Let you make games, you directly shoot blockbusters?.

Chapter 350 It's up to you, Pikachu!

"Made a game to participate in the E3 exhibition?"

conference room.

Lao Song, Lao Li, and the production leaders of the two major teams all looked at Chen Lin.

They had just learned about the major changes to the E3 exhibition, so they naturally took the matter very seriously.

Because E3 is different from other private exhibitions.

Not only is it huge in scale and spans the world, it is also an authoritative representative in the hearts of game manufacturers and players.

It can be said without exaggeration.

Every year, E3 is a grand event in the gaming industry.

Game manufacturers, developers and media from all over the world will gather together to showcase their latest game products, technologies and trends.

It has become an integral part of the circle.

"Yes."

Chen Lin sat in the first place and smiled slightly: "We didn't open up overseas markets before, so we didn't pay much attention to them. But it's different now. The promotion of equipment in many places overseas is not going well, so we just take this opportunity to improve our overseas market." Acceptance."

Because of national conditions.

Players in many countries do not recognize their prehistoric virtual reality, and are even a little resistant to it.

This has also resulted in a huge gap in overseas markets.

If you want to completely consolidate it and not give other competitors a chance, you have to rely on old publicity channels like E3.

these years.

Those players still recognize E3 very much.

"It's true that you can go and participate, but you have to think about what game to play." Old Song looked thoughtful.

"I think it's best to have a game with less obvious regional style, otherwise some regions may not be able to accept it." Lao Li followed up.

Cultural differences have always been the biggest obstacle for domestic companies to enter overseas markets.

Things with strong cultural styles or local characteristics can generally only become popular in specific areas.

If you move to other places, you will immediately become acclimated and your results will be dismal.

For example, Penguin’s games are a lesson from the past.

"This is easier said than done."

"Yes, just like when foreign games are introduced into China, there are also many sudden deaths."

"The performance of our games in other regions is also very confusing. There is no pattern at all."

“It’s too difficult to be compatible across regions.”

Everyone below was talking about the feasibility of this matter.

Then come up with a consistent answer.

Hard!

Very difficult!
It’s not that they don’t want to do it.

We have even tried to change the style to adapt to overseas markets before, but the results were unsatisfactory.

The ones that have been relatively successful.

I'm afraid that "Minecraft" is the only one that performs pretty well in all places, and it is also the one with the most even sales growth at present.

"Another point."

At this time, Lao Song said: "After their virtual equipment was officially announced, the tariff for shipping our equipment has become much higher, which has led to an increase in prices and a decrease in players' willingness to purchase. During this period, overseas sales have almost been overtaken by domestic sales. .”

"Are you still doing it?"

Chen Lin supported his chin with both hands and looked deeply.

Don't even think about it.

After technological breakthroughs, those countries will definitely vigorously support their own virtual industries and use various methods to reduce their influence.

Although it will not be cut off directly.

But it will be subject to many restrictions.

This is also the reason why he invested all the funds in the early stage.

I just want to expand the market as much as possible before this happens.

So they have only one way to go now, which is to continue to increase the influence of Honghuang Virtual so that overseas players can buy it even at high prices.

And this E3 exhibition.

Just a perfect opportunity!

"It seems like it won't work if we don't bring out some real stuff."

Chen Lin relaxed his brows and showed a confident smile again.

Others couldn't help but be surprised when they saw this.

"Mr. Chen, do you have any new ideas?"

"Well, a little bit, but I need to think about it a little more."

Chen Lin's mind flashed through the conversation just now, and he said: "Since games with a strong cultural style are not good, then we will take a more popular route. What type is the most accepted internationally now?"

"I know this! It's a casual game!"

Xiaoli, who was in charge of recording the meeting, suddenly raised her hand.

As soon as these words came out, everyone's eyes lit up.

indeed.

Regardless of the quality of the game.

Whether at home or abroad, casual games are always the most accepted and popular.

Because of its simple and easy-to-use characteristics, it has a market no matter where it is, and there will be no acclimatization.

It is indeed their best choice at the moment.

"The problem is that although casual games have relatively high compatibility, it is not easy to become popular. What we need is not a lukewarm game."

Immediately, some people raised their concerns.

to be honest.

The lower limit of this type of game is high, but the upper limit is very low.

Once the player's interest is over, he will immediately throw it aside, and it is the kind of dispensable substitute.

It is not easy, or even difficult, to make a game that is both casual and playable!
"Do you want a game that is casual and fun, but also attractive enough and suitable for all ages?"

Chen Lin touched his chin, and vague images gradually emerged in his mind.

Then, he suddenly raised his head: "What do you think about raising pets?"

"Pet raising?"

"That's a good direction."

“The virtual device that Penguin just released also has a game like this, but it doesn’t seem to be performing well.”

"Unless there is an updated gameplay design, it will be difficult."

On Penguin's virtual platform, there is a pet development game called "Penguin Brawl".

The main gameplay is to raise penguin babies, from babies, going to school, falling in love, going out into society, to working, getting married and having children, buying a house...

It can be said that the development gameplay has been refined to the extreme.

But even so.

That game also performed mediocrely.

Players who purchased account for less than 5% of new users.

"No, you understand it wrong. What I mean is that combat pets are developed so that players can fight against each other."

Pet development + battle?

After hearing Chen Lin's words, everyone was stunned.This type of game seemed to occur very rarely, and they were not sure that they could do it, and all of them suddenly showed thoughtful expressions.

