Era: Beginning from the Modu Translation Studio

Chapter 170: The bank advertisement that “makes you fall in love at first sight”
"Listen to Zhang Chu," Jiang Shan said with a smile, "Our editor-in-chief Jiang knows me better."

Director Zhang smiled and shook his head: "Xiao Jiang, our city only needs to have two sentences for the family planning slogan, so we don't need to be too particular about it, but this time it's different."

"Oh? Speak slowly, and I will listen carefully."

Director Zhang, who was sitting on the sofa, had a faint look of anxiety in his eyes.

After seeing off the two guests from the People's Bank of China that day, he has been thinking about where to get a poster that can make people take a look and go to the bank with their wallets in their pockets.

After thinking about it, I still feel that it is impossible.

Until the next day, when Director Zhang's eyes fell on a newly arrived copy of "Oriental Metropolis Daily" on his desk, his heart moved!

The name Jiangshan jumped into my eyes with a bang!

Whether it was the previous shampoo advertisements of the two daily chemical factories, or the later colored soap advertisements... what Zhang Chu is most satisfied with is the whole row of animation walls.

Maybe, it's time to find this comrade Jiangshan who has made great achievements many times, and have a good chat.

Even if you can’t make a promotional poster that makes people take a look at it, you should hurry up and save money.

You should also be able to provide one or two effective suggestions!

"Come, let's take a look at the two paintings I brought today."

After finishing speaking, Director Zhang stood up and unfolded the picture scroll that he had been holding in his hand.

Before that, several people in the office had already set their sights on the scroll in Zhang Chu's hand.

When the two scrolls were fully unfolded and laid out on the table, curious people gathered around.

Editor-in-Chief Jiang understood it with just one glance: "This...is this a bank's advertising poster?"

"That's right, it's a bank advertisement." Zhang Chu took the cup of tea from Jiang Shan.

"It looks quite exciting." Jiang Shan said truthfully.

"Entertaining?" Zhang Chu originally thought so too, but now... "Where do you see the excitement?"

"What does this painting want to promote?" Jiang Shan directly changed the subject: "The purpose of the bank to absorb deposits?"

"Comrade Xiaojiang," Zhang Chu frowned, "Is this the impression you get from this painting?"

"That's exactly how they feel to me at the moment."

Whether it is the buildings on the map or the text on the map, they have been clearly expressed.

Although the surrounding people did not speak, they all agreed with Jiang Shan's point of view.

"I'm not going to hide it from you, now that the country is going to vigorously develop the financial industry, the People's Bank of China has issued several new deposit-absorbing policies in succession.

The latest task that our Propaganda Department has received is to cooperate with banks to better implement these new policies. "

Jiangshan and Jianghai glanced at each other, why did they suddenly rise to the national level.

Director Zhang continued to introduce: "These two paintings are samples given by comrades in our unit, but...the comrades from Pujiang People's Bank of China came to see them two days ago, and they were not very satisfied."

At this moment, Jiang Shan glanced at the two drawings again.

Afterwards, his eyes lit up, and he pointed to a notice in the hands of the female comrades on the drawing: "Is this a new policy written on it?"

Director Zhang nodded: "Yes, that's it."

Jiang Hai bent down and took a closer look: "Small deposits and withdrawals, three-year and five-year deposits and withdrawals...there are indeed many tricks. Did the comrades in the bank say why they are not satisfied?"

Zhang Chu nodded: "The contents of the two posters do not meet their requirements."

"Then what are their demands?"

"Well..." Zhang Chu raised his head to meet Jiang Shan's gaze, but there was a wry smile on the corner of his mouth:
"What they want is something that the masses will look at and be ready to deposit money in the bank."

Originally, I thought that Comrade Xiao Jiang would make an incredible expression, but I never thought that Jiang Shan would ask in a serious manner:

“That is, they want an ad that directly showcases the benefits.”

"Good?" Director Zhang frowned even tighter: "Good policy."

At the same time, the other people in the room did not understand this.

"To be exact, it should be a policy that benefits the masses,"

Jiang Shan casually picked up a pen and pointed to a few lines of new terms on the poster:

"Look here, the introduction of this series of interest rate and number of years seems too written, we can replace them with... I will do the math first."

Soon, on a piece of white paper, Jiang Shan wrote a few lines of text:
[Comrade: If you save 6 yuan per month, you will get 236 yuan in principal and profit in three years, and you can buy a sewing machine.

At the end of five years, the principal and interest will be 425 yuan, which can be enough to buy a TV. 】

"Huh?" Before Director Zhang could react, Jiang Zhuangzhuang's eyes lit up:
"Then if I save 12 yuan a month, wouldn't these electrical appliances be able to move home soon?"

