Era: Beginning from the Modu Translation Studio

Chapter 107 From the soundtrack of a movie 400 years ago

On January 1979, 1, after the ban on commercial advertisements was officially lifted, Jiefang Daily took the lead in publishing two advertisements.

On the same day, the advertisement application submitted by Pujiang TV Station the day before was also placed on Director Gu's desk.

"Approved?" Zhang Lu didn't expect it to be so fast: "I just handed it in yesterday, but it was approved today?"

Director Gu didn't expect it either: "It seems that the higher-ups are in a hurry than us."

At the same time, a copy of "Pujiang TV Station Domestic and Foreign Advertising Fee Standards" was also placed on Director Gu's desk.

Compared with newspapers and radio stations, Pujiang TV has the lowest advertising charges.

The first advertisement published in "Jiefang Daily" charges 700 yuan, and the first commercial advertisement to be broadcast by Pujiang TV Station charges 300 yuan.

There is no way, the TV station's propaganda is not as strong as a powerful newspaper at this time.

After all, it was not until the end of 1979 that the number of TV sets in the country reached 485 million.

Dong dong dong, after a knock on the door, Comrade Jiang Shan walked in with a smile.

"Jiangshan," Zhang Lu couldn't help but said, "The commercial I filmed is about to be aired."

Jiang Shan felt that the big guy's spring was coming: "Great!"

Zhang Lu looked at the other party with smiling eyes, if it wasn't for Jiang Shan's words back then, maybe he really couldn't make up his mind.

For a while, Master Gu looked at Jiang Shan and said, "Finally I'm willing to come here, what about what I told you? Forget it!"

"How is it possible?" Jiang Shan really forgot: "Recently, I don't think about food and drink, and I have been thinking about you all the time."

Looking at the few pages of copywriting that Jiang Shan handed over, Director Gu raised his eyebrows: "This is your deep thinking."

Jiang Shan nodded: "In addition to tea and rice, I don't think about it."

Zhang Lu immediately became proud: "You have prepared too little, but I have handed over a thick stack of analysis materials to Gutai."

Jiang Shan didn't want to embarrass himself: "You are a regular army, I can't compare."

"Xiaojiang..." Gu Zhengzheng carefully looked at the copywriting in his hand: "If you follow your plan to make weather forecasts, this column will be launched next month."

Graphics and texts go hand in hand, it is clear at a glance, and even the time has been clearly marked.

At first glance, it is Jiangshan's unique style of acting.

Jiang Shan felt that this was indeed the case: "In terms of professionalism, we are definitely not as good as Yanjing. Why don't we broadcast the weather directly like a radio station."

Director Gu thinks this is reasonable: "Those key professional words give me a headache!"

Zhang Lu was also deeply touched: "That's true."

Jiang Shan thought that the audience should not be underestimated: "The most important thing is that we can't compete with Yanjing, we have to have our own characteristics."

"Well," Director Gu, who had been worried for a few days, nodded and said: "I thought it was complicated before, but yours is simple, but it is very readable!"

Jiang Shan also felt the same way: "You can add advertisements on it in the critical future."

The design of Jiangshan's weather forecast copy is very simple, with Pujiang as the center of the adjacent provinces.

Pick a few of the most representative cities to forecast the weather, and add pictures of the landmark buildings or scenic spots in the selected cities.

Facing Director Gu with a masked expression on his face, Jiang Shan tapped on the advertisement price list he just saw and said:

"It is convenient and worry-free, and it can also attract advertisements from other provinces and cities."

Director Gu looked at the young man in disbelief, at the same time, Zhang Lu was also looking at Jiangshan with his mouth open.

When they were still scratching the liver and lungs for the first step, Jiang Shan had already thought of the third, fourth and fifth steps.

While they were thinking about what icon Gale should use in the west, this kid had already started to make calculations in the east.

When Director Gu looked at the plan in his hand again, he inadvertently put it together with the "advertising quotation".

