China Entertainment: The happiness of being a director is as simple as that

Chapter 82 Suffering?birthday trailer

The distribution rights were finalized, and the popularity of "Source Code" outside was completely crushed by "Hero".

Lu Pingan didn't care much.

Because the release time of the two movies is different.

The quality of "Source Code" is guaranteed.

And now, even with the distribution rights of 300 million US dollars, the film has already paid back.

The most important thing is that after the film is released, there is still a film schedule guarantee.

Lu Pingan is not stupid either.

Why did "Hero" release the movie while watching "Source Code", the other party must have a certain intention to suppress it.

They don't need to admit it, but how could Lu Pingan, who knew the original space-time situation, not know?
So after the copyright was negotiated, he and Han Sanpin cried, made trouble, and hanged themselves immediately.

A crying child has milk.

Reasonable or not, you must know how to cry!
You can't bully honest people like this!
I have to make up for it!

As a result, the film scheduling guarantee and publicity support are still there, and there are even more.

In the end, matters such as distribution, publicity, and anti-piracy in the mainland will be determined one by one.

Publicity and anti-piracy are easy to say. Producers such as Guangguang, XMI, China Film, and Eagle Emperor have already prepared plans these days. After the copyright is negotiated, they will start full-scale publicity in a few days.

When it is released, it will quickly set a pattern.

"Source Code" will be distributed by China Film Group, with 12 mainland distributors assisting, covering all theaters across the country and cinemas in other regions. The utilization rate of the big screen will not be lower than 85%, and the number of films scheduled will not be lower than 40%.

At the same time, there are guaranteed minimum contracts. The distributors sign contracts with major theaters across the country. The signing of this contract has enabled "Source Code" to have a guaranteed minimum box office revenue of at least 6000 million yuan.
This basic data is the same as that of "Hero", which is also 6000 million, but "Hero" will require more in actual operation. For example, the coverage of the big screen will reach more than 95%, and the film arrangement will also reach more than 80%. Many big cities can even reach a terrifying 100% of film schedules.

Not only that, the unit price of movie tickets and the share of theaters will also rise.

Only under such a high standard can the box office reach 2.5 million.

Now "Hero" has not officially started talking about this, so in terms of the unit price of movie tickets and the division of theaters, "Source Code" may still not be able to win, after all, the volume is too small.

. . . . . . . . . .

After the matter was finalized, the cinema dealers and film dealers left with their contracts, and then they would send their respective teams to Beijing Film Studios to subtitle and dub the film in their respective countries.

In the future, "Source Code" will be screened in more than 10 countries and regions around the world starting from October.

After the contract was finalized, Lu Pingan didn't have much rest time.

He still has a lot to do next.

The most important thing is the propaganda work of "Source Code".

After several rounds of negotiations, it is now September 9rd.

The promotion of "Source Code" will be intensively promoted two weeks before the release, but there are also many tasks now.

With the support of China Film Group, its movie channels, various TV stations it cooperates with, as well as various promotional channels of Guangguang and Xingmei have to go through it.

So unless Venice really wins the prize, he won't go.

A few days ago in Venice, Liu Qianqian and Dong Xuan walked happily on the red carpet.

Soon the mainland also saw the photos of the big and the young on the red carpet. Through the exposure of light resources, the two became famous.

The two beauties came back after two days of playing in Venice after attending the opening ceremony. One was about to start school, and the other continued to join the film crew.

Dong Xuan expressed full understanding for Lu Ping'an's failure to go to Venice, but the big meal was doubled, making it four meals. I don't know how she calculated it.

Liu Qianqian also expressed regret that Lu Pingan was not able to go to Venice, saying that she must be given a ticket for the premiere of "Source Code", and she wants to come and see it.

Lu Pingan agreed to everything, but it didn't cost much anyway.

On the second day, the copyright transaction of "Source Code" was also exposed.

"The total price is 300 million US dollars + 150 million video disc copyright fees"

""Source Code" broke the record of Lu Ping'an's personal video copyright transaction!"

Let countless people be shocked + envious.

But with "Hero" in front, the envy and shock are obviously much smaller.

Not only that, but many people in the industry are also discussing Lu Pingan's account sharing plan while envious.

The media exposed it.

"Giving up the 500 million copyright fee and choosing the account sharing model, Road Ping An's sky-high gamble"

300 million is said to be 500 million, which is very attractive.

Needless to say, the result is that Lu Ping'an has a big heart!

That's all for martial arts movies, sci-fi?That is the old base camp of the West!
So many people are already waiting to see the joke, among them is Zhang Weiping.

