Era: Beginning from the Modu Translation Studio

Chapter 429: Solutions to Two Consecutive Years of Deficit

After leaving McDonald's Tokyo headquarters, project managers from four advertising companies gathered outside the gate waiting for pick-up.

At this moment, the expressions of each team were as white as ice, which was obviously different from when they arrived.

After a group of people looked at each other and the surrounding powers, they turned back to think about the little minion "Chun Fengdu".

Hiss, I suddenly understand why China is in a hurry to open up.

It turns out that we not only have to invite them in, but also have to use some big moves.

At this meeting, three representatives from Leo Burnett Advertising Company were discussing in a low voice together.

"Based on today's design draft, if Chunfengdu hadn't appeared, this McDonald's order would definitely have been ours."

"That's right, I saw it clearly when I was demonstrating it.

The people at McDonald's couldn't stop nodding their heads after seeing our ad."

"What's the point of saying this now? Not to mention McDonald's, when those cartoon characters appeared one by one, even I was very happy to see them..."

the other side.

Several representatives from Ogilvy & Mather Advertising were also standing at the door carrying briefcases.

"Chunfengdu's outdoor advertising design ability is really strong. I have never seen a design style like his."

“The key is different for each one.”

"Yeah, first it was the hair dye commercial in New York, and now it's McDonald's in Tokyo."

"Not only that, the Laoshan mineral water advertisement that appeared in Tokyo in the past two weeks... I heard that it was also their masterpiece..."

At this time, a car stopped in front of the gate.

Several Dentsu advertising people who were waiting at the door opened the door and sat inside.

"Did you hear what they just said?"

"We have noticed the advertisement of Laoshan mineral water a long time ago."

"Some groups have even held meetings to study this."

"That advertisement on the steps at the subway entrance is amazing. You didn't see the look on my face when I was standing there in shock."

"That was really amazing, and it attracted the attention of the public. After that, we quickly went to inquire about the situation at several other subway stations. Can you guess what happened?"

"what's the situation?"

"Every staircase exit at a good market entrance has been leased by Dadi Advertising for three years."

"They are so cunning."

"With this contract, Dadi Company will be able to enjoy good fortune for several years."

……

"We at McDonald's handle several copyright contracts for cartoon portraits every year."

“As long as it’s a popular cartoon, it’s basically been on McDonald’s packaging.”

At this moment, several McDonald's executives and Chairman Fujita.

He was too lazy to even move and directly discussed the contract details and operational steps with Jiang Shan and Yu Sigui in the conference room.

After the terms were almost implemented, Jiangshan took out a piece of handicraft from his backpack.

"Mr. Fujita, what do you think this is?"

"This..." Fujita looked at a small thing on the table: "Isn't this our McDonald's French fry box?"

"This is just a small sample I made out of a French fry box, the real thing will be made out of plastic."

Jiang Shan reached out and fiddled with it, and the French fry box on the table immediately emitted several thin beams of light:

“Look, does it look like an outdoor advertisement for a box of French fries on a big screen?”

"Oh, it turns out it's also a small light." Fujita looked it up and down: "One is big... and the other is small. It looks quite interesting."

"Look here again,"

Jiangshan picked up the French fry lamp and pressed it against the wall:

“You just put it on the wall and it’s a really cute night light.”

"It's really cute," Yu Sigui smiled sweetly:
"When it's late at night and everyone is asleep, turn it on and it will be the brightest little advertisement in the whole room."

"This kind of French fry light is both practical and cute," Jiang Shan said. "It also has an advertising effect. It is the most suitable small gift for McDonald's."

During this moment, Jiang Shan and Yu Sigui interacted with each other seamlessly.

They are a pair of sales experts.

"It looks pretty good,"

At this time, Fujita Tian picked up the French fry lamp, and his first reaction was: "You have already registered the design of this little thing, right?"

"Yes," Jiang Shan admitted openly:
"In addition to this French fry lamp, we have also designed a hamburger lamp, a cone lamp, and a big M lamp for you."

Fujita looked at the design drawings that Jiangshan took out in surprise.

There is no way for him to survive!
"To show my sincerity,"

Jiang Shan smiled warmly: "These unique handicrafts will not charge any design fees, as long as you..."

"Just what?"

How could Fujita not be interested in these little toys in front of him?

You know, the last McDonald's toy was just a plastic bouncy ball with a picture of a clown buried on it.

Jiang Shan smiled and said, "As long as you agree to let our toy factory process these McDonald's night lights..."

"This is the processing fee quotation from the Pujiang Toy Factory in China," Yu Sigui said. "If you add the shipping cost, it's basically the same as the local processing factory."

