Era: Beginning from the Modu Translation Studio

Chapter 407: The Clothing Promotion Advertisement That Shocked the City
In a residential building in the Beijing Film Academy family compound, Chen Peisi was sitting in her room, humming a song while wiping a large jar vigorously.

Chen Qiang, wearing a soy sauce-colored shirt, smiled and squinted as he gave verbal instructions:
"Here, there is another fingerprint here, and there seems to be one there too."

The Hundred Flowers Award trophy of this era is not acrylic or copper, but a very beautiful cloisonné one.

"You're good, kid," Chen Qiang looked at his son proudly, "You're a bit like me back then."

At the first Hundred Flowers Awards for Popular Films, Chen Qiang won the first Best Supporting Actor trophy for his role as Nan Batian in "The Red Detachment of Women".

Now when I look at my son’s Hundred Flowers Award, I feel so proud and happy.

"How long will you stay in Pujiang this time?"

"It's hard to say for the time being," Chen Peisi said, "Jiang Shan is choreographing again recently and asked me if I'm interested in playing an underground worker in it."

"What role?" Chen Qiang was afraid that he had heard it wrong: "Underground worker?"

"Ok!"

"..."

Chen Qiang opened his mouth several times, but for the sake of the Best Supporting Actor trophy, he swallowed his words:

"It's fine to try it once, as long as it doesn't delay the review!"

"Look what you said."

"By the way, has your film "Inside and Outside the Court" been approved?"

"It's said that it's over."

After blowing a breath at the trophy, Chen Peisi looked at her father:

"Dad, the new movie your company is shooting seems to be in trouble."

"The play by Lao Ge?"

"Yes, it's the one with Xiaoqing."

The first martial arts film after the reform and opening up, "The Mysterious Big Buddha", was very popular at first, and Beijing Film Academy and Shanghai Film Academy even competed for the script.

After being retained by the Beijing Film Academy, they were told that both the equipment and the film were gone, and the crew had to find a solution on their own.

Finally, with the help of China News Service, the filming was started.

In this movie, Liu Xiaoqing has a fierce fight with Ge You and Guan Hu's two fathers.

"When the early sample footage of that play was sent back, some people raised some opinions," Chen Qiang said, "Just polish it slowly. We're used to it anyway."

"Xiaoqing suffered a lot for this film," Chen Peisi said. "She didn't win the Best Actress award again and she almost cried out of anger."

The Chen family, who already had a good relationship with Liu Xiaoqing, became even closer after the movie "Look at This Family".

To this day, Chen Peisi and Liu Xiaoqing both won the Hundred Flowers Awards for this comedy.

Chen Qiang sincerely felt that ever since he met Comrade Jiang Shan during the filming of "Look At This Family", the lives of his second sons began to become colorful.

"Why should I cry about this?" Chen Qiang said, "Didn't you try to persuade her?"

"My advice was useless," Chen Peisi said. "It took Pan Hong's advice to get it to work."

Chen Qiang asked curiously: "Why is this?"

"Jiang Shan said, people are not afraid of being poor but afraid of being compared," Chen Peisi:

"Think about it, Liu Xiaoqing at least won the Best Supporting Actress award, but Pan Hong didn't win any award at all."

"What you said does make sense," Chen Qiang nodded. "Think about it, there are so many actors in China, and there are only a few awards. It's good enough to win one."

"that is!"

"This trophy is really beautiful," Chen Qiang narrowed his eyes and smiled again, "Go ahead, put it together with mine later."

……

Pujiang Dance Theater.

"As the leader of the secret front, Comrade Kenong called General Chen as soon as Pujiang was liberated..."

In the spacious and bright practice room, 20 girls in practice clothes surrounded director Jiang.

"After Mr. Chen learned about this, he immediately issued Document No. 008 to the newly established Pujiang Municipal Bureau,"

Jiang Shan sat cross-legged on the floor: "Comrade Li Bai, an underground party worker, has gone missing. Check it out."

