Era: Beginning from the Modu Translation Studio

Chapter 352 The most classic ≠ the most effective advertising slogan
"Let us ride the east wind and rush towards the four modernizations.

Dongfeng, comfortable, safe and reliable.

Together with Dongfeng, sail on the road to success..."

In a spacious, bright, unpretentious, but unusual office at first glance.

Rao Bin, who was sitting on the sky blue sofa, looked at the promotional slogans in his hands.

Secretary Sun, wearing a gray Chinese tunic suit, stood aside and gave a report:

"These are the slogans chosen by various news organizations."

"No matter how far or near you are, the east wind is with you," Rao Bin murmured, "Hey, this sentence has some meaning."

Secretary Sun: "Yes, I think this is a good one too."

Rao Bin turned down another page: "No more?"

Compared with FAW, Second Automobile Works' project has been on the wrong auspicious day since the foundation was laid.

Who would have thought that the leader of the dignified mechanical department would lead Secretary Jiang from the regiment to personally stand on the streets of Germany to conduct research.

Looking at the fair-looking director of the First Automobile Factory who knew nothing about cars.

"I understand, sir," Secretary Sun closed the folder and nodded, "I will report to you again when there is new information."

Rao Bin stood up with a smile and walked to the window:
"In my imagination, our first slogan of Dongfeng Motor should be a slogan that can be shouted loudly and far away..."

"It's not that he's dissatisfied." Rao Bin didn't know how to describe it. He clicked on the folder in his hand:
“When I scan it down, they all feel the same. I can’t say there’s anything wrong with them, but none of them seems to make people’s eyes brighter.”

Secretary Sun never missed any calls related to this aspect.

Wait until FAW is beating gongs and drums and is booming...

Several ups and downs, constant twists and turns...

"Why do I keep thinking about the past lately?"

Secretary Jiang, who was standing side by side with him, accurately translated this sentence into German...

After one battle, another battle breaks out.

Then at the gate of the Volkswagen headquarters, I personally handed my business card to the doorman and introduced myself: I am from the China Machinery Department...

By 1978, Rao Bin, who had been transferred to the Machinery Department, was the first to submit suggestions to the organization.

Under the leadership of Rao Bin, FAW and Second Automobile Works have achieved a transformation from 0 to 1 and then to 2 for the automobile industry of the Republic of China.

First, in 1956, the first "Liberation" was born.

"That's all for now. I'll send you new ones when I get them."

But the reality is that in the early stages of reform, those who are at the forefront and have the most practical goals are often the front-line cadres.

"It doesn't matter, give the comrades below a little more time,"

He understood that the leader was eagerly waiting to use it: "But you haven't noticed any of these slogans?"

It was because of his suggestion that the Ministry of Machinery of the People's Republic of China sent invitation letters for technical cooperation to many countries.

It was not until 1975 that the "Dongfeng" brand truck, proposed by Rao Bin and approved by the state, finally opened the door to China's second automobile industry.

Everything is done by myself, down to the smallest detail.

At this moment, Rao Bin, who was standing in front of the window, gradually saw the spring scenery in front of him clearly again.

Many comrades in later generations question today's ministerial and bureau-level cadres who would not personally intervene in a company or factory...

Rao Bin received new instructions in 1969. (Pay attention to this time)
He was ordered to go to Shiyan, Hubei Province and create China Second Automotive Industry Corporation from scratch again.

Then in April 1958, "Dongfeng" for hand training was born.

But a series of accidents that happened later made the big brothers completely understand the truth: every doctor who changes careers is not easy to mess with.

In order to thoroughly understand cars, Rao Bin did not regard himself as a cadre at all.

In 1953, Rao Bin, who graduated from Tongji University School of Medicine, was ordered to take up his post at FAW.

Rao Bin nodded slightly without looking back. The spring scenery in his eyes gradually turned into dust in the sky.

[Introduce a car assembly line and place it in Shanghai to transform the Shanghai Car Factory. 】

Take for example the visiting delegation from the Machinery Department that just returned to China.

In the impoverished 50s, Rao Bin led a group of workers to establish FAW in the Northeast.

The worker brother, who also knew nothing, laughed and said: "Now that's good. In other factories, laymen lead the experts, but in our factory, the laymen lead the laymen."

Therefore, they immediately adjusted their previous plan to cooperate with Mercedes-Benz to Volkswagen.

It was precisely because of this hands-on research that the visiting team discovered that the car that drives the most on German streets is not Mercedes-Benz, but a car called Volkswagen.

"It's true," Secretary Sun compared them for a while before sending them over: "Everything seems suitable, but there's nothing particularly outstanding about it."

He took picky Soviet experts to drink, and became a disciple of a worker brother who was 20 years younger than him.

In August of the same year, the "Hongqi" brand sedan, which had achieved great success after practice, began mass production.