"It seems like you guys are well prepared?" Fujita Tian laughed.

Several McDonald's executives around him had already taken the quotation and were reading it carefully.

"Mr. Fujita, please believe in our sincerity,"

Jiang Shan's expression at this moment was extremely sincere: "Just like the advertising creativity we showed, it is worthy of your possession..."

……

The first thing Jiangshan and his party did when they returned to "Dadi Company" was to go straight to the phone.

At this moment, Xu Muchun, who was far away in Pujiang, was sitting in the office of the Light Industry Bureau.

The fingers tapped gently on the table, making a rhythmic sound.

Suddenly, ding——

The moment the phone rang, Xu Muchun reached out and picked it up: "Hello~"

"Director Xu, it's me," said the other side of Tokyo City: "I'm Jiangshan."

"Xiaojiang,"

Xu Muchun held the phone tightly in an instant: "How is it, is there any news over there?"

"It's done,"

Jiang Shan's voice on the phone was clear and bright: "The Japanese McDonald's fast food restaurant has agreed."

"It's done?" Xu Muchun: "Did they agree?"

"You have to agree," Jiang Shan said, "My design is so beautiful!"

"Hahaha," Xu Muchun laughed while holding the phone, "You little Jiang..."

At one side of the office, Section Chief Han, who had been waiting to hear the news, also smiled.

In his opinion, this serious director of his would only laugh so heartily when chatting with Jiangshan.

"Xiao Jiang," Xu Muchun said into the phone:
"Last month, we worked very hard to get several export orders from Asia, Africa and Latin America for several toy factories in Pujiang.

I didn't expect you to get the order in Japan so easily."

In 1980, there were 26 toy factories in Pujiang, including 31 small toy factories located in streets and alleys.

Since 1980, in order to export and earn foreign exchange.

Many toy factories that originally used iron, plastic and wood as their main materials have begun to enter the new field of plush and electronic toys.

What Xu Muchun didn't expect was that Jiang Shan suddenly called at this time.

Plastic toys can still be popular gadgets abroad.

"You have brought good luck to the toy factory in Pujiang,"

Xu Muchun grabbed the phone and boasted: "I will send someone to handle this matter right away. When you are done, please return home as soon as possible."

"Yes!"

……

"This Xiao Jiang,"

After hanging up the phone, Xu Muchun was still smiling:

"He really thinks of us everywhere. He went on a business trip for the Foreign Trade Department of Yanjing and brought us an export order from Pujiang." "Who said he wasn't?" Section Chief Han was in a very good mood at the moment:

"I didn't take it seriously when I first heard about it... This Japanese restaurant is quite interesting. It's obviously a vegetable shop, so why does it need to customize toys?"

"I heard from Jiangshan that this is a way for them to attract customers, and they are also in the toy business,"

Xu Muchun tapped the table: "The cost is included in the dishes."

……

A few days later, one morning, a flight bound for Pujiang took off from Tokyo.

At the same time, the "Source of Water" advertisement for Laoshan Mineral Water was also broadcast on Japanese TV stations.

The Laoshan Mountain in Qingdao on TV has picturesque scenery with changing seasons.

Sometimes aerial photography, sometimes close-up...

Sometimes the mountains are covered with flowers, sometimes they are covered with snow.

To the Japanese audience, it looks like a pure, natural, vibrant mountain spring meandering between the steep mountains.

In the refreshing forest, butterflies, tits, deer...any lively and cute animals are used in advertisements for Jiangshan.

For every Japanese audience, they want to dive into the embrace of the forest, scoop up a clear spring, and drink to their heart's content...

……

"It's a pity that pandas cannot be kept in Laoshan, Qingdao."

After getting off the plane, Jiang Shan was still chatting with Huang Hua about advertising: "Otherwise, I have to put one in the advertisement."

"That's good enough,"

Huang Hua walked with the luggage: "Jiangshan, what are your plans after you come back this time? Do you still need to report back to Yanjing?"

"It's not needed for now. Go back to the agency and stay there for a while. We'll talk to you when you need us."

"It's my idea. Let's wait until there's a mission."

"By the way, brother, how are the decorations of my two houses going?"

"Do you want to move in by the end of the year?" Huang Hua said with a smile.

"nailed it?"

"It will definitely be done by the end of the year," Huang Hua said, "and I'll deliver it together with your newspaper's guesthouse!"

……

1980, October.

CCTV, which has just finished its National Day celebrations, is now preparing to co-host a Spring Festival Gala with Guangdong Yidong Television.

As soon as the evening show was launched, many acrobats, crosstalk, singing and dancing artists received invitations to perform.

It is said that it was the success of the 81 Spring Festival Gala that made CCTV decide to hold the 83 Spring Festival Gala.

