Era: Beginning from the Modu Translation Studio

Chapter 163 Who should I choose in the 78th directing department?

The rain kept falling, which brought more or less coolness to the comrades who took the college entrance examination on the third day.

The trousers of the male students were all rolled up, while the female students in skirts simply tied their skirts into a ball.

Dripping rain all the way into the examination room.

At this moment, in the meeting room of Yanjing TV Station, the comrades attending the meeting are lowering their heads and recording a series of key points of the meeting.

"You know the world at one station, and you know the world at the stage," Zhou Yeming, sitting in the chief seat, tapped the table with a pen:

"Your advertising department must not only hang up these ten big characters, but also make the manufacturers who come to Taiwan to advertise realize that our TV station's position in the hearts of the people... is unmatched."

All of you here have been listening to this sentence over and over again as soon as you entered the door of the department.

After pondering back and forth in my heart, it became clear.

That's right, which news organization can compare with CCTV?
No matter how terrible the circulation of "People-People's Daily" is, ordinary people have to buy it every day!

It is true that the number of TV sets in the country is small, but it is not convenient for them.

As long as you have it at home, you have to watch CCTV when you unscrew it.

Families without TVs are not afraid, as the neighbors have them, so we can go to see them.

Therefore, the mass base of TV sets cannot be weighed by the amount of ownership.

Judging from the current situation, if the radio station is the number one, CCTV can also take the second place.

A comrade reacted quickly and immediately made a speech at the meeting when he thought of it.

Zhou Yeming nodded straightly, and the next second he remembered what Jiang Shan said yesterday, pointing at the comrade who just spoke, and said:
"After the meeting, you immediately write down the ideas just now into written materials, and send a copy to every client in the future. An advertising department must first learn to sell itself."

"Created the program "On the List" and made advertisements into short documentaries promoting products," another comrade said while looking at the material:

"It's not difficult, our station itself often promotes famous enterprises in various provinces and cities, but...?
How to arrange the advertisements of Westinghouse Electric Appliances and Yanjing Taxi in the United States next month?It seems that neither of these two can be placed in the category of provincial superiors and superiors, right? "

As soon as the words fell, murmurs of discussion rang out in the office.

"What about this...?" Zhou Yeming, who had been confident before, was also in trouble at the moment:
"The Westinghouse in the United States...is still proceeding according to the original plan. Just add subtitles to the advertisements they send over, and arrange them in the 3-minute advertisement time every day.

As for the advertisement of Yanjing Taxi... Let's do it this way, everyone will think of a solution after the meeting, and discuss it in two days. "

"Oh, it's really troublesome. To make an advertisement, you have to hide it. The Democracy Wall in Xidan has become an advertisement wall. It's not convenient for our station to broadcast an advertisement."

"Didn't I just say that the people have to adapt to it."

"The key is that the broadcast content of our station must be enriched as soon as possible, so that more advertisements can be placed in the station."

"Advertising and program quality are a pair of complementary partners..."

Zhou Yeming had mixed feelings during a pre-work meeting.

Thinking... and thinking... is the goal that every leader is pursuing.

When he returned to the office, he immediately picked up the phone: "Old Wang, didn't you and Jiang Shan make an appointment to go to Yanjing Film Academy together? When are you leaving?"

"What, do you need me?" Wang Fulin, who was about to go out, frowned, "If I hadn't answered your call, I would have already left."

"That's right." Upon hearing this, Zhou Yeming packed up his belongings with one hand: "Just take my car."

"Are you going too?"

"Aren't you going to choose an assistant director? I'll help with Zhang Zhangyan."

"Ha," upon hearing this, Wang Fulin was delighted: "When did you start to care about these things, but it's good to be able to take a ride."

The Yanjing Film Academy in 1979 was located in Zhuxinzhuang, a suburb outside the Fifth Ring Road, with extremely inconvenient transportation.

Fortunately, the school arranged a shuttle bus, and it took three or four hours to go back and forth.

That's it, the teachers have to go first.

What if the students came back late after playing and couldn't eat in the cafeteria?
It doesn't matter, Yannong University is next door to the college, and a few Chinese cabbage and radishes can be pulled from their experimental field to fill your stomach.

This time, the rain continued.

Sitting in the car, Jiang Shan looked curiously at the large tracts of crop fields on the side of the road.

"Xiaojiang," Wang Fulin said, looking out the window, "it's your luck, as soon as you come back for the first time, you can get in a car."

"Hey, I'm also in your favor."

"Don't tell me, if there is no Zhoutai car today, we will really suffer a great crime."

"How far is it?"

"See that red brick house in front of you?"

