How China Entertainment was developed

Chapter 857 The female star's cake was cut, and the new generation is destined to be unable to replicate the glory
end of April.

The North American film market has successively released the "Demon Slayer" movie and "Mortal Kombat", two film projects adapted from anime and games.

However, the response was mediocre, with box office revenue of only over 40 million US dollars, which further hit the stock prices of Hollywood giants.

At the same time, Zhang Nan also finished his role in "Avatar 2" and returned to the mainland.

The box office performance of the mainland film market is much better than that of the North American film market.

During the time that Zhang Nan was away.

First was the movie "My Sister" which grossed 8.6 million RMB.

The film stars Zhang Zifeng and Xue Yang.

It can be said that with the movie "My Sister", Xu Yang and Zhang Zifeng have further consolidated their box office appeal, while the other has proved that they have officially become a new generation of young actresses who can carry the banner.

Then another movie "Your Wedding" was released with a box office of 8.22 million RMB. The heroine was Zhang Ruonan. This movie also raised Zhang Ruonan's status on the road to becoming a rising star in the mainland.

It can be said that when the time comes to this stage in 2021.

As the 85 flowers have grown older, their looks and temperament have declined and become more materialistic.

As they inevitably find it difficult to attract the attention of the new generation of boys, their resources and status will naturally be vacated for other new generation female artists.

Therefore, in recent years, various types of eye-catching young actresses have emerged one after another, all aiming for the position of the new generation of four young actresses.

After all, the four little beauties of the previous generation, and the four little beauties of the generation before that, have been popular for more than ten years or even decades, until today.

The investment and return ratio is amazing.

But it's a pity.

The goals of this new generation of young actresses are destined to be unattainable.

Without it.

The main reason why the four little beauties of the previous generation and the four little beauties of the previous generation were so successful was that they were blessed by the times.

At that time, the only media for communication in the mainland film and television circles were television and movies.

The audience just wants to see something else.

But now.

Mobile phones with well-developed networks and comprehensive functions have completely replaced televisions and movies.

What followed was the rise of ByteDance's short video platform.

It is better to watch a TV series of dozens of episodes, or a movie of one or two hundred minutes for entertainment, or to watch a short video of more than ten seconds for entertainment.

Most viewers who only have fragmented time can only choose the latter.

But time is not the point. The point is that the heroines in TV dramas and movies are indeed good-looking.

But the problem is...

The young ladies in the short videos, with the blessing of special effects such as face slimming, breast enlargement, thin waist, skin smoothing and big eyes... if you only watch the video, in the short impact, they are no worse than female stars.

Even with the addition of clothes that various female stars can't wear, such as Spider-Man leather jackets, skirts with built-in mosaics, etc., the temptation is needless to say.

Coupled with the hot dance that keeps up with the trend of the times, he is completely dominating the female stars.

Therefore, it is basically impossible for this generation of new female stars to replicate the path of the successful female stars of the previous generation and the generation before that.

Because a large part of the cake that was originally enjoyed exclusively by female stars has been shared by female internet celebrities on short video platforms. Of course.

It wasn't just the female stars whose cakes were cut.

Zhang Nan feels that a big part of the reason why male stars are declining in the era of traffic is that they have been cut off by male internet celebrities on short video platforms.

Therefore, in such an environment, the rise of powerful actors has actually become an inevitable thing.

For example, on May 5, "Sweeping Black - The Decisive Battle" starring Jiang Wu, Zhang Songwen and Jin Shijia was released in the mainland film market. None of them has much box office appeal.

However, this "The Final Battle Against Gangs" was set in the original time and space, directly competing against Zhang Yi's "On the Cliff", and earned a box office of 4.05 million yuan.

Now when Zhang Yi is not filming "On the Cliff", he is concentrating on "Werewolf - Red River".

Without the influence of Zhang Yi, "The Decisive Battle Against Gangs" managed to take in 4.23 million yuan in half-price box office on the Changgong Film and Television VR viewing helmet platform, which is equivalent to 8.46 million yuan in box office in traditional physical theaters.

It can be seen that the rise of talented actors in the mainland film and television industry has already shown signs.

……

More than a month has passed, and the mainland film market in May and June has come to an end.

Originally, this time point was the schedule reserved by the mainland film market for Hollywood blockbusters.

But with the constant friction over the years, the quality of Hollywood films has continued to decline.

During this May and June period, there were no mainland films or TV shows that impressed people at the box office.

Even the mainland schedule in May and June has become the home ground for Japanese and domestic films.

2.77亿人民币票房的【哆啦A梦2】、1.36亿人民币票房的【你好世界】、3.81亿人民币票房的【我要我们在一起】、2.43亿人民币票房的【追虎擒龙】、1.38亿人民币票房的【守岛人】。

These are all Japanese or domestic films.

Throughout the entire period of May and June in mainland China, the only relatively eye-catching Hollywood project was "A Quiet Place 2", and it was a horror movie.

It can be said that the overall decline of Hollywood blockbusters in mainland film and television has already been revealed.

……

July.

Since the release of "Dying to Survive", "Wolf Warrior 2", "The Richest Man in Xihong City", "Nezha: The Devil Child Comes into the World" and many other films with box office of tens of billions of RMB, they have been released one after another in the July and August period.

This originally unpopular mid-year schedule has gradually become a schedule that mainland film and television companies try to compete for every year.

Because the box office hits released during this period can be said to be the most diverse and comprehensive in genre.

The reality-themed "Dying to Survive" was a big hit, the military-themed "Wolf Warrior 2" was a big hit, the comedy-themed "The Richest Man in Xihong City" was a big hit, and even the animated film "Nezha: The Devil Child Comes into the World" was a big hit here, and it was not just an ordinary big hit, but a big hit that raked in billion RMB at the box office.

Therefore, after experiencing a cold winter in the film and television industry caused by a major global event, major mainland film and television companies collectively launched an attack during the July and August period when the "entry" threshold is the lowest.

Especially now that the mainland film distribution system is in place, it is also supported by the Changgong Film and Television VR viewing helmet platform.

This wave of July and August schedules is extremely lively.

There are historical films like "Revolutionary", "Chinese Doctors" which reviews major events, youth films like "The Sky of Burning Youth", animated films like "White Snake 2", police and gangster action films like "The Fury", and romance films like "Summer of Future"

In short, except for specific themes in specific periods, movies of basically all kinds of themes are available in this period of July and August.

(End of this chapter)