Era: Beginning from the Modu Translation Studio

Chapter 104 This Thing Is Absolutely Worth A Green Mountain

Jiang Hai, who had been leaning listlessly on the chair, did not expect the third child to say, "Good thing?"

"There's nothing better than that."

Jiang Hai: "..."

Jiang He didn't think it was a good thing anyway: "I cooked a table of dishes myself, and others sat down and ate it. Is this... can it be called a good thing?"

"First of all, we can only strive for where we can work hard," Jiang Shan has long since looked away:
"If you can't change it, don't try to get into the corner."

Of course Jiang Hai knew what the third child was referring to: "You are young, and you are more transparent than I thought."

"It was originally a piece of rough rock," Jiang Shan held the hot water and took a big gulp:

"Grind it and it's slippery, don't forget I've been in the most disciplined place for 6 years."

Jiang Hai and Jiang He nodded, expressing that they couldn't compare.

Jiang Shan was very cold right now, but he insisted on opening the suitcase, took out a stack of newspapers and magazines, and put them on the desk.

"Look at it all, this is a gift I brought back from Japan for you two."

After finishing speaking, Jiang Shan pulled the quilt on the bed and wrapped himself up.

After blowing the heater for a few days, Jiang Shan, who just came back, still needs a few more days to get used to it: "Is the Pujiang River so cold recently?"

The other two didn't bother to talk to him, they were flipping through a pile of books and newspapers on the table.

During the few days that Jiang Shan stayed abroad, he collected some representative publications as much as possible.

At this moment, he looked at Jiang Hai and asked, "Brother, what is your first impression of these newspapers?"

"The proportion of pictures is very large," Jiang Hai kept flipping through the pages: "My God, there are still full-page advertisements? Can the Japanese people agree?"

At this time, the newspapers in front of Jiang Hai were full of advertisements.

The full-page ad he was talking about was the dual-screen TV ad that Panasonic just launched last year.

Jiang Shan explained from the perspective of the people: "If you don't want to watch it, the masses can choose not to buy it."

"But..." Jiang Hai has now started to use his economic mind: "If you can't sell it, how can the newspaper make money?"

Jiang Shan smiled: "This newspaper is called "Tokyo Times", and its circulation can be regarded as one of the best in the whole of Dongjing."

"Oh?" Jiang Hai immediately began to pay attention to the role model in his hands: "So, the proportion of advertisements does not affect the sales of newspapers at all!"

"As far as I know," Jiang Shan pointed to the full-page advertisement and said, "In Dongjing, the fee for this full-page advertisement is 50."

"How much?" Jiang Hai and Jiang He exclaimed at the same time.

Jiang Shan nodded affirmatively. Wanwan's "Erguan Hebao" is even more ruthless, and the half-page advertisement on the front page costs this price.

Otherwise, they would not be able to support Zhang Ailing and Liang Qiushi, these long-term contributors.

"Newspapers only need to ensure circulation," Jiang Shan envied the paper media in the 80s: "Advertising costs are determined by the market."

Jiang Hai couldn't believe it at all: "Did you know that third child, last year, "Pujiang Daily" lost 20 yuan a year."

Jiang Shan nodded and said: "I know, we are not in the same unit. In fact, if you think about it carefully, you will lose more than 20 yuan."

Jiang Hai was sure of this: "It's clearly written in the account book."

Jiang Shan waved his hand: "As for the money allocated and reimbursed by the higher-ups before, no one will support the newspaper this year."

The number of publications that have ceased publication in the past one or two months shows how heavy the burden on the country's finances is.

Jiang Hai suddenly felt out of breath: "Huh~ Then you still say that it is a good thing to report a new newspaper?"

As soon as he said this, Jiang Shan became excited: "After the conference, the hearts of the people will be stabilized. Since the above said that it wants to invigorate the economy, then we will follow the line of the above."

Jiang Hai looked at him: "Can running a new newspaper be linked to invigorating the economy?"

"It's great," Jiang Shan pointed to "Panasonic" and said, "Because it can be advertised."

Why doesn't Jiang Hai understand Jiang Shan's meaning? The only project he can think of to bring economic benefits to the newspaper is advertising.

Otherwise, he wouldn't have rushed to publish the advertisement before the "Tianjing Daily".

However, I didn't expect that the hard-earned first place would be changed hands and become someone else's wedding dress.

"Third brother," Jiang Hai expressed his concerns: "With the current popularity of "Pujiang Daily", once the advertising business is launched, there must be no need to worry about customers."

Recently, the manufacturers and merchants who asked to report to the agency door and advertised are the best proof.

"But..." Jiang Hai became bored when he thought about it: "If it is a brand new newspaper, let alone start advertising business, probably no one will even buy it."

Jiang Shan began to talk about the main points: "So I just said, as long as the circulation is guaranteed first, the advertisements will come naturally."

Jiang Hai looked at the third child, he was worried about this problem.

"That's good," Jiang Shan went straight to the point: "Since you agree that "Pujiang Daily" is now popular, let's compare with it first!"

Jiang Hai also picked up the key points and said: "Nowadays, the most popular columns of "Pujiang Daily" are "Tiantian Mathematics, Physics and Chemistry", "Focus Hot Talk" and "Daily Serialization".

