This is the midfield master!

Chapter 423 For Su Chen, Any Condition Can Be Accepted!Because, he is a gold-absorbing super IP!

"We are willing to give up all your player portrait rights!" Florentino said such a sentence.

This means that Su Chen will get the full amount of portrait rights!
Su Chen was also a little surprised.

You must know that for the Real Madrid club, the player's portrait right is a very important profit-making link.

Why did Ronaldo leave Real Madrid?
Annual salary and portrait rights have become the biggest obstacles, especially portrait rights.

Before leaving Real Madrid, 60% of Ronaldo's portrait rights belonged to himself, and 40% belonged to Real Madrid.

This means that for every 100 yuan earned by Ronaldo through endorsements, 40 US dollars must be handed over to Real Madrid.

So on this issue, the contract renewal negotiations between Ronaldo and Real Madrid broke down!
When he first joined Real Madrid, CR7's portrait rights were allocated 60% by himself, and 40% belonged to Real Madrid.

Ronaldo earned $2014 million in 4400, according to the Forbes Rich List.

Among them, the annual salary and bonus income is 2300 million US dollars, and the commercial income such as advertising endorsement is 2100 million US dollars.

It means that 2100% of Ronaldo's 40 million, or 840 million US dollars, will be handed over to the Real Madrid club.

At that time, Ronaldo put forward two requirements for the renewal conditions of Real Madrid: one is that the annual salary rises to 1800 million euros (about 2360 million U.S. dollars); the other is to return 100% of the portrait rights.

If it becomes a fact, Ronaldo’s annual income will be 2100 million yuan in endorsement fees, annual salary + bonus totaling 2800 million yuan, adding up to 4900 million yuan-1340 million more than before! And with the tradition of the Real Madrid club, it is almost impossible to have Star players have 100% portrait rights.

In the summer of 2003, Beckham joined.

Let there be a reform in the distribution of portrait rights in Real Madrid, and heartthrobs will get 50% of the portrait rights.

This has also become the tradition of Real Madrid's portrait rights distribution in the next 10 years: the club and the players each have 50% portrait rights.

However, Ronaldo is a special case. When the Portuguese superstar switched from Manchester United to Real Madrid in 2009, he obtained 60% of the portrait rights through negotiations.In fact, it is understandable for Ronaldo to be emotional about the portrait rights.Messi owns 100% of the portrait rights in Barcelona.

In the Forbes rankings, Ronaldo ranked 4400th with 9 million US dollars, and Messi 4130 million ranked 10th.

However, because of the allocation of portrait rights, Ronaldo's actual income was 3560 million US dollars, 570 million US dollars less than Messi.

In 2005, the contract renewal negotiations between Ronaldinho and Barcelona were once in trouble.In the end, the Brazilian successfully obtained his full portrait rights.

Nei Shao joined Barcelona and also got 100% portrait rights.

Since joining in the summer of 2009, Ronaldo's annual endorsement income has been siphoned off by 40%, which is a considerable amount.Mainly in the Galaxy Warship generation, Florentino has gained a lot in the fight for portrait rights.

In 2000, Figo transferred from Barcelona to Real Madrid for a sky-high price of 5610 million US dollars.

At that time, Real Madrid owned 90% of Figo's portrait rights, and the club paid the Portuguese superstar US$900 million a year as a reward.For Real Madrid, 90% of Figo's portrait rights can bring in an annual income of 2000 million US dollars.

Zidane joined Real Madrid, and 90% of the portrait rights are also owned by Real Madrid.

Real Madrid spent 7500 million euros to introduce the 29-year-old Zidane, and he brought Real Madrid 1.25 million euros in revenue.

At the end of 2003, Japan's PLATIA Group bought out Real Madrid's portrait rights in Japan for 2000 million euros, and the use period was 3 years.Six months before this big contract, Florentino signed a three-year 4000 million euro contract with ASD (Asian Sports Development Corporation).

Give the company the portraits of Real Madrid in Asia, excluding several countries such as Japan, and Australia.

Just use portrait rights to develop the Asian market.

Real Madrid can earn 3 million euros in 6000 years without any effort.

Judging from the commercial value of the popular football superstar, Ronaldo can be said to have made the greatest contribution to Real Madrid.

From the perspective of club management, Real Madrid is obviously using Ronaldo's own value to pay him.With the commercialization of football, portrait rights have become more and more important rights and interests.In the past, portrait rights either belonged to the club or were owned by sponsors.

In 1999, Adidas bought out Raul's portrait rights for one year for $800 million.

Adidas has the right to use the likeness of the Prince Bernabéu on boots, necklaces, wristbands and commercials.During his time at Real Madrid, the Lord of the Rings rejected Florentino's request to return his portrait rights no less than 4 times.

