Taking over the electronics factory, you actually created an industrial empire

Chapter 132 143-44: You are treating consumers like guinea pigs! (second and third chapters)

Sheng Huainan's words made everyone's blood boil with excitement!

Good guy!
Even if the largest electronic technology company in Huaguo even thought about it, it just bought IBM in the beautiful country honestly, and did not dare to move IBM's research and development strength in the beautiful country. In order to cooperate with IBM, it even moved the global headquarters there. .

Now, they have no idea of ​​self-developed chips at all. You, a "little guy" with a volume of only 50 billion, dare to think about it!

All the employees of Shangsha Technology present at the scene couldn't figure out whether Sheng Huainan was painting a big cake, or whether he really thought so. However, even if it was a big cake, they recognized it. In 07, It's not that there are not many bosses who dare to draw such a big cake, but there are none!
Coupled with the amazing products launched by Shangsha Technology in the past two years, they really took it seriously this time. They want to eat this kind of pie!

These, if a foreigner sees it, will feel very strange.

You, Sheng Huainan, travel back and after achieving financial freedom, hand over the company to professional managers, travel around, invest, pick up girls, isn’t it good? Do you want to make Shangsha Technology bigger?

In fact, these foreigners predicted everything, but what they didn't expect was: the great country feelings of the Chinese people!

Since Qin Shihuang unified Huaguo, the cars have been on the same track, the books have been written in the same way, and the feelings of a great country have been deeply engraved in the bones and blood of every Huaguo, and it has lasted for 2000 years.

It should be ranked first, and it should not be ranked second.

For Shangsha Technology, it is impossible to rank second, and it is impossible in this life!
Seeing the excited crowd, Sheng Huainan smiled slightly, and said, "When I communicated with President Shi before, I told him about my general plan, but I didn't explain it in detail. I'm here today. Let me tell you in detail about the next product plan.”

After seeing everyone taking out their notebooks, he continued, "This time, the product we are going to make will be a low-end mobile phone!"

Low-end mobile phone?

The mobile phone research and development team of Shangsha Technology was mentally prepared, but they were still taken aback, and at the same time calmed down from the excitement just now.

Not to mention whether this phone makes money or not.

Generally speaking, low-end products are rarely launched for mid-to-high-end products.

Have you seen that Hermes will launch a Hermes orange bag for 200 yuan?

Have you ever seen Star River make low-end general housing products that are less than 90 square meters?
Have you ever seen the Pingguo of later generations, launching a low-end machine at the level of 1000 yuan?

Have you ever seen Rolls-Royce, have you launched the kind of just-needed car that costs less than [-] yuan?

It's not that they don't want to kill the entire product line, but they can't do it!
Even Nokia, the current king of mobile phones, has only average performance in the high-end product line, far less amazing than Pingguo in the later generations. The main reason is that their core products are all low-end and mid-end mobile phones, with volume but low profit. The image in the eyes is frozen.

This fixed brand image is very detrimental to the brand. Xiaomi is a typical example.

Have you ever seen a private company owner or a government librarian use a Xiaomi mobile phone to put it on the table at a high-end meeting?

impossible!

Their only choice is Zhongwei and Pingguo, which is the danger of freezing the brand image.

"Mr. Sheng, tell me, what should we do with this low-end mobile phone?" Although he was reluctant in every possible way, Shi Yongxin still insisted on asking.

Now that Shangsha Technology's brand matrix has been preliminarily perfected, he is a little unsure whether Sheng Huainan will make a big deal, but given his previous god-level performance, he still wants to ask first.

Sheng Huainan looked at the dark area below, and continued, "The initial investment cost of the chip is high, and the return rate is slow. There is no large-scale company in Huaguo that can independently complete the design of the chip. As a profit-oriented enterprise , there is a high probability that they will not choose to design and develop chips, and ordinary companies and companies simply cannot afford huge upfront long-term investments, let alone extremely risky, so there will not be a lot of capital involved!"

As soon as these words came out, the voices that were still discussing cautiously below suddenly became silent.

Ordinary people may not know much about these things, but as practitioners in the industry, whether it is chips or electronic technology products, they know more and more comprehensively.