"Oh," Jiang Shan nodded, "That's it."

Through the curtain of rain, the rows of red brick houses are very ordinary against the background of the crops.

If it weren't for the wooden signboard of "Yanjing Film Academy" erected at the gate, Jiang Shan would have thought he had come to some agricultural machinery factory.

A while ago, in order to select actors for "18 Years of Enemy Camp", director Wang Fulin came here a lot.

After getting out of the car, I went straight to a teacher's office.

Jiang Shan and Zhou Yeming stood waiting under the eaves of the corridor. After a match was lit, two wisps of thin smoke curled up.

""The Man from the Bottom of the Atlantic" has already notified the TV station in Xiangjiang to continue the dubbing." Zhou Yeming seemed to put aside one thing on his mind:
"The first cooperation, I hope it is a good start."

Shaw Video has established a Mandarin translation team very early.

Most of the members of the dubbing team are from the mainland who went to Hong Kong.

The actors who dubbed the male and female protagonists of "The Man from the Atlantic Ocean" are the backbones Mao Wei and Wang Mei at the beginning of the formation of the group.

The couple later dubbed Tony Leung Ka Fai and Liu Xiaoqing in "Burning the Old Summer Palace".

Mao Wei had a nephew named Jiang Xiaoliang in the Mainland, and later went to Xiangjiang to join them.

I was worried about myself at first, because I didn't have a degree or experience, and I couldn't get along.

Unexpectedly, after going to Xiangjiang, Uncle Mao Wei only asked him one sentence: "Can you speak Mandarin?"

Who wouldn't!

Therefore, Chow Yun-fat in "The True Colors of Heroes", Leslie Cheung in "The Full Feast", Jet Li in "The Legend of Heaven and Slaying the Dragon"...including Jackie Chan in "A Tale of Two Dragons", all cannot do without Jiang Xiaoliang's excellent performance.

"Don't worry," Jiang Shan knew the strength there: "Xiangjiang's wireless TV station is more experienced than us."

"That's true," Zhou Yeming, who knows himself and his enemy, does not deny this:
"Xiaojiang, if... I mean, if you are asked to shoot an advertisement for a taxi, it's best not to let ordinary people see it as an advertisement at a glance, what should you do?"

"Tai Li is going to shoot a taxi advertisement?" Jiang Shan pointed out with a smile: "A company that has just started up is still not allowed to enter the provincial and ministerial department, right?"

"Haha," Zhou Yeming nodded cheerfully, "Do you have any tricks?"

"Let me think about it first!"

While Jiang Shan was pondering hard, Wang Fulin led a teacher from the academy over.

Zhou Tai and Jiang Shan were chatting vigorously, but no one noticed them.

After a while, Jiang Shan pointed to the car parked in the rain and said:

"You can do this, first take a close-up shot of the big signboard of Yanjing Railway Station, and then move the camera down,
The passengers who picked up the big and small bags took pictures, and when they were sweating profusely and had no direction, a taxi slowly stopped beside them.

At this moment, the enthusiastic driver got out of the car, not only opened the car door to pick up some of the passengers,
They also arranged their travel bags one by one, and left slowly under the envious eyes of everyone. "

"Oh," Zhou Yeming seemed to see the picture: "In this way, it becomes serving the people."

"Yes, if you don't mention money, the common people know it, but what we want them to see is the convenience that taxis provide to the people."

"Well, that makes sense."

Just as Zhou Yeming finished speaking, Jiang Shan turned around and faced the classroom again:

"Then the camera turned, in front of a residential building, a gay man supported his lover who was about to give birth, looking back and forth at a loss, a taxi slowly drove over.

At Yanjing Airport, when the foreign guests who had just walked out of the waiting room did not know where to go, a taxi stopped firmly in front of him.

On the bus platform, the college entrance examination candidate who missed the bus was crying in a hurry when a taxi stopped in front of him.
The driver rolled down the window and shouted: Get in the car, I will take you to the examination room..."

"My God," Wang Fulin couldn't help but said, "If the filming goes on like this, this taxi should send a pennant to our TV station."

Jiang Shan smiled: "There is only one central idea, besides the price, the common people must see the advantages of taxis.
Conversely, the same is true for taxi companies, don't just focus on serving foreign guests, the common people are their foundation. "

"That's right," Zhou Yeming said with a special spirit for this moment, "You have arranged this advertisement in such a way that you can feel touching just by listening to it. Yanjing Taxi Company is lucky."

Wang Fulin nodded in agreement: "Xiao Jiang, the design of the advertisement is good, it doesn't look like a commercial advertisement anymore."

Jiang Shan got back to the main point: "Yanjing Taxi is indeed blessed to convert commercial advertisements into public service advertisements."