Seeing the transaction price of 300 million US dollars, Zhang Weiping showed an expression of "I knew it a long time ago".

Lao Mouzi on the side frowned and said, "You went too far this time."

"Hero" held a pre-release press conference when "Source Code" was watching, but he disagreed.

They are all domestic films with high expectations, and there is no need to engage in confrontation.

Zhang Weiping didn't think so.

Lu Pingan advertised his "second blockbuster movie" and released it ahead of schedule, which made him unhappy.

This time, it was just a small movement to demonstrate.

And it's enough to save face, at least they didn't hold a press conference on the same day.

Now the copyright fee cannot be sold at a high price, can this be my fault?

It's because the film is not suitable for foreign markets, and Lu Ping'an's blind arrogance wants to split the bill!

"If he didn't choose to split the account, he could still sell it for 500 million. That's pretty good, and now the split is not bad. Maybe their box office is really high."

After hearing this, Lao Mouzi stopped talking.

Zhang Weiping knew that Lao Mouzi's silence meant that the topic had passed, so he stopped paying attention to Lu Pingan.

On September 9th, news came from Venice that "Time and Space Evil" failed to receive the invitation letter for the awards ceremony.

Lu Pingan is not surprised by this, because among the three shortlisted Chinese films this time, "Looking for a Gun", "Time and Space Crime" and "Spring in a Small Town", only Mr. Tian Zhuangzhuang's "Spring in a Small Town" will win the award. Tian Zhuangzhuang is indeed ox.

"Spacetime Evil" did not win an award, but it did not affect the copyright transaction. On the 9th, Hu Qingquan sent news that "Spacetime Evil" sold for 135 million US dollars, which was slightly lower than "Looking for a Gun" at 150 million.

Lu Pingan invested 50 yuan in "Looking for a Gun", so this wave of copyright earned a total of 135 million + 10.7 US dollars. Before tax, plus the box office share of "Looking for a Gun", there is still about 36 yuan. Not too bad.

于是到目前为止，路平安三部电影总计拿到的版权费为10（减去收回分账发行35%后的源代码发行交易收入）+135+10，共计税前1270万人民币左右。

This gave Lu Pingan, whose pockets were almost exhausted, a wave of blood. After getting the money, his whole body lightened up, which was more comfortable than being served by Yan Danchen and Yu Feihong.

On September 9th, before the official intensive publicity of "Source Code", Lu Pingan flew to Xiangjiang again to participate in the last birthday of Yuan Shikong Guorong, which only a few people were invited.

This time, the elements of "Source Code" are much more visible to the naked eye.

After the viewing meeting in August, "Source Code" began to be promoted.

In the early stage, Lu Ping An appeared on various publicity platforms in the Mainland.

With the support of China Film Group, the full assistance of the producer Guangguang, the support of Nortel School, and the active cooperation of various theaters.

The key is that "Hero" will no longer be a demon during this period.

In less than two weeks, the most watched movie in the mainland has become "Source Code".

It is the same in Xiangjiang.

Guorong's base camp is in Xiangjiang, and the film's distribution in Xiangjiang is dominated by Eagle Emperor. This time, the publicity momentum is very strong, and it has become the most concerned movie in Xiangjiang.

The most important thing is that there are no good movies in the schedule of September and October.

The only one that has attracted a lot of attention is Gu Tianle's "Peerless Bra". Now it is clear that it is tentatively scheduled for the end of October. This film will also rush to No.10 in the Xiangjiang movie rankings this year.

The other high-grossing Xiangjiang movies, such as this year's "Infernal Affairs" will be in December. At that time, he will not only compete with "Hero", but also have the strongest opponent "Harry Potter and the Chamber of Secrets".

There are also "Spider-Man", "Minority Report", "Lord of the Rings 1", etc., all of which have been released in the first half or summer.

In other words, throughout October, "Source Code" had almost no rivals in the Xiangjiang area.

Of course, the eleventh schedule is not a very good schedule in Xiangjiang.

But still the same sentence, the protagonist of "Source Code" is Guo Rong!

Lu Pingan got off the plane, bought a newspaper at the airport, and saw the fans' report on Guorong's birthday at a glance.

Looking at other newspapers, I found that Nihongrong fans spontaneously bought an advertising space in Xiangjiang "Ming Pao", wishing Guorong a happy birthday.

In addition, Wuhan Rong fans and Magic City Rong fans are also spontaneously holding birthday parties.

There are also many birthday parties held in South Korea, Xiangjiang, Wanwan, and Southeast Asia, but they have not been reported.