At the beginning of 2007, Beckham announced that he would not renew his contract and leave Real Madrid. Portrait rights are also the key to disagreement.

Real Madrid owns 50% of Beckham's portrait rights.

Although Beckham's annual salary in Real Madrid is about 800 million U.S. dollars, while in Los Angeles Galaxy, the annual salary is only 500 million U.S. dollars, but Beckham enjoys 100% portrait rights.Therefore, Beckham would rather leave the mainstream stage of European football and want 100% portrait rights.

The most critical part of the negotiation between Ronaldo and Real Madrid is to get his full portrait rights.

When Real Madrid lured Nei Shao to join, they promised that 70% of the portrait rights belonged to Nei Shao, but Barcelona directly gave up all the portrait rights to the player himself.

It can be said that the player's portrait right is the absolute bottom line for Real Madrid!
It can be less, but absolutely not without it!
Countless stars broke up because of this incident in the final negotiations, causing the stars to leave.

But now, Real Madrid's direct treatment for Su Chen is full portrait rights!
It can be said that this definitely broke the traditional bottom line of the Real Madrid club.

However, Su Chen didn't feel so grateful.

Su Chen also replied directly: "If Real Madrid retains the portrait rights, it is a veto for me. Mr. Florentino, you have made a very correct choice. But I want to say that this is not enough. Perhaps, I should That being said, for me, which team to join is just another place to compete for the championship!"

"I can go to Juventus, I can go to Paris Saint-Germain. They can give me everything I want, they will also build a team around me, and even give me some convenience in other aspects. You know, I After buying the team, I also want to let more Huaguo children have a stage to play football."

When Su Chen said this.

Florentino immediately said: "Of course! That's why I brought Mr. Rubiles here today! He will become the president of the Spanish Football Association! We can build a bridge between China and Spanish football We Real Madrid can also have more exchanges with the team under your name in the second team of Castillas. The young people you have cultivated are good enough to be loaned to the second team of Real Madrid, or even the first team! No problem at all."

"We are willing to provide you and your compatriots with such a stage! Football needs more talents!".
Of course Florentino is willing, Huaguo is a potentially huge market!
His eyes are red!
In the past many years, the benefits brought by the Asian region to Real Madrid have increased significantly!
Therefore, he can deeply realize how much excitement Su Chen will bring to the fans in Asia if he joins Real Madrid!
Real Madrid's income will go up to a higher level!
Why are wealthy families all over the world chasing Su Chen?
Not only is Su Chen able to bring countless champions, but more importantly, behind Su Chen is a huge underexploited blue ocean market!
If it can leverage the billions of fans in Huaguo and even Asia, it will be a huge benefit for any club!
For example, the current Manchester City, without Su Chen, is just an ordinary first-class team.

However, with the joining of Su Chen, Manchester City has directly become a top-tier wealthy team in two seasons!
The amount of discussion on many social media exceeds that of any club!
Including Real Madrid!
So this made Florentino feel the crisis!
Of course, opportunity was also felt!
Su Chen is a huge benefit!
In the past, Real Madrid has always insisted on diversifying income and exploring more profit models.

In the past four years, Real Madrid's revenue from television broadcasting has surpassed commercial revenue, and last year it became the first club in the world with a revenue of more than 4 million euros.

In the 2004-05 season, Real Madrid's turnover was 2.757 million euros, and the commercial income reached 1.24 million euros, accounting for 45% of the proportion; this is the season in which Real Madrid's commercial income accounted for the largest proportion of revenue in the past ten seasons.

In the following 2005-06 season, Real Madrid's commercial revenue also accounted for 43% of the total revenue.

Since then, although Real Madrid has been holding the top spot of the top gold-absorbing club, the proportion of commercial income has been hovering around 30%.Correspondingly, Real Madrid's TV revenue began to account for the bulk of revenue.

From the start of the 07-08 season, Real Madrid's TV revenue began to compete with commercial revenue, with 39% of commercial revenue and 38% of TV revenue.

Since then, Real Madrid's commercial income has never exceeded that of television broadcasting.

In the 2009-2010 season, the proportion of Real Madrid's TV revenue reached a peak of 40% in recent years.

Commercial income, TV broadcasting, and ticket income on match days are the main sources of club operating income.In addition, the Real Madrid club is exploring more ways to make money.In the near future, Real Madrid intends to expand the Bernabéu Stadium, adding another 8.3 to the existing 1 capacity to reach a super stadium of 9.3 people.

Although the investment is huge, it is a long-term beneficial project.

Not only that, but Florentino also intends to turn the area around the Bernabéu into a luxurious commercial zone.

Build five-star hotels around the Bernabéu to form an overall system of business, leisure, shopping, catering and sightseeing.

