Era: Beginning from the Modu Translation Studio

Chapter 372 The Hidden Mission of the New York Advertising Festival
After the TV series "Shanghai Beach" was aired on TVB, Chiu Yazhi, who originally teamed up with Zheng Shaoqiu, unexpectedly successfully teamed up with Chow Yun-fat.

And Fa Ge, who has been a bit player for many years, will also make a big splash with this drama.

However, for "Shanghai Beach", which has only been aired for half of its time, these are still things to talk about later.

"Mr. Huang, your suggestion is very good."

After the imagination was over, the Nestlé manager immediately accepted Huang Zhan’s suggestion:
"We definitely want your company's adaptation plan, but the next part of the production...?"

Several Nestlé executives murmured a few words in a low voice: "Specifically, the first advertising company will do it for you. We still need to go back and discuss it."

"What's there to discuss?" Huang Zhan wanted to make any amount of money:

"I wrote the theme song for "Shanghai Bund" for TVB. As long as you entrust 'Huang Yulin' to produce this commercial, you don't have to worry about anything else."

"Did you, Huang Sheng, write that theme song?"

"Langben...langliang?"

"The river will never stop rolling for thousands of miles," Huang Zhan also performed: "I not only wrote a song for them, the theme song of "Under the Lion Rock" is also the work of me, Mr. Huang."

In 1980, China, the bicycle kingdom, sold 10000 bicycles to Italy for the first time.

Pujiang City, Light Industry Bureau meeting room.

"Do you understand advertising?"

Compared with the two-way rush to the Xiangjiang "Huang and Lin" Company, Xu Muchun, who was invited over this moment, has been frowning.

Several leaders from Phoenix and Forever Bicycle Factory were also sitting there.

Among the leading cadres in the bureau, Xu Muchun is definitely considered a class representative in the advertising industry:
"Let's not talk about how much money it will cost." Xu Muchun looked at his old colleagues in front of him:
"That's the United States. They're not as good as China. Do you know how many countries around the world want their products to appear in their newspapers? Which company can guarantee that it will become famous as soon as it appears in the newspaper?"

But it's a pity that when we go out, we go out, but the locals are not very welcoming.

"Since I took over the foreign trade field," Xu Muchun looked at his old comrade:
"I told the comrades below that I would rather not go out than engage in a loss-making business."

"Old Xu," Deputy Director Lu said, "No one wants to do a loss-making business, but the problem now is that the order has been placed and the news has been reported.

"We also know that it is not easy, but judging from the current situation, if we can no longer open foreign markets, we will have to lose money and make money."

Compared with the golden years that are about to start, the residents of Hong Kong at this moment only care about who sang the song, not who wrote it?
"Hey, hey," when Nestlé and his party heard this, they realized that Huang Zhan was not an ordinary person: "If that's the case... let's sit down and have a good talk."

As a result, it has become difficult to even maintain capital, let alone earn foreign exchange.

If things go on like this, they will become dusty objects.

The kind that doesn't do anything the same for half a month will naturally have no choice but to stand aside.

This is undoubtedly a breakthrough for Chinese bicycles whose farthest achievements have only reached Malaysia and Thailand.

Sitting in the same conference room with Xu Muchun at this time was Deputy Bureau Lu of the Light Industry Bureau who was in charge of the bicycle factory.

……

The most terrible thing is that the above said as early as last year: No matter how difficult it is, you must take the first step..."

According to foreign capital market standards, whichever product is popular will move forward.

Long before this, there were 5000 bicycles that had already set foot on the territory of the American Empire.

When I think about what seems to be a national product that is favored at home, it is so unpopular abroad.

Even Xu Muchun couldn't listen anymore: "Can't you keep it and sell it to your own people? Do you have to take it abroad?"

"Old Xu," Deputy Director Lu smiled bitterly:
"Not to mention that these are all contracts signed by the bureau during their overseas visits. Do you know how many bicycle factories were launched across the country last year alone?"

"How many?"

Deputy Bureau Lu: “Hundreds of companies.”

Xu Muchun: "So many?"

"There have always been many large and small bicycle factories in our country. Of course, many have been eliminated," said the director of Phoenix Bicycle Factory:

“Let me tell you this, in the first few years after our factory was established, the government successively merged more than 200 bicycle factories in Pujiang into our factory.

Later, when we entered into joint ventures, we were asked to sign cooperation agreements with more than 40 bicycle factories..."