On the other side, Pujiang TV Station also made a decision.

Have a "Spring Festival Gala" with Pujiang Film Studio and Pujiang Dubbing Studio.

This is the legendary first Spring Festival Gala of Pujiang TV Station.

……

At this time, in the meeting room of Oriental Metropolis Newspaper, Editor-in-Chief Jiang Hai was talking about exactly this:

“This Year of the Rooster joint event will mainly be based on on-demand messages from viewers.

The TV station asked us to help promote it. Lao Cai, please write an article to appeal for it later."

The editor-in-chief of the supplement department, Cai Wensheng, nodded: "No problem."

"Another Jiangshan," Jiang Hai said:

“It is said that this union will have many film, television, singing and dancing actors that the audience likes participating.

You can go and find out what new things the readers would like to read."

Jiang Shan: “Okay!”

Looking at the third brother's appearance, Jiang Hai smiled.

I didn't expect that for such a small matter, the boy would actually pretend to make a few notes in the notebook.

"There is one more thing, everyone please pay attention,"

Jiang Hai looked at the editors-in-chief and said, "Our country may really have to issue treasury bonds..."

Something that has been circulating for a while has finally come true.

“The details will be announced in January next year.

Starting from this month, we at Oriental Metropolis Daily need to step up our coverage of large-scale domestic construction projects.

We can expand our thinking and promote these large-scale infrastructure projects from various angles for the future of society..."

"I have one here."

Hearing this, Rong Bin from the News Department flipped through his folder:

"The construction of the Gezhouba Dam is about to enter the most important moment, and it is estimated that it will be successfully closed in less than three months.

I plan to write a series of reports to introduce it to readers in detail. "

"This is a good topic," Jiang Hai agreed with Editor-in-Chief Rong:

"Such an important project must have a catchy title. How about... "The First Dam on the Yangtze River"? "

"This name is inspiring," Rong Bin said, "That's it."

"Anyway, no matter what," Jiang Hai concluded, "our newspaper's next reports should leave some for the country's infrastructure investment..."

……

In September 1978, Bank of China and Banque de Paris signed a deposit agreement of US$9 billion.

In December of the same year, a deposit agreement of US$12 billion was signed with several British banks including Standard Chartered.

That being said, the actual situation is that we deposit less with others, but they deposit more in our accounts.

In fact, this is a disguised way of absorbing foreign exchange.

Moreover, at that time, using this foreign exchange to import foreign equipment could not be too ostentatious.

Because, at that time, there was a group of people in China who criticized this matter by name:
[Importing ships will inevitably suppress domestic shipyards. ]

【Importing equipment will destroy our fine tradition of self-reliance.】

It can be said that some leaders during that period were promoting reform and opening up under tremendous pressure.

By 1979, the country had stopped trying to beat around the bush.

The Bank of China was directly granted the right to "seriously perform the functions of a foreign exchange bank and do a good job in various foreign exchange work."

The president led a delegation to go abroad and signed buyer loan agreements of 70 billion and 10 billion US dollars with Italy and France respectively. (You can only buy things in their countries)

Afterwards, it signed loan agreements totaling $31 billion with 120 Japanese banks...

On the other hand, they have been trying to clean up the mess, pay large sums of money, reissue, and repair...

The government, which invested in infrastructure and improved living environment, inevitably suffered two consecutive years of deficits.

Seeing the growing funding gap, the plan to resume issuing bonds was finally put on the agenda.

……

“Has the release date been set?”

“It’s tentatively scheduled for January next year.”

At this moment, in the office of the Foreign Trade Department, Li Bu was chatting about this matter with Lu Xuzhang from the Tourism Bureau.

"It depends on the progress of the printing factory."

Li Bu drank a sip of tea and looked at the successor he recommended. "Did Xiao Jiang call you? He went back to Pujiang two days ago."

"No," Lu Xuzhang flicked the ash off his cigarette, "That guy wouldn't call me if he had nothing to do."

"I heard that when he was on a business trip to Tokyo, he also improved his company's performance."

"It's understandable. He can't just abandon his company."

"By the way, I also helped the toy factory in Pujiang to get some business."

"Hmm?" Lu Xuzhang paused, "From Japan?"

"Of course," Li Bu laughed, "One move is a sum of foreign exchange!"

"This kid," Lu Xuzhang squinted his eyes while looking out the window, "I really want to bring him over..."

Anyone with a little common sense knows that most investments will not produce results in a short period of time.

It’s like the first two years of reform and opening up.

This is exactly why Lu Xuzhang likes Jiangshan’s “flywheel foreign exchange earning plan” so much.

(End of this chapter)