It is agreed that the 18th line will be top-notch?

Morning, President's office.

Qi Mu greeted as usual: "Good morning, Mr. Yang."

"How's the promotional video?" Yang Ruoqian yawned, "I saw it aired last night."

Although Yang Ruoqian is the first person in charge of the cruise plan and an absolute insider who knows all the internal information, big data doesn't care about that and the push must be in place.

Qi Mu replied: "Since last night, related discussion posts have never stopped, both at home and abroad, and everyone's response has been extremely enthusiastic."

Yang Ruoqian nodded: "It's good that the response is enthusiastic, which shows that our marketing strategy is very successful."

It's good as long as the response is enthusiastic. Anyway, there is no ticket sales or pre-sale channels now. An enthusiastic response means that someone is anxious.

There is no point in being anxious, this ticket is not for sale!
Not only will it not be sold, even the sale date and approximate price will not be announced. In addition, various promotional videos and series will be released during this period to promote the "Liuguang" from different directions and angles.

Now under the official account of Kuiguang Group, Yang Ruoqian can easily see a lot of irrational comments about "Liuguang".

Because the group’s accounts have not posted any videos related to the Liuguanghao on any platform, viewers who saw the promotion but could not find a place to discuss it could only gather and “take refuge” under various irrelevant updates under the group’s accounts.

"No, the official account didn't say a word about such a big thing?"

"Where's the ship in your advertisement? Where's the ship in your advertisement? Where's the ship in your advertisement? I warn you not to engage in false advertising!"

"I have the money for the boat tickets ready. When will they go on sale?"

"I'm not a fan of celebrities, I'm just particularly interested in this cruise ship!"

"Can the people upstairs please not compete with us real fans for tickets? The seats are already very tight. If people from all over the world compete for 5000 tickets for a world tour, I will really faint."

"You know what? This was the first time I saw an ad and I was so shocked that I even exited the video playback page and watched it again after watching it for the first time."

"A giant industrial treasure on the sea, with AI stars, the crystallization of human wisdom, touring inside... Wow, what a romantic feeling."

"Ah, I think the lighting effects are so romantic! I dream of getting married in a place like this!"

"You can't do it without 20 or 30 million, so you'd better go to bed as soon as possible."

"I'm not a fan of anyone, I'm just a collector... I feel that this time the Kuiguang Group will definitely put some incredible things in the souvenir shop on the cruise ship, I want to buy them."

"If you can't buy one, just go to the market and buy a used one. You can also save on boat tickets, killing two birds with one stone."

"The moment the souvenirs are unloaded from the ship, their price will at least increase tenfold. Do you believe it? It is absolutely impossible for them to be cheaper than the boat ticket."

"You may not be able to buy souvenirs even if you buy a ticket. They are made of genuine materials and are limited edition. It seems that the profit of a single item is not very high."

"..."

Looking at these fans or passers-by who want to buy tickets but can't, want to discuss but can't find a place to discuss, and can only use a place to imagine, Mr. Yang feels inexplicably refreshed.

If you want to send money to the group, you should go through all the difficulties!
Qi Mu looked at the boss' indifferent attitude and added, "Boss Yang, not only the fans who want to buy tickets are anxious, but some brands are also anxious now."

Yang Ruoqian didn't react immediately: "What brand?"

"Mr. Yang, a cruise ship is actually equivalent to a Qianda Plaza on the sea. There will definitely be some brands that want to move in." Qi Mu explained, "For example, various luxury brands, watch stores or various catering brands. Or any other stores that can stimulate consumption by tourists and fans."

As a luxury cruise ship, there are basically no affordable restaurants, or in other words, no "home-style" restaurants.

Even the "Liuguang" is no exception.

The most Mr. Yang can do is to lower the prices, but there will be almost no changes to the dishes.

Generally speaking, such large luxury cruise ships will have around 20 restaurants and bars, catering to the appetites of all mainstream cultures in the world while also trying to highlight the characteristics of the ocean.

The group's own high-end Chinese food, high-end Western food, seafood buffet and other outsourced specialty restaurants are the catering strategy on the "Liuguang".

