How China Entertainment was developed

Chapter 626: Coming from across the border [Where are we going, Dad?]

January 1st, the first day of the Lunar New Year.

If we say that New Year's Eve at Zhang Nan's house is getting more and more lively.

Then the Spring Festival schedules of mainland film markets in recent years have been in a similar situation.

Especially after last year's Spring Festival, "Journey to the West: Conquer the Demons", a monster that broke 2014 billion yuan in box office, major film and television companies became even more concerned about the Spring Festival.

On this day alone, three movies were premiered: [Macau Storm], [Where Are We Going, Dad], and [Journey to the West: Havoc in Heaven].

If we rank them according to their pre-release strengths, there is no doubt that "Journey to the West: Havoc in Heaven" ranks first, and then "Macau Storm" is greater than "Where Are We Going, Dad"?

Without it.

With an investment of 3.97 million yuan and nearly million yuan, [Journey to the West: Havoc in Heaven] is really full of cards.

There was also a lot of momentum before the release, and the promotion points were all about various Chinese fairy tale special effects styles.

As for "Macau Storm", it was suppressed by "Journey to the West: Havoc in Heaven" and "Where Are We Going, Dad".

There is no doubt that "Journey to the West: Havoc in Heaven" took the lead in the first place, winning an astonishing single-day box office of 12887.75 million yuan, achieving a single-day box office of over 1.3 million yuan and approaching million yuan.

This completely proves the popularity of the Mainland’s Spring Festival film market.

but……

On the second day of the Lunar New Year, the box office results of three movies were released on the first day of the Lunar New Year.

And between "Macau" and "Where Are We Going, Dad", before the release, most people still felt that "Macau" was more popular than "Where Are We Going, Dad".

With a 2610.61% film schedule, it only took in a box office of million yuan, accounting for % of the total box office in the mainland movie market in a single day.

Movies are always a market product. Sometimes the opinions of professionals are important, but sometimes they don't have much influence.

The IP Journey to the West has such a high status in the mainland.

However, the second place was not "Macau Storm", but "Where Are We Going, Dad" from across the industry.

Just say it!

Just seeing the word "Havoc in Heaven" in the movie's title, most viewers can roughly imagine the specific plot and fighting scenes of the movie, but everyone will still go see it.

The single daily revenue was 9431.69 million yuan, which was almost the same as the premiere result of Feng Xiaogang's new comedy "Private Customization" during the Lunar New Year period some time ago.

But I am afraid of comparison in everything.

Although your variety show is very popular, a variety show actually produces a movie. This kind of cross-industry behavior makes people in the film industry look down upon it.

This is a very exaggerated figure.

Although Fatty Wang's reputation as a director has been a bit bad over the years, the starring cast of "Macau Storm" is a bit of a stir-fry, with Zhou Gambling God and recently divorced Xie pretending to be invited.

In other words, the total box office revenue of mainland movie theaters in a single day on New Year's Day in 2014 was million yuan.

In addition, the IP "Journey to the West" is indeed very popular in the mainland and has a wide acceptance.

[Where Are We Going, Dad?] The one over there is obviously more crotch-stretching.

Most people may not have the idea, but it will be easier to understand with an example.

"Hero", which caused a turmoil in the mainland more than ten years ago, has a total box office of only 2.5 million yuan after being released for several months, which is not as much as the current box office of the movie market today.

It can be seen that in the past ten years, the mainland film market has also risen with the booming economy of the mainland to a height that was unimaginable in the past. But this is just the beginning.

In the next two days, although the box office trend of "Journey to the West: Havoc in Heaven" declined, it stabilized the situation despite the hot market, and collected another 9814.15 million yuan and 9268.91 million yuan at the box office.

In the first three days, the cumulative box office of "Journey to the West: Havoc in Heaven" reached 3.21 million yuan.

Then it was the movie version of the variety show "Where Are We Going, Dad", which grossed 2.56 million yuan at the box office in the first three days.

Finally, there is "Macau Storm". The box office has been very stable in the first three days, maintaining a level of more than 7321.5 million yuan, with a total box office of million yuan.

Judging from the box office alone, "Journey to the West: Havoc in Heaven" is definitely the best, but if we consider the production cost, the filming process, the difficulty of making back the money, etc.

Then this ranking will definitely change, and "Journey to the West: Havoc in Heaven" will probably be ranked at the bottom.

Because its current box office trend is even worse than that of "Journey to the West: Conquer the Demons", it can be seen that its future total box office after the release of the film will at most be equal to the RMB 1.2 billion box office of "Journey to the West: Conquer the Demons".

But the production fee of "Journey to the West: Havoc in Heaven" was close to 400 million yuan!

The box office revenue of RMB 1.2 billion, from a book perspective, is just enough to make back its original investment.

The production cost of "Macau Storm" is 100 million yuan. Looking at the current situation, it is probably not a problem to recoup the cost, and in the end it will still make a small profit.

Not to mention "Where Are We Going, Dad"?

If the total cost is measured in hundreds of millions, it has to be rounded up to a decimal point, which is only 0.5 billion, which is 50 million yuan.

The box office on the first day was more than 90 million yuan, almost 100 million yuan, which is almost enough to make back the money.

The filming time of "Where Are We Going, Dad" was even more exaggerated.

It only lasted five days, which was faster than the shooting speed in the golden age of Hong Kong movies.

For a while.

The capital of the mainland film and television industry has set its sights on reality show and variety show projects.

no way.

Once done, it will really make money.

Moreover, making a reality show is much less difficult than making a movie. At the same time, some people in the capital who want to point fingers can also use what they have learned to make a difference.

After all, in the process of making a movie, if you don’t know the professional knowledge of the film and television industry, you really can’t tell the difference.

But reality shows and variety shows are different. To put it bluntly, isn’t it just VCR?

I don’t know how to film, and I have recorded a lot of prohibited content with my mobile phone.

The most important thing is that the key points of reality shows and variety shows are on the one hand the content and on the other hand the hype.

As for speculation, many people on the capital side are well versed in it.

Without it.

Entertainment hype is hype, but capital hype is also hype, and the tricks and routines involved in capital hype are much more thrilling than entertainment hype.

Bicycle software, taxi-hailing software, food delivery software... and other popular projects are getting hyped, which requires hundreds of millions or billions of funds. Such huge funds can contain and happen stories and plots that ordinary people can't imagine. Unexpected.

And this is just a daily operation of capital speculation, a small one.

The defense battle of three thousand points is defended, and the dive is directly towards the two thousand six hundred points, and the two thousand five hundred points. Hundreds or hundreds of billions of funds disappear in an instant. This is a big mistake that can only occur once after many years of capital operation. .

(End of this chapter)