Taking over the electronics factory, you actually created an industrial empire

Chapter 150 Chapter [-] - Chapter [-]: As soon as he appeared on the stage, the audience was amazed! (second and third chapters)
"Perhaps, we can seriously consider it and only carry out micro-innovation of the Shangsha Matrix!"

"I don't think we should launch new products so quickly."

"The main reason is that I now have about 600 directly-operated stores in Shanghai, and they are still growing. In order to implement Shengzong's plan of [-] stores, we are still focusing on the Zhujiang Triangle and Changjiang Delta areas. It needs a huge amount of capital! If we said that in the initial stage, we were inclined to research and development, then at this stage, we should focus on marketing!"

Seeing Sheng Huainan's hesitation, Lin Zhengde seized the opportunity to speak first.

The corner of Shi Yongxin's mouth twitched, this kid!
Both he and Lin Zhengde are from Jianfu, and they are fellow villagers!

Sure enough, it was a fellow who met a fellow and stabbed him in the back!

Each company has limited resources, and each department will try its best to grab more resources to strengthen itself, which is the core responsibility of each department boss.

It is not good for you to snatch resources, and the brothers are all watching, why should they work hard to support you and earn performance for you?
You can't apply for any resources, and you still want to use your power to manage people, and you're acting weird all day long, so I'm sorry, the people below will try to make you empty, make you feel uncomfortable and want to resign.

"Our core product, now there are more and more competing products of mate 2 in the market. Compared with a few months ago, the competitive advantage of mate 2 is not so great now. The core product of Mate 3 has been launched, and the second-generation smart tablet has not been launched for a year, all of which need to be iterated!"

Shi Yongxin said.

"Mr. Sheng, the 65nm SoC is the latest generation of strategic-level chips. This part of the funds must be guaranteed to me. Although this chip is still far away from quantum tunneling, our team still has a lot of opportunities to develop it." Difficulty! I have applied these technologies to a real high-end machine according to the size of mate 2. We need to know how to use it and what method to use to realize it. You know, these require funds, and we also I hope to launch this chip in the second half of this year." Zhu Shangzu organized his language a little and said.

The new person in charge of Shangsha Battery, Wu Ling, who is a doctor of MIT (Massachusetts Institute of Technology) and one of the five employees of A123 (manufactured into uniform nano-scale ultra-small particle lithium iron phosphate cathode material), then On the grounds that the situation is still clear, I have not expressed my opinion for the time being.

Sheng Huainan spread his body on the chair, rubbed his newly bought teacup with his hands, thinking about what these people said.

Everyone says their job is not available to the company.

The palms of the hands and the backs of the hands are full of meat, and he can't get over who is missing. However, who is the key point and who can be let go first, this is what he needs to think about!

"Today we are thinking about this issue. Now the company is short of funds. In the short term, we will first carry out the micro-innovation of the Shangsha Matrix. Some actions, you have also said just now, and I will not repeat them. After the meeting, you will write a Come over with the plan, and I will approve it after reading it!" Sheng Huainan said slowly.

There will be a financial crisis in more than half a year, and it is indeed not suitable to spread our shoulders and move forward vigorously.

The Shanghai Smart Tablet team was first recruited to support the research and development of Shangsha Smart Screen, and then to support the research and development of Mate 2 and Changxiang mobile phones. Like a wandering team, it has been more than a year now, and the second-generation tablet The products have not come out yet, this is a problem!
The main reason is that Shangsha needs to prepare for the winter. Many actions must be slowed down first, including the large iteration of Mate 3, which will be put into Mate 4. However, some key research and development still need to be guaranteed, such as the new generation of Lingxiao The soc, Lingxiao 601!

In addition, the directly-operated store in Shangsha is hard work, and this money cannot be saved.

After all this calculation, there is not much money left.

But is it worth wasting a year like this?
A sense of loss flashed across Shi Yongxin's eyes, and the carriage that was running wildly was slowly slowing down. This is not a good signal!

It is easier to pull the rhythm down, but it is much more difficult to pull it up again!

