Era: Beginning from the Modu Translation Studio

Chapter 20 Must-Win Public Service Announcements

Ordinarily, Jiang Shan couldn't be ranked in this conference room at all, but there were only a few people in the room at this time, and he was brought by Director Hu, so he should give some face.

What's more, it was for this matter that people were invited here today.

As soon as Jiang Shan asked, Director Gu picked up the invitation letter and handed it over: "Here, let's take a look with Director Hu."

Jiang Shan took the invitation letter and let Hu Xiao have a look after opening it.

Hu Xiao looked at it very seriously, and when he returned to Jiang Shan, he found that it was a bilingual letter in Chinese and Japanese.

After scanning the rules and regulations, Jiangshan has a general understanding.

The theme of the participating advertisement is simple: "Do Not Smoking", and the nature of the advertisement: public service advertisement.

Just as he and Hu Xiao looked down at the letter, Qin Mu from the art design factory pulled out a few pages from the folder:

"After I found out about this a few days ago, I organized a team meeting overnight and came up with two plans. I just brought them here today for everyone to review together."

It started with Mr. Gu, and then the proposal was circulated on the conference table.

When it was Jiang Shan's turn, he looked at it very carefully. This was the first time he had seen an advertising project of this era, and it described every aspect in great detail.

This is a very representative public service advertisement plan of the times.

First show the physical examination data of healthy people, then switch to smokers, and finally add some photos of smoked lungs.

After watching it, Jiang Shan only felt that he had watched a short piece of popular science film that smoking is harmful to health.

"Public service advertisements like yours should really appear more on our TV,"

Jiang Shan took a cigarette from Hu Xiao and lit it.

In this era, the general public does not have the concept of banning smoking indoors.

At this moment, except for Huang Hua who was decorated by Pujiang, the other four people had already locked on the front door.

In the meeting room like a fairyland, discussing the public service advertisement of "Do Not Smoking", unexpectedly no one thought it was inappropriate, including Jiang Shan:
"One device knows the world,"

Jiang Shan’s words continued:
"It is one of the important tasks of the media in the future to obtain common sense of life through the sound pictures of TV. However, it may not be possible to win awards. After all, foreign countries have long been accustomed to this kind of popular science advertisements."

As soon as the words fell, several people in the meeting room began to look at the young man again, especially Hu Xiao.

Originally, he just wanted to recommend Jiang Shan to Director Gu as a Japanese translator for the competition in Japan, but he never thought that Xiao Jiang would start to participate in the discussion.

The key point is that it still looks decent.

What Jiang Shan said made Hu Xiao's waist straighten a lot.

Qin Mu from the art design factory was frowning one second, but felt that his words made sense the next second.

Could it be that the person Hu Xiao specially brought today is a colleague:

"Hiss," he looked at Hu Xiao and asked, "This is...?"

Jiang Shan took the initiative to stand up: "Hello leaders, my name is Jiang Shan, you can call me Xiao Jiang."

There was not a single word of extraneous words, and it seemed that nothing had been explained after explaining.

After hearing Jiang Shan's words, Director Gu looked surprised: "Comrade Xiao Jiang, have you seen foreign public service advertisements?"

"I..." Jiang Shan began to think about how to make up the nonsense:
"I know a lot of friends who have gone abroad, and they love to talk about things on foreign TV."

"Oh," Gu Tai was a little excited: "Where is your friend, can I meet you? To be honest, I haven't seen many foreign public service advertisements."

Let alone China in 1978, other developed countries did not establish the Internet.

Therefore, even the director of Pujiang TV station knows little about foreign TV content.

This is also one of the reasons why all walks of life became popular to visit and study abroad.

"Going out again," Jiang Shan refused stubbornly: "I just left not long ago."

"Well, Comrade Xiao Jiang knows several foreign languages,"

Only now did Hu Xiao understand why Jiang Shan's understanding of foreign languages ​​is so authentic. It turns out that there is a language environment:
"I often help publishers flip books."

Inadvertently, Hu Xiao explained for Jiang Shan.

"I've seen quite a few overseas public service advertisements," Huang Hua from Pujiang Decoration laughed at this moment:
"Our unit's business in the past few years was mainly concentrated abroad. When we went out, we traveled back and forth to several countries. I also brought a set of plans today."

After speaking, another advertising plan was placed on the table.

"This planning is a bit interesting," said Hu Xiao, although he had never studied commercials, but based on his experience in dubbing films, he also felt that there was something new.

According to the advertising process in the planning book, at the beginning of the screen is a pair of twin brothers, one of whom has learned to smoke.

With the gradual growth of the characters in the picture, one is healthy and tall, and the other is not much different at the beginning, and slowly begins to cough, lose weight, step on the shoulders, and bend the waist... Anyway, it just doesn't end well.

By fast-playing two people's lives, the comparison proves that smoking is harmful to health.

Everyone thinks it's okay, although I don't know if I can win an award, at least someone has made a move.

Huang Hua of Pujiang Decoration is over 30 years old this year and has been stationed abroad before. In this aspect, there are really few comparable ones in China.

In order to qualify to participate in this advertising festival, the advertising companies in Yanjing and Pujiang are rapidly revived.

Manager Huang said with a smile: "Our company attaches great importance to this Winter Beijing Advertising Festival, and specially organized the backbone to plan this advertising plan."

After finishing speaking, he found that Jiang Shan on the other side of the table was frowning all the time, and he immediately frowned too: "Comrade Xiao Jiang, do you have any suggestions?"

"This type of advertisement...?" Jiang Shan said correctly: "France already had it in 1974."

In fact, similar types of public service advertisements have already appeared in several countries.

However, Jiangshan certainly cannot be said.

"I seemed to have won some awards at the time," Jiang Shan continued: "I should have seen reports in the magazines brought back by my friends."

Manager Huang was taken aback: "What?"

Director Gu also attaches great importance to this issue: "No way, Manager Huang, hurry up and find out, don't make jokes."

Qin Mu nodded: "Yes, this matter must be clarified, otherwise it will be an international joke."

"I'll arrange for someone to call right away," Manager Huang said as he walked, obviously looking for a phone number.

Hu Xiao smiled at this meeting, and patted Jiang Shan on the shoulder: "You are an all-rounder, fortunately I brought you here today."

Jiang Shan laughed: "My friends like to call me panacea."

"Hey,"

It was the first time for everyone in the conference room to hear this saying: "This metaphor is very vivid."

After laughing, Director Gu's face was pulled down again: "In a few days, I have to exchange opinions with Yanjing TV Station, alas, what can I say then?"

Four smokers waited in the office for more than 40 minutes until they saw Manager Huang walking back with his shoulders slumped.

"Comrade Xiao Jiang, you remember correctly, this advertisement...has really appeared before."

(End of this chapter)