"Weather forecasting is a big practical thing to do for the common people, and economic benefits cannot be considered everywhere." Director Gu finally knows how public institutions should take the corporate route.

After finishing speaking, he looked at Jiang Shan and nodded: "But Comrade Jiang Shan's way of thinking about Taili is very commendable."

Jiang Shan already knew that Gu Zhengzheng was a man of knowledge.

Ordinary people really don't dare to take this risk: "It's still Gutai, you are right, our people's TV station has to think more about the people."

Director Gu smiled and pointed at him: "Good job, I owe you another reward."

"Don't," Jiang Shan wanted to withdraw cash this time: "I really have something to ask for your help."

"What are we asking for?" Director Gu stared at each other, "Say, what do you want?"

Jiang Shan was not polite: "I am also an editor of "Oriental Metropolis Daily", can you help me connect to visit the art film factory?"

Jiang Shan remembered that Director Gu mentioned to him that this year's "June [-]st" will be held in a big way in the country.

"That's it?" Director Gu immediately stood up and dialed the phone: "Let's go, I'll accompany you personally, just in time to bring back "Ma Liang"."

Jiang Shan was a little surprised: "It doesn't have to be so grand."

Director Gu waved his hand: "Don't be polite to me, Zhang Lu also took the camera with him."

After a while, the three of them set off for the Pujiang Art Film Factory in a small car.

Jiang Shan also understood Director Gu's good intentions: "Gutai, your car is really magnificent."

"The car in the platform," Gu Zhengzheng patted the seat with a smile: "It's just... okay."

Thinking of Hu Xiao's face when he drove the car into the translation factory that day, Gu Zhengzheng wished he could take another detour.

Against the backdrop of the still green pine trees in front of the gate, the Pujiang Film Studio looked like it had nothing to do with cartoons in Jiang Shan's eyes.

Until he walked into the film studio.

Stills all over the wall and dolls in the showcases are telling visitors about its brilliance.

At this moment, Zhang Lu was pressing the shutters one by one, and Jiang Shan whispered beside him, "After the photos come out, leave a set for me."

Zhang Lu pressed another card: "No problem."

Before coming, Director Gu called Meiying Studio.

At this moment, his old friend director Wang Xiang has already connected with Gu Zhengzheng.

In Jiang Shan's view, the relationship between the two should be very strong.

Director Gu pointed out the door: "Would you like to take a look, I brought the car here today."

Wang Xiang refused to give the other party a chance: "Don't look, the poor will become rich."

Director Gu clicked his tongue twice, turned around and waved to Jiang Shan: "Comrade Xiao Jiang, let me introduce you. This is Director Wang...director who is a director, editor, and painter!"

Wang Xiang formally shook hands with Jiang Shan who rushed over: "I've seen the advertisement you designed, it's very exciting!"

Jiang Shan deliberately lowered his head, pointed to the showcase at the door, and sighed: "Your originality is wonderful, and mine can only be regarded as artistic processing."

Wang Xiang thinks this is also a way of thinking: "Artistic processing?"

Jiang Shan felt that his stuff: "It's barely a second creation!"

Gu Zhengzheng affirmed: "That's already very good."

Several people talked and chatted, and the atmosphere was more relaxed than Jiang Shan imagined.

I am very grateful that Gutai can accompany him this time. Jiangshan can really ask questions easily.

"Director Wang, may I ask what kind of film Meiying Studio is creating recently?"

Director Wang Xiang happens to be in charge of this project: "Are you interested in watching it?"

So much interest.

Jiang Shan and his party followed Director Wang along the way.

Director Wang introduced while walking: "Our factory is currently busy with a big production "Nezha Naohai"."

Jiang Shan's footsteps paused for a while, and then he walked more vigorously.

When a group of people followed Wang Xiang into the production site, Jiang Shan was surprised to find that half of the roof of the studio had been lifted.

Director Gu was also surprised, and he asked Wang Xiang who was beside him in a low voice: "What's going on, isn't it that poor workers are constantly producing?"

