Let you make games, you directly shoot blockbusters?.
Chapter 309 Complete withdrawal from the console market
Chapter 309 Complete withdrawal from the console market
boom!
As soon as the Honghuang announcement was issued, the entire Internet was plunged into a stir.
The first day.
Ten million sales!
Although I had long expected that the launch performance of "Minecraft" on all platforms would be exaggerated, I did not expect that it would be so exaggerated.
It directly broke the original three-day record of "Red Dead Redemption" and became another breakthrough game under the prehistoric brand!
The two major manufacturers' joint attack on them was like a joke, self-defeating.
Those who thought that the prehistoric era would remain silent now suddenly woke up.
What kind of silence is there in the wilderness?
It’s just that you are holding back your ultimate move!
"It's so funny. I heard that Nintendo has hid all the games on their own platform, and now people simply don't play on their platform."
"If you don't join their platform, you can still get such exaggerated first-day results. It's a slap in the face."
"The name of the big brother on the console is a bit empty."
"As expected of a brother, I don't want a multi-million-level game if I don't want it. I have money and willfully do whatever I want. (Funny)"
"There are also those shameless plagiarized mobile games that say they don't have enough stamina and they want to be discounted on mobile phones. Now I see that they can't even reach a fraction of the sales volume of others."
Compared to the shock of the manufacturers.
Players are more interested in watching the show and taking pleasure in others' misfortunes.
Those who supported Honghuang Games even burst into cheers, feeling as if they had worked together to give those big companies a piece of their mind.
Before, I was being ridiculed by those players who copied the game, but when the situation changed, they all had the confidence to yell back.
That lively scene.
Adding fuel to the fire.
It has become a topic that countless people talk about.
……
And at this time
Inside Hong Huang's studio.
After this period of time, except for the current quarter, various amounts have been basically settled and statistics are being made.
"In the four quarters of last year, except for the first quarter, the revenue in each quarter was more than 180 billion, and the net income was about 100 billion."
"DNF and World of Warcraft account for the majority, providing nearly 50 billion in revenue every quarter. They are our current stable source of funds."
"Excluding overseas market investment in the second and third quarters, the establishment of R&D teams, and the purchase of cutting-edge equipment, there is still 240 billion in liquidity left."
Beside the conference table, Lao Song held a document and roughly summarized the recent payment situation with a happy face.
"Is it already 180 billion?"
Chen Lin took a deep breath.
180 billion per quarter, which is 720 billion a year.
Although it is still not comparable to the level of Penguin and Nintendo, it is not far behind those major game companies with hundreds of billions in revenue.
He has always adhered to the principle of accumulating development funds for stand-alone games and providing continuous income from online games, and gradually built Honghuang into what it is today.
With the support of more than a dozen games, large and small, they finally have the power to truly compete with capital.
"Our current advantage is that we are not listed and do not need to publish financial reports every quarter, so that they do not know our reality and falsehood, and think that we will not be able to keep up with the funds if we make so many big moves, so this financial report must be kept well and not leaked. .”
After thinking about it, Chen Lin gave instructions.
"Don't worry, I still know about this kind of thing, pretending to be a pig and eating the tiger." Old Song gave him a knowing look.
The outside world thinks that they will not have too much money to expand overseas markets and maintain such intensive game development and various large-scale activities.
But I don't know.
The money-generating ability of these games is not comparable to that of ordinary games.
Even if you only invest a small amount of krypton gold projects.
With a huge player base, you can make a lot of money.
This is one of the reasons why they have been able to maintain their image as a "conscientious manufacturer".
The only thing that he couldn't figure out was "Minecraft", a game he made in just over three months while on a business trip abroad.
Sales volume is so exaggerated.
It's even scarier than the Big Dead that their Dawn team made in the first half of the year.
"So, you already knew that this game had the potential to become a hit?" Lao Song couldn't help but ask.
"Almost." Chen Lin smiled mysteriously, "I'm just a little sure."
joke.
In its previous life, the total sales of this game reached more than 1 million.
And it only took 7 years.
Now that Honghuang's influence is not low, coupled with the momentum he built some time ago, he is confident that he can shorten this time to half!
This is also the reason why he did not panic at all when faced with sniping attacks from major manufacturers.
"To be honest, I really didn't expect that the performance of this kind of game would be so outrageous. In this way, we are completely at odds with Nintendo."
As he spoke, Lao Song sighed.
It would be okay if Nintendo was just a second- or third-rate console platform, and they could just ignore it.