"Look at Zhang Chu," Jiang Shan pointed at Jiang Zhuangzhuang, who was thinking about something beautiful:

"This little comrade not only has the idea of ​​depositing money, but is already considering taking the initiative to increase the deposit."

"Really," Director Zhang wanted to say just now: "Don't talk about him, I'm thinking about whether I should save some money every month."

"Yes," Jiang Hai was also thinking about this issue: "Before, I kept some money at home on a monthly basis, thinking that I would save it in the bank after saving enough. Every time I saved it, it was quite exhausting."

"After the launch of this business," Jiang Shan seemed to have gotten the bank's teller on his body for a while:

"You can put your usual spare money in the bank in time to earn interest, and you can withdraw it at any time when you need it urgently. If you can put it for a year or longer, you can also withdraw it according to the interest of the lump sum deposit."

"Okay," Ding Lingling nodded and said, "This kind of zero-deposit and lump-sum withdrawal business is most suitable for young people like me who have just worked for a few years."

For a while, the two seemed to stage a bank advertisement of "zero deposit and withdrawal".

Zhang Chu couldn't help laughing when he saw it: "Don't tell me, it's really tempting to be tempted by Xiao Jiang's messing around like this."

"Actually, it's easy if you think about it carefully," Jiang Shan continued to enlighten:

"As long as the common people understand that they can get specific benefits after depositing spare money in the bank, I believe the people will be tempted."

Life was so tight before, but after that, I loved depositing money in the bank to earn interest.

This scene will continue throughout the 8s and 90s.

"Comrade Xiao Jiang,"

At this time, Director Zhang finally saw some hope: "Just like what you said just now, how about helping me design two posters?"

"Two posters?"

Jiang Shan was stunned for a moment. If you want to say something, he can immediately make it up for you.

But...how to do this second picture?

You can't both take the route of reckoning with the two posters!

That's too cheap, it's not his Jiangshan style.

"What?" Director Zhang said nervously, "Is there a problem?"

"Sure, no problem," Jiang Shan promised, "I'll figure out a way."

"Actually, you don't have to force yourself too much." Zhang Chu didn't want to put too much pressure on the young man: "It's not easy to help us complete one of them."

Before coming to Oriental Metropolis Daily, Director Zhang had always had the attitude of playing dates.

Unexpectedly, I really saw the bank advertisement of "I fell in love at first sight".

For a while, Zhang Chu, who had completed half of the tasks, felt much better: "Well, if you save 12 yuan every month, three years will be..."

Jiang Hai on the side: "Two sewing machines."

"Why do I need so many sewing machines, besides, I already have one at home."

"Then just buy a tape recorder. You can buy one as big as this at this price." Jiang Hai gestured with his hands.

"My wife has always wanted to change into a large wardrobe."

"The big wardrobe is even easier, it will take less than three years..."

When Jiang Shan's eyes were still locked on the two drawings on the table.

On the side, Jiang Hai and Zhang Chu were already discussing the list of products they should buy after saving money.

July 7th is the day when the national college entrance examination results are released.

Most college entrance examination students in cities and towns can find out their college entrance examination results on the same day.

In some remote places, we have to wait a few more days.

Jiang Chuan and Ying were picturesque, walking quietly on the sidewalk of Anhe Street.

One step, two steps...the more I walk, the more I lose my strength.

Although I knew my own weight, but... still, especially when I saw my classmates grabbing their report cards and jumping up and down,
Alas, Jiang Chuan was so envious that he almost shed tears.

"Knife handle,"

Suddenly, a dull call came from behind the two girls.

"Second brother," Jiang Chuan whispered back, and he knew who was behind him without looking back.

"Do you want to eat?" Jiang He asked again.

Jiangchuan and Ruhua paused, but still didn't look back: "What to eat?"

"See for yourself."

After finishing speaking, Jiang He, carrying a green thermos bucket, strode past them both.

Jiang Chuan took a closer look and quickly touched Ruhua with his elbow: "Come on, my second brother is buying popsicles."

After eating two popsicles each, the two 17-year-old girls could finally wave goodbye to the first college entrance examination in their lives.

In the "Oriental Metropolis Daily" in the past few days, the chicken soup talk in the column "Daily Mathematics, Physics and Chemistry" has changed the style of talk.

[One failure means nothing. You and I can still meet each other in college in the future. 】

【Always have sunshine in your heart, and there will be sunshine and warmth in the future. 】

[If it doesn’t work this year, then next year will be better than this year. Next year will be better than this year. 】

[So what about [-] this year, but it will be [-] next year. 】

"That, the comrades in the Supplement Department paid attention,"

At the pre-editorial meeting of the newspaper, the editor-in-chief Jiang Hai once again reminded: "We must keep in mind our previous dual-track policy."