More than 20 years of intensive cultivation have made him well aware that China's automobile manufacturing industry is in urgent need of advanced technology.

Rao Bin waved his arms and kicked his legs: "The revolution has not yet succeeded, so we must protect the capital of the revolution."

At this moment, Rao Bin would never have imagined that a Sino-foreign cooperation plan proposed by him would last for six years.

However, what he is most concerned about right now is the slogan "Dongfeng".

Because in three months, the Second Automobile Works Group will undergo a review of the highest standards.

How many pairs of eyes are looking forward to hearing good news about the "Dongfeng" brand trucks that are actively turning to the civilian market.

"Chief,"

Suddenly, Secretary Sun, who had just left not long ago, came back quickly: "I have received several new slogans from the news unit, please take a look."

"Again," Rao Bin slowly put away his stretching exercises: "Didn't you take a look first?"

"I've passed," Secretary Sun couldn't have said otherwise, "otherwise, I wouldn't have sent you here in a hurry."

"Oh?"

Rao Bin sat on the sofa again and put on his reading glasses: "It seems that this batch of slogans has improved.

Born for dreams - Dongfeng; Dongfeng, travel with you... Why is this not as good as the previous batch? "

"You continue to look down."

"Dongfeng Motors, the trustworthy choice; when the car reaches the front of the mountain..." Rao Bin, who had been squinting his eyes, suddenly paused: "When the car reaches the front of the mountain, there must be a road, and if there is a road, there must be a Dongfeng Motor!"

Secretary Sun saw the leader reading so loudly: "What do you think of this?"

"There must be a road before the car reaches the mountain, and there must be a Dongfeng car if there is a road... Good, very good." The next second, Rao Bin suddenly poked at the folder:
"This, or the following one: Everything is ready, just waiting for the east wind, it's so smooth!"

Secretary Sun: "I also think these two sentences are very good, so I sent them to you quickly."

"Which unit's comrades came up with this?"

"The two sentences you just read are actually works selected and presented by an organization," Secretary Sun remembered clearly: "Pujiang Oriental Metropolis Daily."

"Oriental Metropolis Daily?"

"According to the comrades from the Pujiang Propaganda Department," Secretary Sun continued:
"The comrade who wrote these two slogans repeatedly asked him to tell us that if these two sentences are not adopted, please also ask us to register them in advance as the official slogan of Dongfeng Trucks."

"Oh?" Rao Bin couldn't help laughing: "There is still such a request."

"According to what they said on the phone, register in advance to prepare for the replacement of slogans in different eras," Secretary Sun was already reading from the notebook:

"The comrade from the Pujiang Propaganda Department told me that the comrade who wrote these two sentences is very familiar with the promotion of foreign automobile companies. According to him, all well-known automobile companies pay special attention to the promotion of their own brands and pay close attention to their own brand's promotional slogans. It’s even more important than advertising.”

"What did I say?" Rao Bin took off his reading glasses.
"We must choose a loud slogan for Dongfeng. They said before that there is no need to deliberately do it and that we should focus on production quality. Didn't I focus on production quality?"

Upon hearing this, Secretary Sun was stunned for a moment, and then continued reading as written: "Only by doing a good job of publicity and increasing sales can we better devote our energy to production and research and development."

"Huh?" Rao Bin looked serious: "Who said this?"

Why did you think of getting together with him?
"It's the same comrade editor," Secretary Sun:

"I have already inquired about the details. This comrade named Jiang Shan is the editor of a newspaper in Pujiang.

But his main daily job is actually planning advertisements.

According to reports from comrades in the Pujiang Propaganda Department, Comrade Jiangshan has designed advertisements for many departments.

I am very familiar with the publicity trends of some foreign companies.

His current business targets are mainly exported commodities that earn foreign exchange. "

"Really?" When Rao Bin heard this, he stood up slowly: "After all, Pujiang has such advertising talents."

Secretary Sun's eyes followed the leader's footsteps as he moved back and forth.

"However, Dongfeng Trucks' current priority is to promote the civilian market in China,"

Rao Bin, who had reached the end, changed direction and continued walking: "But what he said is very interesting!"

"Do you want to meet this comrade?" Secretary Sun said: "As far as I know, Comrade Jiang Shan is already on his way to Yanjing.

Comrades from the Pujiang Propaganda Department reported that Comrade Jiangshan would stay in the Diaoyutai State Guesthouse after arriving in Beijing.

It just so happens that you will be meeting foreign guests there in the next two days. If necessary, I can arrange for him to wait for you in the banquet hall. "

"He's coming to Yanjing? Just to meet me?"

"The reason Comrade Jiangshan came to Beijing was to help the Ministry of Culture shoot an advertisement for the New York Advertising Festival."

"It's advertising again,"

Rao Bin finally understood what Comrade Jiang Shan was good at: "But speaking of it, I really want to meet him."

