China Entertainment: The happiness of being a director is as simple as that

Chapter 90 Guorong: Help you fight back! (sixth more)

On November 11th, the book version of "Heroes" was launched in advance, and the book version of "Heroes" written by Li Feng, the screenwriter of the movie "Heroes", first entered the market.

On November 11, many scenes from the movie "Heroes" appeared in the advertisements of CCTV.

It is also the first time in China to strengthen the promotion of the film in the purely commercial form of TV commercials.

Even American blockbusters are released domestically without such hype.

Of course, this is common in foreign countries.

But now in China, this effect can only be said to be a mess.

At that time, Lu Ping'an's "Source Code" was just a TV program that took up light, but "Hero" was directly broadcast on CCTV.

This effect will naturally be much higher.

The popularity of "Hero" is already high, and the expectations are ridiculously high.

This time, the 2 million news of "Source Code" just caused a shock and was quickly drowned out.

Most people are thinking, "Source Code" can have 2 million, how high is "Hero"?

And the new screen Zhang Weiping is also very good at making use of such expectations.

Within a few days, he negotiated the movie ticket price and account sharing with the theater.

The average price of movie tickets in first-tier cities has increased from 25 to 30, and it will definitely be higher if you actually buy it, just like the ticket price of "Source Code".

The rise in ticket prices, although it has caused a lot of controversy in the industry, has further pushed up the expectations of "Hero".

On November 11th, the pre-sale of "Heroes" began. On the first day, the pre-sale box office exceeded 15 million!

At the same time, the film schedule of "Origin" has expanded again, and the fate of "Source Code" has officially come to an end.

On the 27th, "Source Code" was officially released in China.

The box office was fixed at the auspicious figure of 2.2 million, and the main creators held a celebration party again.

"Source Code" has a box office of 2.2 million, making the producers happy to die.

Of course, besides being happy, there will also be insatiable thoughts.

I am now 2.2 million, if there is no "Hero", how tall would I be?

Is it 3 million?
So Zhang Weiping, damn you old Bidden!
Steal me so much heat!

And the reason why he did this, everyone has already guessed, it is very likely that "Hero" is not good!Or in other words, it couldn't be stronger.

Otherwise, why rush to block it?

So everyone is waiting to see the play.

The celebration is over.

The domestic journey of "Source Code" is basically over.

Because the account sharing has nothing to do with the other producers, everyone toasted and drank to complete this successful cooperation.

Before the end of the show, Han Sanpin asked: "Overseas releases are about to start, are you confident?"

Lu Pingan said with a smile: "Uncle Han, even if it doesn't work this time, I'm sure next time."

After hearing this, Han Sanpin patted Lu Pingan on the shoulder to show encouragement, and at the same time to encourage himself.

Overseas distribution of accounts, China Film Group did not choose to withdraw but followed the gamble, and Han Sanpin was also under a lot of pressure.

Of course, he would definitely not blame Lu Pingan, and it was too late to thank him.

In the past two years, Lu Ping An has added a lot of achievements to him. It must be an exaggeration to say that the two are grasshoppers on the same boat, but the relationship is no longer a simple cooperative relationship.

"Rest well and sleep well!"

"You too, Uncle Han."

The next day, the news about the ending of "Source Code" broke out in the mainland.

The mainland box office is 2.2 million, the box office of Xiangjiang is 4600 million Hong Kong dollars, and the box office of Bay Bay is 8200 million Taiwan dollars.

A total of about 2.8 million yuan.

Among them, the box office accounts were counted in detail, and everyone saw the income, and the outstanding results envied everyone.

But what followed was a not-so-good report:
"In the blockbuster movie feast at the end of 2002, Lu Ping'an may become the biggest loser!"

The article counts the various links of the two blockbusters and compares them one by one.

Marketing gap, copyright transaction gap, box office gap, etc.

Come up with two reasons to be the biggest loser.

First, Lu Ping An insisted on choosing to share accounts overseas and gave up millions of dollars in copyright income. In the end, although he won more shares, he also paid the copyright fee of the producer. As a screenwriter and director, Ping An may lose nothing in terms of copyright income.

Second, "Source Code" is a good film, and its box office is also amazing, but it was born at an untimely time, and no one will remember the runner-up.