"However, the diversification of Shangsha Technology's territory cannot be stopped! Now that Shangsha Technology has begun to take shape, we can consider working hard on derivatives. Mr. Wang, in 2007, how much sales did we have on derivatives? ?” Sheng Huainan turned around and asked Wang Mo about the progress of derivative products.

"We now have derivative products such as high-performance stylus pens, floor fans, new desk lamps, and smart power strips. With the help of the direct-sale store in Shanghai, the sales in 07 were almost 400 million yuan. Compared with the sales in 2006 6 yuan, an increase of nearly 70 times! More importantly, these things are very profitable. Because they rely on their own self-operated stores and online sales, the total profit is close to 150 million. The profit level is very high. High!" Wang Mo exclaimed.

Although more than 400 million may not seem like a lot, this amount is higher than Sheng Huainan's performance for the whole year before Sheng Huainan entered the Shangsha Electronics Factory!
These gadgets do not have a high threshold, but they are all thinking about the possibility of human home life with the Internet thinking of the future. They are extremely convenient and intelligent.

After buying some main products, the customers of Shangsha Technology bought some derivative products and felt very useful.

Slowly, some customers who could not afford the main products of Shangsha Technology came to buy these derivative products.

Many of these derivative products are very rough in workmanship, and the product design and development are still at the level of the 60s.

Ugly, thick, and strong are their labels.

Moreover, none of these competing companies are big companies, they are all small factories.

There are not as many direct sales stores and online channels as the support of Shangsha Technology. Compared with small factories with multi-level sales, the cost of several channels has been reduced.

It is only natural that these competing products are hit by dimensionality reduction.

Sheng Huainan just pointed at it casually, and it was gold.

All the executives present couldn't help being a little shocked!

More than 40% profit!
This is simply not too cool!
They have always thought that this derivative product was just Sheng Huainan's random game, a small thing for appearance, and it would not have any great achievements.

Unexpectedly, such a high profit is simply a blue ocean product!
Now the sales are only over 400 million. If there are more things in the future and some new products are added from time to time, it is not impossible to reach the sales of [-] million!
With a profit imagination of tens of millions, it is really a very good product line.

. . . . . .

【Chapter 3】

"very good!"

Sheng Huainan nodded and started to get down to business.

"Aiming at the derivatives market, this year we will focus on assault and do better!"

"We, Shangsha Technology, want to design an original derivative product that will shock the entire Huaguo. Use this thing to strengthen Shangsha Technology's high-end position in the field of electronic technology!"

"Remember, we must occupy the minds of young people, so as to continuously strengthen the premium level of Shangsha Technology!"

As soon as these words came out, there was no sound in the entire conference room.

What?

Can derivative products be original?
Isn't it just doing electric fans, electric lights, these simple things?
It is a simple thing that the R&D center arranges for a few people to follow up for a month or so.

If you enter the field of white goods, such as washing machines and refrigerators, Shangsha Technology is not good at it, but also requires energy, how to play and how to do it?
Sheng Huainan, he won't be overconfident, he's going to make a random layout!

This is the first thought that comes to everyone's mind.

He asked Li Jingshu to open the rear projection screen.

A new product he imagined was immediately displayed on the big screen.

He is not afraid of someone leaking the secret, because this group of people will be the ones who will implement this product.

"This is..."

When everyone at the scene saw what was on the big screen, they were all horrified and speechless.

This is the most popular in later generations - two-wheel balance car!

As soon as it came out, the audience was amazed!

This thing seems to know what it is, but when you think about it, it completely matches what you have seen in your mind.

This thing looks similar to the sci-fi props in Hollywood blockbusters in the beautiful country.

Sheng Huainan, shouldn't he just take other people's props and use them?
Shi Yongxin's pupils shrank sharply when he saw it. Even though he thought of the most exaggerated idea, he never thought that Sheng Huainan would come up with such a sci-fi thing.

The others stood up almost at the same time, with expressions of disbelief, as if Sheng Huainan was joking.

It was the first time for Li Jingshu to see this thing. She covered her small mouth and looked at the thing on the screen in disbelief.

Sharp lines, streamlined shape, sci-fi texture.

What the hell is this?
This question was not only in Li Jingshu's mind, but also in the hearts of everyone in the conference room.

