How China Entertainment was developed

Chapter 779 One billion yuan in box office in a single day?
One billion RMB box office, 1.4 billion RMB box office, 1.6 billion RMB box office...

[Ex 3: Goodbye Ex] came out as a dark horse and almost dominated the mainland film market in mid-to-late January of 2018, completing the job of [Voldemort 3] to curb [Star Wars: Episode 8] and [Jumanji]. : Battle in the Jungle] box office mission.

In the end, the box office of [Star Wars 8] was reduced to more than million yuan.

The box office of "Game of the Brave: Battle in the Jungle" was also suppressed to more than 400 million yuan.

The only one that has not been greatly affected by [Ex 3: Goodbye Ex] is Aamir Khan's [Mysterious Superstar].

Of course.

The reason why [Mysterious Superstar] was not affected.

On the one hand, it is because of its quality. Mainland movie fans are like this. As long as a movie is of good quality, even if the genre is relatively niche, the box office will not be too small.

Because with a population of more than one billion, there are still many niches no matter how small they are.

On the other hand, it was also because when "Mysterious Superstar" was released, "Exes 3: Goodbye Ex" was already a little weak.

In general, "Voldemort 3" did not reduce Zhang Nan's popularity, and it also allowed Warner Pictures to make a good comeback after the box office failure of "Justice League".

Bernard Pictures's threat didn't seem too outrageous for a while.

[Operation Red Sea] was the first to officially announce that it will be scheduled for the Spring Festival, and released a promotional video, creating a huge momentum.

But during the National Day holiday in October, "Wolf Warrior 2" with a box office of billion yuan was released.

Then it stands to reason that February 2 is the day when the first exam results will be announced.

Le'an Pictures is the producer and distributor of "Monster Hunt 2", Wanda Pictures is the investor and distributor of "Detective Chinatown 2", Guo Deqiang is the director of "The Nineteenth Generation"...

Then he watched Bernard Films brag about not causing public outrage.

For a while, the local film and television industry was bustling with activity, like a teaching building after an exam.

There is also an old business competition method - jumping the gun.

2 month 4 day.

Bernard Pictures, the producer and distributor, has announced that the target box office of "Operation Red Sea" is 4 billion yuan.

Everyone jumped out to promote their own movie platforms, and then the pre-sale box office amount of each movie was gradually increasing.

……

However, [Voldemort 3]'s overseas box office figures are relatively impressive, having exceeded US$ billion in box office and starting to move towards US$ billion in box office.

If such a statement were made last year, it would definitely be regarded as arrogance.

As for [Voldemort 3]...

However, the methods of business competition in the Mainland have always been diverse.

Not only do they use boiling water to kill another company's money tree, use a knife to scratch the leather seats of other companies' shared bicycles, violently snatch other people's official seals, pretend to be reporters to secretly take photos of rival company warehouses, etc., they are novel but useful methods.

Moreover, the director of "Operation Red Sea", Lin Chaoxian, had only directed "Operation Mekong" with a box office of more than 1 billion yuan before "Operation Red Sea".

In the end, the cumulative box office in the mainland stopped at more than 1.3 billion yuan, and it couldn't move any further.

It is in this noisy environment that the mainland film market ushered in another Spring Festival season.

Yes.

Looking at our own "Journey to the West", in terms of early publicity and pre-sale box office data, it was far ahead of "Operation Red Sea", "Detective Chinatown 2" and "Monster Hunt 2", and it was also Can't catch up.

Haoxing Pictures, the producer of "Journey to the West", started from anger in the head and plans from the heart, and directly turned the spot screening into a large-scale release. On February 2, it was the first to grab the spot and directly obtained the A single-day box office of 14 million yuan.

to be frank.

Based on the real movie quality of "Journey to the West", it cannot reach the box office of 1.79 million yuan on the first day.

This can be seen from the fact that within a week of the follow-up of "Journey to the West, My Country", the single-day box office dropped to the level of 1.79 to million yuan. And the reason why this wave of "Journey to the West" was able to collect million yuan at the box office.

This is because during this period, several movies scheduled for the Spring Festival have gone too far in terms of promotion.

But the audience couldn't see the film, and the urgency in their hearts was aroused.

At this time, [Journey to the West] took advantage of the audience's eagerness to start the show early, and naturally received excessive returns.

It can be said that [Journey to the West: The Kingdom of Women] this time has benefited from the publicity efforts of several other competitors. It was forced to be in a disadvantageous position, and it was free of charge, and it also seized the first-mover advantage.

At the same time, we also let Bernard Pictures, the producer and distributor of "Operation Red Sea", Wanda Pictures, the producer and distributor of "Detective Chinatown 2", and the producer and distributor of "Monster Hunt 2" Fang's Le'an Pictures was dumbfounded and felt very uncomfortable.

Because let’s get a head start!

It's already February 2th, and the show will be held at midnight in the evening, within these few hours.

Don’t rush ahead of time!

It's really uncomfortable to have to endure this.

However, the matter has reached this point and is irreversible. No matter how uncomfortable it is, I can only endure it and then moderate the promotion of my own movie a little, so as not to contribute to "Journey to the West".

that's it.

The time has come on February 2th, the first day of the Lunar New Year.

Several major producers, who had endured it for a day, directly started the mode of throwing money at publicity.

Among them, the one who is the best at spreading money is Le'an Pictures, the producer and distributor of "Monster Hunt 2". On the day of its premiere, "Monster Hunt 2" spent a total of 5.4 million yuan at the box office, ranking first in the box office. Top single-day box office rankings.

Then there is Wanda Pictures, which owns thousands of cinema lines. Relying on its strong film scheduling capabilities, "Detective Chinatown 2" won a first-day box office of 3.4 million yuan.

Of course.

The first-day box office of "Detective Chinatown 2" was as high as million yuan, not only because of the good promotion of Wanda Pictures, but also because its comedy theme is particularly suitable for the Spring Festival atmosphere.

Then there’s [Journey to the West, Daughter’s Kingdom] which got a head start.

After running for two days, it took another 2 million yuan at the box office on February 16.

From the perspective of cumulative box office, "Journey to the West" is ranked higher than "Detective Chinatown 2" in the rankings due to its two extra days of screening time.

Then came [Operation Red Sea].

Although Bernard Films was the first to promote it, and it pointedly pointed at the box office of 4 billion yuan in the mainland.

However, at the box office on the first day, "Operation Red Sea" did not perform well, earning only 1.29 million yuan.

Of course.

The 1.29 million yuan box office of "Operation Red Sea" is still much better than the 1741 million yuan single-day box office of " Generations".

Finally, we include the first-day box office of the animated film "Bear Bears: Metamorphosis", which was more than RMB 70 million.

Some people who like statistics discovered it.

On February 2, the mainland film market contributed nearly 16 billion yuan in box office.

In other words.

Anyone who can monopolize the Spring Festival schedule on the first day of the Lunar New Year will be able to have a single-day box office of over one billion yuan.

For a while.

The Spring Festival, which is already very popular, has attracted more attention.

(End of this chapter)