Summary: Lu Pingan, who was supposed to gain both fame and fortune, may become the biggest loser this time.
Wu Guohua explained it in detail on the phone.

Lu Pingan, who was in South Korea, said calmly that he knew.

Hanging up the phone, he looked at the crazy fans in front of him, wondering in his heart, it doesn't look like it will be fruitless at all.
. . . . . . .

11 month 29 number.

Seoul Samseong-dong Convention and Exhibition Center.

Tonight, the place is crowded with people.

At a glance, girls accounted for at least 7%.

The closer the time is to 6 o'clock, the more people there will be.

Everyone has the same goal.

That is the Megabox Studios in the Convention and Exhibition Center.

At this time, there were quite a few people gathered outside the cinema.

Everyone gathered around the red fence outside the central gate of the studio, stretching their necks and waiting anxiously.

"It's almost time, isn't it here yet?"

"It should be soon. The other side said that the plane is not late, and it has already left the airport."

"That could be a traffic jam."

"Should be, today is Friday."

A group of girls held up Guorong's support materials and discussed.

After a while, the crowd began to commotion.

"Wow, it's Jun Ji-hyun!"

With a scream from the far entrance, everyone became excited.

This year, "My Sassy Girl" became popular in Asia.

Jeon Ji Hyun has also become the top class in South Korea, and has become the dream girlfriend of countless men.

The scene lights clicked.

Jun Ji Hyun got off the car gracefully, greeted everyone with a smile, and then walked into the cinema on the red carpet.

After a while, the team screamed again.

"Song Hye Kyo!"

As soon as the words fell, Song Hye Kyo who just got out of the car and everyone smiled gracefully.

Then, another star came one by one, five or six queens came along the way.

Finally, today's true master came.

A Mercedes stopped.

Open the door.

Guorong stepped out of the car.

The on-site decibel directly exceeded the standard.

"Guo Rong!"

"Oppa!"

"elder brother!"

"what"

Guorong got out of the car, smiled gracefully, and his eyes were so gentle that the two or three thousand girls present were almost going to die.

Lu Pingan, who got out of the car later, looked at this scene. Although he knew that Guorong was very popular in South Korea, he was still shocked when he saw this posture with his own eyes.

This is a good thing, it's all money!
After Guorong finished greeting the fans on the red carpet, Lu Pingan and the filmmakers followed into the studio.

Then I saw Jun Ji Hyun, Song Hye Kyo, and a few unfamiliar South Korean stars in the lounge.

Several people were excited when they saw Guorong, and Ouba Ouba shouted especially cordially.

The film dealer beside Lu Ping'an proudly said: "These didn't cost money, they wanted to come by themselves."

After listening to the translation, Lu Pingan shook his head and laughed.

The mere US$60 publicity and distribution fee is well understood by the South Korean film studio.

First of all, Guo Rong came to South Korea, which is a big event for South Korean Rong fans.

The popularity of Guorong in South Korea is quite high.

He was the first Cantonese singer to enter the South Korean market. After the release of many films such as "A Hero", "A Chinese Ghost Story", "Days of Being Wild", and "Across the World", he quickly became popular in South Korea, and has been praised for many years. The number one most popular foreign star in South Korea.

Later, in many Korean variety shows, the song "Love in the Past" sung by Guorong often appeared. It seems that this song has become a fixed BGM of Korean variety shows.

The last time Guorong came to South Korea was many years ago.

South Korean filmmakers also took this into consideration, so they spent a lot of money on a premiere of "Source Code" in South Korea.

60 US dollars, most of which went directly.

Fortunately, it seems that the effect is good.

Coming again this time directly excited countless fans.

When getting off the plane, Lu Pingan saw the scene of thousands of people picking up the plane.

Of course, popularity and movies still can't actually be directly linked.

In June of this year, Guorong's "Alien Space" was screened in South Korea with only 6 people.

Whether the fan economy can rise or not depends on the quality of the film.

There are not many good cases of exporting domestic commercial films, and it is similar in South Korea, except for the films of Lao Mouzi.

In addition, Xiangjiang movies have declined again. In the past five years, there have been no good movies in Xiangjiang. In addition, South Korean movies have also started to rise. The audience's enthusiasm for foreign movies will not be very high.