Now comparing Huaguo and other companies in the chip field, the difference in the chip level of Huaguo is not at the same level at all. Other chip companies in Huaguo are at least 20 years behind, while Meiguo has already led the world.

In this case, the price to be paid for overtaking on a curve is definitely beyond imagination!

But they also know that there is no way to do it. The country's crushing leadership in the chip field is not something that you can easily break through by finding a few people and forming a small company.

This is not only the advantage of technology, but also the advantage of the market. Some chips have been sold for several years, and the selling price can be as low as 100 yuan. Your cost will be several hundred, so how do you play with others? Son?
When everyone heard this, they nodded again and again. Under the leadership of Sheng Huainan, they already had a concept that others can do it, and we must do it too, so it is only natural to enter the rhythm of Sheng Huainan now.

"Then what should we do in Shangsha? Now the mate series of mobile phones has been bottlenecked. Our core component SOC is from the beautiful country. We can only do what they do. Now the limitations are very big, and we can only follow others in the later stage. Walk behind your butt, you can't do anything, you can only work hard on the surface, work hard on the camera, screen, these places, this is problematic, Mr. Shi, this is your negligence, don't always pay attention to you For that one-acre three-point land, you have to jump out of the R&D center and think about the general direction of R&D from my perspective. You need to control the overall R&D strategy, and stop being like a R&D manager like before. Some details, Let the people below take control!" Sheng Huainan stared at Shi Yongxin, pointed at him, and said coldly.

"Yes, Mr. Sheng, I will learn from you!" Shi Yong jumped in confidence, lowered his head suddenly under Sheng Huainan's momentum, and admitted his mistake.

At first, a trace of confusion flashed in his eyes, then he shivered and lowered his head involuntarily.

He once heard a side answer to this question from Sheng Huainan, but at that time, Sheng Huainan only conveyed a vague concept to himself, so he didn't think much about it.

Seeing the bewildered expressions of everyone below, Sheng Huainan was disappointed for a moment, but soon he was relieved that they were not reborn after all.After all, I haven't seen the development of electronic technology in the future, and I didn't expect that the development of electronic technology in the future will be so simple. Competitors even use off-site means to attack Huaguo's enterprises. It is already very rare for them to be able to follow the trend of the times. They are ahead of the trend of the times, but they are obviously wishful thinking.

【144 chapters】

"Well! Now I am announcing that the mobile phone research and development team of Shangsha Technology will focus on a new sub-brand besides Shangsha-Changxiang! This new sub-brand will use the latest SoC chip Lingxiao 501 of Zheku Chip , Shangsha Battery’s latest mobile phone battery Honghu 201, and Shangsha’s latest operating system, Suzaku, which is designed according to Google’s open-source Android logic!”

Sheng Huainan's words were like a loud bang, blowing up all the employees below!

Good guy!
This new mobile phone has three new subsystems installed at once. This is because these consumers are using them as guinea pigs, no wonder they dare to name it as mate 3!

The news could no longer be controlled, causing an uproar from everyone present.

For a moment, all the people in the mobile phone business team were so excited that they couldn't control themselves.

The task Sheng Huainan gave them was too difficult.

New SOC, new battery, new OS!

Apart from other things, the running-in of these three core components is a big project. It is necessary to integrate these three things into one mobile phone without any problems.

Forget it, Mr. Sheng, you should kill us!

Shi Yongxin, who was sitting beside Sheng Huainan, opened his mouth involuntarily, and Sheng Huainan silenced him a little.

This is also a bit too trusting in the ability of the R&D center to cover the bottom line. When this kind of mobile phone is launched, Shangsha Technology does not know whether it will be scolded to death.

"Listen to me, thank you!" For some reason, these two sentences appeared in his mind.

"Don't worry, it is not that simple to create your own ecology in the field of electronic technology. These three subsystems are not launched now? Not next year? Not the next year? Then when will we launch? Tomorrow and tomorrow, time node It will never be mature, so don’t take advantage of the enthusiasm of our Shangsha Technology to face up to the difficulties! So in the future, our technology development team has a heavy responsibility. Every step of Shangsha Technology’s expansion in the field of electronic technology, It wouldn't be possible without your efforts!" Sheng Huainan stood up and said.

