Let you make games, you directly shoot blockbusters?.

Chapter 264 Just want to be big!

"It's gone up! Sales are starting to go up!"

"Boss Song, come and see!"

Honghuang Studio, within the production team.

The employees gathered together, excited voices one after another, mixed with disbelief.

"It's rare to see, it's expected that the sales will increase, how much will it increase?"

Lao Song came from a distance without any surprise.

Because he knew that because of the lessons learned from Penguin's "Ace Battlefield" last week, players did not have enough trust in the new gameplay of Battle Royale, and many players were still waiting to see.

So this week's sales are not too exaggerated, only 42 copies were sold.

This sales volume has exceeded the first week results of "Sekiro" and "Resident Evil", and has even reached a height that many games cannot reach.

But it didn't meet his expectations.

After all, having made a phenomenon-level game like Red Dead Redemption that sold tens of millions in the first week, coupled with the hype during this period, the requirements are naturally higher.

And the results in the first week are crucial.

Not to mention reaching the record-breaking level of Red Star, at least it has to reach the annual exclusive level, isn't it the first week of a million dollars?
But now it has not even reached half of it, which is inevitably a bit disappointing.

As if seeing his disappointment, several old employees nearby started complaining:
"Boss Song, your vision is too high. Last year, there were only 100 models whose sales reached more than 27 million. It still took a year. We reached it in more than a week and are still not satisfied."

"It took more than a week?"

Old Song was stunned and suddenly realized: "You mean, the sales volume has exceeded one million now?!"

After all, he hurried to the computer.

Sure enough, the sales volume of "PUBG Mobile" has reached 103 million.

In other words, in one day, sales soared by 70!
hiss--

Lao Song gasped.

Despite what they say, this is already the second fastest growth rate under their prehistoric banner.

There is every chance to impact the final sales of tens of millions of copies!
It’s not weaker than Yusanjia’s annual exclusive!
According to the previous sales law.

10 is excellent.

50 fine products.

100 million masterpieces.

500 million masterpieces.

1000 million phenomenon level.

Although there are differences between them, the measurement standards are different.

But no matter what, with such a rise in popularity, this game already has the potential to become a phenomenal game!
"The stamina of this game is so strong?" Lao Song said in shock.

"That's not true. Ever since we found out that there are no cheats in our game, our sales have started to go downhill."

"It's really thanks to Penguin's vigorous publicity and distribution some time ago, which brought us a lot of traffic."

"The negative teaching materials set off Belonging."

The employees were full of sorrow.

Sometimes when a game becomes popular, there are really many factors involved, and no one can tell what the final result will be.

Today, the sales volume of "PUBG Mobile" has exceeded one million, and the growth rate has far exceeded expectations, and it is fully qualified for long-term operation.

"Okay, very good. Let the online game team immediately increase investment in publicity and distribution, and we must not give other competing products a chance to overtake it!"

Lao Song knew very well that the cost of their game was not high, only 3 million in the early stage.

This is still the situation where Chen Lin requires image quality and optimization, as well as security protection to be extreme.

Even if new maps and gameplay are developed later, plus the cost of publicity and distribution, the sky-high will not exceed 8 million.

A million sales in a week is equivalent to earning back the production cost.

Only a fool would ignore such a profitable project.

soon.

Overwhelming advertisements appear on major platforms and websites.

It even invested heavily to hold an offline competition of "PlayerUnknown's Battlegrounds", which was mainly based on a 4-person team competition.

for a while.

Various gaming clubs set up teams to compete for the championship prize of up to 1 million.

This bonus pool was decided by Chen Lin.

Because he is well aware of how huge the e-sports potential of this game is, and it is not an exaggeration to pull up the entire e-sports live broadcast industry, so it must be big for the first time!
Not just big.

The bonus is bigger!
When the news was announced and spread, the entire Internet was in an uproar.

"What the hell? 1 million bonus?"