"PSAs?"

"Yes, such as some advertisements to persuade people to save water and obey traffic rules."

"Remember, there is also the smoking cessation advertisement you planned before."

"Haha, that's right."

Several people under the eaves laughed together.

When Zhou Yeming smoked, Wang Fulin introduced to them the comrade who had been standing beside him:
"Let me introduce, this is Xie Fei, a teacher from the Directing Department."

"welcome."

Mr. Xie, about 40 years old, smiled and shook hands with everyone.

When it was Jiang Shan's turn, he deliberately took a few extra glances: "The younger generations are talented."

"Mr. Xie, you're too proud." Facing this outstanding fourth-generation director, Jiang Shan didn't dare to make mistakes: "I'm familiar with Zhou Tai and the others, so don't take it seriously."

"Hey, why are you just talking nonsense?" Zhou Yeming immediately jumped on, looked at Teacher Xie and said, "Even though Reporter Jiang is young, he still has a lot of ideas when it comes to advertising..."

Several people walked along the classroom, chatting while walking.

After a while, under the leadership of Mr. Xie, he walked into a screening room.

It is said to be a projection room, but it is actually a color TV set in front of dozens of chairs.

At this moment, what is broadcast on the TV is the TV series "There is a young man" filmed by CCTV this year.

Facing the plot on the screen, more than a dozen directing students sitting in front of the TV were discussing life and death.

One is louder than the other, and more powerful than the other.

Several people who walked in one after another did not attract their attention at all.

Teacher Xie just wanted to remind me, but Wang Fulin stopped him with his hand: "Let's not disturb them, just let me listen to their opinions."

Zhou Yeming looked into his eyes with a sullen face, and inadvertently glanced at Jiang Shan, and found that the kid was looking at him with bright eyes.

This surprised him quite a bit, so he began to listen carefully.

At this moment, sitting in this classroom is the so-called cradle of the fifth generation of directors: Yandian's 78th director department.

Zhang Yimou, Chen Kaige, Li Shaohong, Gu Changwei, Tian Zhuangzhuang, Zhang Li...

You can still see the familiar appearance in memory, and the momentum is not weak at all.

One can talk better than the other, and one can't look down on the other.

Among them, Chen Kaige and Tian Zhuangzhuang are especially serious.

"There is a problem with this group of mirrors."

"If I was allowed to shoot, I definitely wouldn't do it."

"Look, how abruptly this set of shots turns."

"Who designed the plot of the hero and heroine going around in circles? It's so stupid."

"The director of CCTV."

"..."

The 1978 batch of directing students were extremely favored by the academy.

In order to put all the training energy on them, they also deliberately stopped recruiting for several sessions.

After a series of operations, the self-confidence of the favored children burst through the ceiling.

When they opened and closed their mouths, all the passers-by were drunk, and they were alone awake.

When I first debuted, they made whatever films the people could not understand.

Until filming "Yellow Earth".

Chen Kaige and Zhang Yimou, who were so hungry that they almost died, happened to get 3000 yuan from Wu Tianming, the director who was filming "Life".

It was only later that I realized that the young man with an empty heart would not live long.

Since then, the favorites have finally begun to walk back and forth between catering to the masses or catering to international awards.

In short, it is temporarily unable to cater to myself.

Jiang Shan leaned against the classroom wall, happily watching the excitement.

"There Is a Youth" is the first TV series filmed by CCTV this year.

The selected actors are also Yan Ying's current students, Zhang Tielin and Fang Shu.

At this moment, Chen Kai's speech continued, and his criticism of "There Is a Youth" was evident inside and outside the words.

Jiang Shan quietly glanced at Zhou Yeming who was beside him.

The smile on the corner of his mouth remains unchanged, and no change can be seen for the time being.

Then he looked at Wang Fulin who was standing a little further away, with a calm expression on his face, also without the slightest fluctuation.

Today, Wang Fulin came here to find an assistant director for himself.

The plot of the TV series "Eighteen Years in the Enemy Camp" mainly describes Jiang Bo, an underground party member who went deep into the tiger's den regardless of personal safety.

Dealing with the enemy skillfully for 18 years, avoiding heavy surveillance, sending out information safely time and time again, until the liberation is ushered in.

In the early days of the crew, there were only five comrades including Wang Fulin.

There is no subdivision of drama, art, and editing. Anyway, if there is work, it will be done, and those who are capable will work harder.

After watching for a while, Teacher Xie turned to Wang Fulin who was beside him and asked, "How is it? Who do you think is suitable? It's best to pick two more students, so that they can gain some experience."

(End of this chapter)