After hearing this, everyone immediately regained their mentality, and appeared to be full of fighting spirit again.

This is indeed the case, although most of the technology of this Changxiang mobile phone still uses part of the technology of mate 2, and the corresponding downgrade and configuration reduction are carried out. The difficulty now is the coordination of the SOC, battery, and operating system. There were so many difficulties in the past. It's all over, and now we have to face the difficulties!

Their hearts became heavy. It can be said that the next research and development work of Changxiang almost bears their hopes, and also carries the hope of the future of Shangsha Technology!
At this moment, everyone stopped talking, but looked at the colleague next to him solemnly and nodded.

"The military spirit is available!" Sheng Huainan secretly praised in his heart.

Mature people only think of how to overcome difficulties, and never use difficulties as an excuse for their failure.

In fact, he hesitated for a long time before deciding to take the risk of launching the Changxiang mobile phone project.

First of all, it must be too difficult to develop chips.Let’s not talk about the overall technical difficulty. From the perspective of the industry, it is very difficult to catch up if the SOC chip does not undergo product trials to quickly iterate. Let alone the Pingguo of later generations, even Intel, Nvidia, and Qualcomm These manufacturers have already achieved top-notch performance. If you hesitate to go back and forth, you will not be able to compete with these top manufacturers no matter what you do.

The second is that consumers can be fooled.For ordinary consumers, they may not understand the essential difference between SOC chips and dedicated chips, and an important criterion for consumers' recognition of high-end products is the ability to self-develop chips, no matter what the chip is.The strategic-level SOC dedicated chip is the most important chip in the chip, and it is feasible to stimulate the national sentiment of consumers and drive the brand to go up. They are also prone to tolerant emotions.

Sometimes, patriotic rice is delicious, but you have to eat it!
Finally, but also because of the difficulty of SOC, once it is overcome, it can often achieve immediate results in terms of brand barriers, product technology image, and software and hardware optimization.Relatively speaking, foreign giants are more inclined to control this core competitiveness at the bottom.This kind of scarce competitiveness will in turn become the core bargaining chip for Sheng Huainan to demand policies from various governments!

From a certain point of view, it is a way to break the situation if we want to stabilize the high-end market for a long time, start with peripheral dedicated chips to accumulate technical background and push up the brand premium, but the ultimate goal may still need to face the flagship main chip-SoC, This is a hurdle that manufacturers cannot get around after reaching a certain height.

Instead of procrastinating more and more passively and fighting hard again at that time, it is better to get on the horse and start doing it now!
Now the butterfly effect has become more and more obvious, and many things are different from the previous world he knew. Before his advantage of rebirth information disappears, he must not hesitate to take risks in this core strategy!

Sailing against the current, if you don't advance, you will retreat. People in the chess game must clearly understand the truth in their brains!

"About Changxiang mobile phone, I already have a new idea, you should take a look first, and the Suzaku operating system that has been launched before, I also have a new idea, this is for Mr. Shi, you take a look carefully, if there is anything you don't understand Questions, we will discuss them next time! Let’s adjourn the meeting today!” After he finished speaking, he handed the tablet computer in his hand to Shi Yongxin.

This adventure must not fail, so he must escort this new project.

In later generations, Pingguo relies on the integrated software and hardware experience and brand premium formed by the self-developed operating system + SoC chip; Sansang is the key link in controlling the industrial chain - including self-developed SoC chips and screens; and Zhongwei It also comes from its core competitiveness in Kirin SoC self-developed chips and 5G level + underlying system.

Therefore, from a certain point of view, the combination of operating system + soc cannot be lost. If there is a problem with the battery board, it can be pushed back, but if there is a problem with the operating system + soc, it is absolutely, absolutely impossible for him. Allowed!

Now is the time for Shangsha Technology to fight the tough battle!

After Sheng Huainan left, Shi Yongxin was surrounded by a group of curious R&D personnel. They had already heard about Sheng Huainan's 'Dingdang Cat' tablet computer.

After watching it carefully for 5 minutes, Shi Yongxin sighed, "..."

(End of this chapter)