"Understood." Cai Wensheng nodded: "In the past few days, we have been selecting manuscripts according to these two directions."

"Tiantian Mathematics and Chemistry" is responsible for encouraging students who fail the college entrance examination to fight again in the coming year.

"Hot Talk" focuses on introducing the experience and access from students to other groups.

As a qualified news unit, "Oriental Metropolis Daily" must consider the thoughts of all readers and take care of the hearts of all readers.

"After the movie "Guns from the Secrecy Bureau" was released in July," the editor in charge of the serialization of the novel introduced:
"The original novel "Before Dawn" we published is very popular, and readers have sent letters asking for re-serialization, so I want to publish a special issue of "Before Dawn" this weekend."

"It can be considered," Jiang Hai nodded: "The author of the novel "Before Dawn" was contacted by Comrade Jiang Shan. You can discuss it with him after the meeting."

"In addition, the serialization of "Before Dawn" is about to end in one week," the serial editor continued: "I have selected a few novels that I feel are not bad."

"Well," Jiang Hai smiled slightly: "I can give it to everyone to have a look at it later, and then decide which one to publish."

"Okay, editor-in-chief."

"It's been a while since the announcement of the college entrance examination results," Chief Editor Jiang said with a smile: "Recently, our newspaper has received more and more letters from readers, and the content has become more and more complicated."

Cai Wensheng nodded: "A while ago, the editor-in-chief proposed to create a new section called "Letters from Readers". I happen to have a few letters here. Let's see which one to publish first."

Then several letters from readers began to be circulated in the conference room.

[Hello, comrades from Oriental Metropolis Daily, my name is Li Chaoqun. I am 27 years old. When I jumped in line, I met Comrade Pei Yan, who is also from Pujiang.

I work as a projectionist in the film team, and she raises pigs in the logistics.

Soon, we were in love together.

I had already decided to get married in the local educated youth institute, but this year's notice completely disrupted all our plans.

Her father was a worker in the Pujiang Instrument Factory, so after taking over her father's position, Pei Yan became a worker in a state-owned enterprise.

As for me, I can only replace my father in the street construction team.

Apprentice wages are calculated on a daily basis, 9 cents a day indoors, 1 fast 2 cents a day outdoors.

Every day when I go home, I'm so tired that I'm falling apart, and I still have to bargain with my partner for the bride price...

It's a pity that although I tried very hard, the object finally blew with me.

You may not be able to imagine my mood at that time, always feeling that everything around me has changed.

The people around are talking about work and salary, and I really miss the days in the Great Northern Wilderness.

When writing this letter to you, I have already completed the formalities for returning to the Great Northern Wilderness.

When the comrades at the police station persuaded me to reconsider, I only said one sentence: "I can't wait to return to the Great Northern Wilderness."

So, with a bang, a bright red stamp landed on my household registration booklet.

I am writing this letter to you, just to ask you to tell the educated youth comrades in the city about my experience. If you are not happy in this city, we still have a second choice...]

Jiang Shan read the letter in his hand without saying a word.

Rong Bin, the editor-in-chief of the news department, who was sitting beside him, approached quietly: "Have you read the letter?"

"Ah."

"how do you feel?"

"Feeling?" Jiang Shan laughed a little: "I don't feel very good, don't choose this one for a while."

"Why?" Rong Bin wondered:

"Our editorial department has collected a lot of news about the riots of educated youths. Since some comrades have chosen to return to their hometowns, we can also publicize it to the outside world!"

"Use this method to ease the employment pressure of the educated youth?" Jiang Shan immediately persuaded:
"You can stop quickly, don't let other parents come to our newspaper to make trouble..."

"Will it be so serious?" After Jiang Shan reminded him, Rong Bin quickly imagined:
"Forget it, our newspaper office should stop messing with this kind of gossip!"

"In the first place," Jiang Shan said solemnly, "As long as it is related to other people's life, outsiders should shut up."

It's okay to persuade people to be good, or to make people better.

Just as he was talking, another letter from a reader appeared in front of Jiang Shan.

[Hello, comrade editor, my name is Yu Minhong, and I am a failed student in the college entrance examination.

I just recently borrowed a few copies of "Oriental Metropolis Daily" with the help of my teacher. It's so late to meet them.

I write this letter to you with excitement. Now I am in urgent need of your help...]

Ok?
With a light sweep of the two lines, Jiang Shan was stunned, and quickly read it again.

(End of this chapter)