Era: Beginning from the Modu Translation Studio

Chapter 416: The Great Gods in Battle Robes

In the second half of 1980, Japan announced that the country's automobile production exceeded 1000 million for the first time.

With a total of 1104 million vehicles, it defeated the United States and became the "world's number one".

Before this incident, the Japanese people and the media often talked about "surpassing so-and-so", "breaking so-and-so's record", "becoming the world's number one"...

However, the automobile is an iconic commodity of industrial civilization and modern national competition.

After winning this "first" again in Japan.

The NBC TV station in the United States aired a TV special titled "Japan can do it, why can't we?" during prime time.

The two-hour program talks about the industrial comparison between the United States and Japan.

The NBC host said in the program: More than a decade ago, Japan was notorious for producing shoddy products.

For a period of time, "Made in Japan" became synonymous with inferior products.

Today, "Made in Japan" has become synonymous with high quality.

Japanese products, which are cheap and of good quality, are widely loved by the American people.

However, many American companies have fallen into trouble due to the aggressive approach of Japanese companies...

The same time period.

In Wenzhou of Zhejiang Province, Chaoshan of Guangdong Province, and the Pearl River Delta region, more and more township factories are showing vitality beyond imagination.

Small hardware, small chemicals, small plastics, small textiles, small processing... small commodities can be found everywhere in the world.

Among these goods, some are processed and produced by township-run enterprises, while others are directly imported from outside.

Since 1979, a smuggling frenzy has swept Leqing and Cangnan areas.

Foreign clothing, small appliances, small hardware... daily necessities that you have never seen before.

A smuggled goods trading market was set up directly at some remote small docks.

At its peak, dozens of smuggling ships docked here every day.

The local government could not hold everyone responsible, so it simply turned a blind eye.

It was not until the smart and studious locals disassembled and analyzed these simple and easy-to-learn smuggled goods.

Even the production machines from abroad were smuggled in.

From then on, people in inland areas were still watching the small restaurants run by individual owners.

Some coastal areas have completed their original accumulation from gray to bright.

Of course, the lucrative gray income zone is still expanding...

……

at the same time.

In Yanjing City, in front of a small warehouse of the Chinese Academy of Sciences.

Chen Chunxian is shaking hands warmly with 14 colleagues from the Institute of Physics, Institute of Electronics, and Institute of Mechanics.

Two years ago, nuclear fusion expert Chen Chunxian built the country's first tokamak device (nuclear fusion reactor).

And established my country's first nuclear fusion base in Hefei.

Since returning to China from visiting and studying in Silicon Valley and Route 128 in Boston.

He has called for this on many occasions: China should also have its own Silicon Valley.

Let those who sleep in the laboratory

Transform scientific and technological achievements into commodities with market value.

In Chen Chunxian's plan, his current workplace, "Zhongguancun", was circled as the realization location of "China's Silicon Valley".

Afterwards, after Chen Chunxian's hard work, the superior unit allocated a small warehouse in Zhongguancun to him.

Since then, China’s first private technology store, the Advanced Technology Development Service Department of the Yenching Plasma Society, was born.

The famous Zhongguancun finally welcomed its first company.

However, Chen Chunxian, who was not good at business, failed to make his business bigger and stronger.

However, he single-handedly leveraged China's high-tech industry.

……

At this moment, when Liu Chuanzhi was visiting Chen Chunxian's small warehouse.

Comrade Jiangshan was sitting in ZH Hai's office, looking at a pile of advertising designs on the coffee table with the two leaders, Director Li and Director Lu.

"I already……"

Looking at the advertising design he had never seen before, Li Qiang said hesitantly:

“I really can’t imagine what it would be like if a bunch of ads like this were put out together.

But what is certain is that after this, most people in Japan should know that there is a mineral water called Laoshan."

"I can't find the adjective anymore,"

Lu Xuzhang was still carefully examining each one. He had to adapt to Jiangshan's marketing tactics as quickly as possible:

"But you're right. With this, the major cities in Japan should all know the name of Laoshan mineral water."

Hearing this, Jiangshan took out a stack of photos from his bag.

"My two leaders, if you want to know what happens after these advertisements are released, you can refer to these photos first..."

After handing out photos one by one, Jiang Shan pointed at the photos and said:
"This is the outdoor advertisement I designed for McDonald's fast food restaurant in Hong Kong. Look, it has become a reality now.

And these are the outdoor ads I designed for a French hair dye company during my competition in New York.

Two months ago, Jiangshan received a photo of Huang Zhan checking in at McDonald's Avenue.

After that, Chen Zichao in New York also sent him a few photos of L'Oreal's hollow billboard standing on the beach.

After watching my design drawings become cash.

Jiangshan, feeling extremely happy, is showing his success cases to his superiors in the hope that the two outsiders will adopt his works.

