Chapter 472
Chen An didn't come forward in person, but asked someone from the Zhou family who could speak well to come forward and speak as Chen An told him.
This guy did a pretty good job of knowing how to keep passers-by.
And he talked more and more vigorously, and the people who watched him also thought that what he said was interesting, so they all stayed to watch.
"Is this really okay?" Backstage, Zhou Boyong was a little uncertain.
It was Chen An's intention to post photos with those leaders to advertise.
Does Zhou Boyong feel that this is a bit too much and violated the law?
But Chen An said that he just posted the photos, and said that these photos were actually taken, and they were not pasted indiscriminately.
And after tracing it down, there is also a good explanation. Zhou Boyong just wanted everyone to know that he took a group photo with these leaders.
I didn't really use these photos to advertise.
As for the blessings under the photo, it was not stated that these leaders said it!It's just because of the layout that these words are placed close to the photos.
In short.
It's all right.
Zhou Boyong also asked Chen An to do this out of apprehension.
"Don't worry, nothing will happen. I've already told you what needs to be explained, and your Zhou family also has a legal adviser, and he also said it's okay, so don't worry!" Chen An comforted!
"Is it really useful?" Zhou Boyong asked again.
If it really works, it's worth it.
But if it doesn't work, posting these photos will not only make the leaders in the photos feel uncomfortable, but also become a joke for other families and bosses!
At this moment, Zhou Boyong's secretary ran over to report the situation!
"Mr. Zhou, Mr. Chen, the people who came here all came after seeing the advertisements posted in the cultural corridor. It seems that the advertisements are effective!"
Hearing this, Zhou Boyong looked out, and sure enough, he saw a group of people coming out of the cultural corridor one after another, and walking this way!
"Really!" Zhou Boyong sighed, and looked back at Chen An: "Yes, how do you know that this will work?"
As long as they are attracted, it is possible to convert into customers and spend money to buy.
Today's promotion is mainly to advertise.
As long as someone buys it, they are advertising for "Jiang Tailang", which will affect the people around them!
"This is just the beginning, and big orders are yet to come!" Chen An said: "Our wine is mainly for dealers, as well as restaurants and the like! But now the main thing is to get through the end customer group and let them accept Jiang Tailang, know Jiang Tailang!"
"That's what you said, those copywriting?" Zhou Boyong asked!
"That's right!" Chen An replied firmly.
Copywriting!
That's right!
It's copywriting!
Copywriting is so useful anytime!
In ancient times, when wars were waged, what should the people do if they were dissatisfied?
Shout slogans!
The slogan is the copy!
A good slogan is a good copywriting, and the people and soldiers form an ideology from the bottom of their hearts, which can enhance their combat effectiveness and cohesion!
Let them work together for a common goal!
So when it comes to business, copywriting is to give users a voice, let them resonate with the product, and then willingly pay for it!
“[Striving for the rise of China], what does that mean?”
"Advertising words!"
"Then what does [who gets out of poverty who is honored] have anything to do with this wine?"
"It means that after drinking this wine, you will have the motivation to get rid of poverty!"
"Oh, so that's the case, how much is a bottle of this wine?"
"Isn't it written? 6 cents 6!"
"Hey, it's ok! I'll buy a bottle."
"Don't worry, it's open today, there's a discount!"
In fact, the person next to him who was in charge of explaining was arranged by Chen An.
The purpose is to tell the onlookers that these slogans are pasted on the wine bottle, and that buying this wine by yourself can be regarded as a small contribution to the construction of the country!
People at this time are surrounded by those slogans every day, and the factors of their growth age also have certain feelings for these slogans!
"Hey, it's really attached to the bottle!"
"Interesting, it's the first time I've seen you do this!"
"Don't tell me, such a sticking method is pretty good!"
"I'll take two bottles, give me the one [Newlyweds don't forget family planning]!"
"Hahaha you can, just got a new wife, this bottle is the best for you!"
"Give me that bottle [think of ancient Mulan, who said women are inferior to men]."
"Lao Li, you already have four female surnames in your family, right?"
