Taking over the electronics factory, you actually created an industrial empire

Chapter 43 Mr. Lin, you are too exaggerated!
In the past few days, Lin Zhengde has been busy with the construction of offline direct sales stores after receiving instructions from Sheng Huainan. Although Shangsha Electronics' products are well-known in the southwest region, the channel expansion work in other regions has not been smooth.

Without him, the geographical awareness of regional brands is too strong!
Sheng Huainan did not consider relying heavily on online sales channels like Xiaomi. After all, the online shopping environment is not complete enough, and the Internet atmosphere is still very deserted.

Channels are king, and the two mobile phone manufacturers of the later generations, Blue and Green Factory, have swept the market share by relying on cost-effectiveness and chain stores that bloom everywhere, and knocked down Xiaomi. It is still in 05, and Internet resources have not yet penetrated into everyone's hands. In the current era, if Xiaomi's homework is copied intact and completely routed online at this point in time, then it will die on the sand and there will be no scum left.

Therefore, considering Sheng Huainan's strategic point of view, combined with the reactions of various partners in the last Liansheng incident, his actions in the sales sector are to take the blue-green factory's deep expansion point as the top priority of the blueprint expansion!
However, creating a channel team is not that simple. Although Lin Zhengde has experience in building a team, it is indeed quite difficult to start from scratch.

At the beginning, he wanted to choose Yuzhou and Jinzhou, two cities with deep electronic roots in Shangsha, as the starting point for development. However, due to strong opposition from channel dealers, he had to choose South China, where the sales volume of electronic products in Shangsha is currently the worst. Regions as expansion points!
However, his progress was slow.

Now he has already found the first location, which is in the BJ Road store of Guangbai Department Store, one of the top ten shopping malls in Yangcheng City, Southern Guangdong Province.

Now, though, he's having problems with the recruiting he thought was least likely to go wrong.

"Mr. Lin, now our store is preparing more than 10 full-time employees, but now we have only recruited 4, not even half of them. Is it because our requirements are a little higher, aren't we just some employees who sell electronic brands?" On the side, Wang Sheng, the manager of the South China Area of ​​Shangsha Electronics, wiped the sweat from his forehead and said pantingly.

It’s December 05, but the weather in Yangcheng is still so hot and humid, and people will still sweat after staying outside for a long time. Now it’s time to form a team and arrange every detail of the decoration. He and Lin Zhengde The two of them were very busy.

"According to Mr. Sheng's requirements, we recruited without compromise. This is the first store, and the first store has been turned into this. How can we continue to work in the company? Remember, the boss's requirements are above all else!" Lin Zhengde said seriously.

"The sales volume of Shangsha Electronics is actually very subtle now. It made money in the previous wave, but now the sales volume has dropped after the heat wave has passed. You are from an electronic product background. You know that the greater the sales volume, the lower the cost. , until it is close to the cost of materials. Otherwise, it will be the same as the current waveguide, which wants profits but not sales, and then the sales are gone, and the profits are gone." Lin Zhengde continued to say leisurely.

Although the Shangsha Tablet PC has been a hot seller in the past, the problem of luminous heat caused by small memory, small space, and low CPU operating efficiency has always been limited by modern technology and has not been well solved, so it has been received. A certain negative review rate has also affected the sales of Shangsha Tablet PCs.

Moreover, due to the geography of the channel dealers, the regionality is too strong, and the sales are heavily dependent on the southwest area. Now is the time when Shangsha needs to break the situation, and it is also the time when their sales team is needed. At this time, who will be replaced, no Is it obvious?

But indeed, the reason why so few people are recruited now is that Sheng Huainan's requirements are too high!

It is required to have a good figure, a degree, and a temperament. Who will come to your electronics store to be a salesperson with this kind of requirement? Wouldn’t it be better to go to a luxury store or become a flight attendant if you meet the requirements?

What's more, you only have one product for sale now. Even if you sell the electronic watch of Sanhe Electronics, there are only two products. How about the high basic salary you give? Sales rely on commissions to make a living, and commissions are not enough , good sales will not come.

Of course, there are those who want to try, but such people either want to earn a basic salary, or they just want to do something and see the development potential of the company.

The current Wang Sheng belongs to the second category. He is an old subordinate of Lin Zhengde, and now he follows to fight the world. His coordination ability is good, and his ability to undertake work is strong. Once he enters the internal marketing department of Shangsha Electronics, he has a relatively high starting point. exists.

"Okay. Now there is still a question, are we sure to decorate the store in the way Mr. Sheng said? It feels weird, big and transparent floor-to-ceiling windows, monotonous arrangement of bright yellow tables, and strange headlights on the top. I have never seen such a shape in a commercial store." Wang Sheng whispered.

"What did you say just now, come here, forget it in a while, look at your memory! What is the core of our local promotion? It is based on store-based customer promotion activities, and geographical expansion activities. We can not be limited to these actions. Partners, we are now taking advantage of the tight task to take down some points, so that our sales team has the right to speak!" Lin Zhengde walked to the front, patted Wang Sheng on the shoulder and continued with a smile, "Believe it or not, we Help President Sheng create a listed company!"

Wang Sheng was shocked, Mr. Lin is too optimistic, he is so grown up, yet so childish?

"Listed companies? Mr. Lin, you are exaggerating too much. There are so many companies with sales of over [-] million in South China, but there are not many companies that have achieved continuous and stable profitability. , is it still early?" Wang Sheng quickened his pace, walked side by side with Lin Zhengde, and raised his head to ask.

"I don't know about other companies, but this time I am very confident in Mr. Sheng. Have you ever seen a product as powerful as a tablet computer in the South China market? And the investment in the R&D center is not a normal Hua It is different, really different!” Lin Zhengde seemed to see through Wang Sheng’s mind. , said calmly.

Although he didn't have much contact with his boss, Sheng Huainan, after a chat, Lin Zhengde was still very optimistic about Shangsha Electronics, and it goes without saying that Lin Zhengde was shocked by Sheng Huainan. Sheng Huainan's understanding of the Internet and the electronics industry It was so profound that even a little bit of information that was unintentionally revealed made him feel incomprehensible.

So at that time he decided that he would do what the boss said.

In a company, the right to speak is important. Whoever has the most energy in the department has more right to speak.

Generally speaking, the sales department is the department that gets the money back, and their resource ratio is second only to the R&D center, but now Shangsha mainly relies on the channel dealer, that is, Wang Mo to take the lead in doing this, which gives Lin Zhengde is under pressure. Now that Sheng Huainan does not give him the channel business, he is secretly forcing him to quickly set up his own team and take back the sales initiative.

In addition, the self-operated team needs to work hard one by one, and it is impossible to expand geometrically in the initial stage. Therefore, now that Sheng Huainan has money in hand, he is not afraid of losing money. Before coming out, all you want is a pre-emptive strike by directly spending money to open a store.

(End of this chapter)