When I got in the car that picked me up, Guorong's "The Wind Continues to Blow" was also playing on the radio.

The mandarin of the driver brother is not bad, he said with some pride: "Every year on Guorong's birthday, many fans request songs. At that time, there are endless gifts."

Lu Ping smiled, thinking of the "fan circle" in his mind.

Shaking his head, he felt that these two words were insulting Guorong.

But this does show that Guorong really has a lot of fans, and while the age group is spread across a wide range, there are actually a lot of young people.

These are all ticket warehouses!

Of course, even with these people, if you want to achieve good box office results, you still have to watch the quality of the movie.

Now there are still many media who are questioning "Source Code".

It's the same as many paparazzi have been chasing and biting Guorong.

In this regard, Lu Pingan and the fans are standing together.

For example, outside the car window, there are a dozen or so girls holding banners beside the villa area. There are traditional Chinese characters on them, which means: "Brother, come on, fight for a turnaround!"

Now Guorong has been hacked by some media as a "box office poison" for many years in terms of movies.

Not only in movies, but in music as well.

A lot of media don't care about anything, awards or artistry, they only care about how much they sell.

not much?

Well, you're getting cold!
Then continue to sing bad news.

This time "Source Code" looks pretty good. Although there are doubts, fans are still excited.

Therefore, the words "turn around" are really appropriate.

When the car arrived, Guorong went out to greet him. Guorong was wearing sandals, a pair of burgundy trousers, and gray long sleeves. He was very energetic.

A bunch of paparazzi were taking pictures outside.

But this time the attitude of the paparazzi is much better.

Everyone sent birthday wishes to Guorong.

Some also asked Ping An Lu what birthday present he had prepared this time.

"Source Code" has been promoted in Xiangjiang for two weeks, and the reporters, unless they are very unprofessional, already know Lu Pingan's face.

When the reporters asked about Lu Ping An, Guo Rong introduced it again to the reporters: "This is my friend Lu Ping An, you should all know it, he is the director of this movie, he is very good, he must come when the time comes look."

"Okay."

"no problem."

"..."

The reporter asked Guorong's birthday wish again, and Guorong happily replied: "I hope everyone is in good health. Xiangjiang's economy is getting better. It is best to put an end to counterfeiting. The entertainment industry can be more prosperous. My personal wish? It's all about good health. , a box office hit!"

After bidding farewell to the reporters, the two entered the apartment, where many people were already there.

This time, Guorong's birthday party was not as grand as before, perhaps because friends felt that there was still time in the future.

In the past, Kwok Wing's birthday parties were held in hotels and restaurants for the convenience of guests and to play mahjong.

But this time, Kwok Wing's birthday party will be held at home, and there will be no mahjong.

At the birthday party, in addition to "good friend" Tang Hede, a lot of friends in the circle were also invited.

When Lu Pingan entered the door, he saw several familiar people.

Karen Mok, and Guanxi.

The rest of them are not very familiar, but after the introduction, they know that they are not small people.

Shi Nansheng, Chen Jieling, Shangshan Shina, Chen Ziqiang, and Guanxi's father Chen Zemin and others.

After some introductions, everyone had a banquet, and after cutting the cake, Guorong stretched out his hand: "Bring out the money!"

Everyone smiled and took out red envelopes, all of which were about the same thickness. It seemed that Guorong had indeed said it in advance.

After receiving the red envelope, Guorong took it out and counted it, and said very satisfied: "This is your love, I will donate it for you, I won't write the name, it's my birthday, I'm the biggest!"

Hahaha.

Everyone laughed, and the banquet began.

During the meal, everyone talked and laughed, and Lu Pingan and Guan Xi chatted a little more.

This person's appearance is comparable to his own, and his personality is actually very good.

Guanxi asked: "Your movie, um, I mean can I watch it?"

A standard "Sang Baikuai" mandarin, stumbling, sounds very kind.

"Of course. The premiere is in the capital. Come early and I'll take you to have fun."

"OK, thank you."

Guanxi laughed very happily, that appearance actually made Lu Pingan feel the pressure.

Karen Mok also talked about the movie, and Lu Pingan directly invited her to sing at the premiere.

Guorong also chimed in: "Come on, let's sing together."

Karen Mok also agreed on the spot, and then said that he wanted to order a song and said that he wanted to rehearse.

Guorong was in high spirits, and playing it was much crazier than Lu Pingan imagined. He directly pulled out the DVD player in the apartment and connected it to the microphone. Obviously, he used to play it often.

Then various songs rang out in the apartment.

Lu Pingan can't speak Cantonese, and he can't sing very well. Guorong thoughtfully took out a CD "Xiaofang" by a mainland singer.