"Even the No.2 team has 500 million members!"

"Hit me quickly to see if I'm dreaming."

"Hong Huang's handwriting is too exaggerated!"

“Is the e-sports industry so profitable??”

"Participate! Must participate!"

"I'll contact a few friends to sign up right away!"

A bonus of tens of millions is absolutely unimaginable for ordinary people.

Even if the four-person team splits equally, there will be nearly 200 million after taxes are deducted. This is already money that many people will never earn in their entire lives.

Blasted.

The whole game circle exploded.

It was even more popular, and a large group of netizens were shocked to see the exaggerated bonus, and they were shocked.

They never thought that they could make money by playing games, and it would still be so much money.

even.

This is just a prize money for a race.

It will not last longer than a month!

This also caused many people who had never played games to start inquiring about Hong Huang and "PUBG Mobile" to see if they had the talent.

move.

Undoubtedly, it has attracted more new players to enter the pit and expanded the basic market of the game industry.

At the same time, the attention of the e-sports industry has also soared, becoming the hottest topic of discussion.

"What do you mean by Honghuang's move? With the bonus set so high, plus the cost of holding a large-scale competition, aren't you afraid of losing all your money?"

"This may not necessarily be the case. I heard that the sales of "PlayerUnknown's Battlegrounds" have increased again. Yesterday it just passed 100 million, and today it has exceeded 200 million. If this trend continues, 500 million will only be a matter of time."

"But even so, it won't be such a big move, right? Domestic e-sports has always been tepid."

The game industry has just boomed for two years, and many manufacturers don't pay much attention to the derived e-sports industry, and only regard it as a channel to promote games.

Every time it is done, it is basically unable to make ends meet, and if it is too small, it has no effect.

Over time, it will become what it is now, and not many manufacturers are willing to do it.

however.

What they don't know is.

At this time, Hong Huang's studio was already flooded with calls from various companies.A large number of companies focused on the popularity of Honghuang's traffic in this competition, and called to discuss advertising franchises.

There are everything from outdoor survival supplies, toy dealers, pharmaceutical dealers, building materials, knives and kitchen utensils, cars... all kinds of things.

Several of them are even well-known domestic manufacturers, which were personally interviewed by Chen Lin and Lao Song.

Even Su Peng at station b received a mission from the headquarters and called to discuss cooperation.

"Mr. Chen, for such a big event, don't forget that our station b will give us the right to broadcast it no matter what. I can also help you contact the venue."

This time, the headquarters gave Su Peng a death order, and he must win the broadcast rights of this event. It would be even better if he could get the exclusive broadcast.

of course.

He also knew that Station B was no match for Dousha in terms of live broadcast.

So don't hold out too much hope for the solo broadcast.

"It just so happens that I also plan to broadcast live on multiple platforms. Let's send someone over to talk about it then. Remember to help me find a larger venue." Chen Lin said into the phone.

"Okay! You are absolutely satisfied!"

click-

Su Peng hung up the phone and was in a hurry to go.

On Chen Lin's side, he was busy from morning to night, negotiating hundreds of millions of dollars in advertising franchise fees alone.

Among them, the most tyrannical one is a company called Mitsubishi Motors, which angrily spent 3 million yuan to win the position of the main franchisee, making up for their bonus expenses in one go.

Later, we also talked about the cooperation of implanting Sisubing Motors in the game, but the price could not be negotiated for the time being.

"Just trying to win advertising placement with millions of dollars would be a bit too underestimated for our game."

Looking at the representatives of various companies leaving in the elevator, Chen Lin smiled and did not feel regret at all.

Now that "PUBG Mobile" has just launched, and its fame has not yet been fully revealed, naturally no one is willing to pay a high price.

But it will be different in the future.

You want to advertise, but I'm not happy yet.

"Mr. Chen, the competition rules have been drawn up, would you like to take a look?"

At this time, an employee of the planning department hurried over with a form.