What the factory director said about the early days of its establishment was actually when the Phoenix Factory first became a public-private partnership.

The "joint venture" he mentioned simply means that more than 40 bicycles are allowed to bear the Phoenix logo.

The actual establishment time of Phoenix Bicycle Factory was actually during the Guangxu period.

Tongchang Bicycle Shop, founded in 1897, is also the first bicycle shop in my country.

In addition to selling bicycles, it also engages in bicycle repair and rental business. Then in 1958, after the public-private partnership, Tongchang Bicycle Shop put up the signboard of Pujiang Bicycle No. Factory.

The first thing after the listing was to publish a newspaper to solicit new bicycle trademarks from the city.

Soon, the suggestion of a middle school teacher in Pujiang was unanimously approved by the factory leaders.

Thus, the famous trademark "Phoenix", which symbolizes good luck and flying, was born.

"The more than 200 bicycle factories that have been merged into Phoenix," Xu Muchun asked in detail, "are they all from this city?"

"Yes, even the more than 40 joint venture factories later," said the director of the Phoenix Factory, "we are all local in Pujiang."

This was the first time Director Xu heard about this: "What is our current bicycle production capacity?"

"Last year's output exceeded 10 million," Lu Bureau said: "Based on the current situation, this year's output will further increase."

"Well," Xu Muchun nodded: "You said before that a batch of bicycles will be shipped abroad soon?"

"There are two bicycle factories, Forever and Phoenix," Deputy Director Lu nodded: "There are still export orders for 30,000 bicycles in total."

Xu Muchun was surprised when he heard this: "Europe and America?"

"No, it's the United States." Deputy Director Lu:

"However, not long ago we have received a request from the other party to suspend the transaction. The reason is that our bicycles are not selling. Once this matter is known by a country with ulterior motives..."

The actual history is that Phoenix and Forever’s 30,000 bicycles did not arrive in the United States until the following year.

"Understood,"

Xu Muchun looked at the other party and asked: "But...what can I do to help you?"

Although what we are talking about now does belong to export trade.

But after all, it is not a contract signed by Xu Muchun's listed unit.

"Lao Xu, I heard that one of your department's advertisements is about to go abroad to compete?"

When Director Lu first heard about this, he was extremely happy: "Don't Phoenix and Forever plan to advertise in the United States..."

Xu Muchun: "What do you mean?"

"When your professional team arrives in New York, they will help their two factories design an advertisement in the newspaper."

"..." Xu Muchun frowned:
"Lao Lu, it's not that I won't help you, it's just that you think of advertising too simply.

It is impossible to open up product sales with just one advertisement in a newspaper. "

Of course, Bureau Lu also knew that it was impossible:

“It’s not long before the next delivery date. If there is not much movement on the previous batch of bikes,
It is really possible that the other party applies to us to postpone the transaction time. If it really comes to that step, we will be passive. "

"It's not acceptable in terms of face."

Xu Muchun was always polite when he spoke: "Speaking of which, bicycles, known as the kingdom of bicycles, were eventually shut out by outsiders."

Bang, Deputy Director Lu threw down the documents on the table: "That's what I want to say. I originally planned to expand territories one by one, but I didn't expect that I didn't win the first battle."

The leader of the Phoenix factory: "In order to earn foreign exchange from exports, our factory not only established a new department, but also upgraded a new production line."

The director of the permanent factory also said: "Actually, the bicycles in our factory have always been very popular, but in order to support the country's foreign exchange earnings, we still transferred all the best equipment personnel there."

In the first few years of reform and opening up, many people were questioning the commodities that were in short supply at home, but could be found everywhere abroad.

The reason is still because of the neck-stirring thing of "foreign exchange".

Deputy Director Lu, who already knew the inside story, shook his head: "Forget it, the more I think about it, the more annoying I get. How come our bicycles are so good, why don't they give it a try?"

"I would be angry too," Xu Muchun said, "I ride a Forever, how can I not know how good it is?"

"So," Deputy Director Lu said, "Lao Xu, you agreed to help?"

As soon as he finished speaking, several people around the conference table looked at Xu Muchun.

Xu Muchun was startled and slowly looked at Section Chief Han beside him.

While participating in the New York Advertising Festival, I posted an advertisement for my bicycle.

It sounds quite simple, but how can it be released in such a way that it can become a blockbuster and leverage the US market?

"How about," Section Chief Han leaned over and said, "I want to go and listen to Jiang Shan's opinion first?"

(End of this chapter)