Era: Beginning from the Modu Translation Studio
Chapter 384: Great help from New York gangs
Chapter 384: Great help from New York gangs
1980, April 5.
Two days before the New York Advertising Festival was about to open, seven people from Jiangshan came to Chinatown in lower Manhattan.
Chinatown is also known as Chinatown and Chinatown.
Chinese-style painted archways, Chinese-style green tile buildings...
In particular, the Hanxian signs in each house gave several comrades from the East the feeling of meeting old friends in a foreign land.
In this area where the Chinese are basically kings and hegemons, their main businesses are mostly Chinese restaurants, tea restaurants, mahjong parlors, grocery stores, and Chinese medicine stores.
Compared with other businesses, the business that attracts local Americans the most is undoubtedly Chinese restaurants.
After getting used to the arrogant, free-spirited Western faces outside, now looking at the Chinatown in front of me, I just feel that everywhere is a busy, meek and alert normal survival mode.
It happened to be lunch time, and seven comrades in twos and threes headed towards the Chinatown area.
"So are these people in Chinatown," Zhang Lu said with a frown:
Not to mention restaurants, even dumpling shops and steamed bun shops have the same notice posted on their fronts.
After officially entering the territory, the variety of signboards became even more abundant.
“I’ve been eating in foreign restaurants for so many days, it’s time for a change.
"Are you planning to go out sideways?" Huang Yongyu looked sideways at the other party: "This is Chinatown? Not Fangjiayuan."
But compared to the Great Depression in various restaurants, what makes Jiangshan even more unable to take his eyes away are the notices posted at the door of the restaurant.
[Our meals do not contain MSG, no MSG is added to the dishes in the store, and all foods do not contain any MSG ingredients...]
At this moment, Zhang Lu, Jiang Shan, and Wang Fulin were standing side by side outside a restaurant.
After walking forward for more than ten meters, a restaurant with two small stone lions standing at the door appeared in front of everyone.
"It's really not that good." Huang Hua on the side also had the same feeling: "It looks similar to Xiangjiang 10 years ago."
"Is this what it says here?" Wang Fulin was shocked: "It seems that foreign countries' aversion to MSG is more serious than we imagined."
If even one's own survival is beginning to be difficult, how can one consider the survival of MSG. "
"You can't say that," Jiang Shan put his arm on Zhang Lu's shoulder:
"Feng Yingguang Leng."
I looked at the notice on the door, which was all in English, and then looked at the table in the store that didn't have any customers.
Even if I occasionally meet a few diners, they must all have oriental faces that look like me.
Jiang Shan took a few steps back and pointed towards the street entrance: "From the beginning to here, every restaurant has posted a notice on the door stating that the food in the store does not contain MSG."
"That being said," looking at the notice posted on the store door, Huang Yongyu felt that Zhang Lu's words also made sense:
"But the result of doing so will indeed only make foreigners misunderstand our country's MSG even more."
Zhang Lu asked curiously: "What is written on it, business is suspended?"
However, it was these large and small restaurants and snack shops that made a group of people strolling along the street see the seriousness of the problem.
Even before entering Chinatown, Chinese restaurants have already appeared on the street.
Only then did he realize that Yu Sigui and Huang Hua, two comrades who were proficient in English, had already frowned with Jiang Shan.
Compared with the business scene of other shops where workers come and go to load and unload goods, and customers pick and choose.
Before they could step through the door, a young lady wearing a green cheongsam came out with a smile.
"There's nothing we can do about it," Jiang Shan said truthfully, "We can't just open our mouths and force-feed foreigners MSG."
"Okay, I just happen to feel hungry right now."
"How about we find a restaurant to eat and chat first?" Jiang Shan's eyes were fixed on a restaurant not far away: "By the way, let's try the Chinese food in New York."
Although he said so, Jiang Shan really wanted to open their mouths.
"Your words reminded me," Jiang Shan had an idea after looking around:
"I don't know who has the final say here. If we can get his support, the problem will be much simpler."
Wang Fulin on the side didn't feel like it: "No way, there is no such thing as opening the door and suspending business."
"Then what do you think we should do?" Wang Shixiang: "How about we tear up all these notices?"
The restaurants along the street looked deserted and dimly lit.
"I wouldn't even dare to go to Fangjiayuan." At this time, Wang Shixiang thought of a group of people in his hometown: "I don't know if there is a neighborhood committee in Chinatown, but the group with the red hoop has the most power."