In fact, whether "Hero" can achieve good results in South Korea is still unknown.

Therefore, the copyright of "Hero" was sold to three South Korean filmmakers for 200 million US dollars. Boss Cui, a South Korean filmmaker who signed a bill-sharing contract with Lu Ping'an, served as the next-level distributor, and he bought "Hero" for next-level distribution. But it cost 80 US dollars!
Once they come and go, I don’t know how much the three companies can earn.

But now it seems that "Source Code" has fallen into his hands, and Boss Cui thinks that maybe he really stepped on shit luck.

Since "Source Code" achieved an astonishing box office in the mainland, Hong Kong and Taiwan, South Korean filmmaker Cui Boss has actually realized this.

So he gritted his teeth, borrowed money and spent a lot of money to organize a wave of grand premieres.

I don't know if it will be successful, but at least I have to take a gamble.

If it can be done, then other publishers will be recruited, and he will be the middleman.

If the movie can be a hit, maybe relying on this wave, he will be able to rank among the top filmmakers in South Korea.

With that in mind, the premiere event begins.

Afterwards, Guorong made an appearance in the largest movie theater with thousands of people.

"Guo Rong!"

"elder brother!"

"..."

There were screams again and again, and the scene was quite lively.

Then Guorong interacted with fans.

Guorong has long been familiar with this aspect.

Now, because of the great success in his career, it seems that his mental state is also very different from that of Time and Space.

So it's very easy to interact with.

"Friends in South Korea, hello!"

A sentence of Mandarin, plus a little Korean, made a greeting, and the scene screamed and turned the sky upside down.

"Long time no see, nice to meet you all"

"I met Jun Ji-hyun once, when "Sassy Girl" was released in Xiangjiang this year."

Kaka has been interacting for a long time, and the enthusiasm of the fans has not diminished.

But when it was Lu Ping'an's turn, everyone's enthusiasm didn't seem to decrease much.

"Director Ping An is so handsome!"

A girl in the audience shouted.

Lu Ping'an suddenly had a good impression of South Korean girls!
After roughly half an hour of interaction, the next step was the main course.

The movie is coming out.

And this time is also the most tense time.

Boss Choi, a South Korean filmmaker, is already sweating.

This time he was on loan!

Although it won't lose much if it fails, it still has to take advantage of the future profits of "Heroes".

The key is that "Hero" has no profit.

If it also fails.
OK.

Lu Pingan was also a little nervous.

Although he has great confidence in the achievements of "Source Code" overseas, especially in the Asian cultural circle.

But these days, all I hear is that Chinese science fiction can’t go out.

If you talk too much, you will naturally think too much.

Later "The Wandering Earth 2" seemed to be like this, let alone going out of the mainland, even in Xiangjiang, it seemed that it didn't work well.

Cultural barriers are invisible, but sometimes they are tangible!

It made him doubt that Chinese science fiction would be really bad.

Fortunately, such worries are unnecessary.

After more than an hour, the premiere ended, and there was thunderous applause!
The host asked loudly, "Is the movie good?"

"nice!"

"Great!"

"Brother is the best!"

"..."

The scene was very lively.

But Lu Pingan still wasn't completely relieved.

This has a lot to do with being tortured later.

Those fans said that brother's work is good, so is it really good?
The scene is basically full of fans.

Their judgments are not objective.

Fortunately, there were many film critics at the scene.

In the subsequent communication, film critics also gave extremely high evaluation.

This is not over yet. In the subsequent survey of the screenings, many viewers who came here also gave extremely high evaluations.

Only then did Lu Pingan confirm that "Source Code" was indeed explosive in South Korea, as he thought!

That night, Lu Pingan Guorong had dinner with Jun Zhixian and others.

At the banquet, Lu Pingan had no time to pay attention to Jun Zhixian and other South Korean actresses.

It was all released after chatting with Boss Cui.

Distribution is actually very simple.

If the effect is good, then expand it.

The early release of "Source Code" in South Korea actually only had a few movie theaters. After all, hundreds of thousands of dollars really can't do much.

But it's different now, Boss Cui decided to really go big!
　If the article does not match the title, don't be surprised, because it has been revised and will not affect reading.

　　
　
(End of this chapter)