Era: Beginning from the Modu Translation Studio

Chapter 27 The first advertisement in the country, who will get it

Looking at the lighted window, Jiang Shan stopped in his tracks, not knowing how far the "Pujiang Daily" had put the advertisement.

After thinking about it, Jiang Shan stepped into the office building.

"Big brother."

He knocked on Jiang Hai's office door: "Are you in?"

Jiang Hai, who was sitting inside smoking a cigarette, knew it was his brother Jiang Shan's voice, "Come in."

Jiang Shan pushed open the door and found that besides his eldest brother there was a gay man in his 30s inside.

The two sat face to face at the two ends of a desk, looking helplessly at the spread of materials on the table.

"Come on, let me introduce you," Jiang Hai smiled and stood up after seeing his younger brother: "This is my younger brother Jiang Shan, and this is Cai Wensheng, the editor-in-chief of our Supplement Department."

"Hello, Editor-in-Chief Cai."

"Hello, Comrade Xiao Jiang, I often hear Brother Ni mentioning you."

"Ha ha."

After some greetings, Jiang Shan also sat down at the desk, and after a few glances, he understood: "This...are all materials for reporting to the superior?"

Jiang Hai nodded: "The first application was submitted a week ago."

Jiang Shan: "What did the higher-ups say?"

Jiang Hai shook his head: "I submitted applications to the Municipal Propaganda Department, the Ministry of Culture, and the Industrial and Commercial Bureau. Except for the Propaganda Department that kept the materials, the other departments directly returned them."

Jiang Shan didn't speak immediately after hearing this, he began to calculate carefully.

There are still a few days to enter October 1978. It is said that the policy of "enterprise management of newspapers and institutions" will be announced almost in October.

After that, various loss-making newspapers began to find their own way out.

According to the original process, the editorial board of "Tianjing Daily" in October will also set the tone and publish advertisements like the current "Pujiang Daily".

Although they faced the same difficulties, they finally got approval and published the first advertisement in Tianjing Daily on January 1979, 1.

The subsequent "Tianjing Daily" not only went smoothly, but also became an object of study for newspapers across the country.

"Next month," Jiang Shan's eyes are bright and clear, which means that he has a clear mind at this time:

"All newspaper offices will be notified of the policy on corporate management, and then various departments will reconsider your application."

"Are you sure?" Jiang Hai seemed to grasp something: "Jiang Shan, have you heard any rumors?"

At this moment, Cai Wensheng looked at the young man in disbelief. Could it be that he was the one who told the inside information about Editor-in-Chief Jiang?

Usually, I only heard editor-in-chief Jiang praise him as a younger brother, sometimes he is a translator, and sometimes he is a painter. I didn't expect that there is such a network of relationships.

After coming out of the meeting room that day, Cai Wensheng immediately asked his friends from the Municipal Department of Culture to inquire about it. As Jiang Hai said, the eight major newspapers in Yanjing really collectively submitted the application for "enterprise management".

Jiang Shan picked up the cigarette on the elder brother's desk and lit it: "Actually, not only our newspaper is applying to publish advertisements."

"Ok?"

Jiang Shan lowered his voice: "As far as I know, "Tianjing Daily" also has this plan, and the editor-in-chief of the newspaper over there is very good."

Jiang Hai and Cai Wensheng said in unison: "Really?"

"Well," Jiang Shan said with certainty, "It's just that they have been rejected by the higher authorities just like you."

"Ah~"

"But they are not ready to give up at all, and even contacted the advertising company."

Jiang Hai was completely startled: "You even know this?"

Jiang Shan looked calm: "It's a toothpaste factory."

"Oh?"

Jiang Hai and Editor-in-Chief Cai glanced at each other and breathed a sigh of relief at the same time.

This is often the case with people. Once they know that there is an alliance, they will be confident.

In the past week, I was either criticized by the superior department for "making mistakes" or said "too radical"...

After so many days of approval, I was about to give up, but I regained my energy after a while.

Editor-in-Chief Cai thought about what Jiang Shan said just now: "Then according to what you said, shouldn't we also find some advertising companies?"

"It makes sense," Jiang Hai also thought: "It is time to find some manufacturers, and when submitting the application next time, include the manufacturers."

Editor Cai nodded again and again: "Yes, this way the application report will be more complete."

"If you want to find it, look for it quickly," Jiang Shan said directly: "You'd better find some loss-making enterprises. It would be even better if you just suppressed a batch of goods in the factory."

"That's right," Jiang Hai thought it was reasonable: "We advertise for them, and they pay us for the promotion, that's great."

Cai Wensheng expressed emotion: "It is obviously a matter of killing two birds with one stone, and I don't know when those departments will figure it out."

"Don't worry," Jiang Shan comforted, "I will figure it out soon."

Once figured out, it is out of control.

"Brother..." Jiang Shan thought about it carefully, and was ready to help the boss again: "You know the Pujiang Daily Chemical Factory, they have a "Spring Thunder" shampoo, and there is a serious backlog of inventory, and there are also flared pants from our father's factory .”

After speaking, the two brothers laughed.

One second Jiang Hai was still wondering how Jiang Shan knew about the backlog of Pujiang Daily Chemical’s inventory, and the next second he felt that it should be the same as Dad Jiang’s bell-bottom pants, and he heard it from other people.

In fact, the latter one was added on purpose by Jiang Shan, in order not to make the eldest brother suspect.

After all, he knew that the comrades of the "Tianjing Daily" had searched almost all of Tianjing. It wasn't until a friend negotiated that they signed the first advertising agency with the "Tianjing Toothpaste Factory".

It is also the blue sky six must cure that later "eat it, it smells good, you look at it and enjoy it".

And that "Pujiang Daily Chemical Factory" was in a state of desperation to submit an application to Pujiang Broadcasting Station, wanting the broadcasting station to help promote their new products.

Their factory produced a new shampoo this year, which is of high quality, especially the newly developed drug that promotes the growth of hair follicles.

However, because there is no place to do publicity, it is difficult to gain the trust of consumers, resulting in a very serious backlog of products.

So, I contacted Pujiang Broadcasting Station again and again, but was always rejected.

Historically, the advertisement of Pujiang Daily Chemical Co., Ltd. was postponed until the advertisement in Tianjing Daily was approved to be broadcast by the radio station in March 1979, and it became "the first commercial advertisement on the national radio station" in one fell swoop.

At this time, Jiangshan wanted the "Pujiang Daily" to help it. After all, both parties urgently needed each other.

"This Pujiang daily chemical factory will go to the radio station every three to five times," Jiang Shan continued: "If you take the initiative to find them, it will be successful."

After listening to Jiang Shan's analysis, Jiang Hai and Editor-in-Chief Cai's thinking was extremely clear, and they even had plans for tomorrow and the day after tomorrow.

Looking at the Jiangshan in front of him, Jiang Hai suddenly felt a sense of familiarity and strangeness. The prodigal son should be talking about him.

(End of this chapter)