At this moment, Yu Sigui also followed his gaze and said, "Why do I feel that Chinatown in New York is not as developed as Xiangjiang?"
"You just feel hungry, my stomach has been growling for a long time."
Hearing Jiang Shan say this, everyone responded one after another.
"Have they never thought that if even their own Chinese restaurants said they would no longer stock MSG, then foreigners would be even less afraid to buy MSG!"
Under Wang Shixiang's translation explanation, Huang Yongyu also shook his head: "Comrades, it seems that our task is very arduous."
As soon as I spoke, it was still in Cantonese.
This scene is exactly the same as the historical description.
"They are different from us. After all, they are a group of people who make a living within the enemy.
At this moment, Huang Yongyu, who had been holding back for several days, suddenly found his home court.
After speaking fluently in Cantonese, several comrades sat down at a round table near the window.
You don't need to ask to know that the store owner wants them to help create a living sign for the restaurant.
Jiang Shan, who had just sat down, looked around casually.
Besides them, there were four or five other tables of guests in the hall.
It can be seen from the dragon and phoenix carved beams on the roof and several large palace lanterns hanging above the head that a lot of money was spent on the decoration of this restaurant.
"This is a Cantonese restaurant. What do you want to eat?"
Huang Yongyu, who was holding the menu, asked while looking at it: "Bird's nest, shark's fin... let's forget about these. Xiao Jiang is our own comrade, we can't hold on to him."
Wang Shixiang smiled: "Just turn back."
Since Director Hou of the Tourism Bureau left New York and went to the next inspection place, Xiangjiang.
The participating teams of the Advertising Festival returned to normal accommodation and dining standards.
However, although the level of the hotel has been downgraded, the standard of the food is still very optimistic.
After all, there is still Jiangshan, a big player, who is subsidizing it.
I finally made a trip to New York in the 80s, but Jiang Shan didn’t want to feel wronged.
Although others dare not act rashly, it is not difficult to eat a few good meals.
"You're welcome, everyone,"
No one was an outsider at this time, and Jiang Shan spoke more directly: "Except for abalone and bird's nest, you can order whatever you want to eat."
Not to mention the government's entertainment subsidy, even without him, he would not treat these people in front of him badly.
“Honey-glazed barbecued pork, crispy squab, dry-fried beef river, black bean sauce pork ribs, four combinations of barbecued pork...”
Huang Yongyu's every ping-pong match lived up to his previous life experience in Hong Kong and Guangdong.
But after he finished clicking, he found that everyone in front of him was looking in the same direction.
Huang Yongyu turned sideways and took a look. It turned out that there was a TV hanging in the air in the hall.
【do you know? MSG is produced through microbial fermentation.
Let’s explore the recycling ecosystem of MSG, which is made from sugar cane and other agricultural products...]
The advertisement being played on the TV at this moment is an animated science advertisement commissioned by Pujiang Meiying Studio after the Second Commercial Bureau adopted Jiangshan's suggestion.
The animated MSG ad was aired on local television before the competition team even came to New York.
"Playing MSG popular science ads in Chinese restaurants," Jiang Shan, who raised his head, praised, "This is a good idea."
At a glance, you can tell that the TV channels chosen by this restaurant are quite targeted.
Wang Fulin nodded: "It seems that the owner of this store has not given up the idea of putting MSG in the dishes."
"This is a smart guy,"
Seeing that the guests at the other tables all had Asian faces, Jiang Shan said bluntly:
"He knows that unless the MSG problem is solved, the restaurant business will not get better."
At least it hasn’t been very popular in recent years.
Even in the future, Chinese food can only take the path of cheap and good quality, while Japanese food, which is quite capable of doing things, is becoming more and more cheap and good.
"When will our advertisement be published?" Huang Yongyu asked Jiangshan: "I feel that I can't wait any longer."
"It seems like tonight," Jiang Shan looked at Huang Hua: "Right, Manager Huang?"
"Yes, tonight," Huang Hua, who kept smiling, nodded: "The bureau has chosen a good time slot for "Wonderful Night in the Forbidden City" this time, so it was not scheduled until today." The current Pujiang Advertising The company still takes over all the overseas advertising business in Pujiang City as before.
Therefore, all matters related to this aspect are handled by Huang Hua.
"That's good," Wang Fulin was already looking forward to:
"Now that MSG's popular science advertisement has been aired, once our advertisement is released, it will be difficult for MSG's export orders not to pick up."