Lu Pingan yelled Nima, and then pulled Guanxi to sing along.

The birthday party lasted until midnight, and everyone had a great time.

When the show was over, Lu Pingan was the last to leave. Guorong and Lu Pingan talked about the upcoming publicity. After confirming a few words, he asked again: "Ping An, this movie will be a success, right?"

After drinking, Guorong showed some sensitive thoughts.

That's right.

It's not okay to always pretend to be strong.

Lu Pingan smiled and said firmly: "Yes!"

"Really?"

"Of course, I have always been confident that all doubts from the outside world will be shattered the moment it is released!"

"Whoo~"

Guorong let out a breath, then smiled and began to chase people away, "Go back to sleep quickly, I also want to go to bed early, the war will start tomorrow."

"Haha, see you tomorrow then!"

"See you tomorrow!"

Next, the publicity work of "Source Code" officially entered an intensive mode.

On September 9th, the main creative team gathered in Beijing.

Guorong, Yu Feihong, Yan Danchen, Xie Yuan, and Lu Pingan behind the scenes, as well as some teachers from Nortel and China Film, started from the capital, connected to various programs, six princesses, multiple channels in the capital, and the three major portals, and then all the way Going south, many variety shows such as Shonan TV, Modu TV, Blue TV, and Fujian TV have been watched all the way.

The media of all parties also followed and spread propaganda slogans all the way.

"Absolutely no pee point in the whole process!"

"This is a movie that is different from all previous Chinese films!"

"The early copyright of "Source Code" has been profitable!"

"."

At the same time, the "Source Code" trailer was broadcast on nearly [-] TV stations across the country through the cooperation between Enlight Media and the TV station.

At this time, in Nortel, the freshmen have been enrolled for more than half a month.

One of the most talked about topics in school at the moment is "Source Code" by Lu Ping'an, a third-year student.

The hype was hot, the publicity was huge, and the filmmakers gave it unanimous praise after watching it.

It's fascinating.

But it is still accompanied by many controversies.

Speaking of which, the biggest doubt at the moment is that the film was shot too fast, and the copyright and "Hero" are also far behind.

Is the quality okay?
In addition, some media also broke the news, saying that Lu Ping An will be screened overseas in the form of split accounts.

This made many media optimistic, but also made more people feel that Lu Ping'an was too worried.

Greed is not enough to swallow elephants!
It's Lu Ping An.

The director's personal image sometimes affects the desire to watch movies.

So in fact, many people are actually not optimistic about "Source Code".

But for the students and most of the outside world, the biggest doubt is what is this film about and how is it filmed?
Everyone currently only knows that "Heroes" is related to Qin Shihuang.

But little is known about Source Code.

I only know that it is a science fiction film, which is said to be different from all previous Chinese films.

Not much information about the plot.

Dong Xuan was asked more than once today, what is this film about.

"Huanhuan, some people on the Internet still say that Lu Dao's film is a scam, what do you think?"

"Yes, yes, you filmed it at the time, why don't you tell me about it."

Facing the questions from her classmates, Dong Xuan didn't know what to say before, but today is different.

"Let's go, go to the cafeteria, there will be a trailer today."

Dong Xuan looked confident.

The rest of the students were surprised and delighted: "Trailer? This kind of form is rare in China."

Trailers are indeed uncommon in China, or very rare.

Because the era of commercial films has not yet begun, everyone will not take the initiative to embrace this obvious commercial behavior.

In addition, there are not many media that can support the playback of trailers, the network is not developed, and there are very few video playback software.

Of course, there is also a model of relying on early-stage videos to promote film and television dramas, but more of it is to intercept a little bit of clips, sometimes not, and then rely heavily on behind-the-scenes interviews with actors and directors.

To put it bluntly, you still rely on your mouth when you are on TV, instead of directly hooking your soul in the form of trailers.

Now Lu Ping'an is directly on the trailer.

That says a lot.

One is that Lu Ping An is foreign-style enough.

Second, I am confident in the quality of the film!
Of course, it may still be a scam. After all, Nortel students understand the role of editing.

Dong Xuan looked confident: "That's Lu Pingan...'s film! Don't worry, the quality is absolutely guaranteed!"

Everyone came to the cafeteria immediately. At this time, the newly installed TV above the cafeteria had already locked on the sixth princess, which was specially designed by the school.

After waiting for a while, when the time came, the sixth princess's movie viewing report program came.

Soon, more and more students gathered under the TV.

Soon, the "Source Code" trailer will be released
(End of this chapter)