"What's the matter? There was Hua Mulan in ancient times, but now I have my old Li and four women who are as strong as men, hum!"
"Hahaha……"
"Hey, Zhang, should you take this bottle back?"
"Yes, Zhang, is your daughter-in-law about to give birth? I remember that your family had a fight over whether it was a boy or a girl. The daughter-in-law was so angry that she wanted to go back to her mother's house. Buy this bottle and see the slogan on it. I guess the breath is gone?"
"Yes, yes, give me that bottle!"
In front of the sales counter, it was already full of people, and everyone found the corresponding copy according to their own situation!
Of course, in addition to these constructive copywriting, there are also some copywriting that encourage people to improve their thinking and work hard!
In addition to these copywriting, the packaging of these wines is also very fashionable.
Some bottles are packaged with cartoons, others with stick figures, and more with pictures of buildings pasted on them.
If the price is expensive, the photos are in color.
Chen An even posted color photos of female models on certain special wines!
Coupled with some copywriting such as "Revolutionary Friendship", many old bachelors rushed to buy it, even if a bottle sold for six or seven yuan, they would be happy!
At this time, if there is a poster or photo of a beautiful woman in the home, then the class of the home will be raised a few notches in an instant!
Not to mention that the design of this wine bottle is relatively trendy, it can be used as a home decoration!
Some dealers came here especially for the name, but they didn't have much hope for the wine "Jiang Tailang"!
As for the copywriting and stickers, they are not the basis for judgment.
It mainly depends on the public's acceptance of this wine!
But now, seeing these many people snapping up those retail ones directly, this gives dealers hope!
Of course, they were not fooled so quickly, but continued to wait and see. It would be bad if these people were recruited by Chen An!
The panic buying on the spot became more and more intense.
In order to snap up their favorite slogans, many people went from using their mouths to hands, and some were beaten to death.
When the reporter next to him saw this, he immediately took a picture of the scene!
The people sent by Hantong to observe the sales here were dumbfounded when they saw such a grand occasion!
(End of this chapter)
Chen An didn't come forward in person, but asked someone from the Zhou family who could speak well to come forward and speak as Chen An told him.
This guy did a pretty good job of knowing how to keep passers-by.
And he talked more and more vigorously, and the people who watched him also thought that what he said was interesting, so they all stayed to watch.
"Is this really okay?" Backstage, Zhou Boyong was a little uncertain.
It was Chen An's intention to post photos with those leaders to advertise.
Does Zhou Boyong feel that this is a bit too much and violated the law?
But Chen An said that he just posted the photos, and said that these photos were actually taken, and they were not pasted indiscriminately.
And after tracing it down, there is also a good explanation. Zhou Boyong just wanted everyone to know that he took a group photo with these leaders.
I didn't really use these photos to advertise.
As for the blessings under the photo, it was not stated that these leaders said it!It's just because of the layout that these words are placed close to the photos.
In short.
It's all right.
Zhou Boyong also asked Chen An to do this out of apprehension.
"Don't worry, nothing will happen. I've already told you what needs to be explained, and your Zhou family also has a legal adviser, and he also said it's okay, so don't worry!" Chen An comforted!
"Is it really useful?" Zhou Boyong asked again.
If it really works, it's worth it.
But if it doesn't work, posting these photos will not only make the leaders in the photos feel uncomfortable, but also become a joke for other families and bosses!
At this moment, Zhou Boyong's secretary ran over to report the situation!
"Mr. Zhou, Mr. Chen, the people who came here all came after seeing the advertisements posted in the cultural corridor. It seems that the advertisements are effective!"
Hearing this, Zhou Boyong looked out, and sure enough, he saw a group of people coming out of the cultural corridor one after another, and walking this way!
"Really!" Zhou Boyong sighed, and looked back at Chen An: "Yes, how do you know that this will work?"
As long as they are attracted, it is possible to convert into customers and spend money to buy.
Today's promotion is mainly to advertise.
As long as someone buys it, they are advertising for "Jiang Tailang", which will affect the people around them!