Nowadays, the discord between the two companies is equivalent to losing 50% of the console market, and the impact is still huge.
"Let's break up. Those guys think that we will show weakness to them like other manufacturers in order to profit from it. They are really naive. Are they just bullying us when we have no temper?"
"And a new era is coming soon."
"New Era?"
Lao Song was stunned for a moment, a little confused.
But he didn't ask too much.
After discussing some operational issues, we got up and left to start the matter of fully renting the office building.
Because Honghuang now has more and more employees, nearly a thousand people.
In addition, the recently purchased equipment required a larger private space, so he planned to take down the entire building.
It just so happens that many companies upstairs and downstairs have recently expired their leases and do not plan to renew their leases. They can take over all of them.
with their financial means.
How can you not have your own office building?
……
time flies.
A month passed in a blink of an eye.
Because Honghuang stepped in, the entire game industry became chaotic.
Countless manufacturers were jealous of the terrible performance of "Minecraft" and launched their own pixel games one after another, setting off a pixel trend.
to this end.
Chen Lin also organized an online construction competition that lasted for one month.
Each player can build any building in his own world and then display it publicly for scoring by other players.
The winner will receive officially awarded titles such as Construction Star and Construction Master, which can be worn and displayed in the game.
As soon as this news came out, players were excited.
Rush into the game crazily and start building your own buildings in full swing.
The total sales volume of "Minecraft" has also been soaring. After a wave of explosion, it directly broke through the 5 million mark, surpassing Big Dead and becoming the highest-selling game in Honghuang.It only took half a year.
It immediately caused an uproar across the entire network.
but.
Other major manufacturers did not watch either.
Major projects that have been held back for several years have been launched one after another.
Penguin Agency’s Greasy Senior Sister, Juqing’s new engine martial arts mobile game, the gorgeous masterpiece of cultivating immortals, Killing Demons 3…
A series of IP masterpieces have been released frequently, which have attracted the attention of players and made "Minecraft" popular.
It also made the first half of the year a rare period of high explosive growth for games.
It has become a carnival season for players.
however.
It was at this time that Chen Lin suddenly received an unexpected message.
"Mr. Chen, Soni has temporarily removed most of our games from the shelves for reasons that do not comply with regulations!"
The manager of the channel department came to Chen Lin and the others who were discussing the matter and said anxiously.
"What did you say? It's all been taken off the shelves?"
Old Song and Old Li stood up suddenly, shocked by the sudden news.
"Yes, I have just personally contacted the person in charge there and said that it is a requirement from above and we need to go back and make rectifications..."
"fart!"
Before he could finish speaking, the fiery-tempered Lao Li yelled angrily: "Anything that doesn't comply with the regulations is clearly targeting us!"
Lao Song also had a serious look on his face: "It seems that they have colluded with Nintendo to mess with us. They want to drive us out of the console market or pressure us to give in."
If.
Before, it was just a Nintendo, and they could barely bear it.
The addition of Soni has undoubtedly made matters worse, almost cutting off their console market.
"I don't know what kind of benefits Nintendo has given to Soni, so that it can make Soni, who has always remained neutral, change his attitude. They want us to choose between Ju Hard and the two families."
Chen Lin didn't quite believe it when the Suo Ren family looked down upon the huge potential of "Minecraft".
This move by the two families is nothing more than forcing them to take sides.
Choose the huge [-]% market, or choose the [-]% market of the two of them.
to be honest.
They are just victims of the competition between the three Yu families.
"This is capital." Lao Song said with emotion, "Losing one of our manufacturers does not matter to them, but we will suffer a lot of losses."
"Are we going to let them continue to be so arrogant?" Lao Li stared angrily.
"Then you plan to give up on the console market?" Lao Song asked back, choking him back again.
Afterwards, the three of them looked at Chen Lin in unison, wanting to see how he would make a decision.
Feeling their gazes, Chen Lin raised his head: "Go, remove all games from the two platforms, and issue an announcement. Honghuang Games will permanently withdraw from the two platforms!"
His voice was very calm and without any ripples.
But in the ears of the three people, it was like a thunder, and even the grumpy old Li opened his mouth instantly.
"Chen...Mr. Chen, do we really want to do this?" The channel manager swallowed.
Even if the game is removed from the shelves, an announcement needs to be made.
This is undoubtedly cutting off the retreat and openly declaring war with the Suo Ren family.
Business matters are nothing more than profit. There is always room for maneuver if there is a way out.