"Isn't that enough? How about adding pets to the wild battle capture?" Chen Lin continued.

As soon as this word comes out.

Everyone's eyes lit up slightly.

But before they could speak, Chen Lin continued: "If that's not enough, add pets with different racial attributes. Each type of pet has exclusive skills. After being cultivated to a certain level, it will evolve into a stronger form. Finally, regional and even national global competitions will be held regularly, allowing players to compete step by step and compete with the strength of the pets they have raised."

"This!"

Everyone was shocked.

Although only a few words.

But they unconsciously pictured in their minds the image of a young beastmaster taking his pet through hardships and obstacles to participate in the competition.

For an instant.

This solves the problem of insufficient playability.

If you dig deeper.

Maybe it really has the potential to become a hit!
"Okay, I think this is okay."

As the production director, Lao Li had an unusually sharp eye, and he immediately noticed what was unique about the game that Chen Lin mentioned.

But what exactly it was, he couldn't figure out for the moment.

Others spoke one after another, all thinking that this direction has great potential.

“Since you all said yes, let’s decide it’s it!”

Chen Lin made a decision directly, opened the laptop he carried with him, and found the long-dusted plan file.

"Pokemon"

Five big characters came into view.

As soon as I opened it, an original design that looked a bit like a yellow-skinned mouse came into view.

"Wow! So cute!"

Xiaoli was the first to speak out, looking at the little yellow pet with cute big eyes, two blushers, and a tail like lightning, her heart melted.

All the male employees had strange expressions on their faces. They looked at the screen and then at Chen Lin.

I really can't imagine that my own boss would design such a cute thing. With his cute appearance, he is simply a killer of a macho boy and a girl.

"What's its name? Will there be peripherals in the future?"

Xiaoli couldn't help but ask.

"Pikachu, that's his name."

Chen Lin smiled slightly: "When the time comes, I will use it as an image to produce an animation CG for early promotion. As for other pet and game designs, I will send you a design draft later."

"And anime CG?"

Everyone was shocked.

"Yes, this game must be foreshadowed by this anime, so I plan to release it on all platforms and use our highest-level channels to promote it."

"Is this... is it too exaggerated?"

Old Song opened his mouth, full of confusion.

Is it really necessary for a casual game to use so many resources?
"If I said that this will be one of the top three game IPs under our ownership, would you believe it?"

Chen Lin's teasing words came.

Everyone's expressions changed, and they all showed suspicious expressions.

How come they seem...

Where have you heard this sentence?

It seems like you said the same thing when Monster Hunter and Yu-Gi-Oh came out.

Although it was later implemented, there were not many games at that time.

This game hasn't been released yet, but it's already in the top three. Isn't it too outrageous?
You must know that they have three games with sales of more than 5000 million!

In other words.

Can this casual game called "Pokémon" sell more than 5000 million?
"Haha, if it can be sold for 5000 million, of course it would be best, then I would like to borrow Mr. Chen's auspicious words."

Lao Li doesn't care about so much, as long as there are projects to do.

Of course, the higher the sales volume, the better. It would be better to go for [-] million directly, and he can also get more bonuses.

"Forget it, no more joking, let's talk about the details of the plan and work allocation."

Chen Lin didn't know how Pokémon would be received in the world, so he didn't dwell on the topic and continued talking about the plan.

Wait until the work is assigned.

Everyone also took the work in hand and hurried back to their respective groups and began to make preparations.

As for Chen Lin.

After returning to the office, he dialed Su Peng's phone number directly.

"Mr. Chen! Why do you have time to call me?"

Headquarters of station b.

Su Peng, who was in a meeting, stood up suddenly, his face full of surprise.

He really didn't expect that Chen Lin would call him suddenly at this time.

Ignoring the ongoing meeting, he pushed open the door and left. He looked very happy, as if he was a different person.

"What's wrong with the general manager?"

"What is Su Peng doing? Aren't we having a meeting?"

Others in the conference room looked at Su Peng who was gradually walking away, looking at each other in confusion.

Several senior executives with the same position as Su Peng frowned, somewhat dissatisfied with his departure.

But soon.

One of them woke up suddenly.

"I just heard him call the person opposite Mr. Chen, is he the one from Honghuang?!"

"Prehistoric??"

The entire conference room became commotion, and their originally angry expressions changed.

Because everyone knows that General Manager Su, who was just transferred to the headquarters last year, has had a close relationship with Honghuang since his early years and often had contact with him.

Recently, it was because of this relationship that he was promoted by the director and directly took the position of regional general manager.

It can almost be regarded as reaching the sky in one step!
"It can't be wrong. Only Mr. Chen from the prehistoric era has such great ability."

"Why would he call at this time?"

Several other regional managers looked solemn and no longer cared about being angry with Su Peng.

Because they all know that the directors attach great importance to the prehistoric line, which can be seen from Su Peng's exceptional promotion.

Not for anything else.

It's because news has recently been released in the industry that Honghuang's current strength is very close to the Fortune 500, and may even have reached it, but it has not yet carried out asset evaluation.

That's a Fortune 500 company!

Even at the end, it is much stronger than their station B!

Even a large consortium as powerful as Penguin only has more than 300 names, which is enough to show the gold content of this list.

Who would have thought.

What about the game studio that had a cooperative relationship with Bilibili and was weaker than them, suddenly transformed into a big capital that even they were afraid of?

No wonder Su Peng is so highly regarded by directors now.

(End of this chapter)