"This is just the beginning, and big orders are yet to come!" Chen An said: "Our wine is mainly for dealers, as well as restaurants and the like! But now the main thing is to get through the end customer group and let them accept Jiang Tailang, know Jiang Tailang!"
"That's what you said, those copywriting?" Zhou Boyong asked!
"That's right!" Chen An replied firmly.
Copywriting!
That's right!
It's copywriting!
Copywriting is so useful anytime!
In ancient times, when wars were waged, what should the people do if they were dissatisfied?
Shout slogans!
The slogan is the copy!
A good slogan is a good copywriting, and the people and soldiers form an ideology from the bottom of their hearts, which can enhance their combat effectiveness and cohesion!
Let them work together for a common goal!
So when it comes to business, copywriting is to give users a voice, let them resonate with the product, and then willingly pay for it!
“[Striving for the rise of China], what does that mean?”
"Advertising words!"
"Then what does [who gets out of poverty who is honored] have anything to do with this wine?"
"It means that after drinking this wine, you will have the motivation to get rid of poverty!"
"Oh, so that's the case, how much is a bottle of this wine?"
"Isn't it written? 6 cents 6!"
"Hey, it's ok! I'll buy a bottle."
"Don't worry, it's open today, there's a discount!"
In fact, the person next to him who was in charge of explaining was arranged by Chen An.
The purpose is to tell the onlookers that these slogans are pasted on the wine bottle, and that buying this wine by yourself can be regarded as a small contribution to the construction of the country!
People at this time are surrounded by those slogans every day, and the factors of their growth age also have certain feelings for these slogans!
"Hey, it's really attached to the bottle!"
"Interesting, it's the first time I've seen you do this!"
"Don't tell me, such a sticking method is pretty good!"
"I'll take two bottles, give me the one [Newlyweds don't forget family planning]!"
"Hahaha you can, just got a new wife, this bottle is the best for you!"
"Give me that bottle [think of ancient Mulan, who said women are inferior to men]."
"Lao Li, you already have four female surnames in your family, right?"
"What's the matter? There was Hua Mulan in ancient times, but now I have my old Li and four women who are as strong as men, hum!"
"Hahaha……"
"Hey, Zhang, should you take this bottle back?"
"Yes, Zhang, is your daughter-in-law about to give birth? I remember that your family had a fight over whether it was a boy or a girl. The daughter-in-law was so angry that she wanted to go back to her mother's house. Buy this bottle and see the slogan on it. I guess the breath is gone?"
"Yes, yes, give me that bottle!"
In front of the sales counter, it was already full of people, and everyone found the corresponding copy according to their own situation!
Of course, in addition to these constructive copywriting, there are also some copywriting that encourage people to improve their thinking and work hard!
In addition to these copywriting, the packaging of these wines is also very fashionable.
Some bottles are packaged with cartoons, others with stick figures, and more with pictures of buildings pasted on them.
If the price is expensive, the photos are in color.
Chen An even posted color photos of female models on certain special wines!
Coupled with some copywriting such as "Revolutionary Friendship", many old bachelors rushed to buy it, even if a bottle sold for six or seven yuan, they would be happy!
At this time, if there is a poster or photo of a beautiful woman in the home, then the class of the home will be raised a few notches in an instant!
Not to mention that the design of this wine bottle is relatively trendy, it can be used as a home decoration!
Some dealers came here especially for the name, but they didn't have much hope for the wine "Jiang Tailang"!
As for the copywriting and stickers, they are not the basis for judgment.
It mainly depends on the public's acceptance of this wine!
But now, seeing these many people snapping up those retail ones directly, this gives dealers hope!
Of course, they were not fooled so quickly, but continued to wait and see. It would be bad if these people were recruited by Chen An!
The panic buying on the spot became more and more intense.
In order to snap up their favorite slogans, many people went from using their mouths to hands, and some were beaten to death.
When the reporter next to him saw this, he immediately took a picture of the scene!
The people sent by Hantong to observe the sales here were dumbfounded when they saw such a grand occasion!
(End of this chapter)
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