How shopping malls select brands depends on the "sincerity" shown by each brand.

"Oh... offshore duty-free shop, right?" Yang Ruoqian smiled, "Which brands want to cooperate with us now?"

Every time when selecting partners for such a large project, Yang Ruoqian would be extremely cautious.

The customers brought by the brand effect are also hidden dangers that must be taken seriously.

"Those well-known international high-end luxury bag brands, perfume brands, mobile phone brands, health care product brands, etc., etc., are basically the ones you have heard of, and they all have a strong intention to cooperate with us."

It is not enough to have the intention to cooperate, but it is also enough to have a strong intention to cooperate...

The secretary is always precise in her choice of words. Since she said "strongly", it means that these brands are really trying hard to become merchants on the cruise ship.

But after all, the upper limit of the size of the cruise ship's interior is locked the moment it leaves the shipyard.

It is not like a shopping mall on land, which can add more merchants through various later expansion methods.

In order to get the few shop spaces on the cruise ship, these brands will definitely bid their best when negotiating with the group.

Tickets for this kind of luxury cruise are not cheap. Even if you can't even see the sea view, the cheapest interior cabin will cost more than three thousand yuan.

Due to the huge cost of having a roller coaster on a cruise ship, a roller coaster ticket that costs at most 10 yuan on land will cost at least 300 yuan on a cruise ship.

The same is true for experience projects such as water parks, sea helicopters, etc.

For many businesses, tourists who are willing to spend to this extent on a cruise ship are high-quality "sources of customers" who have been screened through layers of screening. They have strong consumption desire and ability.

Compared with many customers who just go to the shopping mall to have a meal, buy a cup of milk tea, or just go shopping, this kind of customer flow is what every business dreams of.

And the most crucial point is that on land, if consumers hesitate, calm down, and want to compare prices, they can turn around and leave at any time and find a cheaper alternative.

But on a cruise ship, there are only so many shops, and consumers can’t just get off the ship and swim back to shore if they don’t want to buy anything. If you want to buy something, there are only so many choices.

Moreover, with the influence of the Kuiguang Group and the number of Luo Ruying's fans around the world, the "Liuguang" will not be like other cruise ships, worrying about no one buying tickets for various reasons.

With high-quality and stable customer base and store monopoly, brands will naturally rush to move in.

Yang Ruoqian immediately became alert: "The cruise ship is the signature of our group and also the location of Luo Ruzhen's concert tour. We cannot be careless. All brands entering the ship must be strictly screened. After the screening is completed, they need to be reviewed by me."

"Boss Yang..." Qi Mu smiled, "They are already here."

Already here?

Yang Ruoqian, who hadn't figured out a solution yet, was stunned for a moment - this promotional video was just released yesterday, and there were already people blocking the company's door this morning? !

With the advent of airplanes, this isn't a problem in a physical sense, but it still seems a bit too hasty.

Negotiating business this way is equivalent to exposing your cards to the other party right from the start, isn't it?
"It's really... a bit unique." Yang Ruoqian thought for a moment and gave this comment, "What exactly does the other party do?"

Qi Mu replied: "We have done some brief research. The other party is a relatively niche bar chain brand. After checking the data, they are doing quite well in terms of profitability. In terms of quality alone, they are a good brand... but in terms of brand influence, they are completely unqualified."

Ha, I don’t want a big brand that brings its own customers…

Yang Ruoqian said: "Guests are welcome. Where are they now?"

"Don't worry, Mr. Yang. The group uses the same reception standards to receive guests." Qi Mu responded, "They are waiting for your news in the reception room now."

"Let's talk to them." Yang Ruoqian was also full of curiosity about this new thing. "I'll go and talk to them myself."

"I'll notify the people below."

"..."

Soon, Yang Ruoqian went downstairs and pushed open the door of the luxurious reception room.

When the people inside saw that it was Yang Ruoqian who came in personally, they quickly stood up and said with a smile, "Good morning, Mr. Yang!"

"Hello, Mr. Liu." Yang Ruoqian already knew the other party's name from Qi Mu in advance, and nodded, sitting down in the empty main seat. "I heard that you have an idea about renting the restaurant and bar space on the Liuguang ship?"

