Illiterate top class: three years of poor performance, become a superstar

Chapter 185 Cutting...ah, it's on sale (2100 monthly pass + update)
"..."

For the sake of 'X', when Xu Nian updated his Weibo news, he put together a nine-square grid picture for the first time.

Fortunately, 'X' only designed 9 sets of clothes.

Otherwise, this scene should not be intuitive enough.

It doesn't matter what the content of the dynamic text is, it's just a simple promotional copy, and the important thing is the picture.

Apart from other things, just these 9 pictures... are worth at least 1000 million.

The effect is also good, it belongs to the level of immediate effect.

The new marketing topic directly soared to the top five most searched in North America, and the amount of discussion skyrocketed.

It's not even necessary for Meng Chao to arrange for people to come off the stage to keep the rhythm.

Of course, Meng Chao and the others are not idle, they will guide the discussion and make the discussion content of netizens more harmonious and friendly.

More passionate, more pleasing to the eye, more...

Commonly known as... drainage.

After all, it has been in the past ten days, and the 'X' brand online store has already been opened without personal operation.

There is a simple but not simple independent official website, as well as a brand hall on the e-commerce platform.

However, none of them are officially open for sale, which means that they are only available for viewing...

Later, Meng Chao excitedly found Xu Nian, who was working part-time as the honorary first assistant director.

In fact, sometimes it is really hard for Meng Chao to imagine the current situation.

Master Xu was pointing his fingers high and high, and the excellent young director Li Chengfang nodded submissively next to him.

Those who don’t know better think that Mr. Xu is the director and Li Cheng is the underling~

Meng Chao only felt that Mr. Xu was really contradictory, that he could clearly put on a bad show, and that he was very interested in pointing things out and joining in the fun.

Why isn't it too busy?
Wouldn't this be too long-winded?

But everyone still thinks that he is quite measured, restrained in doing things, and does not exceed the rules.

Outrageous!

Thinking about it, Meng Chao suddenly murmured sourly to himself: "Damn, why are all good things his!"

When Xu Nian finished his busy work of 'pointing out the country', Meng Chao immediately leaned forward with a flattering face: "Brother, please read the report."

Handing over the tablet, Meng Chao began to dictate the key points again: "Today's online discussions are very popular, 15 percentage points higher than expected."

"According to preliminary statistics, 25% of users are marked as male, 37% are marked as female, and the rest are users marked as other genders..."

Xu Nian: "..."

Although I have heard about it for a long time, it is still a bit... difficult to comment on when I encounter it.

America is really interesting.

Although the total proportion of dozens of other genders is only 38%, but... I can't make it up.

There is abstraction to him.

Fortunately, Meng Chao's words interrupted his thoughts: "According to the analysis of the traffic flowing into the brand's official website and brand hall, the user payment gene is ideal."

"At present, the number of visitors to the brand's official website has exceeded 20, and the main source of visits is New York, not limited to America and North America."

"However, because there is a setting to deny access initiated by the IP address of Huaguo, there is no access directly from the country."

The planning of the corresponding relationship between the IP address and the reality is very clear, and it is allocated piece by piece, which can be specific to small areas.

Very convenient for targeted strategy design.

In addition, not to mention delivery to Asia, delivery is not supported outside of North America. The threshold for domestic fans to become leeks is quite high.

Of course, if you can't stop it, then there's nothing you can do about it.

Anyway, the price is clearly marked, so I thought about it, and no one would listen to me if I wrote a short essay from the perspective of a sufferer.

It’s not like the current situation of tourism in Southeast Asia on Earth. When you go out of the country normally, the authorities will stop you in every possible way. Those who still want to go out of the country will either take the initiative to leave the country illegally, or have other ideas.

Finally, Meng Chao talked about the next arrangement: "The pre-sale will start tomorrow, the official pre-sale will be on the 24th, and the official sale will start on the 26th."

"Tomorrow's advance pre-sale will have an instant discount of $9..."

There are also various operations including only supporting full payment and shipping within 15 days.

They are all very classic merchants' leek routines.

There is no need to learn these operations at all, there are a lot of cases, such as a 100 deposit for purchasing a machine, etc.

It's all basics.

In short, the arrangements in all aspects are in place.

Master Xu's team does not support idlers, so they will definitely make arrangements for America's leeks.

However, looking at the plan on the tablet right now, Xu Nian couldn't help feeling: "Although the feedback from all aspects is good, I hope it can make money."

"It will definitely make money. According to the cheapest price, we should sell a total of 1000 pieces and get back the cost." Meng Chao replied firmly.

