Taking over the electronics factory, you actually created an industrial empire

Chapter 166 No.20 Sixth and Chapter 27: Mate 3 Shocking Launch! (second and third chapters)
The strong exposure of Mate 3 by Shangsha Technology paid a lot of money this time.

A certain amount of investment has been made in traditional media such as bus stops, radio stations, aviation magazines, newspapers, etc. In densely populated areas, the sales staff led the Bee team to carry out 1V1 fixed-point customer acquisition, sent hundreds of thousands of DM orders, and did a solid job in publicity.

With such a strong exposure, the attention of Shangsha Technology's mobile phone mate 3 is rising steadily.

In addition, this is the mobile phone endorsed by Emperor Zhou, so the latest attraction is Emperor Zhou's core fans!

This group of people paid attention to everything about Emperor Zhou, so they naturally paid attention to this domestic Huaguo mobile phone.

As the popularity of mate 3 gradually increased, it attracted the curiosity of some people in the core technology circle.

Why is this little Shangsha so mad, dare to say 'again, change everything! 'This kind of arrogant language, and, is this a fight with the iPhone?
This is very interesting!

Watching the excitement, who doesn't love it!
Even if the Yangtze River floods, the people of Yuzhou will lie on the edge of the ladder dam and take a look!

With their in-depth understanding.

The appearance of the mobile phone?
There is really no need to be picky about this. The new matte texture has never been heard of before, not to mention it!
An upgraded version of mate 2?

But mediocre!It looks the same, nothing has changed.

Big screen phone?

interesting!But this is not the man's one, what's the use of being bigger!

Both soc and battery are self-developed?

fierce!Dare to use self-developed parts on the flagship machine, it is still an ordinary small brand, it can't be more fierce!
Afterwards, after the fermentation in the circle, and with the spread of the promotion of Shangsha technology, someone with a heart got in touch with Wu Hui's article, linking the Huaguo brand Shangsha mate 3 with the iPhone!
Many people have the feeling that although the quality of Huaguo's products is poor now, it will not continue to be poor. Therefore, most of these silent people began to pay attention to this mobile phone by coincidence!

Although mate 3 has many epoch-making functions and concepts, there are two points that attract users the most:

One is a large mobile phone screen, which is absolutely friendly to male users.

One is the peculiar fingerprint password control system, let alone Huaguo, it is an absolute black technology for mobile phones in other countries.

As for touch screen technology, 3G baseband, etc., these are functions that users need to dig out slowly. It is difficult for these functions to catch their attention quickly at the very beginning.

With the mobile phone group chat function brought by 3G, there is a potential rigid need that mobile phone users urgently need to solve, but when the group chat has not yet been born, now customers just use the QQ mobile experience version that does not feel very good. I like it, but I have no choice.

However, even so, the gold content of this phone is very high!

Other Huaguo mobile phones imitate Mate 2, but they also imitate the skin. They have a touch screen, which may still be the one with a pen, or a new wine in an old bottle. They simply have a foldable one. The bottom is the button, and the top is touchable. The comparison between the screen and the machine card makes people crash when playing.

The key point is still—be ugly!
These mobile phone manufacturers have more or less continued their own inertial aesthetics, and have not completely abandoned everything before, and are close to mate 2, making the appearance of mobile phones not to mention mate 3, even iPhone 2 is far inferior.

Mobile phone, no matter how fancy you make it, music phone, sports phone, rich phone, in the final analysis, it must be convenient to use.

It is comfortable to use and easy to handle.

This is a good phone!

When the silent majority, when they feel that this mobile phone is more suitable for them than the mobile phones they used before, their expectations for this mobile phone will be full!
Therefore, the release of customer accumulation information and the increase in tension before the launch of Mate 3 should officially kick off at the moment it goes online.

But at this moment, logically speaking, it should be the best moment for the launch of Mate 3.

Consumers' emotions are full and expectations are the highest.

However, at this time, Shangsha Technology released an advertisement on its official website - "Dream It Possible"!
This is a 4-minute advertisement, but what is rare is that the brand logo of Shangsha only appeared twice!
Is an ad that only shows the logo twice still called an ad? Are you sure it’s not an embedded ad?