The entire ship belongs to the Kuiguang Group, and in order to avoid possible disputes, both shops and outsourced restaurants on the ship can only provide rental services.

Of course, in order to protect the interests of the shop, the term of this lease contract is generally longer.

"Yes, Mr. Yang!" This bar owner was obviously not a good negotiator. He had the words "I am sincere" written on his face from beginning to end. "I have a brand new idea and thought that goes very well with the style of Liuguang. You can take a look."

Yang Ruoqian was very interested and took a simple graphic document from the other party.

It was obviously impossible to produce such a complete document and idea in one night... In other words, this was a plan that had been thought of a long time ago, but due to various reasons, it was ultimately not implemented.

In other words, this is a proposal that was rejected internally!

Mr. Yang, who had simply completed the reasoning, became even more excited - wasn't this kind of high-quality merchant exactly what he needed to introduce?
While Yang Ruoqian was browsing the documents, the other party began to introduce them in a torrent of words.

"Mr. Yang, this is our previous conception of the bar... As you know, we have some chain stores in China, and our team is very young and willing to accept many new things, including big data."

"After collecting big data statistics of the bartenders in our bar, our team came up with an idea - can we use this big data to import data into robots and build a futuristic bar composed entirely of robot bartenders?"

Mr. Liu was very outspoken: "But this plan was quickly shelved by our internal team because the market analysis team believed that the popularity of such a gimmick could only last for a short period of time and could not be operated for a long time... Moreover, a place like a quiet bar is naturally suitable for traditional classical quietness, not for being too flashy."

"But... but Liuguang is different!" When he said this, he became excited. "Luo Ruqin itself is a futuristic AI style, and your Liuguang is also in this style. I think our bar may become one of the selling points and signatures of Liuguang!"

Robot bartenders, colorful cyberpunk-style bars... Maybe no one will buy into this on land, but on a ship full of futuristic sense and AI, customers will definitely feel very immersed.

On the contrary, traditional bars may be more distracting.

"..."

Yang Ruoqian originally had the idea of ​​introducing a big pit, but after listening to the other party's introduction, he couldn't help feeling a little disappointed.

It looks like the other party has thought it over carefully.

And just listening to it like this, it seems quite interesting.

It is fundamentally different from the garbage plan that I had originally envisioned and was ruthlessly rejected... Alas, as expected, it is basically impossible to get a garbage plan now.

Mr. Yang looked at the document in silence, feeling a little melancholy.

Mr. Liu was still talking about some details of the bar, while solemnly guaranteeing the ability of his bartenders.

But seeing that Yang Ruoqian had been staring at the document without saying anything, he also slowed down his speech - even if his negotiation skills were poor, he could probably understand what the other party meant by this attitude.

After talking for so long, why didn’t you mention the most important thing, “money”?

How much rent is the bar willing to pay for this shop?
As a niche bar, Boss Liu is fully aware of the strength of his own brand - although it can generate stable profits, the cash flow is not particularly abundant. He has to pay out an unknown number of years' rent, an unknown amount of deposit, and an unknown amount of guarantee all at once. Perhaps the entire company will need to borrow money from everywhere and drain all cash flow to meet the standards.

He thought about the various rumors about Kuiguang Group and how many companies had gained opportunities to take off here, so he mustered up the courage to say, "Mr. Yang, to be honest, our bar is under a lot of cash flow pressure, but don't worry..."

They would definitely return the discount money double, and before they could even say that they were willing to sign a profit-sharing contract instead of a lease contract, Mr. Liu saw the overly young top entrepreneur opposite him quickly raise his head with a look of surprise on his face.

"Okay, no need to say, it's you! The best bar berth on our Streamer is yours! I don't know much about the rest of the details, so just talk to my men."

Yang Ruoqian was just about to remind Qi Mu not to quote too high a price and not to make things difficult for this hard-earned partner who didn't have much money, when a message suddenly came on his phone.

Cheng Fei: "Boss Yang, are you free? I want to talk to you about a project on Liuguang. Do I have the chance?" (End of this chapter)