Taking over the electronics factory, you actually created an industrial empire

Chapter 47 What Lao Mo said is interesting!
But at this time, the atmosphere took a turn for the worse, Sheng Huainan looked serious, "Old Shi, I came to you to solve problems, not to create problems. What you want to tell me now is how we will play next!"

Shi Yongxin was dumb for a moment. In fact, he felt that it is not suitable for Shangsha Electronics to launch new products immediately.

The speed of this product launch is too fast!
Now Shangsha Electronics has launched two different products in less than a year since it started from Shenghuainan. It is a brand new brand that needs to be slowly maintained by the market, and the current market coverage is very low.

Now is not the future era of Internet popularization. In this era, the frequency of online shopping is very low, and the frequency of shopping for bulk electronic products worth thousands of yuan is even lower. Now Shangsha has no brand awareness, and it can only slowly grind in the sales field.

Moreover, limited by the current supporting product technology, the research and development of the core technology of touch screen has also been greatly hindered, and it will take time to overcome these.

Shi Yongxin's attitude was a little more serious at this time, "Shangsha Electronics can develop to the current level, the core is that our product strength can keep up, and now we have our own competitive products, but our research and development have not kept up. This is what I need. Review our own. As for the Shangsha Tablet PC, limited by the price of original parts, our cost remains high, and we cannot suppress it to less than 1000 yuan to compete with the popular MP3 and MP4 products. We can only obtain living space in the high-end range. This section is the work that our R&D department needs to do next.”

Sheng Huainan nodded, which was what he should have meant.

Shangsha Tablet PC is the basic disk of Shangsha Electronics.

Although Sheng Huainan has memories of his previous life, some things are not omnipotent, especially in the manufacturing sector.

The supporting performance of the current components is not enough, causing their touch screens to have poor contact from time to time after heating. This actually damages the reputation of the Shangsha brand. The current Shangsha tablet computer is not so much the iPad of later generations. Level products, it is better to say that it is an upgraded version of MP4.

However, even the upgraded version of the product is much better than the current mainstream products in terms of experience. It is also very popular at home, and the price is not expensive. The appearance combined with the aesthetic vision of later generations is popular among many women. Consumer favorite.

In the user spectrum of tablet computers in Shangsha, women accounted for even more than 70%, which is an astonishingly large disparity in the field of electronic product consumption!

Women tend to spend more in cheap areas and less in expensive areas.

For men, it's just the opposite.

For example, cosmetics cost hundreds or thousands for women, and tens of dollars for men for a year.

Clothes, women, or hundreds, thousands.For men, Uniqlo and Anta are enough luxury.

The most important thing for women is to wear things on their bodies, use them around them, and label and price themselves. These things, in fact, can be given to them by using sand tablets.

In fact, the direct sales store in Shangsha, which is currently being built, has the same packaging logic.

Make the sales mall taller, the service staff look more aggressive, and the product appearance is very refined, so women feel that they are good-looking, and she feels that they can pay the bill, and use the future cosmetics strategy to hit the market. This strategy is in the current market. For Sand Electronics, the entry point is very flattering but very successful.

Coupled with a dozen patriotic brands such as the domestic brand of Huaguo, do you guys want to get excited and buy them as gifts for your girlfriend?
In this way, although the product still has such flaws more or less, the sales volume will increase!

"As for the next development strategy of Shangsha, I personally am not sure. After all, I have worked in the coastal city for so long. I think we can learn from a few jades from other mountains. They are the Meizu of MP3. They are now Ready to free up energy and turn to the mobile phone field; Lianxiang PC computer, acquired IBM laptop business, developed vertically, and further expanded the notebook computer business; The white goods category is developing..."

After all, Shi Yongxin has worked in this industry for so many years. He actually has a relatively in-depth understanding of Huaguo's electronic manufacturing category. He roughly talked about the development trend of several companies. In fact, everyone already has some ideas in their hearts.

Shangsha Electronics, which started out as a smart watch, followed up with another similar product, Shangsha Tablet PC, along the industrial chain. At the strategic level, the next product is ready to come out!

However, how can it be so easy to make a mobile phone!

The Shangsha tablet computer can make some things bigger and put it in, and it doesn’t have the functions of a camera. Do you start with a simple-function button machine to make a mobile phone now?

Such a product is easy to obtain, and it is also easy to cultivate one's own research and development team, but will such a product sell in the market?

If a small company based in the western region can only sell a few hundred units of mobile phones a month, it would be like laughing at friends and businessmen.

After Shi Yongxin finished speaking, the other two bosses also drank tea tacitly, and quietly looked at Sheng Huainan, waiting for his next instruction.

"President Wang, tell me your opinion!" Sheng Huainan didn't answer, but continued to ask Wang Mo instead.

"If it is a conservative move, then we should work hard on some simple derivatives, such as electric fans, small speakers, small bicycles, etc. These research and development costs are not high. Mr. Shi temporarily pulls out a group, and we can even find Some related companies are doing joint research and development. We use the current product advantages to develop the current products, and there will definitely be greater advantages. For example, electric fans. I know that there is a small electric fan factory in Yuzhou. They have been losing money year after year. The government I wanted to get rid of it for a long time, we found them to do OEM, it is very easy, very easy! These small things, the time is short, the effect is quick, don't underestimate these small things, they can make a good income, and they can also It can effectively make up for the shortcoming of the current self-operated store with few and monotonous products! As for the longer-term considerations, I actually haven’t thought about it myself!” Wang Mo thought for a moment, and replied slowly.

Everyone present looked sideways at him!

This kid doesn't look like a mountain or leak water, but he just thought of some good ideas, awesome!
Lin Zhengde has complained to Sheng Huainan many times that the product structure of the self-operated stores is too monotonous, resulting in most of the self-operated stores being at the break-even point, and some stores are even losing money. This is because the product matrix is ​​not rich enough, and the customer The reason why the total price of a single order cannot rise!
(End of this chapter)