How China Entertainment was developed

Chapter 467 The reason for the box office failure of [Angels and Demons] - Wrong promotion

5 month 21 day.

Warner Pictures' "Terminator 2018" with a production cost of [-] million was released.

This will be followed immediately on May 5nd.

Twentieth Century Fox's "Night at the Museum 1.5" with a production cost of 2 million was released.

Throughout the summer vacation in May, I had already lost my mind.

……

[Jurassic World 2] Inside the set.

Zhang Nan has been on the crew for almost three months, and the filming is about to be completed.

"Steven, what are you doing? I'm not wrong. If you stretched your arms again, Universal would definitely not be able to handle it." With nothing to do, Zhang Nan continued to pity Spielberg.

And Spielberg saw that during the summer vacation, major film and television companies were going crazy, cramming movies into May.

Even Universal Pictures has advanced the release of "Fast and Furious 4" to April.

All of this further demonstrates the correctness of Zhang Nan's original words.

But the contract was signed, and it was useless to say anything now. Spielberg could only change the subject and said: "Zhang, you said, why is the box office of [Angels and Demons] so different from [The Da Vinci Code]? "

Spielberg has collaborated with Tom Hanks in "Saving Private Ryan" and knows the strength of Tom Hanks.

Moreover, Spielberg also took the time to watch Angels and Demons, and he felt very good about it.

Apart from anything else, the scene of the nuclear bomb exploding at high altitude is quite realistic and has great visual impact. In Spielberg's opinion, the overall movie look is better than the previous film "The Da Vinci Code".

But now the box office of "Angels and Demons" is much weaker than that of "The Da Vinci Code".

This puzzled Spielberg.

"Why so much difference?"

Hearing this, Zhang Nan repeated Spielberg's question, and then continued: "Isn't this obvious?"

"Obvious?" Spielberg was a little confused. It was obvious. Why didn't he see it?
Zhang Nan continued to remind: "[Pirates of the Caribbean 3] will be released in June, and the promotion is very vigorous now. Look at the promotion of [Pirates of the Caribbean 3], and then think about the promotion of [Angels and Demons]."

Spielberg thought for a moment after hearing this, and then discovered the difference.

When Disney promotes "Pirates of the Caribbean 3", the focus is on "Pirates of the Caribbean 3", but the real title of "Pirates of the Caribbean 3" is "Pirates of the Caribbean 3: At World's End". Or just pass it by.

As for the sequel of "The Da Vinci Code", "Angels and Demons", the title of "Angels and Demons" and the starring Tom Hanks are vigorously promoted.

Regarding [The Da Vinci Code 2], [The Da Vinci Code] sequel... and so on, there was not much mention.

"You mean... there's something wrong with the promotion?" Spielberg asked Zhang Nan.

Zhang Nan nodded and affirmed: "That's inevitable. The sequel to the good global box office of 7.68 million US dollars is not promoted. It has to promote [Angels and Demons]. At first glance, I thought it was a mythical movie, Steven , Believe it or not, there are still many fans of "The Da Vinci Code", but they don't know that "Angels and Demons" is the sequel to "The Da Vinci Code"." "No way!" "Angels and Demons" and "The Da Vinci Code" "The Odd Code" is a bestseller!" Spielberg found it difficult to accept this answer.

Seeing Spielberg like this, Zhang Nan shrugged and did not repeat his point of view.

Because this is the fact. Zhang Nan in the original time and space did not know that "Angels and Demons" is the sequel to "The Da Vinci Code", and about the third part of "The Da Vinci Code", "Dante's Code", there is no clue Never heard of it.

"There are indeed many fans of best-selling books, but fans of books on this subject are incomparable to fans of [Twilight]. They are both more sensible. It is hard to say whether one out of ten will go to the cinema because of the novel.

What's more, "Angels and Demons" was released in May, a time when there are many movies, so fans who have read "Angels and Demons" walked into the cinema.

Do you think the other person will watch "Angels and Demons", a movie that he has read the novel and knows the plot, or watch "Fast and Furious 4" from the classic drag racing series, "Wolverine" with claws, or science fiction blockbusters " Star Trek], Bizarre Adventure's [Amazing Night at the Museum 2], the 2018 version of The Terminator? Zhang Nan asked.

Spielberg was stunned.

This answer is easy to answer and can be calculated from mathematical probability.

There is only one option on one side, but there are five options on the other side. There must be more of the latter!
"Of course, there is nothing wrong with the way [Angels and Demons] was promoted. After all, in the past many years, in the era of two Toms and one Will, it was mostly promoted this way. Nowadays, many movies starring me, The issuer will also mainly highlight my name.

But... Steven, you and I are getting old, and times have begun to change. The era of superstars is almost over, and not promoting the hit movie with the brilliant box office results of the previous film is also a waste of resources. "Zhang Nan said to Spielberg earnestly, and it was also a reminder when promoting the [Jurassic World 2] project.

Spielberg naturally heard the warning in Zhang Nan's words, but he had deep doubts about the words in Zhang Nan's words that you and I are old and the era of superstars has come to an end.

I am old, but you go out every day and come back with your waist covered. How old are you?
Is the era of superstars over?
Then you open your mouth and you get a fixed salary of hundreds of millions, plus dozens of box office and peripheral profits. What's going on?

The era of co-authored superstars has come to an end, have you become the sun?

But these complaints, Spielberg just keeps it in his heart, and will not say it on the surface.

It's not that he's afraid of offending Zhang Nan. With the relationship between the two of them, it's not enough to make such a joke.

Mainly because Spielberg felt that if he said such words, Zhang Nan would further mock him in terms of physical strength and status.

……

end of May.

Zhang Nan completed the project of "Jurassic World 2".

But within a few days of rest, Zhang Nan was dragged by Disney Pictures to the Chinese Theater on Hollywood Boulevard in early June.

Without it.

[Pirates of the Caribbean 3] is about to be released.

Moreover, Disney Pictures this year is paying special attention to "Pirates of the Caribbean 3", and it is no longer the previous view of having some huge advertising films.

Because of the impact of the financial tsunami, the Disney Group, the headquarters of Disney Pictures, has been greatly affected, making Disney Pictures itself need some outstanding performance to replenish itself.

(End of this chapter)