Chapter 15 There is no retreat
Jiang Hai immediately understood what he meant: "Approved?"

Jiang Shan nodded: "It's just a matter of going through the procedure!"

Jiang Hai breathed a sigh of relief: "Then... all I can do now is wait!"

Jiang Shan shook his head: "You can't wait, you have to increase the benefits first, otherwise our newspaper will stop publishing before the policy is implemented. Where is your original editor-in-chief?"

Jiang Hai: "Xincheng Morning Post."

"Yes," Jiang Shan analyzed: "His move is correct. The superiors usually take the small newspapers like us first!"

Jiang Hai: "Do...the knife?"

Jiang Shan was very firm: "Boss, you are the leader of the unit now, so naturally you should make suggestions for the benefit of the unit. At present, the best way is to advertise!"

Jiang Hai: "This... can it work? As far as I know, no newspaper has advertised it."

Jiang Shan: "What are you afraid of? Anyway, you won't be able to last for a few months. Why don't you just give it a go? There is always the first in everything. Besides, this is also responding to the call of the country to invigorate the economy, let alone...?"

"What's more?"

"Not to mention there are people above us!"

Jiang Hai was persuaded by his younger brother Jiang Shan's last foolish words, and the key point is that there is indeed no way out.

He didn't want "Pujiang Daily" to disappear in his hands.

He picked up a chopstick of braised pork and put it into Jiangshan's bowl: "Third brother, how hard you will work in the future, keep in touch with that person."

Jiang Shan eats meat: "One family does not speak two different languages! Remember, you have to do this..."

Jiang's father on the opposite side was a little confused, and muttered in a low voice: "Why did this youngest suddenly become a sensible person? Where did he get a relationship?"

Second elder brother Jiang He: "After being beaten this time, he really got better."

Younger sister Jiang Chuan: "It seems that I played less before."

"Don't talk nonsense," Jiang Ma knocked on Jiang Chuan: "You think your third brother only knows how to play outside, he's smart!"

……

Pujiang Daily.

It was cloudy and rainy outside, and the atmosphere in the conference room on the second floor of the newspaper office was as gloomy as this ghostly weather.

"In the first half of the year, newspapers issued an average of more than 3 copies of newspapers per day, and each newspaper sold for two cents, while the cost was 3.89 cents,"

Accountant Xia, who was making a financial report, paused when he said this, and glanced at Jiang Hai, the deputy editor-in-chief sitting at the head of the conference room.

Continued: "...the total loss in the first half of the year was 12.3 yuan. The above is the financial report of "Pujiang Daily" from January to June 1978."

After hearing Accountant Xia's report, the 7 or 8 key members of the newspaper office kept silent consistently.

It has been two or three years, and I expected this result, but this year's deficit seems to be a bit too much.

With the rapid expansion of the materials, equipment, and personnel needed for the operation of the newspaper office...the funds required for the operation also increased year by year.

As a result, most newspaper offices in this era suffered serious losses.

After hearing the report, Jiang Hai, the deputy editor-in-chief, did not speak immediately.

The stack of documents in front of him was the semi-annual report of "Pujiang Daily" handed in by the accountant two days earlier.

After deliberately waiting for a while, he smiled and shook his head: "It seems that the more we sell this newspaper, the more we will benefit!"

Facing this young new editor-in-chief, the atmosphere in the conference room has never been tense.

"Xiao Xia, has the money from the Finance Bureau come down? I'm waiting to use the money for this mess."

"That's right Accountant Xia, this year our unit's dormitory building has to be refurbished. If it rains for a few more days, we don't know what the leak will be."

"Accountant Xia, a few days ago the guest house of the District Cultural Bureau called and asked us to settle the expenses for the first half of the year. Look..."

Accountant Xia interrupted them in time: "There is no money in the account for a long time. I just went to the Finance Bureau again, but it still hasn't been approved. They asked us to solve it by ourselves."

"Solve it yourself?"

"How to solve this?"

"How do your financial staff work?"

Immediately, there was a sound of pursuit all around.

Accountant Xia is as immovable as a mountain, and it has become more and more difficult to approve the funds reported to the Finance Bureau in the past two years.

In fact, it's not just their family, other brother units in the city are similar.

What can he do as an accountant, he can only put on a sad face as usual.

thump, thump, thump
Jiang Hai, the deputy editor-in-chief with a serious face, paused heavily on his ceramic cup: "Quiet, what does Accounting Xia's post office say?"

Accountant Xia shook his head helplessly: "I have also gone to the post office several times, but they just insist on paying once a month, saying that everything will be done according to the old rules."

"Why?" the comrades sitting here were all unwilling.

"That's right, they collected all the city's newspaper subscription fees for a year at the beginning of the year, why should they pay us monthly."

"That's our newspaper's money. It stands to reason that it should be given to us in one lump sum at the beginning of the year. Now they are not willing to pay quarterly."

"It's really unreasonable."

Clearly hanging the signboard of a cultural unit, but they are still arguing about money when they open their mouths!

Facing the indifferent brother unit and the immediate superior who is also not very well-off, Jiang Hai, the deputy editor-in-chief, has not been very comfortable in the past few months.

But despite this, he still couldn't stop his yearning for the position of editor-in-chief.

At this moment, a voice interrupted his thoughts: "Hasn't our newspaper ever thought of publishing an advertisement?"

Cai Wensheng, a new comrade hired directly by the Cultural Affairs Bureau last month, is in his thirties and is currently the chief editor of the Supplement Department of Pujiang Daily.

As soon as Cai Wensheng finished speaking, the conference room was dumbfounded.

He didn't seem to see the startled eyes of his colleagues, and continued:
"The accountant comrade has just said that the cost price of our newspaper is much higher than the retail price, which means that we can no longer achieve a balance of payments through the sales of newspapers,"

Cai Wensheng looked at Jiang Hai: "Deputy Editor-in-Chief Jiang, I think we can solve the current predicament of the newspaper most directly and fundamentally by recruiting advertisements in the newspaper."

Cai Wensheng's words immediately turned everyone present from unanimously speaking to him.

It seems that this time the higher ups sent another layman to lead their experts,
"Are you kidding me, Comrade Cai, you should find out which newspaper will advertise."

"That's right, Comrade Cai, maybe you don't understand, not only our newspaper office, but also newspapers in other cities don't publish advertisements."

"It's been so many years, there is no sign of advertising."

"It's not just newspapers that don't have advertisements, now there are no advertisements in any media."

……

Amidst the voices of opposition, Jiang Hai stared blankly at the newcomer.

Coincidentally, just yesterday his younger brother Jiang Shan said the same thing: The best way at present is to advertise!

Following the words of the backbone of the newspaper office, Jiang Hai did not speak in a hurry.

Shun is not so smooth!

He will wear a gratified smile.

The words of the third child still linger.

He hesitated at first, but he didn't expect the newly transferred editor-in-chief to say the same thing!

(End of this chapter)

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