Florentino himself was a builder, and Lafayette has been considering the possibility of expanding the Bernabeu and creating a boutique Real Madrid commercial street.As a membership-based club, Real Madrid is also a way to make money by attracting more members to join.

According to statistics, the number of Real Madrid members exceeds 10, and the annual standard membership fee is 350 euros. Counting senior members, Real Madrid's annual membership fee income is more than 4000 million.

Real Madrid can also learn from Manchester United.

Red Devils provides content services to users through its official website, and has established cooperative relationships with mobile operators in 44 countries and regions around the world. In 2011, the revenue from this alone reached 1720 million pounds.

And once Su Chen joins Real Madrid.

The income in these aspects, Florentino specially hired someone to build a data model, and predicted through the data of Manchester City, it will skyrocket three times!
What is this concept?
This means that Real Madrid is likely to become the first club with a revenue of more than one billion euros!
Will become the most profitable club in the world!
Still far ahead!
And this is Su Chen's influence!
How could Florentino calm down?
So for Su Chen, Florentino was willing to pay all the price he could.

As long as Su Chen can go to Real Madrid, no matter what he pays, it will be a blood profit for Real Madrid!
He saw Su Chen was still thinking.

Florentino continued: "I said before that for you, we are willing to pay any price. I will not talk to you about any commercial negotiations. I am very straightforward. As long as other teams give you any conditions, we Real Madrid can follow. Come in! This is our sincerity. I came here from Spain, and I even brought the future president of the Spanish Football Association with me. I definitely didn’t come here to amuse you. We sincerely want to discuss with you about joining Real Madrid. "

Florentino was very sincere in front of Su Chen.

In fact, the chairman of Real Madrid is an extremely proud, even arrogant person.

He has reason to be proud.

Because of the club's incomparable success in the twentieth century, and its continuation of success in the twentieth century; also because of his personal success in the business field, and because of his constant pursuit of the "Galactic Fleet" dream.

However, when the rules of the game in professional sports have undergone tremendous changes.

Florentino knew he and the club he controlled had to adjust.

Then use the bidding method to chase the world's best popular stars in every transfer window. Real Madrid no longer has such financial resources.

The Bernabéu is still the stage of dreams, but in the physical sense, this stage is already a bit old.The league it relies on, La Liga, is also becoming more and more difficult to defend its position as the top scorer in the European war.Florentino would also find it difficult if he were to let him put down his social status and change his business model.

When he came to power, whether it was at the beginning of the 21st century or later, when the former Liu Lang came back today, he always spent the most money and bought the most popular stars, such a "Galaxy Fleet" mentality.

In fact, Florentino's boyhood was the first Real Madrid superstar era when he saw Di Stefano and Puskas.Therefore, he can get enough votes in the presidential election. The way to success is to compete with the traditional powers of the European continent for hard currency strength.

Today, the world has changed.

The way Florentino took power at Real Madrid is no longer invincible in the competition for talent at the pinnacle of European football.

Florentino has long been aware of this, he needs a step to achieve this turn.

And Su Chen is an opportunity!
He needs Su Chen!
Real Madrid need Su Chen!
La Liga also needs Su Chen!
Su Chen, who was opposite Florentino, exchanged glances with Mino after hearing his words.

The two nodded slightly.

Afterwards, Su Chen said: "Mr. Florentino, I think I have fully understood your sincerity. I have also clearly understood Real Madrid's conditions! I am also very clear about my plan. We have no need to continue negotiating now Yes, of course this is not a refusal, nor is it a promise. It's just that after I understand your conditions, I will need a period of time to think about it before making a decision."

Florentino nodded, "Of course. Such an important matter naturally needs to be considered. But I think I need to emphasize again that we Real Madrid can offer conditions that any team can offer."

Mino also said on the side: "Haha, this is already the best condition, I think we should start enjoying lunch."

"Haha, yes, lunch."

It was a fairly pleasant exchange.

At least Su Chen thinks so.

During the lunch that followed, several people chatted about everything, without mentioning the transfer at all.

When talking about the future development of football.

A concept proposed by Su Chen made Florentino's eyes shine!
"It's no exaggeration to say that I think UEFA has encroached on the interests of too many teams. Especially for big clubs, in the case of multi-line battles, it is also a harm to players. Maybe there can be a league composed of rich clubs—— European Super League! In this way, we can see the duel between giants every season! This will attract countless fans to watch!"

"At the same time, you can also get over UEFA's exploitation and get more income. Why can the team play hard and UEFA act as a second-tier businessman in the middle to get big profits? This is not a fair thing in itself. .”

Su Chen's words completely reached Florentino's heart!
Yes, he has long been unhappy with UEFA!
(End of this chapter)