After all, the company sitting in front of him is not L'Oreal or McDonald's, which have been deeply involved in advertising for many years.

Sure enough, after seeing Jiangshan’s finished advertisement.

The two leaders immediately had a more intuitive understanding of advertising design.

“Is this your billboard for earning back that dollar?”

Lu Xuzhang looked at the photos in his hand and asked, "Why are the colors different in each photo? Is it because of the lighting?"

"It's because of the natural light," Jiang Shan said, "Look around the billboard. Is it exactly the same as the scenery behind it?"

"Hey!"

"This is quite interesting!"

"This zebra crossing on the Xiangjiang River is also very interesting..."

"And this teapot street lamp. If there weren't pedestrians standing next to it, I would have thought it was a scene from a fairy tale."

"It seems that your clients are very confident in your work."

"The purpose of advertising is nothing more than to let the public know about your products and buy them,"

At this moment, Jiang Shan's expression was sincere and his eyes were clear:
"People can tell at a glance whether my ad is appealing, so they will accept my design proposal."

"That makes sense,"

Li Qiang said: "As for advertising, if there are no people watching it, what's the point of promoting it?

Although I don’t understand advertising, Xiao Jiang’s designs are very attractive to me…”

After saying this, Minister Li glanced at the two staff members sitting next to him.

After seeing the other party nod in agreement, he patted the pile of design drawings on the table.

"Okay, I'll take all these ads," Li Qiang said.
"Xiao Jiang, please leave these photos of yours to me, so that my old subordinates can open their eyes."

"okay,"

Jiang Shan said with a smile: "You can use it as you like. When our Laoshan mineral water advertisement is released in Japan, please give me some photos."

"no problem."

During the meeting, neither side mentioned Yu Sigui's Dadi Advertising and they were having a very pleasant chat.

However, these real-life photos of Jiangshan did deepen Li Qiang's trust in him.

"I noticed you brought a lot of glass bottles with you. Are they also advertisements?"

"Please wait."

After the transparent empty bottles were placed on the table, the eyes of everyone in the room lit up.

"Oh my god, what kind of bottle is this?"

"Where can we find such beautiful products in China? They must be wine bottles from abroad."

“It’s really beautiful.”

“It makes my eyes blurry.”

Several comrades each took a bottle and looked at it carefully, and were even more surprised.

"Laoshan mineral water?"

"Laoshan orange-flavored soda?" "Why are all the drinks from Laoshan?"

"I've never seen glass bottles like this in Laoshan."

"..."

"I found these glass bottles from every store I visited."

Jiang Shan: “After I took them back and cleaned off the labels, I drew a few pictures for them.”

There are all transparent glass bottles on the table, including round and square bottles, in all sizes and specifications.

"Did you draw the labels on these glass bottles?"

"Xiao Jiang, do you want to suggest that the Qingdao soda factory change its label?"

"Not only should the label be changed," Jiang Shan said, "even the color of the glass bottle should be changed."

Minister Li and Director Lu also noticed at this time that all the glass bottles on the table were made of transparent white glass.

It is completely different from the dark green and brown glass bottles of Qingdao Soda Factory.

"Um,"

Li Bu saw it and said: "If the colored glass is not changed to fully transparent, Jiangshan's pictures will definitely not have the current effect."

"In fact, you don't have to change everything," Jiang Shan said:

“We can produce a portion first to test the market.

In a few months, Christmas in the West will be here soon. Little Japan loves celebrating Western festivals.

We just took the opportunity to launch some new packaging that suits the occasion, and we’ll call it… Christmas limited edition high-end water.”

"Limited edition? Why limit it? If it sells well, just sell it freely."

"We are just testing the market, so it sounds sophisticated to say this.

And once the product is good, it is not up to you to decide how much you want to sell, and they don’t know the specific production numbers.

Besides, we can continue to launch other limited editions at that time.”

"Really,"

Li Qiang changed another bottle of water and looked at it carefully: "What's in this?"

"The tap water in the guesthouse,"

Jiangshan filled the only small glass bottle with water:

"It's mainly to show you the effect of small-sized bottled water.

In fact, the more transparent the glass is, the more people want to drink it, including orange juice."

"Go ahead and fill a bottle of orange soda and take a look."

Li Bu gave an order and a comrade immediately stood up.

Nowadays, there is no shortage of Laoshan soda in Minister Li’s office.

However, the comrade who just took the bottle found another surprise:
"Minister Li, look, there is a picture on the back of this trademark. It looks even better when viewed through the glass."

Before, everyone held the bottle and looked at it from the front.

No one noticed that there was something else going on on the back of the trademark.

In other words, as long as the bottle is filled with water, you can appreciate the colorful world in the glass bottle from any angle.

"From the perspective of commercial aesthetics, when a product gives customers excellent visual enjoyment,
Even if this product is a few cents more expensive than similar products, they are willing to pay for the product that is like a work of art in front of them..."