Li Lingyu's eyes flickered: "Don't they know that Comrade Li Bai has died?"

"Didn't I tell you before?" Jiang Shan said, "It was a secret execution. How could anyone know about it? Even Comrade Li Bai's lover didn't know about it."

"How pitiful!"

"No one collects the body after death."

"It just disappeared without a trace."

Seeing that some girls had already started to wipe their tears, Jiang Shan quickly said:
"After more than a month of hard work, the public security comrades finally found the body of Comrade Li Bai. Subsequently, Li Bai, who was posthumously recognized as a martyr, was buried in the Longhua Martyrs Cemetery."

A group of girls were passing around photos collected by Jiangshan.

"This alley is where Comrade Li Bai's lover has been guarding all year round."

Jiangshan pointed to one of the photos:
"A seemingly ordinary day is actually walking on a knife's edge, and every secret intelligence transmission is also full of dangers.

Female comrades like her who have been lurking in the streets and alleys for a long time may seem ordinary, but in fact they protect the entire Pujiang underground work network.

So, when you perform this dance, you need to show different expressions..."

In my previous life, it took the Pujiang Song and Dance Troupe nearly two years to prepare the script, rehearse, set up the stage, and shoot a musical that lasted more than two hours.

Now, the dance theater needs to perform an 8-minute-long section of "Fisherman's Song" within two months.

Fortunately, they saved a lot of preliminary work in creating choreography and just followed Jiangshan's script.

"Girls,"

Deputy Head Xia stood up and clapped his hands: "We have heard a lot of spy stories over the past few days. Let's go through the movements and expressions we practiced earlier..."

……

Rehearsals are carried out non-stop every day.

Take today for example. As soon as the theater door opened in the morning, Jiang Xiangnan brought the factory's designer, Master Bao, to measure the sizes of the dancers' cheongsams.

Then, Jiang Shan and Jiang He led Jiang Zhuangzhuang and Ding Lingling to set up a background in the next room and shoot promotional posters.

At this point, the girls began to practice catwalk shows in between dancing practice.

Although Jiangshan repeatedly emphasized that just go for it and there is no need to be so professional.

But several actresses are still here, facing a TV, imitating the Paris Fashion Week on videotapes.

"How is it?" Pan Hong and Gong Xue walked together: "We walked pretty well, didn't we?"

"Look at us,"

As soon as he arrived in Pujiang, Liu Xiaoqing couldn't stop smiling: "This is the Paris Fashion Week!"

As they were talking, Liu Xiaoqing, Zhang Yu, and Li Lingyu lined up and walked around the classroom.

Looking at Jiangshan, who was doing pretty well, he raised his hand and pressed the recorder.

The moment the music started, the actresses' style immediately stood out.

"Wait a minute, take one of us away,"

In the corridor, 15 girls came running from next door, and before they even entered the door, they shouted excitedly: "We are here."

As soon as the deputy leader called for a stop, the girls, who refused to rest for a moment, immediately moved over here.

Poor Jiangshan and Chen Peisi, they can’t be stopped!

Zhou Jie and Dong Zhizhi have teamed up many times to tell them that the best rest is a combination of work and rest.

Looking at the girls dancing and dancing happily, Jiangshan had no choice but to sit aside and eat melon seeds with Chen Peisi.

"country,"

Chen Peisi leaned against the wall of the classroom: "Who do you think is the most beautiful among them?"

"Li Lingyu,"

Jiang Shan blurted out without thinking, and the next second: "Dong Zhizhi looks good too. Gong Xue looks the most beautiful in her military uniform."

Chen Peisi was surprised at first, but now she narrowed her eyes: "It's the same as if you didn't say anything. It turns out that I'm the most beautiful in your eyes."

Jiang Shan: "Then tell me one?"

"I?"

Chen Peisi squinted her eyes and looked at it carefully. After a while, she said, "I just asked you because I couldn't tell."

"That's it," Jiang Shan said, "Comrade, what era are we in now? We have to look further ahead!"