"Okay chief."

"Wait a minute," Rao Bin suddenly realized something: "Where did you just say he would wait for me?"

"Diaoyutai," although Secretary Sun was also surprised:

“It has been opened to the public this year, and foreign guests can check in as long as they are willing to follow the arrangements.

As for Comrade Jiangshan, he needs to learn cooking skills from several master chefs who prepare state banquets. "

"..." Rao Bin patted the folder in his hand: "You can make arrangements for the meeting. I will notify you of the meeting later. Please decide which words to use first."

……

On a northbound train, Jiangshan still didn't get the Boeing 747 he was thinking about.

Lying in the soft sleeper carriage with him was Comrade Yu Sigui.

"Look at how long these are," Yu Sigui looked at the stack of photos in his hand: "Even Xiaoqing can't make it into the top three."

Jiang Shan lay on the other lower bunk: "Isn't it beautiful?"

Yu Sigui rolled her eyes at him: "There are so many beautiful girls, isn't it easy to find them?"

"Who am I?" Jiang Shan smiled proudly: "In two years, I can find anyone no matter how beautiful she is."

"You are clearly taking advantage of your position to have large-scale access to women."

"Keep your voice down," Jiang Shan sat up nervously and glanced at the glass on the door: "We are going north this time, not south."

"Look at how nervous you are," Yu Sigui said with a picture of Li Lingyu in his left hand and a picture of Gong Xue in his right hand: "Don't do anything wrong if you are so cowardly."

"What did I do that was wrong?" Jiang Shan asked again: "Selecting actors is the obligation of every director."

"Then you can't choose all the beautiful ones."

"This is someone who wants to enter the palace and become a concubine. If I don't pick the pretty one, why should I pick the ugly one? The organization won't agree."

"I don't care," Yu Sigui said a classic woman's expression: "Anyway, you can't make her a queen, nor can you make her a concubine."

"Then what do you think?" Jiang Shan decided to listen to the lesbian's suggestions first: "Who should be appointed?"

"Xiao Qing is the queen," Yu Sigui said slowly, "Pan Pan is the concubine."

"..." Jiang Shan understood everything at once: "Okay, you can retreat."

"What, you don't want to?"

"This is not about choosing a wife for me. I'm willing to use it for nothing." Jiang Shan rested his arms and crossed his legs: "You can express your opinion when I actually choose a wife next time."

"I..." Yu Sigui was just thinking about that, but suddenly felt that it was not yet time: "Why are you always staying in my room? Where are Xiaoyu and Xiaobai? Where have they gone?"

On the same northbound train, the organization arranged sleeper berth treatment for comrades.

Jiangshan's group of 7 people upgraded their tickets at their own expense.

Yu Sigui led the two children in a car.

Jiang Shan, Jiang He, Huang Yongyu, and Wang Shixiang were all in one cabin.

"Uncle Yongyu called them both over," Jiang Shan said without covering up, "and he drove me over again. He probably wanted to promote good things between us."

Yu Sigui threw the photos away: "What good can happen between us?"

"I just want to bring the two of us together."

"Hey," Yu Sigui said, "You didn't tell them that you don't like older people?"

"I told you," Jiang Shan said everything, "but they said you look younger than me."

"In the end, being an artist means having a vision."

"They persuaded me that you are beautiful and smart," Jiang Shan counted on his fingers: "The key is overseas relations, which made me tempted."

"I'm the only one who needs persuasion?" Yu Sigui sat up and said, "Go to Japan and ask around. As long as I am willing to nod, you don't know how many successful men are chasing me."

"You nodded?" For some reason, Jiang Shan, who had never been nervous, suddenly became nervous.

"How is it possible? You know me," Yu Sigui sighed: "But in the past year, my parents have always introduced me to boyfriends, which is quite annoying."

Jiang Shan knew that Yu Sigui was unwilling to marry a Japanese.

"Me too, my mother and Aunt Li often use photos to introduce me to potential partners,"

At the beginning, Jiang Shan looked at it carefully: "My eldest brother didn't take a look at it, so it's my turn."

"Hahahahaha,"

Yu Sigui was very happy to hear it. She lay on her side with her head propped up and looked at Jiang Shan: "Then if they show it to you first, will you be willing?"

"I don't want to," Jiang Shan said, "How could I, a good young man from the 80s, only think about my children's affair all day long?"

"Then what are you thinking about all day long?"

"You ask me what I'm thinking about?"

The corner of Jiang Shan's mouth curled up, and he turned over and sat up: "If you want to know, just open it and take a look!"

Looking at the small piece of paper Jiang Shan took out from his pocket, Yu Sigui took it curiously: "What is this?"

"For the current Dongfeng brand trucks, this sentence is the most suitable advertising slogan!"

(End of this chapter)