"Has it been done?"

Chen Lin took the form and glanced at it.

Their competition this time is for the whole world, and it is also their first attempt to face foreign markets.

At that time, 32 teams will be determined through the online qualifiers, and then enter the final offline knockout round to determine the champion team.

The whole process, including the qualifiers, will last about half a month, which is considered a very long schedule.

Although the investment is relatively large.

But the rewards are also huge.

At least the status of "PUBG Mobile" in the battle royale game will not be easily shaken by anyone!
It also broke the dominance of penguins in shooting games by the way.

"Well, you did a good job. Let's take it to Director Song and ask him to ask someone to organize the event."

"receive."

After the staff finished speaking, they left in a hurry and went to the Liming team to find Lao Song.

Now the operation is under the management of Lao Song, and Chen Lin can rest assured that he will arrange it.

As for Lao Li, he is mainly responsible for the production, and even if he does it, he doesn't know what it will look like in the end.

Explain everything.

Chen Lin turned around and left to deal with other matters.

……

blink of an eye.

A week has passed.

Just when the qualifiers for the "PUBG Mobile" global competition are in full swing.

The extremely lively Internet has begun to flood with news about new battle royale games.

Seeing Honghuang's success, many manufacturers have come up with the idea of ​​this new gameplay, and are preparing to develop their own battle royale game.

Some people even used this as inspiration to add similar gameplay to their own games in operation, setting off a battle royale trend.

"I really didn't expect that Honghuang won in the end. Penguin lost such a large shooting game market. It is estimated that the MMORPG project will be postponed."

Changyou headquarters, a group of high-level executives gathered in the conference room to discuss this important event.

As the leading representatives of Xianxia-type MMOs, they naturally knew that Penguin had planned to get involved in this category, and they were also prepared for the impact.

But who ever thought.

The emergence of Honghuang broke the myth of Penguin's invincibility in the online game industry, and even tore down the FPS market that Penguin valued most.

Although it will not hurt the penguins.

But it was enough to slow down their expansion.

Speaking of which, these manufacturers really have to thank Honghuang.

"Penguins are powerful, and it would be best if someone could stop them, but I heard that their Yaoguang Studio is developing a martial arts game, so don't be careless."

"Yaoguang Studio? Isn't that the company that Penguin just acquired?"

"That's right, their martial arts game has been in development for several years, and now that there is an injection of funds, I'm afraid it won't be able to hold it back for long."

Anyone who knows the game industry knows it.

In order to seize the market in the past two years, Penguin has acquired a large number of game studios, along with the IP of projects being developed by those studios.

Coupled with the games that are represented from abroad from time to time, even those old game manufacturers have to avoid three points.

There are only a few companies with strong foundations that can compete with them.

"Therefore, we can't just rely on Honghuang to exert its strength. We must make two-handed preparations and develop a brand new MMO."

"To put it bluntly, the gameplay has basically been fully explored in the past few years, and it is not easy to innovate."

"Indeed, these types of games now mainly follow the gameplay of Legendary and Journey, and there hasn't been a major change in a long time."

MMORPG (massively multiplayer online role-playing).

It can almost be regarded as something of the same era as FPS.

Even the most popular CF today is imported from abroad.

Although the domestic development level has caught up, it is still very difficult to innovate on the original basis.

This is not just a matter of funding.

It’s still a matter of brain and vision.

Can't think of anything you can do?
And even if they think of it, no one dares to try it easily.

After all, it is impossible to determine the market reaction. Who will bear the loss?
No one dares to be a trailblazer!
This is the dilemma facing the domestic game industry today, and it is also the root cause of the continuous introduction of foreign games.

Most manufacturers still prefer to stand behind their predecessors and imitate, so as to at least ensure that they will not make mistakes.

But right now.

Penguin is pressing harder and harder, and there are more and more competitors.

No matter how reluctant they are, they must start to adapt.

(End of this chapter)