

Don't underestimate this 10%, which is of great effect on publicity and distribution, and may save tens of millions of publicity and distribution costs in the future.

Eagle Emperor took the remaining 10%, and provided them to Hong Kong and some overseas regions for distribution, half of which was aimed at Han Sanpin's face, and half was aimed at their strength.

"Source Code" is not like ordinary Chinese films, it is a work with a balance of Chinese and Western, and the future global box office is expected.

Of course, Lu Ping'an only gave some areas, and he also has film dealers in other areas, which can also put some pressure on Eagle Emperor, so as not to mess around and deceive him that he doesn't understand overseas markets.

The first round is over, and the next round will be for the rest of the investors. Lu Pingan will continue to distribute 10%, totaling 300 million, divided into five shares, and the premium will be distributed to the remaining investors, entertainment companies and other idle investors. The final average premium will be about 100% , Recovered 610 million, the premium part was taken by Ping An.

These idle investors may seem insignificant, but in fact Lu Pingan knows that the selected ones will all be blockbuster film and television works in the future.

Giving them an investment opportunity is also an investment opportunity for their future self, perfect.

But for them, today is Lu Pingan's face, after all, he doesn't need to share it.

There are supplementary terms for the above shares. If the overspend is within a certain limit, the funds need to be supplemented, otherwise the proportion will be calculated according to the actual funds.

At this point, the shares are allocated, and the next step is issuance and sponsorship.

China Film has also joined forces with more distributors.

In practice, this should be discussed after the film is released, but it doesn't affect it now, after all, there are no distribution restrictions, it's just taking advantage of the pit in advance.

10% of the box office share will be used for settlement of the distribution fee according to the region to which it belongs.

This is consistent with the future issuer settlement model.

The matter was settled, and several producers and distributors jointly signed an anti-piracy agreement.

Like "Hero", in the future, we will try our best to curb piracy in order to get a higher box office.

Then there are the advertisers.

This is what the producers of all parties are very fancy about.

Can you go back to the book and watch it before it's released?

Lu Ping'an still said: 100 million starting, don't do anything less than this.

In a word, discourage half of the advertisers.

Among the remaining brands, half of them also want to see why Lu Pingan has such a strong reputation.

The joining of Guorong, 3000 million investment, strong support for the release, the only domestic blockbuster.

That's really attractive enough.

But it is not a reason to shout high prices.

The most expensive film by Feng Dapao is only 150 million, and there are not many shots.

Why are you?
As a result, when everyone knew that the movie would repeat the "8-minute" plot over and over again in a cyclical pattern, everyone couldn't sit still.

This means that as long as you get the main advertisement, it will appear at least 6 times in the movie!There will also be several props that read the brand name at least twice!
Now everyone understands, it's not that Lu Ping'an is loud, but this movie is quite suitable for placing advertisements!

Finally after 7 days of negotiations.

Removed the insertion of abrupt brand name lines that affect the plot.

Strive for the best.

In the end, 12 brands including Red Bull, Bird, Founder, Septwolves, Master Kong, Schrower Optical, and Life Insurance decided on the implantation plan.

Covering beverages, mobile phones, computers, clothing, food, automobiles, real estate, insurance companies, watches, cosmetics and other industries.

The total advertising sponsorship fee is 2060 million!
Among them, the advertisement with the largest number is for Bird mobile phone, with a total of 388 million.

So far, "Source Code" has returned nearly 70% of its cost before it was released.

And this is only the income from implantation. In the future, there will be some scattered income from peripheral advertisements, and the pressure to pay back will be reduced again.

This time, investors are comfortable.

The box office revenue of the film is very promising.

All that's left is to watch the finished product after the film is made. I hope Lu Pingan won't smash the signboard.

However, everyone still felt that Lu Pingan was a little conservative.

Don't be so demanding.

Otherwise, the advertising fee can be paid back directly, or even exceed the cost by a lot.

But Lu Pingan didn't care about them.

90% of the red line is hanging over his head, what kind of advertisement can he want?
In the end, the overall project funding has reached 3710 million, which does not include half of the actual investment that Road Ping An will contribute.

For Lu Pingan, the actual production cost is only 1000 million, so in terms of production costs, he has already earned 650 million without withdrawing the capital.

He earns half of the advertising fee, so it is 1030 million.

A total of 1680.

And it's not counting the money that must be collected for special effects.

In other words, he has earned at least 1680 million without paying a penny!And you can also harvest a movie and various valuable resources with great potential.

The price is only half of the share.

The key is that he is not afraid of withdrawing capital.

After all, the cost is only 1000 million, and Guorong will not run away. He still has 1000 million, even if he has 2000 million, it's just that he can't get back so many resources.

If the capital is not withdrawn, the future production cost and the margin of publicity and distribution costs will be much higher, so we are not afraid of overspending.

If Lu Pingan has no bottom line, learn from director Chen Kexin and get a straw hat at a sky-high price. . .Forget it, the bottom line is important!
Of course, he takes half of the share, and the production fee of 1500 million must be deposited into the relevant account first.

But he has a special effects company, and when the film enters post-production, it will become his own once the film is handed over.

Moreover, Xiang Guoqiang said that Exec Effects is now a high-tech enterprise with an extremely low tax rate. After the handover, it is equivalent to another way of tax avoidance, which can be reduced by at least 20%!

Generally speaking, Lu Pingan is satisfied with this operation so far.

After all, the significance of making a blockbuster movie is definitely not only in the box office and profits, but more in terms of contacts, resources, influence, etc.

Now it looks good.

Are you happy, of course.

It's not too early to be happy, though.

Next, is how to operate the plate smoothly and steadily. . .

(End of this chapter)