The MV of this commercial tells the story of a young girl who struggles for her music dream, and with the company and support of her grandfather, finally enters the musician's dream hall "Golden Hall of Music in Vienna" and realizes her own piano Dream, but its grandfather passed away peacefully in the hospital at this time.

Accompanied by the melodious melody, people also understand this advertisement and understand Shangsha!

When your dreams come true, you are unstoppable.

Flying wings, chasing the sun, looking for beauty.

Shine a touch of gold in the dark.

. . .

From valley to peak!

We are spreading wildfire!

Never give up, never stop!
After listening to this MV, many people's eyes can't help but become moist.

Even, some emotional viewers cried!
It's not easy!
From it, they can see that this song has been closely linked with Shangsha and mate 3 since its birth.

Looking back on the experience of Shangsha Technology in the past few years, is it like the lyrics of this song, from being questioned to the phoenix nirvana, and then to the amazing bloom of mate 3!
No one knows how much Shangsha Technology has done. Perhaps in the eyes of others, it is an extremely stupid decision for Sheng Huainan to insist on R&D and insist on using self-developed SOC and mobile phone battery on his flagship mobile phone Mate 3.

Ordinary entrepreneurs would not, and would not be able to, make such a decision made only when their brains were full of water, and this was precisely the decision made by Sheng Huainan, a rising star who stood up from an electronics factory on the verge of bankruptcy.

Guys, I don't understand!

Audiences, I can't figure it out!

but!

When the audience listens carefully to the song "Dream it possible", they will understand that Anna, the protagonist in the MV, has gone through 15 years of pursuit and finally stood on the stage to realize her dream. Is it also in line with the entrepreneurial spirit of Shangsha Technology?
Shangsha Science and Technology has spent a lot of research and development expenses to master the core high-tech and ignite the spark for the direction of Chinese civilization!

This is the real soul of Shangsha Technology!
Shangsha Technology, after paying a lot of advertising fees to tap the potential of all its customers, detonated all the emotional points with a MV, and used the true emotions of this MV to attract potential customers, Get truly connected with yourself!
. . . . . .

【Chapter 27】

On May 2008, 6, in the evening.

The sky in the magic capital was covered with dark clouds, and it was raining lightly, and pedestrians on the road hurriedly walked on the road with umbrellas.

Li Dong, who works as a programmer in a technology company, walks down the road with a sad face.

He didn't hold an umbrella.

Because, he was notified by the supervisor, starting today, he was fired!

Mourning, it's really sad enough!

Not only that, his girlfriend Zhang Yan also informed him a few days ago that the relationship between the two of them had officially ended.

This means, he was dumped!
Mourning adds to mourning!
Li Dong is a problem solver in a small town. He has excellent academic performance since he was a child.

In the third year of high school, with the first grade in the county, he was admitted to Shanghai Jiaotong University and became a student of the Department of Computer Science, which made him a child of someone else's family.

However, he was lost in this halo.

He was just dawdling during school, and after barely graduating by relying on his talents, he was still the same when it was time to work. In the end, his leader couldn't stand him and had to fire him.

"Why don't I jump the Huangpu River? For a useless person like me, this world will not have one more me, but also one less me!" He was walking on the road while thinking, like drunk, bumping into each other from time to time. to a pedestrian or two.

"Snake spirit disease!"

"There is shit in the brain, don't you have eyes when you walk!"

"A serious illness!"

He is the best child in the family, brother Li Dong who is a role model for his neighbors.

But now, he can only walk on the street like a walking dead.

He was a little confused and didn't know how to go in the future.

I want to go home?
He quickly wiped away this thought, he went back to his hometown, it was like slapping his parents in the face!
Is it possible for a top student at Shanghai Jiaotong University to return to his hometown and become an otaku?
look for a job?
He has been around for a while, and it is unrealistic to go to a big company, and his resume is already dishonorable.But when he went to a small company, he couldn't accept this reality.

He touched his pocket, and now he still has more than 2 deposits, so he needs to make a decision quickly!

At this time, when he passed a crowded store in Lujiazui, he was attracted by a large TV screen outside the store.

Here is the flagship store of Shangsha Technology.