"I just said it casually, Mr. Chen, don't take it seriously." Lao Li was a little panicked, thinking it was because of what he said.
But those are all angry words!
Only Lao Song thought of something and asked, "Do you have any plans?"
"Yes, but you won't need it for the time being. Just do as I say. In the worst case, I will launch a huge hard platform in the future. It's not like I won't make any money."
Chen Lin didn't explain much.
But anyone could see that he was determined.
The three of them originally wanted to persuade him, but after hesitating for a moment, they finally turned around and left to prepare for the matter.
Then not long after, an announcement came out.
Due to some force majeure reasons, Honghuang will permanently withdraw from the NS and PS platforms and remove all games.
As soon as this announcement came out, the whole network was in an uproar.
The entire gaming industry was shaken.
"Fuck! Am I blind?"
"Honghuang wants to withdraw from Sony and Nintendo's console platform??"
"And it's permanent! Not temporary!"
"Big news, absolutely big news!"
"WDNM! What the hell is going on?"
"Can anyone explain it to me?"
"Is it because things broke out last time?"
"It's so cruel to make a public announcement!"
"Aren't Honghuang planning to enter the console market?"
"Then I won't be able to play their games on both platforms here in the future?"
"I just took a look, and they're all taken off the shelves, and I can't even find them in a search!"
"hiss--"
This sudden news was tantamount to a bombshell that directly exploded the entire gaming industry.
Even people from other industries are paying attention to this matter.
Because they have been in the industry for so long, this is the first time they have seen the relationship between platform providers and suppliers reach this point, and even issued an announcement to terminate the cooperation.
An entry titled #红黄出host平台# also quickly became a hot search topic, triggering widespread discussions and asking for the inside story of the matter.
Many of them are insiders and well-informed.
They all felt that Honghuang was too impulsive this time and made such a decision just for the sake of anger.
Today, PCs, consoles, and mobile phones dominate the world.
To withdraw from the console market is undoubtedly to cut off an arm.
Do you really think this can have an impact on the Suo and Ren families?
Even those manufacturers who have good relations with Honghuang have called to inquire about the situation, their voices full of confusion.
Even Honghuang's own employees had doubts about this decision and didn't understand why it was done.
until.
a phone call.
Suddenly, a call came to Chen Lin's personal mobile phone.
"Chen Lin! Success! Our research was successful!"
(End of this chapter)
boom!
As soon as the Honghuang announcement was issued, the entire Internet was plunged into a stir.
The first day.
Ten million sales!
Although I had long expected that the launch performance of "Minecraft" on all platforms would be exaggerated, I did not expect that it would be so exaggerated.
It directly broke the original three-day record of "Red Dead Redemption" and became another breakthrough game under the prehistoric brand!
The two major manufacturers' joint attack on them was like a joke, self-defeating.
Those who thought that the prehistoric era would remain silent now suddenly woke up.
What kind of silence is there in the wilderness?
It’s just that you are holding back your ultimate move!
"It's so funny. I heard that Nintendo has hid all the games on their own platform, and now people simply don't play on their platform."
"If you don't join their platform, you can still get such exaggerated first-day results. It's a slap in the face."
"The name of the big brother on the console is a bit empty."
"As expected of a brother, I don't want a multi-million-level game if I don't want it. I have money and willfully do whatever I want. (Funny)"
"There are also those shameless plagiarized mobile games that say they don't have enough stamina and they want to be discounted on mobile phones. Now I see that they can't even reach a fraction of the sales volume of others."
Compared to the shock of the manufacturers.
Players are more interested in watching the show and taking pleasure in others' misfortunes.
Those who supported Honghuang Games even burst into cheers, feeling as if they had worked together to give those big companies a piece of their mind.
Before, I was being ridiculed by those players who copied the game, but when the situation changed, they all had the confidence to yell back.
That lively scene.
Adding fuel to the fire.
It has become a topic that countless people talk about.
……
And at this time
Inside Hong Huang's studio.
After this period of time, except for the current quarter, various amounts have been basically settled and statistics are being made.
"In the four quarters of last year, except for the first quarter, the revenue in each quarter was more than 180 billion, and the net income was about 100 billion."
"DNF and World of Warcraft account for the majority, providing nearly 50 billion in revenue every quarter. They are our current stable source of funds."
"Excluding overseas market investment in the second and third quarters, the establishment of R&D teams, and the purchase of cutting-edge equipment, there is still 240 billion in liquidity left."
Beside the conference table, Lao Song held a document and roughly summarized the recent payment situation with a happy face.
