How China Entertainment was developed

Chapter 717 2016 Spring Festival

When the time comes to January 1th, it is the seventh day of the mainland release of "Star Wars Episode VII: The Force Awakens" and the following Friday.

[Star Wars Episode VII: The Force Awakens]’s mainland film scheduling rate has dropped to 7%.

Of course.

At this level, the film schedule rate of [Star Wars Episode VII: The Force Awakens] is basically unlikely to drop drastically.

After all, the influence of [Star Wars: Episode VII: The Force Awakens] lies here. It is one of the twenty-five imported film quotas that Disney Pictures has received each year. It cannot obtain the extension key from the mainland, so it can only It will be released in mainland film markets for a month.

If you push the film discharge rate further down, it is a bit unsatisfactory.

Then Oriental TV Station saw the nearly 7% film scheduling rate vacated by "Star Wars Episode VII: The Force Awakens".

I just couldn't sit still.

Immediately, he sent his own "Extreme Challenge: Royal Treasure" to theaters, imitating last year's "Running Brothers" and the year before and the year before that "Where Are We Going, Dad 1.2".

But for a movie like "Extreme Challenge: Royal Treasure", which is a variety show and has a weak post-production, it is just right.

First three days.

This half month may not be enough screen time for other movies.

It can be said that the cost of this [Extreme Challenge Royal Treasure] is not even 50 million.

However, the estimated revenue of [Extreme Challenge: Royal Treasure] is only over 40 million yuan.

As for "Where Are We Going, Dad 2" two years ago, as the originator of variety movies, its investment fee was as high as 3000 million yuan.

And at this time, the mainland box office trend of "Star Wars Episode VII: The Force Awakens" failed, leaving a large chunk of film schedule.

The box office was RMB 2855.38 million on the first day, RMB 2879.99 million on the second day, and RMB 1998.77 million on the third day.

According to the box office of variety shows in the first week, it is basically half of the cumulative movie box office.

then……

Because the stall on January 1th happens to be a gap between the Lunar New Year stalls and the Spring Festival stalls in the Mainland.

Oriental TV has grasped this opportunity very well.

It can be said that it is simply a God-sent opportunity.

Of the 1.4 million yuan at the box office, the investor in the production fee can get about %, which is more than million yuan.

Tell the truth.

The final box office hit of "Extreme Challenge: Royal Treasure" was approximately RMB 1.4 million.

The only ones who are not as good as expected are the bucktoothed Wang Xun and the popular young actor Zhang Yixing.

The former's Lunar New Year movies are already weak, while the latter's Spring Festival movies won't be released for more than half a month.

[Extreme Challenge: Royal Treasure] grossed RMB 7759.3 million at the box office.

But the former Wang Xun also has a representative work [Crazy Stone], and the latter Zhang Yixing is now reaping the dividends of the traffic era.

[Extreme Challenge Royal Treasure] is a latecomer, and the guest members are either the first-line comedy star Huang Bo, the veteran actor Sun Honglei and Chef Huang, or the Asian time management master Luo Wuwang.

no doubt.

Oriental TV lost nearly 10 million yuan on the movie project "Extreme Challenge: Royal Treasure". At the same time, it also put an end to the money-making model of well-known variety shows making big movies just two years ago.

However, Oriental TV still wanted to struggle a little longer, not wanting to become the last player in the variety show and movie game, so it began to continuously increase its publicity for "Extreme Challenge: Royal Treasure".

The result~
I can only say that the effect is better than nothing.

Without it.

[Star Wars Episode VII: The Force Awakens] may not be able to demonstrate its box office dominance in the Mainland as it does in North America due to acclimatization. But it is still effortless to launch a major variety movie project that is purely about making money.

So in late January and early February in the entire mainland movie market, there was a scene of "Star Wars: Episode VII: The Force Awakens" beating "Extreme Challenge: Royal Treasure".

This scene lasted until the Spring Festival.

……

2 month 8 day.

New Year's Day.

Star Wars Episode VII: The Force Awakens, which was released on January 1, is scheduled to be released one month after its release, but there is actually only one day left.

Tell the truth.

Zhang Nan was a little suspicious that Disney Pictures deliberately set the mainland release date for "Star Wars Episode VII: The Force Awakens" this way.

I just want to test whether China Film will let "Star Wars: Episode VII: The Force Awakens" hit the mainland's hottest Spring Festival schedule of the year.

There is no doubt that.

Without saying a word, Huaying directly reset the film schedule rate of "Star Wars Episode VII: The Force Awakens" to zero, which had dropped to 7%.

Reality tells Disney Pictures not to fantasize too much.

That is to say, in the atmosphere of celebrating a top European and American IP series, the 2016 Spring Festival is here.

The Spring Festival period, which has been developing for three years, is now considered a very mature film period, and all kinds of publicity methods are already familiar.

During the holidays last year, all film distributors showed their talents and sent exciting trailers of their own films to the audience, trying to arouse the audience's desire to watch the movie.

Among them, the one with the greatest momentum is naturally [Mermaid].

After all, Zhou Xingxing has already enjoyed a high reputation, and with "Journey to the West: Conquering Demons" three years ago, Zhou Xingxing truly created the Spring Festival schedule in the mainland.

This wave will bring new works again and compete in the Spring Festival, and the momentum will naturally not be low.

As for [Macau Storm 3] and [Journey to the West: Monkey King Three Fights against the Bone Demon], they are a little less interesting.

Especially "Journey to the West: Monkey King Three Fights against the Bone Demon" is the least popular among the three Spring Festival movies.

On the one hand, this is because the cast of "Journey to the West: Monkey King Three Fights the Bone Demon" is a bit old-fashioned, and on the other hand, it is also because the choice of the movie's theme is a bit unattractive.

Without it.

Although "Three Strikes of Bone Demons" is a well-known episode in the IP "Journey to the West", it ranks among the top three in "Eighty-One Difficulties".

But the plot makes people want to watch it, which is really a bit low.

Not to mention compared with the Havoc in Heaven, even compared with the difficulty of the Daughter Kingdom, it is almost boring.

After all, the daughter country is so difficult, at least we can find a new way to take unconventional shooting routes, imitate the big steamed buns in "A City Full of Gold", and create some beautiful scenery.

Or take a different approach and start from the perspective of Bai Longma to tell whether Tang Sanzang was tempted or not.

But three dozen white-bone spirits are really meaningless.

Finally, on February 2, the first day of the Spring Festival, the box office performance of the three movies was also based on their momentum.

[Mermaid] box office of 2.71 million yuan.

[Macau Storm 3] has a box office of RMB 1.76 million.

[Journey to the West: Monkey King Three Fights against the Bone Demon] 1.66 million yuan box office.

(End of this chapter)