"Yeah,"

Chen Peisi suddenly came to his senses. He admired Jiang Shan's clarity of mind: "You are right to remind me."

But then again.

Jiang Shan found it funny when he thought that he was once Gong Xue's brother who slept on the upper bunk.

Chen Peisi, with a frown on her face, looked at him silently and didn't plan to ask any questions.

Ten days later,
In the space between the two practice rooms, the dancers learned the cat walk and the film actors learned a few moves from "Fisherman's Song".

As for Jiangshan, besides rehearsing dance seriously, he kept delivering fruits, pastries, soda and cola to the girls under the scolding of the deputy director...

No. 51, Anhe Street.

Jiang Shan, who was sitting in the main room, was discussing the final price of clothing with his father.

At the same dinner table, Jiang He and his wife were also helping to keep watch.

After a series of clacking sounds of the abacus, Ying Ruhua gave the final calculation result.

"That's right,"

Father Jiang looked at the results of his earlier calculations and said, "All three results match up. Third brother, we can make the final decision."

"It's OK, Ruhua,"

Jiang Shan smiled and glanced at Ying Ruhua who was sitting across the table: "I didn't expect that although your math is not that good, you are quite good at using the abacus."

"whee,"

After being praised by Jiang Shan, Ying Ruhua flicked the beads on the abacus with her white hands again:

"My father used to be an accountant at the Nan Department Store. When I was very young, the abacus was my toy."

"It doesn't matter if you're not good at math,"

Second sister-in-law Lu Xiao looked at Ruhua and smiled: "It's not usually used anyway."

"That's right," Jiang's mother looked at Ruhua lovingly, "Ruhua has made a very good plan. She will definitely be very popular in the company after this."

At this moment, Ying Ruhua had a smile on her face and continued to copy a summary sheet without putting down her pen.

Jiangshan watched quietly from the side. Although the baby fat on her face was still there, Ying Ruhua's chin was obviously much sharper.

Thinking about how she spent the whole year quietly following Jiang Ma around, apart from studying, she was busy doing things.

Suddenly Jiangshan realized that the year was coming to an end.

"Third brother, how about this?"

Father Jiang looked at the price list and said, "I, your uncle Bao, and the second brother have been to the market for several rounds these days, and our price is the most suitable."

In the market over the past two years, fashion is still in short supply.

The expensive ones go to the sky, the cheap ones go to the ground.

Cashmere coats that cost 4 or 5 yuan complement clothes that cost just a few dollars on the same floor.

Even a pair of sunglasses or a digital watch can be turned into several pictures of unity.

"Pace and I have been hanging out a lot lately,"

Jiangshan was also looking at the quotation sheet:
“There are 26 styles of clothing, 2000 pieces each, a total of 52000 pieces.

The average cost is 9 yuan, the average net profit is 10 yuan, and the total net profit is 52 yuan..."

After mumbling a summary, Jiang Shan decided, "Okay, let's do it this way.

Tomorrow morning, I will take Xiao Jiang and Xiao Ding with me to finalize the specific matters of several shopping malls..."

After hearing this number, none of the family members present spoke.

Except for Jiang He, to this day, no one knows how the third brother and Sisi split the profits.

……

Under the arrangement of several leaders, "Chunfengdu" clothing will enter the market as a brand and set up counters in several shopping malls in Pujiang.

"Chunfengdu", which has customized a unified purchase price, is only responsible for shipment and does not participate in any pricing setting or adjustment on the purchasing side.

As an emerging clothing brand, in order to protect the interests of buyers, "Chunfengdu" will be responsible for the promotion and publicity of all its clothing.

To put it bluntly, as long as Jiangshan can revitalize its clothing market.

Next, you only need to be responsible for two tasks: production and shipment.

After Jiang Xiangnan and Jiang Shan both folded up the quotations and put them away.

A clothing business that took more than half a year finally came to the final harvest moment.

……

Sunday, January 1980, 6.

Pujiang No. 1 Department Store on Nanjing East Road is bustling with people coming and going.

At this moment, the counters and shelves in an area in the lobby on the first floor had already been removed.

