Taking over the electronics factory, you actually created an industrial empire

Chapter 91 Chess players are masters! (seeking first order)

For Sheng Huainan, the mobile phone business has two major missions.

One is the parent brand of Lizhu Shangsha, so that it can leave the image of a high-end brand in the minds of consumers.

The first impression of the brand is very critical, because it represents the core positioning of the brand at all consumer levels!

Are you a factory girl?

Or a middle class machine?

Or is it an 8848 local tyrant machine?
This determines the company's development strategy in the next step!

In later generations, BYD, the car manufacturer, would never start from the low-end whenever the boatman had a choice.

The other is to provide big cash flow!
Although the sales volume of Mate 1 mobile phone is not large at present, it is still among others, but the profit margin of this product is high, and the volume has also increased. Even if it is not listed or loaned, it is enough to barely maintain the normal operation of Shangsha Electronics.

Now, the mate 1 mobile phone has perfectly achieved its first mission at the mobile phone launch conference, and the rest is just selling money. Now the action that Kupai and Lian Xiang are doing together can be said to be a perfect cut into The cash flow of Shangsha Electronics is on!
It is completely different from the main product line of mobile phones in the later 23 years, which mainly sold mobile phones with a high unit price of 4000-8000 yuan. In 06, most consumers were relatively poor and their income was very low. The model is about 2000 yuan, some are even below 1000 yuan, and the consumption of models around 3000 yuan is not high.

Therefore, for Nokia, Motorola, and Sansan, the three main foreign brands, the high-end models in China are actually not particularly concerned. Their main battlefield is in the mid-to-high price range of 2000-2500 yuan!

Now Kupai and Lian want to start a price war. For them, there is no injury, so it is very likely that they will continue to maintain the price of some high-end products above 3000 yuan, and at the same time sell some products in the price range of 2500 yuan. Pull it down to about 2000 yuan, fight for the bottom price, and seize the limited Huaguo market!

This is somewhat unacceptable for Shangsha Electronics.

If the price of the mate 1 mobile phone is also reduced to this price range, it is tantamount to a backstab for the customers who have already purchased it!
The first mobile phone dared to play like this, you thought you were Tesla, with the bonus of licking (river crab) dog customers, you will not be able to produce high-end products in the future.

But now that Jingpin directly flips the table, you have to admire how awesome this trading strategy is!
This is actually similar to playing Go.

The most important thing for a Go player is to be willing. This group of people must be cold, utilitarian, and efficient living computing machines!

Only by giving up can there be gains. For future gains, you can give up without hesitation now, and even need to give up actively in exchange for a chance of victory.When a top chess player sees his own chess, his first reaction is not "I want to save this piece", but "how much will I have to pay to save it, and how much benefit can I get if I discard it".

Now Ku Pai and Lian Xiang can make Shangsha Electronics immobile with just a single move on the chessboard!

If you want sales, you must lower the price, but if you lower the price, you will close the room for future growth.

This is a paradox that makes you neither left nor right.

The trader is a master!
Sheng Huainan stood in front of the landing hall of the president's office in the Shanghai headquarters, rubbing a piece of sapphire paperweight with one hand, and said with emotion, "Why do other people start their businesses so smoothly, and they hug each other in less than a few years and enjoy the whole world?" Blessings to human beings, but when I start a business, every step of the way is frightening, and every step of the product launch is bumpy every step of the way!"

Standing aside, Li Jingshu was resolutely silent, her mouth was very strict, and she would not easily comment on any opinions expressed by Sheng Huainan.

At this time, he gently patted his palms with a paperweight, turned his head and glanced at Lin Zhengde, "Boss Lin, tell me your opinion, you can tell me, what exactly are we going to do?"

"It is the next best thing to cut the price directly! We have initially stabilized our high-end positioning, but we have to pay a price for this positioning. Compared with the mainstream products that will be launched in autumn, our products are on the market ahead of schedule, but it has only been on the market for a few months. It’s not time for iterative price cuts yet!” Lin Zhengde quickly stood up.

"Now our sales have not declined too significantly. Last month, sales were at the level of 3 units/month, but this month's sales have only dropped to 2.8 units/month!"

Indeed, Nokia and Motorola are not moving now. Before the main action is unclear, it will be meaningless if the little shrimp in Shangsha moves around.

"I think what we have to do now is not to lower the price! But we have to preemptively take out 200 yuan from the sales price, which is 10% of the sales, and give rebates to the channel dealers before Nokia and the others react. Let the channel dealers be more active in helping us sell our mobile phones, and their attitude will be completely different if there is an increase of 10%!" Lin Zhengde said with emotion.

Zhang Mo and Shi Yongxin who were on the side nodded quickly together.

It seems that Shangsha hired the right person for Lin Zhengde. This kid really has a way and a routine.

This is definitely a very good and practical method!
Shangsha has not only achieved no price reduction at the market level, but also stimulated the potential of channel suppliers at the channel provider level, killing two birds with one stone!
"No!" Sheng Huainan stared at Lin Zhengde, narrowing his eyes and said, "R&D pressure is so great now, and the R&D team is still expanding rapidly. If we do this, our total profit may even directly become negative. Shangsha Smart Screen The response to the listing is uncertain, and we don’t know whether it will be popular. If you play like this, how can the company survive? You always think about the problem from your own perspective, and you have never considered the overall problem of the company! And even if we give 10% , will our sales go straight to the sky? It’s not bad to be able to stay at the same level for 2-3 months, this strategy is simply drinking poison to quench thirst!”

Now the mate 1 mobile phone has a time difference and made a fortune, but it will eventually become the target of public criticism. I heard that Nokia and Sansang have already started to follow up and develop the same type of mobile phone, so the action of Shangsha Electronics must be faster. , Only in this way can we get through this crisis!

The executives present were silent!
They really didn't think about it.

After all, they didn't expect that their competitors would move so fast!

In fact, Sheng Huainan also felt that he had underestimated the heroes of the world.

These business tycoons can get to this level without relying on golden fingers. Luck, ability, and wrist are all indispensable. How can it be so easy to kill a way out!
Most of the time, it's not that you have a golden finger, you can directly push horizontally in this world!

"My thoughts on this crisis are..."

　The bard wanders into the entertainment circle
　　"The character obtains the heart of a bard and successfully takes up the bard profession..."

　　Shuo Shuo, do you have any idea of ​​becoming an actor?

　　Actor?
　　Chen Shuo looked at the career panel and couldn't help but fell into deep thought.

　　It seems that I am quite suitable...

　　
　
(End of this chapter)