Wang Xiangbi explained: "I'm going to use widescreen for this cartoon, and after the modification, the camera stand is raised to the highest level, and the photographer can't climb up."

Director Gu also understood now: "So you took off the roof and came from above?"

Director Wang nodded: "This is the best way."

It's really hard work, Jiang Shan has long heard that in this era, no matter which film studio's production costs will be reimbursed by the state.

In addition to grade wages, the employees in Meiying Studio don't have generous bonuses, and they have never heard of dividends.

However, relying on a deep love, he is creating with the attitude of honing his sword for ten years.

A masterpiece of excellent work has been achieved.

Therefore, this period is also known as the golden age of Meiying Studio.

Even if there is no generous bonus, the method of film production that is reimbursed for actual expenses is still a fantastic way of working in the eyes of literary and art workers.

However, it is impossible for the state to support this method of operation for a long time.

The reason is very simple, because one shoot loses one!
Only imported movies have a surplus.

This phenomenon was not completely changed until 1984, when film studios joined the ranks of public institutions in corporate management.

Coincidentally, it was a coincidence that Zhang Yimou and Chen Kaige drove him away.

Jiang Shan didn't pay attention to the content of the conversation between Gu Tai and Director Wang, but stood aside with Zhang Lu and listened carefully to the creation details discussed by the staff.

"Our National Taiwan University is going to broadcast an advertisement on the first day of the Lunar New Year,"

Director Gu told his old friend the good news immediately: "There is still a big one in the back who is negotiating. Is this the number for a year?"

Looking at Gu Zhengzheng's simple finger shapes, Director Wang just couldn't figure it out: "My God, one hundred thousand?"

Gu Zhengzheng knew the opponent's upper limit: "100 million?"

"..." Director Wang obviously didn't believe it, but said: "If our factory can advertise, we should first reward the employees with bonuses. It has been really hard recently."

For a while, Jiang Shan has been thinking about a question: "Director Wang, how did I find out that all of your sketches have been drawn?"

Before Director Wang could answer, Director Gu first smiled and asked, "Xiao Jiang, do you know how long Meiying Studio has been preparing for "Nezha Nao Hai"?"

Jiang Shan shook his head, knowing but not saying anything.

Director Wang explained with a smile: "Our factory started producing this animation 20 years ago. At that time, the Soviet Union also said that it would invest in it. Later, it turned around and refused. We had to figure out a way..."

The solution has not yet been thought of, and ten years have come.

It was not until the end of 1978, after the filming of "Three Dozens of Bones" that he was planning to shoot, that Wang Xiang hurriedly took out "Nezha Nao Hai", which they had treasured for many years.

All drawings are ready-made, just put them into shooting.

Jiang Shan rejoiced in his heart, fortunately, the big brother withdrew his capital back then.

Otherwise, it would not be able to achieve the perfection of "Nezha Naohai" today.

Although the indescribable history made the creators of "Nezha Naohai" wait for 20 years.

However, it also gave them a chance to participate in the glorious historical moment.

In 1978, at the tomb of Marquis Yi of Zeng in Suixian County, Hubei Province, a set of large ritual and music instruments in the early Warring States period, the Chime Bells of Marquis Yi of Zeng, was unearthed.

This is the chime bell with the largest scale, the best preservation and the most complete tone unearthed in the world.

The discovery of the Chime Bells by Marquis Yi of Zeng broke the saying that the heptatonic scale in our country "came from Europe".

And this set of newly unearthed chime bells was just overtaken by the 1979 "Nezha Nao Hai".

Therefore, the opening chapter of this cartoon, as well as the soundtrack of the Dragon Palace, directly used the chime bells of Zeng Houyi, who had just graduated.

It is not a copy, let alone a tribute, it is completely produced by the master Jin Fuzai and the sound engineer one by one.

You know, this is music from more than 400 years ago.

The sound of bronze that traveled through history has achieved the unrepeatable brilliance of this cartoon!
(End of this chapter)