Era: Beginning from the Modu Translation Studio

Chapter 63
This year, you'll find one thing.

The higher you go, the more you talk about production capacity and benefits.

In the next year or two, this phenomenon will become more obvious.

The deputy mayor of Yanjing took the budget statement directly, and stopped the factory director of Shougang and asked: How much can you help me with?
Rong Lao even went abroad to issue bonds in person...

The reason is that the country has no money.

Since the beginning of this year, the tide-like army of knowledge/information will return to the city one after another.

The country also opened the gates to release water, life placement, employment placement, policy refunds...

In short, after a fierce operation like a tiger, the bottom of the box lit up.

Like the current Jiangshan, as long as it is a problem that can be solved with money, none of it can be solved.

The pain changes, and all the leaders have come to an end.

First Machinery directly sent invitations to GM, Ford, Toyota, Volkswagen, Mercedes-Benz to visit and invest in the country.

Only the masses remained.

Pierre Cardin wanted to buy a tapestry priced at [-] yuan, but the staff who went abroad to participate in the exhibition refused to sell it because the tapestry had the Great Wall on it.

After being informed by the leader, he cursed and confused.

Afterwards, he rolled up the tapestry and personally told Pierre Cardin that it could be sold, but he had to pay more.

In the end, it was sold at [-].

This time, the same is true of Silk's work task of promoting to the outside world, which caused Zhou Yeming a headache.

The balance of foreign exchange reserves is also about to bottom out.

There were still more than 77 million in 9, but now there are only 1.6 million left.

In the past two years, only silk was exported, and it could be alone.

The reason is that the mysterious East is no longer mysterious.

What's more, it's because of the wonderful advertisements in the silk competing countries.

For a while, foreign buyers thought that their silk was the most authentic.

Among them, Yue and Yin are the most important.

Looking back at our country, except for the popular science advertisements that change the soup but not the medicine.

Then there are: good quality, many varieties, welcome people from all walks of life to come and choose.

The rate of changing channels of advertisements remained high, and the decline in silk export volume was not even seen.

However, the quality is still good.

Jiang Shan's eyes deepened as he thought about it.

After observing for a while, Zhou Yeming withdrew his gaze.

After looking around, he said, "Everyone here today is an expert in advertising planning. Do you have any feasible suggestions? Let's talk about it, so that our comrades in the publicity department can also have a reference."

Gu Zhengzheng glanced at the delegates he had brought to the conference, and then at the backbone comrades of several art design companies in Yanjing City.

Then he also talked about some ideas: "Silk export earning foreign exchange has always been an important economic lifeline. As for the media and publicity work, we, North and South, should think about countermeasures."

These days, as far as he knows, the financial budget of Pujiang City has also started to be tight.

For a while, the voices in the Yanjing TV conference room became mixed.

At this moment, Jiangshan is standing guard with his left ear and whistle with his right ear.

While listening to the movement in the conference room, I was thinking about the most outstanding silk advertisement in Japan in the past year.

If I remember correctly, it should be...

In a Japanese-style courtyard covered with pink and white cherry petals, a Japanese woman in a gorgeous silk kimono kneels on a straw mat.

Under a beautiful cherry tree, I operate a spinning wheel.

The camera gradually zooms out, and beyond the old Japanese-style house with black eaves and white curtains, a snow-capped Mount Fuji can be vaguely seen.

The blue sky and white clouds are still there, but the houses in the small courtyard and the kimonos on the women are quickly updated with the blooming and falling of the cherry blossoms in the four seasons.

Time stopped at the present moment, a butterfly landed lightly under the eaves, on a cocooned silkworm plaque.

A string of subtitles hangs vertically on the screen: Silk of the sun, the best in the world.

Thinking of this, Jiang Shan couldn't help cursing secretly in his heart: he still called it cursive script.

But, should I say it or not, every series of pictures in this Japanese advertisement is so beautiful that it can make you feel comfortable and invigorate your blood.

Even if the audience has watched it three or four times, they still want to watch it for the fifth time.

Gradually, only a set of images remained in the minds of the people in European and American silk-importing countries: cherry blossoms, women, Mount Fuji and... silk.

Well worth it!

After that, until he walked out of the gate of Yanjing TV Station, Jiang Shan was still in his own world.

"Comrade Xiao Jiang, what are you thinking?" Huang Hua couldn't hold back his elegance: "Why do you look so preoccupied?"

Jiang Shan didn't say a word.

"Comrade Jiangshan," Zhang Lu of the Pujiang Publicity Department, was happy for his teammates: "Congratulations, the advertisement of "Famous Paintings" can go abroad for competition."

Jiang Shan smiled and nodded.

"Everyone is hungry." Director Gu himself was also hungry: "What do you want to eat at noon, why don't we simply gather together..."

"Roast duck," Jiang Shan smiled, showing a row of small white teeth, "How about we have BJ's roast duck for lunch?"

Huang Hua smiled and nodded.

Zhang Lu looked carefully at Director Gu, he also wanted to eat roast duck.

I have been to Yanjing several times, but I have never smelled the smell of roast duck.

Gu Zhengzheng, it's not impossible, he waved his hand: "Then eat roast duck."

The "BJ Roast Duck Restaurant" in Qianmen will not resume its old name of "Quanjude" until next year.

However, the duck is still the duck.

Does not affect the taste of the masses.

A square table with deep red lacquer, four people happened to sit on one side.

In the hall, there are only three or two tables of guests.

The waiter in white coat and hat quickly brought the dishes.

This service is already very decent.

Unlike some state-run restaurants, you have to serve the dishes yourself.

Of course, the "Quanjude" at this meeting has also been a public-private partnership.

A roast duck for three meals, a plate of Mushu meat, a plate of preserved eggs, and a large plate of flower rolls.

A few people ate it so deliciously.

Huang Huate carefully tore a piece of pancake, and the roast duck was neatly stacked.

"Brother," Jiang Shan seemed to come to life: "Tell me about those silk advertisements designed by your unit."

Just about to take a bite, Huang Hua put the burrito on the plate after hearing Jiang Shan's question.

"Want to listen?" It seems that I was hungry before, and the conversation is obviously more, Huang Hua smiled and said: "Then I will tell you one."

Jiang Shan: "Tell me about a Silk Road."

"Don't worry," Huang Hua said with a smile, "Our company's silk advertisement must mention the Silk Road."

Jiang Shan took out a notebook from his yellow schoolbag: "Choose the one with the most scenic spots and talk about it."

Pujiang Decoration has designed the silk advertisements in the past two years, and they have no memory of how obscure they are.

Jiangshan already has a creative framework for advertising at this moment.

Breaking down a small Japanese silk advertisement has no difficulty factor at all, after all, it is a dimensionality reduction blow.

However, Jiangshan must first understand clearly how many famous scenic spots on the Silk Road have already appeared in this era.

After all, the filming of the most authoritative "Silk Road" documentary hasn't started yet!

Two years later, this documentary, which was filmed and broadcast at the same time, will show some scenes that have never been seen before the eyes of the world.

(End of this chapter)