"The premise is..."
Before Huang Hua finished speaking, a table of guests not far away suddenly turned this way.
I glanced at the people at the table and saw that no one was easy to mess with.
Judging from the way some people dress, they are afraid that others will not see their dark side.
Seeing that something was wrong in the atmosphere, even the waiter who was serving the food began to act carefully.
At this time, a gay man wearing a black shirt who was sitting among them called out from two tables away: "Are these friends from mainland China?"
"Yes, we are all from China,"
Although the other party spoke Cantonese, Huang Yongyu still replied in Mandarin: "What about you? Are you from Xiangjiang?"
The difference between Cantonese-style Cantonese and Hong Kong-style Cantonese allows Huang Yongyu to recognize the origin of the other person at once.
"Xiangjiang?" Looking at the man who was estimated to be in his 50s, he suddenly laughed: "That was all a long time ago."
"Oh?"
"I've been coming to New York for many years."
"Aren't you ready to go back?"
"I can't go back. I own this restaurant. Does it taste good?"
"I haven't started eating yet..."
During the conversation between the other party and Huang Yongyu, he only understood a general outline and kept watching quietly.
Compared to the wary and unfriendly expressions of the others, the oldest man looked very easy-going.
In just a few words, he had already walked over and sat down with Huang Yongyu: "My surname is Chen. Everyone likes to call me Brother Chao."
"Brother Chao?" Although he was in a foreign country, Huang Yongyu was still unwilling to condescend: "In what year was Mr. Chen born?"
"1928."
"You have to call me brother," Huang Yongyu said, "I am 24 years old."
"Brother," Brother Chao said cheerfully, then pointed at the TV and asked, "I just heard you guys talking about advertising. What happened? Did you make this advertisement?"
"Yes," Huang Yongyu nodded: "The current task of our team is to seek justice for MSG."
“Justice for MSG?”
Upon hearing this, Brother Chao suddenly stopped smiling: "You are thinking too simply. It has been a while since this cartoon commercial was aired, but take a look..."
Brother Chao pointed out the window: "It's not useless at all."
At this time, Jiang Shan, who had been listening for a long time, finally spoke.
Although he had been listening half-comprehensively, he could at least get the general idea: "You have to keep broadcasting even if it's useless, otherwise your restaurant business will be even worse."
Jiang Shan looked at Brother Chao who was standing opposite him, and ignored the two heroes standing behind him.
"Now it seems that the business of the Chinese restaurant is just poor," Jiang Shan began to bluff:
"We'll see after a while. Ingredients, seafood, condiments, etc. that are closely related to restaurants will be greatly affected."
Regarding the phenomena mentioned by Jiang Shan, they have actually already appeared in Chinatown.
Fortunately, there are a lot of Chinese in New York, even if some Chinese restaurants are closed.
His restaurant will not be affected.
Looking at the young man in front of him, Brother Chao was about to say something, but the other person spoke first.
"Do you think this is the end?" Jiang Shan continued to spread fear: "I believe you must know the purpose of foreigners coming to Chinatown, right?"
"Of course, they all come here for the Chinese food," Brother Chao said with a smile, "They can't come here to play mahjong, right?"
“One day there will be no more foreigners eating Chinese food,” Jiang Shan:
“Half of the restaurants in Chinatown will close. By then, whether they are rent collectors, restaurant owners or restaurant suppliers,
Or a large number of cooks and waiters... will suffer from the economic crisis, which will inevitably cause a series of coherent reactions in the future. "
"In addition, we might as well think more deeply," Jiang Shan also pointed to the TV:
"As you can see now, the idea that MSG is harmful to health is pure fabrication.
Those Americans can make rumors about MSG today, but they can make other rumors tomorrow.
The Chinese Exclusion Act was only repealed a few decades ago, have you forgotten?
You don’t even think about why they started with Chinese restaurants. Isn’t it because this is the business that attracts the most locals in Chinatown? "
Seeing Jiang Shan talking more and more energetically, not to mention Brother Chao's group, even Wang Fulin and Zhang Lu began to feel melancholy.
In 1880, New York’s earliest Chinatown was just a young thing.
Gradually, residents from the coastal areas of Guangdong, Fujian, and Xiangjiang grew increasingly strong.
When they first arrived, they could only make a living from small restaurants, tofu shops, and laundries.
Gradually, casinos, tea restaurants, handicrafts, and porcelain shops...