Jiang Shan didn't feel sorry for the high-quality columns he had left for "Pujiang Daily".

"Just change the name of the column that is more resounding and continue. Let's change "Tiantian Mathematics, Physics and Chemistry" to "College Entrance Examination Secret Volume". Aren't those collected questions locked in your drawer, take them all away!"

"College Entrance Exam"?Jiang Hai's eyes lit up, and he smiled at Jiang He, "That's a good name!"

Jiang He nodded: "I want to buy it after hearing it."

Jiang Shan continued: "In addition to answering the questions every day like before, we can also add another question every day that has no answer, so as to hook readers to continue buying newspapers the next day."

Just as Jiang Shan said a few words, Jiang Hai's mental head began to recover: "Yes, yes, this is called, let's listen to the next chapter to break it down!"

Jiang He just laughed and said nothing!

"As for the daily serialization, it's even easier," Jiang Shan opened the drawer and took out a notebook: "Let's continue with "Latent"."

Jiang Hai opened it and looked: "It turns out that you kid has been writing."

Jiang He was still sober: "Thanks for not taking it out before."

"That's it." Jiang Shan is not stupid: "You have to save some green hills for yourself."

"Green mountains, green mountains," Jiang Hai understands the power of "Latent" quite well: "This thing is definitely worth a green mountain. When the time comes, let's put this sentence on the first edition of the eyeprint,"

Speaking of this, Jiang Haiteng stood up, waved his hand and said: "This newspaper will present the entire plot of the excellent novel "Latent" to readers."

"Hey, that's right," Jiang Hai suddenly thought of a question: "If I accept the task of running a newspaper, this brand new newspaper... what should I call it?"

Jiang Shan looked at the boss: "Boss, what do you want to call it?"

Jiang Haibin thought while muttering: "Don't even think about a daily newspaper, and it certainly can't be called an evening newspaper. Zhang Chu said that the Cultural Bureau is starting the re-publishing of "Xinmin Evening News"..."

"How about calling Metropolis Daily?" Jiang Shan decided to call it the first because of the fact that the Evening Post and Metropolis Daily will be divided into the world in the future.

Jiang Hai: "Pujiang Metropolis Daily?"

Jiang Shan shook his head: "Bringing the Pujiang structure is small, we have to think bigger."

Five years later, Nanjing's "Yangtze Evening News" dared to set up a printing station in Pujiang, and Jiangshan felt that their registration should be called out.

Jiang Hai looked at Jiang Shan: "Third brother, you have already figured out what to call yourself, right?"

Jiang Shan nodded: "It's called "Oriental Metropolis Daily."

Thinking about the "Southern Metropolis Daily" that will cover the entire Pearl River Delta in the future, we still have to boast about the ambitions we had in mind when we named it.

Jiang Hai repeated it several times: "It's quite fluent." I just don't know if the Propaganda Department can agree. "

"It doesn't matter what kind of application you get," Jiang Shan thought: "The content is the key point. There are not a few newspapers that are planning to resume publication these days."

Jiang Hai also heard about it: "It's very chaotic. Only one group fell down, and another group is about to stand up. Today, editor-in-chief Cai told me that "Nanchang Evening News" has decided to resume publication."

Next, "Yanjing Evening News", "Yangcheng Evening News", counting Pujiang's "Xinmin Evening News", three of the four major evening papers were revived.

Although the font size of these evening papers must be one size smaller than that of the daily newspapers, they will be the strongest opponents of the daily newspapers in the future.

Since 1979, time-honored brands such as Workers' Daily, Youth Daily, and Science and Technology News have resumed publication one after another.

That’s all, not including newly established newspapers, all kinds of unexpected organizations, all kinds of dazzling registrations,

The reason is that newspapers are too profitable.

Therefore, Jiang Shan believes that Jiang Hai was able to receive the task of "founding a new newspaper" before this time point, which is really gratifying.

"If you are sure to report to the new newspaper," Jiang Shan knocked on the blackboard:
"We must focus on what the people want to see. The people like to watch "Latent". After the serialization of "Latent" is over, we will immediately continue the serialization of the novel "Before Dawn."

Jiang Hai frowned: "What kind of novel is this "Before Dawn"? I've never heard of it."

Jiang Shan: "I heard that there is a big-budget movie coming out this year, called "Gunshots from the Secrecy Bureau".

Jiang Hai nodded. He had already decided to take over the task of running the newspaper.

Before, I felt that it was a loss to leave the revised column for "Pujiang Daily". Now, I will listen to Jiang Shan's advice again.

I always feel that the new newspaper is equally wonderful.

Not only that... Seeing the excitement of the third child in front of him, he seemed to be getting excited too.

Yes, what Zhang Chu said is correct, he still needs to change to a place where he can speak.

"People like to watch TV. We publish TV program forecasts. People like to sing, so we publish lyrics for them."

Thinking of the movie "Ah, Cradle" which will be released in May this year, Jiang Shan immediately thought of the classic episode of "Grandpa Make Mooncakes for Me".

"Boss, in short, we have to remember one sentence," Jiang Shan's clear eyes represented his extremely sober heart:

"Just try to do what you can control. As long as you have the ability, someone will come out to protect you, otherwise it will be even more useless."

(End of this chapter)