On it, there is an ad for "Dream It Possible"!
Perhaps, many people who cannot understand English songs need translation, but he can understand!

He froze there, letting the rain wash over him.

He didn't know if it was tears or rain, but gradually, his face was blurred.

He was really brought in!
Songs are like life, life is like songs.

He remembered the scene of studying hard when he was studying.

I remembered the childish vow to study for the rise of China when I got up at 6 o'clock and read aloud.

I remembered that when I helped my parents feed the pigs, chop firewood, and earn living expenses for myself, I said that I would take my parents outside to experience the world.

I remembered that I pursued my ex-girlfriend. On a cold day at 12 o'clock in the morning, I walked to a place 3 kilometers away, just to buy her a warm bowl of porridge with mushrooms and lean meat.

Those scenes, bit by bit, I think of them one by one!

forgot?forget!

Really forgot?Didn't forget!

"Sigh, that's what a man should be like!" Standing for a long time, Li Dong seemed to have returned to his soul, and his body was full of strength again!

He looked at the long queue, and felt that this should be the most important intersection on his life's fork in the road. He walked past it like a thread of fate pulling him.

At the end of the long queue, I curiously asked the last passerby, "This is..."

"Yes! This is the directly-operated store of Shangsha Technology. Brothers are also here to grab the mate 3 mobile phone! It's hot! It's too hot! I couldn't calm down for a long time after watching "Dream It Possible" last night, so I plan to I came here to buy a mate 3 mobile phone, I didn’t expect it! It’s raining and I have to wait in line! This mobile phone is just like this MV called "Dream It Possible", it’s so popular!"

Passers-by spoke while looking at this drenched young man in jeans and a plaid shirt, and couldn't help secretly admiring him.

This person queues up to buy a mobile phone without an umbrella, this is undoubtedly a die-hard fan!
Li Dong hesitated to speak, but behind him he took the paper towel delivered by the passer-by with a silent smile, wiped his wet face, and waited at the end with a full face.

"Perhaps, this is my destined mobile phone, no matter how much I spend, I will buy it!" Li Dong secretly swore in his heart.

After they queued for more than an hour, it was finally Li Dong's turn to enter the directly-operated store. In the store, he saw a large number of customers waiting at the cash register to check out.

"What kind of mobile phone is this? It sells so well!" Li Dong only came in for temporary consumption because of his emotions. At this time, he was also secretly curious about what this legendary mobile phone looked like.

When he walked to the table of mate 3 alone, there was a strange brilliance in his eyes!
This phone looks beautiful!

There is no rough texture of domestic mobile phones at all.

There is a feeling of a high-end mobile phone.

Then, I wiped my clean hands with my pants, touched the phone, and under the guidance of the salesperson on the side, I pressed the switch on the side, and the phone turned on instantly.

"Our mobile phone adopts the latest 4.5-inch 480x800 high-resolution screen and 500 million rear cameras. It is worth mentioning that our processor is a 1GHz processor, which is the most advanced processor in the world. At the same time , we also adopted the most advanced fingerprint unlocking design..." The salesman introduced the software and hardware configuration of this mate 3 with several customers at the side.

Li Dong listened, and nodded secretly from the side.

This phone is excellent!

What is the price?
Li Dong looked aside.

What the hell!

Minimum configuration, 5899 yuan!
The price is close to 6000 yuan, which is more expensive than the iPhone 2, which was sold well in the early days. Huaguo's high-end mobile phone ceiling is a must.

He was a little hesitant. He only had more than 2 yuan, of which 1 yuan was the resignation compensation. This cost 6000 yuan. What if he can't find a job in Shanghai?
This place in Shanghai is heaven for the rich, but hell for the poor!

Finally, he watched the MV of "Dream It Possible" in the store.

For my ideal, I gritted my teeth and bought it!

I, Li Dong, live between heaven and earth, am I afraid that I won't be able to find a job? Isn't that no different from a rat!
After he paid 5899 yuan at the front desk, there was a shout from behind, "All Mate 3 mobile phones in the store are sold out. Customers who want to buy can register at the front desk!"

There was a burst of shouting at the scene.

Li Dong, instantly felt that he was worth the money!

(End of this chapter)