Hearing this, Xu Nian looked at Meng Chao: "How can the cost be so low? Don't I need to count my endorsement fees?"

"If a small brand asks me to endorse, I don't even watch it. It depends on the love. A set of promotional videos will cost 1 million at least?"

Meng Chao looked at Xu Nian and said after a long time, "I suddenly feel that you should not be a celebrity, but a businessman. You are too sensitive to cost."

"Sooner or later, you can make a fortune."

Xu Nian felt a little sad when he heard it: "To be honest, I thought about it too, and found that my talent is not as fast as being a star."

"It's better to make more money as a star."

Meng Chao: "..."

He was speechless.

This makes perfect sense.

With Xu Nian's talent, there is really nothing he can do faster than being a star... the primitive accumulation of capital.

Assuming that Xu Nian can fill his schedule, he can get 10 billion less a year.

And it’s 10 billion in cash. In any industry, there are more opportunities for trial and error...

Meng Chao suddenly cursed inwardly, "Damn it," he wanted to do it so far away.

It's better to coordinate honestly and in the middle.

…………

On June 6th, everything is ready, and there is no shortage of east wind.

The 'X' brand will officially open advanced full-payment reservations, and all pre-order users can enjoy a preferential policy of $9 off immediately.

And according to the relevant laws and regulations, an incomplete return policy is proposed according to the applicability.

Anyway, within the scope of the rules, returns are not supported in many cases.

Early this morning, Li Chengcheng took the initiative to arrange for Master Xu to finish filming his part.

Although it is not a one-man show, Lin Shu and Yang Xiao are serious and excellent actors. They have cooperated many times with a tacit understanding, and there are not many NGs.

Ask Mr. Xu to finish work before 10 o'clock, so that he can go to watch the leek scene... to watch the first side job.

Although Xu Nian's participation in this side business is basically based on Meng Chao's progress report, the income is basically Xu Nian's personal income.

Tianyue only participates in various tasks, but does not participate in the commission.

Otherwise, Xu Nian would be unhappy, this was not his initiative in the first place.

And it’s quite popular in theory.

In short, Xu Nian is just cooperating to earn some 'useless money'.

Back in the hotel room, Meng Chao had already prepared everything so that Xu Nian could see all kinds of data intuitively.

"There will be a 10-minute rush sale at ten o'clock, and the sale will stop when the time is up."

"However, it does not rule out the possibility of an early termination of the super-large-scale explosive orders."

"Because there is a limit to productivity."

"In addition, the arrangement that only one item is allowed to be snapped up does not completely kill the possibility of the word-of-mouth model in the future."

Meng's mother chattered unavoidably, repeating various important points.

Xu Nian was not very interested in this.

He just waited patiently for the time to hit 10 o'clock New York time.

.........

When the time points to 10:[-] a.m. New York time, the brand hall is open for purchase.

The brand's official website is just a static display, not for sale... It's too troublesome, and it's more convenient to use existing channels.

If you sell through the brand's official website, you also need to register an account for this and that.

Will weaken the enthusiasm for consumption of leeks.

Seeing the total orders skyrocketing and the money pouring in, Xu Nian thought of a way to thank fans for their support.

He briefly discussed it with Meng Chao and then updated his Weibo news:
"Thank you for your support for 'X'. It's just a few sets of ordinary clothes. I hope everyone can do what they can. The factory's production capacity is limited."

The CPU routine is full at once.

This little scene can't arouse Meng Chao's sigh and rebellion now.

He knew early on that Xu Nian's green tea skills were at the full level.

And it belongs to the category that can be seen by everyone, but they are still willing to fall into the category.

The highest grade green tea in a sense.

Green tea that is invisible to people is actually boring sometimes, and it has reached another level.

Not suitable for Xu Nian's profession.

The effect of this post on Weibo is crazy.

There were 2 more sales in just 2000 minutes after the order was dynamically updated.

Depending on the situation, it is expected to break through the 5000 million threshold established.

In this regard, Meng Chao was immediately overjoyed.

Only Xu Nian couldn't help shaking his head: "Sure enough, it's a waste of money. I don't understand why everyone is so keen on fashion brands."

“按最低的99美元算，卖10万件销售额才990万美元，平均到18个单品每个需要5500多件。”

Hearing this, Meng Chao hurriedly explained: "This is not the point. The trendy brand is not for making money. It is for gathering popularity and initially forming a true fan group. Ultimately, it is all for entertainment."

"It's only $9 for a movie ticket, and if you can support idol fashion brands, why not support movies?"

