Illiterate top class: three years of poor performance, become a superstar

Chapter 239 What is the lowest-cost film promotion? (Thanks to Brother Nuanyang Baiyin)
"..."

As if in the blink of an eye, Kua Kua can be seen everywhere on Weibo.

Good music can easily conquer the audience.

Not to mention the big hot spot 'Xu Nian'.

If we say "passive" it is because Xu Nian sang live at the fan meeting and the strong sense of immediacy given by Xu Nian's personal experience made it become an instant classic in the eyes of the public;
Well, 'Forest' is a classic work that even professional musicians can't fault.

And it is a type that comes with its own time filter.

That is: the further we go, the more people will be willing to listen to this song often.

But this is not the focus of the current hot discussion. The point is...

When filming the MV for "Norwegian Wood", the screenwriter of the short film specially wrote a script clip of Xu Nian playing guitar solo.

How can I put it, Tianyue's short film screenwriter understands the thoughts of fans and netizens.

After this clip was discovered, countless netizens spontaneously edited and posted it on major social platforms including Weibo and Weishi.

The popularity even exceeded the song itself for a time, and it repeatedly competed for headlines with 'forest'-related topics.

Triggered numerous discussions:

"Damn it, this guy Xu Nian is really great. It makes me think that no one can beat him in this song."

"I originally thought that the threshold for singing this song was very low, but as soon as this clip of Xu Nian playing and singing by himself came out, I couldn't feel anything anymore! Damn it!"

"Xu Nian, can you wear a mask when you appear in your own music videos in the future? Can you please give us some thought? You are so fucking killing me right now!"

"Okay, okay, you're a cool kid, right? You win, okay?"

"..."

So much so that the 'singer' Sheng Jinghua and the real singer Zheng Geshen came out to give comments.

Sheng Jinghua: "Although Teacher Xu's guitar playing skills are not very good, he is really charming while playing the guitar and singing! A middle-aged old man like me can't help but cheer for him! I look forward to having the opportunity to work with Teacher Xu in the future Singing on the same stage!”

Zheng Geshen: "If it had been five years earlier, I would have said why I wasn't the one to sing this song. Now I'm just jealous. Damn, Xiao Xu is so cute. Take me with you when you have time~"

The two people's speeches through the Weibo platform were relatively simple and down-to-earth, and they were obviously sent by themselves.

Putting aside Sheng Jinghua, who had a close relationship with Xu Nian because of the Golden Melody Award, it is not difficult to see from Zheng Geshen's speech that he truly recognized Xu Nian's musical talent.

As the so-called layman watches the fun, the expert watches the doorway.

Zheng Geshen knows very well that it is almost impossible for a song like "Forest" to be composed under the leadership of Lin Jiannian.

Looking at all Lin Jianian's past songs, they cannot reach that kind of style realm.

In addition, Zheng Geshen is an insider and knows that it is difficult to create songs of this level silently.

It's easy to make a hit song, but it's easy to make a classic song that's so quiet that the people in the industry won't notice it... you don't have the ability to know.

It’s not like you just open your mouth and start singing and that’s it.

and so……

The current atmosphere in the Chinese music circle is very, very difficult to comment on, and many people are afraid to speak.

As for Chinese music, it’s really exciting.

Now who dares to say that their vision is not good, and who dares to say that the bet failed~

Stand up and take a look?
…………

When 'forest' related topics are steadily on Weibo's hot search headlines, Weishi's hot list, and the entire Internet's hot search list;

The official Weibo account and Weishi official account of "Infernal Affairs" all released promotional materials at the same time.

And a small amount of promotional resources were invested.

For example, purchase the official traffic of the platform.

The first set of materials released are static stills, which are relatively comprehensive.What is highlighted is the mature version of 'Xu Nian'.

It's Xu Nian's mature and melancholy look that has never been photographed by the media... almost natural.

It should be noted that Xu generally doesn’t like surfing the Internet during the day, so it was already late at night.

In such late hours, the promotional account of "Infernal Affairs" released such materials. Xu was the first to scoff if it was not specifically aimed at night owl netizens.

Because...it can keep many people awake~

Of course, New Year fans were the first to notice the materials released by "Infernal Affairs".

Then manually apply Amway to the inside of the new year powder.

"Sisters, my husband's new movie has started to be promoted. My husband's style is poking at me. I can't stand it anymore! Save me!"

"Ah? Huh? Oh~ Damn it, isn't this the uncle-type husband I fantasized about? Has my dream come true?!!!"

"It's outrageous, it's really outrageous. My biggest fantasy in this life is to achieve a goal that can be achieved and find a simple uncle to spend the rest of my life with. No matter how hard I go around, I can't get around my husband!"

"No, no, no, sisters, we have to work hard and try to convince my husband to use this look at the concert!"

It is no exaggeration to say that all female fans among New Year fans have become confused.

They fell almost instantly.

However... the amount of comments generated during their fall alone made it to the bottom of Weibo's hot search list.

Just as the film crew initially expected, it easily won over New Year fans.

The established publicity goals were easily achieved.

And the situation is quite happy for everyone.

The film studio has achieved the expected traffic at only a small cost.

Anyway, as long as it is on the Weibo hot search, with Xu's current popularity of related topics, he will definitely be taken advantage of in minutes!
It is true...

As the news circulates, more and more people are paying attention to the newly emerged hot search topics.

Then spark an interest in exploration.

Then he couldn't help but participate in the discussion, and then it spread, and then the related traffic surged.

Compared with female fans who have completely 'fallen', Chigua netizens are relatively determined, and they have a lot of fun, and they don't follow Xu's routine.

He directly focused on the matter itself through the phenomenon, and talked about the new video enthusiastically.

"If nothing else, the movies starring Xu Nian are very efficient. Detective Tang 2 is still in theaters in North America, and a new movie has arrived. If everyone didn't know when Detective Tang 2 was filmed, this one When did the filming of "Infernal Affairs" start? I thought it was accumulated over many years~"

"In that case, Xu Nian is quite a workaholic? Isn't he a bastard?"

"Is there a possibility that the production efficiency of the film is just high?"

"However, I don't understand one thing. The previously secretive movie title has finally been revealed, but what does 'Infernal Affairs' mean?"

"The answer found by the search engine is endless purgatory. It is related to the police movies and double undercovers that have been released by the media before. It is probably a metaphor? Hiss~ It seems a bit interesting!"

"..."

However, this kind of discussion is exactly what they want, and it is the favorite development of the film crew.

The core of Li Cheng's plan is very simple. They use the Erdaye brand automatic rice feeding machine and then find a way to be self-reliant.

For example... work hard to get the public to pay attention to the film, like the film, and watch the film.

Unexpectedly, as soon as I started working hard, everything unfolded so naturally.

It's really... great!

(End of this chapter)