"Is it already 180 billion?"
Chen Lin took a deep breath.
180 billion per quarter, which is 720 billion a year.
Although it is still not comparable to the level of Penguin and Nintendo, it is not far behind those major game companies with hundreds of billions in revenue.
He has always adhered to the principle of accumulating development funds for stand-alone games and providing continuous income from online games, and gradually built Honghuang into what it is today.
With the support of more than a dozen games, large and small, they finally have the power to truly compete with capital.
"Our current advantage is that we are not listed and do not need to publish financial reports every quarter, so that they do not know our reality and falsehood, and think that we will not be able to keep up with the funds if we make so many big moves, so this financial report must be kept well and not leaked. .”
After thinking about it, Chen Lin gave instructions.
"Don't worry, I still know about this kind of thing, pretending to be a pig and eating the tiger." Old Song gave him a knowing look.
The outside world thinks that they will not have too much money to expand overseas markets and maintain such intensive game development and various large-scale activities.
But I don't know.
The money-generating ability of these games is not comparable to that of ordinary games.
Even if you only invest a small amount of krypton gold projects.
With a huge player base, you can make a lot of money.
This is one of the reasons why they have been able to maintain their image as a "conscientious manufacturer".
The only thing that he couldn't figure out was "Minecraft", a game he made in just over three months while on a business trip abroad.
Sales volume is so exaggerated.
It's even scarier than the Big Dead that their Dawn team made in the first half of the year.
"So, you already knew that this game had the potential to become a hit?" Lao Song couldn't help but ask.
"Almost." Chen Lin smiled mysteriously, "I'm just a little sure."
joke.
In its previous life, the total sales of this game reached more than 1 million.
And it only took 7 years.
Now that Honghuang's influence is not low, coupled with the momentum he built some time ago, he is confident that he can shorten this time to half!
This is also the reason why he did not panic at all when faced with sniping attacks from major manufacturers.
"To be honest, I really didn't expect that the performance of this kind of game would be so outrageous. In this way, we are completely at odds with Nintendo."
As he spoke, Lao Song sighed.
It would be okay if Nintendo was just a second- or third-rate console platform, and they could just ignore it.
Nowadays, the discord between the two companies is equivalent to losing 50% of the console market, and the impact is still huge.
"Let's break up. Those guys think that we will show weakness to them like other manufacturers in order to profit from it. They are really naive. Are they just bullying us when we have no temper?"
"And a new era is coming soon."
"New Era?"
Lao Song was stunned for a moment, a little confused.
But he didn't ask too much.
After discussing some operational issues, we got up and left to start the matter of fully renting the office building.
Because Honghuang now has more and more employees, nearly a thousand people.
In addition, the recently purchased equipment required a larger private space, so he planned to take down the entire building.
It just so happens that many companies upstairs and downstairs have recently expired their leases and do not plan to renew their leases. They can take over all of them.
with their financial means.
How can you not have your own office building?
……
time flies.
A month passed in a blink of an eye.
Because Honghuang stepped in, the entire game industry became chaotic.
Countless manufacturers were jealous of the terrible performance of "Minecraft" and launched their own pixel games one after another, setting off a pixel trend.
to this end.
Chen Lin also organized an online construction competition that lasted for one month.
Each player can build any building in his own world and then display it publicly for scoring by other players.
The winner will receive officially awarded titles such as Construction Star and Construction Master, which can be worn and displayed in the game.
As soon as this news came out, players were excited.
Rush into the game crazily and start building your own buildings in full swing.
The total sales volume of "Minecraft" has also been soaring. After a wave of explosion, it directly broke through the 5 million mark, surpassing Big Dead and becoming the highest-selling game in Honghuang.It only took half a year.
It immediately caused an uproar across the entire network.
but.
Other major manufacturers did not watch either.
Major projects that have been held back for several years have been launched one after another.
Penguin Agency’s Greasy Senior Sister, Juqing’s new engine martial arts mobile game, the gorgeous masterpiece of cultivating immortals, Killing Demons 3…
A series of IP masterpieces have been released frequently, which have attracted the attention of players and made "Minecraft" popular.
It also made the first half of the year a rare period of high explosive growth for games.
It has become a carnival season for players.
however.
It was at this time that Chen Lin suddenly received an unexpected message.
"Mr. Chen, Soni has temporarily removed most of our games from the shelves for reasons that do not comply with regulations!"
The manager of the channel department came to Chen Lin and the others who were discussing the matter and said anxiously.