Now, clothing processing factories, bathing centers, museums, bookstores, and one-stop smuggling and loan lending have also appeared one after another.
But no matter which development period it is, Chinese restaurants have always been the ones with the best business.
This meeting with Jiang Shan clarified the key point, and Brother Chao's sense of crisis immediately amplified.
Thinking again about the hateful "Chinese Exclusion Act", he slowly looked towards the country under the dark clouds:
"Although what you said makes sense, so what? Can Chinese restaurants be solved by just two advertisements?"
"Of course it won't work if it's an ordinary advertisement," Jiang Shan also slowed down his speech: "But fortunately, it's not an ordinary advertisement.
Domestic leaders also attach great importance to the current situation faced by Chinese restaurants in Chinatown.
After learning the specific reasons, the Propaganda Department and the Ministry of Culture immediately organized multiple departments to come forward to solve the problem.
The relevant departments not only allocated a special amount of funds for broadcasting, but also promised to order long-term advertising broadcast time slots. "
This was the first time I heard that the relevant domestic departments would care about Chinatown. Brother Chao raised his lips indifferently.
But looking at Jiang Shan's serious and orderly appearance, the trace of disdain hanging in the corner of his mouth gradually disappeared.
"This is Mr. Wang Fulin, the chief director of CCTV. Sitting next to him is Zhang Lu, the chief director of Pujiang TV Station."
Jiang Shan's performance continued, and the comrades whose names he called were also fully cooperating:
"Huang Hua, manager of Pujiang Advertising Company, Huang Yongyu, Wang Shixiang, commissioners of the Ministry of Culture...
In order to film a food commercial promoting Chinese food, the government not only allowed the crew to enter the Forbidden City for filming, but also moved out cultural relics from the Forbidden City to serve as props.
A team composed of experts from various departments came to the United States this time to participate in the New York Advertising Festival.
If our advertisement wins an award at an advertising festival, do you know how big an impact it will have? "
Brother Chao, who had been dumbfounded for a long time, finally understood: China has not only not forgotten their people who are drifting abroad, but also filmed an advertisement for them to solve the problem.
Not only him, but while Jiang Shan was chatting, everyone in the restaurant quietly gathered around.
"How much impact does it have?" Before Brother Chao could ask, the comrade who was sitting at the same table with him couldn't help but open his mouth.
"If I can win a prize," Jiang Shan said:
"Our Chinese food advertisement is likely to be broadcast on various TV stations in the United States, and it is even more likely to be broadcast abroad.
If you think about it carefully, New York is the center of the world. By that time, not only the locals will go straight to Chinatown, but tourists from surrounding cities will also come.
Coupled with the explanations brought by the MSG science advertisement.
I'm afraid that by then, your Chinese restaurants in Chinatown won't be able to take a break even if they want to! "
Upon hearing this, Brother Chao, whose heart was already surging like a river, immediately raised his hand: "Needless to say, when is the opening ceremony of the New York Advertising Festival?"
Jiang Shui: "The day after tomorrow."
"You and you," Brother Chao pointed at two people in the crowd: "Go and drive some Lincolns and Gatoris over. Remember, they all need to be longer."
"Okay, Brother Chao."
After the other party turned and left, Brother Chao looked at Jiang Shan and smiled slowly: "Although I can't help with other things, I must let a few of them appear at the New York Advertising Festival in glory."
"Just bring me the dress."
"Would you like me to follow you? Our Ghost Gang will handle it if necessary."
"Which hotel are you staying in now? How about I open some luxury bags for you at the club?"
At this moment, other sounds in the restaurant also started to sound...
(End of this chapter)
You'll Also Like
-
The Strongest Curse Master: Start by refining the Seven Arrows Book
Chapter 338 4 hours ago -
Douluo's self has a soul beast clone
Chapter 393 5 hours ago -
The Comprehensive Evolution of American Comics
Chapter 910 8 hours ago -
Doomsday: Gain experience by hunting
Chapter 366 10 hours ago -
You said you would make games by yourself, but how did you become the richest man by doing nothing?
Chapter 647 10 hours ago -
Under the Red Dragon
Chapter 374 14 hours ago -
Master Craftsman of the Pokemon World
Chapter 165 14 hours ago -
Wrongly practicing evil skills, imitating the laws of nature
Chapter 306 14 hours ago -
Demon Cultivator: Heaven and earth are the cauldron, and all living beings are the medicine
Chapter 90 1 days ago -
Dragon's Origin
Chapter 1570 1 days ago