The scene could no longer maintain order, as if a pot had exploded, and many R&D center managers who accompanied the meeting were whispering aside.

"How is this possible? Do derivatives need to be so high-end? I always thought derivatives were just ordinary little things!"

"That's right! Mr. Sheng doesn't think highly of us. He thinks our R&D center is very capable, so make it more difficult for us to challenge."

"It seems that we can't figure it out. This thing looks like a car, but it looks like it has no chains. How to play!"

"It should use electricity, it needs a built-in motor, and the battery function requirements are also very high. I feel that such a high-end battery can't be handled by the Shangsha Battery Factory!"

"The other thing is how does this car go, what is its operating logic? It seems a bit incomprehensible!"

This small bicycle without pedals and chains, in the eyes of those present, did not quite understand its product logic, but Sheng Huainan knew that this thing had passed the market test in later generations!

In 2019, the sales volume of two-wheeled self-balancing vehicles is about 400 million units, and the market size related to self-balancing vehicles has reached about 20 billion yuan. Such a rare blank market in Huaguo, if Sheng Huainan uses the product thinking of later generations to enter the Huaguo market , Needless to say, it is definitely possible to lay down a piece of sky.

Now the derivatives of Shangsha Technology are too weak, even the 1/2 price of the worst Shangsha Smart Tablet sold by Shangsha Technology, so how can this thing become normalized?
Therefore, in the derivatives sector, there must be a competitive product!

Moreover, if Shangsha Technology wants to get involved in the automotive industry in the later stage, this is a good product to test the waters.

How to make the motor, how to adapt the battery, how to assemble the car body, you can try it first, which is very important for Shangsha!
Even if later generations of Zhongwei intervene in the auto industry, they will start with its core smart segment, and then gradually and smoothly intervene in the auto industry. Sheng Huainan will not make jokes about his own company.

More importantly, as a part of the derivative products of Shangsha Technology, this product will not make its customers feel overwhelming. On the contrary, its tall appearance will give customers the impression that Shangsha's brand is really high-end !
The name of a brand is not recognized as high-end from the very beginning, only when it is successful can it be remembered.

For example, Fujixun, in 99 and 00, the name was so common that it couldn't be more common.

For example, Alibaba, which is completely inconsistent with the characteristics of Chinese names, makes people have an unconventional style of killing Matt.

For example, Jingdong, the combination of Da Qiangzi and his ex-girlfriend's name, at the beginning, people thought it was a place name, on the east side of the imperial capital.

Therefore, Shenghuainan needs a variety of matrix products to continuously solidify its image in the minds of consumers, and step by step to high-end the brand of Shangsha!

After reading the image picture on the first page, everyone looked at Sheng Huainan with different expressions, looking forward to Sheng Huainan's explanation of this product.

Sheng Huainan looked at the eyes of everyone in the audience and smiled.

Then the drawings on the big screen were converted from the body design to the internal structure diagram.

"This is..." Dong Hu, as an old man in the R&D department, let out a horrified cry when he saw such an internal structure diagram.

He is also a mechanical enthusiast and likes all kinds of cars and models, but the internal control structure of this two-wheeled vehicle is beyond his surprise.

Through Sheng Huainan's explanation, he knew that this so-called electric two-wheeled balance car is mainly balanced through three parts: the controller (smart chip), the attitude sensor (gyroscope), and the actuator (motor).

When the driver tilts his body, the attitude sensor outputs the corresponding attitude information. After the controller perceives this information, it commands the motor to rotate in the corresponding direction. The attitude sensor continuously measures the vehicle attitude at a certain frequency and outputs the attitude information to The controller, the controller constantly adjusts the rotation direction and speed of the motor, thus maintaining a dynamic balance.

The difficulty in developing this thing lies in the smart chip and gyroscope, and the motor can be purchased.

Not difficult!

Creative genius!

Perfect product design!
This is simply the perfect combination of technology and sports.

"My God, what kind of product is this?"

"How does the boss have a long brain to design this product!"

All of a sudden, there were various voices in the entire conference room.

"This thing is what you need..." Sheng Huainan said.

(End of this chapter)