"What did you say? It's all been taken off the shelves?"
Old Song and Old Li stood up suddenly, shocked by the sudden news.
"Yes, I have just personally contacted the person in charge there and said that it is a requirement from above and we need to go back and make rectifications..."
"fart!"
Before he could finish speaking, the fiery-tempered Lao Li yelled angrily: "Anything that doesn't comply with the regulations is clearly targeting us!"
Lao Song also had a serious look on his face: "It seems that they have colluded with Nintendo to mess with us. They want to drive us out of the console market or pressure us to give in."
If.
Before, it was just a Nintendo, and they could barely bear it.
The addition of Soni has undoubtedly made matters worse, almost cutting off their console market.
"I don't know what kind of benefits Nintendo has given to Soni, so that it can make Soni, who has always remained neutral, change his attitude. They want us to choose between Ju Hard and the two families."
Chen Lin didn't quite believe it when the Suo Ren family looked down upon the huge potential of "Minecraft".
This move by the two families is nothing more than forcing them to take sides.
Choose the huge [-]% market, or choose the [-]% market of the two of them.
to be honest.
They are just victims of the competition between the three Yu families.
"This is capital." Lao Song said with emotion, "Losing one of our manufacturers does not matter to them, but we will suffer a lot of losses."
"Are we going to let them continue to be so arrogant?" Lao Li stared angrily.
"Then you plan to give up on the console market?" Lao Song asked back, choking him back again.
Afterwards, the three of them looked at Chen Lin in unison, wanting to see how he would make a decision.
Feeling their gazes, Chen Lin raised his head: "Go, remove all games from the two platforms, and issue an announcement. Honghuang Games will permanently withdraw from the two platforms!"
His voice was very calm and without any ripples.
But in the ears of the three people, it was like a thunder, and even the grumpy old Li opened his mouth instantly.
"Chen...Mr. Chen, do we really want to do this?" The channel manager swallowed.
Even if the game is removed from the shelves, an announcement needs to be made.
This is undoubtedly cutting off the retreat and openly declaring war with the Suo Ren family.
Business matters are nothing more than profit. There is always room for maneuver if there is a way out.
"I just said it casually, Mr. Chen, don't take it seriously." Lao Li was a little panicked, thinking it was because of what he said.
But those are all angry words!
Only Lao Song thought of something and asked, "Do you have any plans?"
"Yes, but you won't need it for the time being. Just do as I say. In the worst case, I will launch a huge hard platform in the future. It's not like I won't make any money."
Chen Lin didn't explain much.
But anyone could see that he was determined.
The three of them originally wanted to persuade him, but after hesitating for a moment, they finally turned around and left to prepare for the matter.
Then not long after, an announcement came out.
Due to some force majeure reasons, Honghuang will permanently withdraw from the NS and PS platforms and remove all games.
As soon as this announcement came out, the whole network was in an uproar.
The entire gaming industry was shaken.
"Fuck! Am I blind?"
"Honghuang wants to withdraw from Sony and Nintendo's console platform??"
"And it's permanent! Not temporary!"
"Big news, absolutely big news!"
"WDNM! What the hell is going on?"
"Can anyone explain it to me?"
"Is it because things broke out last time?"
"It's so cruel to make a public announcement!"
"Aren't Honghuang planning to enter the console market?"
"Then I won't be able to play their games on both platforms here in the future?"
"I just took a look, and they're all taken off the shelves, and I can't even find them in a search!"
"hiss--"
This sudden news was tantamount to a bombshell that directly exploded the entire gaming industry.
Even people from other industries are paying attention to this matter.
Because they have been in the industry for so long, this is the first time they have seen the relationship between platform providers and suppliers reach this point, and even issued an announcement to terminate the cooperation.
An entry titled #红黄出host平台# also quickly became a hot search topic, triggering widespread discussions and asking for the inside story of the matter.
Many of them are insiders and well-informed.
They all felt that Honghuang was too impulsive this time and made such a decision just for the sake of anger.
Today, PCs, consoles, and mobile phones dominate the world.
To withdraw from the console market is undoubtedly to cut off an arm.
Do you really think this can have an impact on the Suo and Ren families?
Even those manufacturers who have good relations with Honghuang have called to inquire about the situation, their voices full of confusion.
Even Honghuang's own employees had doubts about this decision and didn't understand why it was done.
until.
a phone call.
Suddenly, a call came to Chen Lin's personal mobile phone.
"Chen Lin! Success! Our research was successful!"
(End of this chapter)
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