A simple floor T-stage is laid out prominently in the middle.

The soft guards and mall managers surrounded the area, keeping an eye on all directions and on high alert.

Just after 10 a.m., a burst of lively music began to play around the red carpet.

Then, Ding Jianhua from the Dubbing Studio walked onto the stage with a smile:

[The spring breeze of reform is blowing everywhere, and the people are smiling...]

As the familiar voice sounded, customers from all directions of the mall gathered around.

Soon, both sides of the red carpet were filled with curious customers.

[In order to enrich the clothing, food, housing and transportation of Pujiang citizens and increase the clothing options for our city’s female comrades…

Next, please enjoy the fashion show brought to you by the "Chunfengdu" clothing company - the new generation of the 80s. 】

As soon as the announcement ended, "Young Friends Come and Meet" began.

Many people who had not yet figured out what the costume show meant looked at the same place in surprise.

The small stage at the top of the red carpet suddenly opened the background door.

Pan Hong, wearing a lake blue dress, was the first to walk onto the red carpet with her hands on her hips.

When customers and friends were collectively exclaiming and standing on tiptoe.

Liu Xiaoqing, wearing a white suit, walked out again with a smile on her face.

The fashion show that started off with a bang immediately made the surrounding crowd excited.

Immediately afterwards, 15 dancers from Pujiang Dance Theater, led by Zhou Jie and Dong Zhizhi, filed out.

One after another, the "Spring Breeze" clothing was brought to the eyes of the people.

It was not until this moment that the female compatriots present paid attention to the main topic.

On the catwalk, there are brightly colored, novel, and elegant clothes.

This was in stark contrast to the simple, monotonous clothing worn by people gathered around the booth.

Looking at the actresses coming and going like butterflies fluttering before their eyes, the audience's eyes could no longer hold anything else.

So beautiful!
What a tender color!
Look at the suspender skirt this girl is wearing.
And the dress Pan Hong was wearing just now,

Not to mention Liu Xiaoqing's suit and skirt...

I never expected that these costumes, which I had only seen in foreign movies, would appear before my eyes one day.

Speaking of these clothes, what would it look like if you wore them?
I guess she will immediately become as beautiful as the lesbians on the stage!

This is what the saying goes: clothes make the man.

Just when I was thinking about the beauty, the second wave of fashion led by Gong Xue, Li Lingyu and Zhang Yu came out.

This time, it was accompanied by a pause and a turn of the actresses.

The announcer's commentary also sounded at the same time:

"Dear customers, the 'Spring Breeze' series of women's clothing is designed by professional designers and made of imported fabrics.

Currently, we have set up counters in the women's clothing departments of major shopping malls for sale. The quantity of this batch of clothing is limited and the price is preferential. We welcome interested female compatriots to come and buy. "

[It belongs to you, to me, and to our new generation of the 80s. ]

After Pan Hong and Liu Xiaoqing appeared on the stage again, there were 15 dancers and 5 guest actors on the T-stage.

They all lined up at the booths with smiles on their faces, accepting thunderous applause from the crowd around them.

Regardless of whether they were gay or female, they all applauded vigorously because of the performance that was a feast for the eyes.

Gradually, the female customers around began to run in one direction.

The constant reminder sounds from the mall radio guided them to a beautiful place.

"Xiao Jiang, do you think they will pay for it?"

Not far away in the crowd, Xu Muchun and Jiang Shan were watching side by side.

"Someone will definitely buy it,"

Jiang Shan was also a little panicked at this moment: "I just don't know how the sales are going."

In 1983, the Pujiang Fashion Performance Team held its first live commercial performance in Wangfujing.

At the same time, Pujiang Garment Factory set up two counters on both sides of the T-stage.

After the performance, which lasted less than 20 minutes, ended, the female customers in the mall couldn't wait to rush to both sides.

In the next few days, the Pujiang Garment Factory sold out all the plaid and striped clothing that had a backlog of more than 60 yuan.

(End of this chapter)