"If you support movies, can you support music? If you support music, can you support other things?"

Xu Nian thought for a while and said, "You make a lot of sense, now you can cut a little bit and count a little bit."

"..."

In the end, the pre-booking event came to an end after only 8 minutes and 12 seconds.

Because the threshold set in advance has been reached.

A total of 5000 pieces were sold out.

Meng Chao and the others were very restrained and had no intention of taking advantage of the situation to pursue them.

Instead, focus immediately on social media.

Bring a new round of rhythm.

Keeping the topics related to the 'X' brand always in the hot spot, also spread Xu Nian's influence more directly.

.........

At this moment, the line is divided into three groups.

Some people are surprised by the pre-order sales of a new brand like 'X'.

Some people are looking forward to the follow-up official sale.

Some people just watch the show.

It’s not lively.

"It's just ordinary clothes, at most they can be regarded as cultural shirts. How many people are paying for such a high price?"

"Is Xu so popular? Why haven't I heard of him?"

"You don't understand 'X' at first glance, we are not defined as 'X' with no limit, understand?"

"It's just a trend."

"..."

This is the classic discussion trend, most of them have such a rhythm, but the same.

.........

On the 24th, 'X' will start the pre-sale again, this time it is the official pre-sale, and there will be no promotional activities.

A threshold of 5000 pieces is also set.

But this time the time has been extended a lot, and there is no requirement to sell out within the specified time.

The effect is still very good.

Although the main consumer groups are still concentrated in New York, this time there have been explosive orders in America and even other regions in North America.

Marketing continues.

On the 26th, 'X' finally started direct sales, and also opened a new service, which can be delivered within 3 hours at the fastest.

However, there is a delivery fee of US$29.

Compared with this time, the price of delivery fee can be said to be quite conscientious.

Please note that in America, the delivery cost of any product is not cheap.

Considering the previous sales, the new sales on the 26th are not many, and the growth is not fast.

The main request is that users who made reservations on the 24th will settle the balance quickly.

There are also some inevitable return requests.

An hour later, the official sales volume was released, with a total of 10942 transactions in the 'X' Brand Pavilion.

It can be said to be an unprecedented success.

The average sales of each single product is almost 600 pieces, which is already very good.

According to different calculations, there are probably at least 600 super deep fans and at most 10942 junior fans.

Of course, the total sales are only $200 million, which may just cover all kinds of costs.

Although many costs are not included in the final account, Master Xu can still earn a little bit of dollars.

…………

In the blink of an eye, the situation has developed to this point, and naturally some colleagues' defenses are indispensable.

This time the scope of breaking the defense is probably the largest.

Because many celebrities at home and abroad have tried the trendy brand.

It may also be for the same purpose, such as gathering popularity.

More importantly, I want to try to start some other industries on my own, instead of just depositing money in the bank and earning interest.

It is not that there is no great momentum, but there are no such fierce actual supporters.

More than 1 orders!

It’s not a concert ticket, it’s not an album, it’s not a movie ticket.

It's just a fashion brand clothing with a relatively popular cultural output!
Some stars who have done or are doing trendy brands:
"So easy? I have been doing it for several years, and the total sales volume of the highest single product is only 1000+. Can he be so popular in America?"

"It's really a bit too easy, the single product with the highest sales of 'X' has more than 1800 orders."

"There is also a difference between the top streamers. He is definitely not doing this to make money, but just to stabilize his popularity in North America and gather fans."

"It turns out that trendy brands can be played like this. I really can't envy you. It's not on the same level at all..."

"..."

And it is difficult for some celebrities who have never played fashion brands to stay calm.

Because the farther the industry is from the entertainment works, the more popular it will be.

This wave of Xu Nian is not only a sudden launch of fashion brands, but also launched in the North American market that he has never been to before.

Belongs to full debuff.

What's more important is that the pricing is outrageous, and it's on par with luxury products.

In the end, the leeks were still rushing to be karma, so...it's hard to comment.

"It's an incomprehensible level. That's fine. In the future, Xu Nian can accept whatever grades he achieves."

"Xu Nian is so kind. He has completely cured my popularity anxiety. I am grateful to have him."

"..."

Lu Mingkai, who was full of confidence before, was a little panicked.

He feels that the movie he starred in may not be able to beat Detective Tang 2 at the box office.
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(Let’s update the chapters first, and there is another chapter 2 in 1, which will be finished at about 3 o’clock, everyone will read it tomorrow morning~)

(Who is that trash who can’t code during the day? It’s me, it’s okay~)

(End of this chapter)