Era: Beginning from the Modu Translation Studio

Chapter 463 World Cup-renowned paint advertisement
It was February, early spring, 1981.

Three vans, two large and one small, were driving on the road in Anhui Province.

Mountains are connected to mountains and forests are connected to forests.

As in later generations, the scenery along the way in Anhui Province is still worth seeing.

This time, we were in the Delica van returning to the old place.

In addition to the three comrades from the Advertising Department, there is also Huang Hua.

"How is it, Mr. Huang?"

Jiang Shan, who was driving, said to the front, "You guys got a lot of bonuses at the end of the year, didn't you?"

As the department head of Pujiang Advertising Company, Huang Hua still has a smile on his face:

"Our small business can't compare to yours."

"Don't say that,"

When it comes to complaining, Jiangshan is quite experienced:

"Outsiders may not know, but how could you, Manager Huang, not know?

With the level of exploitation in our company, how much will be left when it's my turn? "

Huang Hua sighed with emotion: "It seems that it is not easy for you either."

"Of course," Jiang Shan frowned and waved his hands, "Who has it easy now? Even the government can barely make ends meet."

Huang Hua nodded: "Let me tell you about Jiangshan..."

At this time, Jiang Zhuangzhuang and Ding Lingling, who were sitting in the back row, looked at the two people in the front who were complaining with a smile on their faces.

They had heard Section Chief Jiang mention it before.

The Pujiang Advertising and Decoration Company where Huang Hua works will be the most lucrative company after the advertising ban is lifted.

But looking at the appearance of these two people now, if you don’t know, you would think that they are the ones who are in trouble.

"elder brother,"

Jiang Shan, holding the steering wheel, pointed back and said, "Have you brought everything you need?"

"Are you still worried about me doing things?"

Huang Hua also smiled and pointed behind him:
"From tools to manpower, we have everything you need to ensure you complete your tasks on time and in full."

"Then I would like to thank you on behalf of Director Xu and the leaders of the Mechanical Department."

"Is there something about the mechanical department involved here?"

"Of course," Jiang Shan said frankly:
“Before the Sixth Ministry of Machine Building came to Pujiang for a meeting, their head called me specifically.

After meeting with Director Xu, I realized they were talking about the same thing.”

"Oh……"

Manager Huang exclaimed, "I understand."

"What do you unserstand?"

"I understand what to do."

……

Dozens of families in Shiting Village began preparing for spring ploughing just a few days after the Little New Year.

At this moment they didn't know that three cars were slowly approaching the village in the distance.

"See? That's Siting Village."

"That is?"

Huang Hua looked in the direction Jiang Shan pointed and said, "It looks like the surrounding scenery is pretty good."

"There is a bamboo forest around this village,"

Jiangshan looked at Siting Village surrounded by mountains and forests:

"When you get there, take a look at their bamboo handicrafts, it will definitely open your eyes."

"In this small village, is there anything that can open my eyes?"

Huang Hua didn't look down on them:

"Let me tell you this, our company has held several agricultural fairs from last year to this year. What kind of bamboo products have I not seen?"

"Really?" Jiang Shan didn't argue with him: "We'll continue the conversation after we've looked at the things."

……

After a while, three cars drove into Shiting Village one by one.

"Village Chief Zhu, Almighty,"

Looking at the red spring couplets on the door of the village head's house, Jiangshan pressed the horn hard: "Come out and see who's here."

"Brother Jiang," Zhu Quanneng said happily, "You are finally here?"

"Oh, oh, oh, why was the magpie chirping so loudly this morning? It turns out that reporter Jiang is back."

Coincidentally, the village chief and his youngest son Zhu Quanneng were walking on the path in front of their house.

As soon as he saw Comrade Jiang Shan returning, Village Chief Zhu immediately felt that something good was going to happen.

Now looking at the scene in front of him, he quickly adjusted his hat and stood up to greet them.

"Welcome, welcome, warm welcome..."

"Village Chief Zhu," Jiang Shan looked in the direction of the elementary school: "How are the preparations going?"

"Everything is ready," Village Chief Zhu also looked in the same direction:
"This time, the mayor personally brought a large group of people here, and it was done in just a few days."

"That's great," Jiang Shan waved them to get in the car, "Let's go and see how the school is doing."

Long before Jiangshan and his party set out, the town leaders received an order to renovate the Shiting Village Primary School.

As a result, the roof, doors, windows, earthen walls... and even the playground of the Shiting Village School were renovated.

Although it still doesn't look like a big tiled house, it looks a lot more solid.

It must be said that the maintenance funds for Uni-President Match Factory and White Cat Laundry Detergent arrived very promptly.

……

The next day, Village Chief Zhu came with a small notebook.

He announced a big event to the villagers crowded in the yard:
"After the strong recommendation of reporter Jiang, our village was selected by the government... So, everyone has to actively cooperate with the comrades filming the TV show these two days..."

"So, our village will be on TV too?"

“Can the whole country see our village?”

"Hey, village chief, what's there to take photos of in this poor place?"

"..."

While the villagers were talking to the village chief, Jiangshan and Quanneng took Comrade Huang Hua to visit the bamboo lanterns in the house.