……

At this moment, each glass bottle on the table has a pleasing trademark graphic design.

Red plums, white snow, blue porcelain, green leaves...

The snow-capped mountains, flowers, grasses and rivers all exude a damn high-end feel.

Not to mention the world today, even in the future, no real object can be found.

The bottle label that Jiangshan designed for Laoshan mineral water this time was based on the AI ​​synthetic designs of later online masters.

2008 years.

In order to compete for a place in the high-end water market, Nongfu Spring has launched a series of layouts.

They first went to the heart of the forest of Changbai Mountain and inspected more than 30 water sources of various sizes.

Afterwards, five top design teams from three countries were invited to compete together.

After three years, 58 drafts and 300 design drawings were revised.
Finally, eight glass bottles were finalized based on the prototypes of species unique to Changbai Mountain, the new water collection area.

Once launched, it swept multiple international design awards.

In 2015, at the launch of Nongfu Spring bottled water, founder Zhong Shanshan (Shan) said:
[The appropriate etiquette environment is very important in the appropriate occasion.

Just like sweet potato roast will never appear at a state banquet, luxury is not a bad thing, and classics are a legitimate need of people...

What kind of water do people put out at the Davos Forum? Glass bottles.

What kind of water is placed on the negotiation table of our leaders? Plastic bottles.

The occurrence of such a situation is the negligence of the manufacturers in our industry...】

Since the grand launch of its glass bottled water, Nongfu Spring has been on a star-studded rise since 2016.

The G20 Summit in Hangzhou, the Belt and Road Forum, the BRICS Meeting...

Following these international events, it appeared in news photos in many countries.

Nongfu Spring even takes care of brewing coffee and making bread. You don’t want to miss a single shot of it.

After frequent appearances along the way, Nongfu Spring, which focuses on building its own image, has also demonstrated China's brand image to the world.

Since then, Nongfu Spring has acquired many new titles: designated water for state banquets, China's most beautiful drinking water, the most diverse water ever drunk...

Seeing how impressive the glass bottled water from Nongfu Spring is, other drinking waters immediately started to attract customers.

Baishuishan, which has always billed itself as aristocratic brand, was the first to launch a new glass bottle.

Next, our Laoshan mineral water also came on the scene.

After that, Yilibao and Wahaha quickly entered the market...

It’s a pity that compared with the amazing beauty of Nongfu Spring, none of them can compare.

Among them, Wahaha was ridiculed the most.

Seeing this, Wahaha’s online friends and relatives could no longer sit still.

Wahaha, which has always been at odds with Nongfu Spring, immediately sounded the rallying cry.

Various Internet masters put on their battle robes, not only cheering for him, but also personally entering the tent to give instructions. (Jiangshan accepted them humbly one by one)

For a time, there were painting immortals everywhere and magical pictures appeared everywhere.

One of the bottle label designs was quite Chinese in style, which made netizens passing by stop and look at the page.

Many netizens who were unaware of the truth actually believed that Wahaha had launched a new batch of international versions of high-end drinking water.

"Wahaha, you've finally become someone I can't afford."

"Wahaha's national style version has made a stunning debut, and friends can start buying it now."

"This is not pure water at all, it's simply a work of art."

"Chinese style is the real international style."

"With this level, all foreign designers of Nongfu Spring are better than him."

"Masters are always among the common people..."

However, professionals can tell at a glance that this is a set of AI-generated design drawings and cannot be mass-produced at all.

But still can't deny its stunningness.

Now, Jiangshan has carefully selected this group of pictures and chosen 8 pictures that were painted in Laoshan mineral water.

Although those synthetic design drawings that only exist on the Internet are difficult to reproduce in reality, whether in this life or in the previous life.

But Jiangshan still tried his best to restore them on white paper.

Although the effect has been compromised, it is still a leading product in this era.

Just when the leaders were unable to let go and were dazzled by the products.

Jiangshan took out a few pieces of cardboard with festive patterns on them from the bag.

“Supermarkets are the most common form of retail in Japan today.

So we have to pay special attention to the display and promotion of merchandise shelves."

Comrade Jiangshan moved his mouth and hands at the same time:
"In addition to selling single bottles, we can also launch gift boxes, family packs, and sell two or three bottles together..."

At this moment, look at the tricks in Jiangshan's hands.

Li Qiang looked at Lu Xuzhang with gratitude and recommended Jiangshan to him.

Not only him, but also the two comrades from the Ministry of Foreign Trade who have been responsible for connecting with overseas markets seemed to have seen stacks of foreign exchange on the left and right.

"Xiaojiang,"

Li Qiang looked at Jiang Shan kindly. He was such a hardworking young man:
"I can't wait to see the reaction of these promotional products after they hit the Japanese market..."

(End of this chapter)