"Almighty,"

Jiang Shan narrowed his eyes and said, "Show me your skills to Manager Huang." "Here I come,"

Zhu Quanneng, who was standing nearby, was already prepared: "One, two, three!"

wow——

Suddenly, all the bamboo lamps in the room lit up.

Huang Hua only felt a flash before his eyes and was stunned on the spot.

At this moment, not only him, but even Jiang Zhuangzhuang and Ding Lingling who were following behind him, all said "Oh" at the same time.

Several people looked up and down, admiring the lights they had never seen before.

Looking at the various bamboo lanterns in the house, everyone felt that the village chief's small house had become more extraordinary.

"Manager Huang," Jiang Shan's voice rang out at this time: "Have you seen bamboo products like this?"

"without,"

Huang Hua reached out and touched the bamboo lantern hanging in the air: "I've never seen any of these before."

"What if we take all of these to the Agricultural Fair?"

"Why are you taking us to the Agricultural Fair?"

Huang Hua's eyes were brighter than ever because of the light:

"The Canton Fair will be held in two months, so the right thing to do is to pick a few samples to display."

"Ok?"

Jiang Shan understood: "We need to discuss this matter carefully."

……

The official shooting started the next day.

When the sun rose high in the sky, the workers who brought their own bedding and stayed in the Siting Village Primary School began to take their positions.

After the tidying up the day before, Shiting Village suddenly felt much cleaner.

Following the instructions of the village chief, all the sundries that could be put into the house disappeared.

The low houses and earthen walls are basically smooth as a sheet of water.

"Are you all ready?"

Standing in the school, looking at the painters in front of each classroom:
"Remember, just do it as you rehearsed before... Ready, go!"

After the order was given, the camera slowly moved forward.

Yellow, blue, white, green...

Exterior paints of different colors were rolled up one by one by the painters.

The original gray-yellow earth walls outside the classroom were transformed into colorful little houses by the up and down strokes of the painter.

"Look over there."

“Is that still our school?”

Each wall has a different color, and in the eyes of the children not far away, it looks like a row of colorful toy houses.

The whole campus suddenly became lively and lovely.

While the close-up shots were being taken in the school, there were five or six painters busy at work in the village.

This time, Kailin Paint Factory and Pujiang Advertising Company dispatched more than 10 painters.
The entire Siting Village must be decorated with a new look.

When the work was completely completed on the last day, Jiangshan's van went up all the way and arrived at a best viewing point.

Looking into the distance, you can see the colorful, fresh and eye-catching Shiting Village surrounded by green forests.

Jiangshan set up his own camera amid the exclamations of his comrades around him.

One scene during the day and another scene at night.

When all the bamboo lanterns arranged in various spots throughout the village were lit up, Comrade Jiangshan's camera moved back and forth from far and near...

……

In 1997, an advertisement of Nippon Paint unexpectedly became a scenic spot of the "98 World Cup".

At that time, in order to take a closer look at the newly launched "Nippon Paint" advertisement.

As soon as the half-time break of the game comes, the female compatriots will promptly fill in front of the TV.

When the Inner Mongolian singer Urenna in the advertisement sang the BGM of "Zhu Di Nana".

The houses on the green grassland were painted on site into brightly colored houses.

Originally, Nippon Paint thought that this paint advertisement, which lasted more than one minute, would only be popular in China.

Unexpectedly, the broadcast effects in Japan, South Korea, Singapore, etc. are also quite good.

Even many years later, this classic masterpiece of "Nippon Paint" still has a place in the advertising industry.

Now, after being moved by Jiangshan in advance, it has been transformed from a prairie into a fairy-tale village among green forests.

But the effect presented is exactly the same.

After this set of operations, it may become a beautiful landscape of Shiting Village in the future.

……

In Jiangshan’s memory, there was a small mountain village in Taiwan many years later.

Because of its remoteness and dilapidatedness, it will be included in the demolition plan by the relevant departments.

After the villagers’ repeated objections failed, an 80-year-old veteran in the village bought a large number of paintbrushes and paints.

I started with the wall of my own yard and painted it all over.

After that, when people around saw the good effects, they began to use it widely.

After being praised by all the neighbors, the old man painted more and more, and his paintings became more and more beautiful...

Gradually, from a window or a door to the roof, wall, and street of a whole house...

Anyway, the old man did not miss any place where he could write.

Not long after, this remote mountain village with a series of colorful paintings was photographed and posted online.

The colorful village surrounded by green forests exploded instantly.

As a result, people from all over the country came to take photos and check in.

After seeing the miracle, the relevant people not only cancelled the demolition plan, but also renamed the village "Rainbow Village".

Soon, supporting facilities and souvenirs were added.

The villagers never dreamed of it.

This little, run-down village that no one cared about had suddenly become a famous scenic spot with an annual visitor volume of two million.

This scene is just like what happens in Shiting Village today, when the children walk into the colorful campus again.

Boxes of stationery and books from the China Pencil Factory, and White Rabbit candies and chocolates from the Aimin Candy Factory really appeared like a fairy tale...

(End of this chapter)