It is agreed that the 18th line will be top-notch?

The next morning, the domestic public opinion situation, which had been very good, suddenly became extremely bloody.

It’s not that the Kuiguang Group was counterattacked, but that many people who were originally watching the fun or simply speaking for the Kuiguang Group suddenly shifted their focus.

Originally, netizens were just expressing their opinions on the Internet, believing that there was nothing wrong with the casting of actors for the film by Kuiguang Group. They argued with the opposition, but their voices were far more powerful.

But no one can judge who is right - because this kind of Internet war of words is not about who is more right, but about who has the loudest voice.

Some people will still "debate with the crowd" even if they are scolded hundreds of times or besieged by dozens of people. As long as they hold their tongues firm and are tough enough, others can't do anything to them.

In fact, as long as you can achieve this effect and you are indeed right, you can suppress most of the negative voices.

Although the population base will bring about an equally large number of problems, as long as the vast majority of people are normal, they will be pushed by intelligent big data to bloggers and up-hosts with normal views, so the normal voices will gradually suppress the abnormal voices until the abnormal voices disappear completely.

Either the platform has restricted traffic or no one clicks on it at all.

But last night, several pieces of news came out from nowhere, coupled with an official email released by the Kuiguang Group, which instantly escalated the entire incident to a higher level.

First of all, there was the email released by Kuiguang Group. It turned out that when Yang Ruoqian was on a business trip abroad, someone sent him a "blackmail letter" demanding $200 million in guidance fees!
Although the wording of this letter was relatively cautious, everyone could see the obvious threat in it - if you don't pay the 200 million, you will be slandered by the media, get low scores, and be boycotted.

As a result, not only did the Kuiguang Group refuse to hand over the letter, they even made it public!
Once this letter was made public, the nature of the entire argument changed from who was right and who was wrong to a matter of butts.

Because it is obvious from this email that because the Kuiguang Group did not pay the guidance fee, the "Dessert Company" directly launched a public opinion offensive and forcibly discredited "Avedar".

In other words, anyone who attacks the Kuiguang Group is taking advantage of others, and their entire stance is wrong.

Although it is very likely that those who oppose the Kuiguang Group are stupid from the bottom of their hearts and have not received any money, public opinion does not care about this. As long as they are smearing, they will all be labeled as traitors who have received dog food.

It changed from whether something was right or wrong to whether the butt was crooked.

If the original public opinion front was that the public relations department of Kuiguang Group beat to death those who slandered it and buried them in a grave, the whole process was smooth and calm.

But as soon as this email was released, those who had been silently watching from the sidelines could no longer hold back. They all rushed forward, forcibly dug out the body and paraded it through the streets.

The issue has changed from discussing whether the casting of the movie "Aveda" is reasonable to whether the people who attack "Aveda" are traitors.
This is equivalent to completely removing the Kuiguang Group itself from this matter, and simply attacking those people as villains.

The first thing a good public relations person does is to remove himself from the matter as quickly as possible.

Let others fall into the self-proof trap.

From beginning to end, the public relations department did not make any direct or indirect response to the casting issue. They just sent an email that seemed to have nothing to do with the whole matter, and directly put themselves in an invincible position.

This is the top PR team. It seems like they are doing nothing, but they are doing everything, and they don’t have to spend money to buy traffic.

But compared to this email that ignited the anger of all passers-by, the rumors released along with the email were the blow that shook the basic support of the "Luo Dabai" creative team who stood up and spoke nonsense.

Their popularity has been completely ruined, which has blocked their way to expanding the market. As long as they can wait for the heat to pass and continue to release their works quietly, their old fans will still pay for them.

Even if it is completely criticized, they can still continue to make money from the IP of this work until its value is squeezed out.

After all, the creators and the works themselves can be separated.

Many people do not direct their anger toward the creators towards the work itself.

But what if the tone of the work itself changes?
Mr. Yang, who was sitting in the office drinking tea and looking at the current public opinion front, even felt a little scared - this generation of netizens can really fight.

It's a pity that no one has directed such firepower at the Kuiguang Group. It's such a pity...

Thinking of this, he flipped through the hot search terms on Weibo.

As the main battlefield controlled by the group, there is really no need to look at the Leopard app - to put it bluntly, their users are too normal and the community environment is too good.

"In the work Luo Dabai, the prototype of the cat, the protagonist, was thrown into the freezing snow in the middle of winter by the creator. It's outrageous!"

"You never expected that the character you like to watch has actually been frozen into a corpse a long time ago."

"Tsk tsk, I feel sorry for their fans. They are still buying character merchandise and doing all kinds of promotions, not knowing that they may have been reincarnated now."

"Creative team, come out here. I still have a little trust in you guys for now. I need you to give me an explanation as a long-time fan."

"How could this be fake? Didn't you see that the creative team themselves admitted it? The source was clearly marked, and there was even a backup of the surveillance footage of others nearby at the time."

"Who dug it out? It's so amazing!?"

"Who else could it be? They have a lot of dirt on their butts, and they dare to attack Kuiguang Group without cleaning it up. I can only sigh that some people really think they are too old."

"Actually... this happened before, but it was suppressed and never spread. I also stopped being a fan because of that incident. I never thought the truth would come out one day."

"I suddenly believe that the creative team of Luo Dabai did not accept bribes... They may not be bad, but they are really brainless."

"This is the kind of person who is both stupid and evil."

“I’m no longer a fan!”

"You're really crazy, aren't you? The creative team irresponsibly dumped garbage online, embarrassing us fans, and now they're disgusting us too, right? You don't want your base anymore, right?"

"I find it funny to ask others not to elevate their personal behavior to the level of their work. Is it up to you to decide whether it should be elevated or not? Now you say it should not be elevated, so what?"

"A good animation team doesn't do their own creations, but instead pursues the idea of ​​diversification. Look at yourself, you haven't updated for hundreds of years. Everyone is urging you to do it. You finally won the resurrection match, but it turns out you just pooped. Don't you think you are disgusting?"

"I don't know much about movies, and I have no connection with Kuiguang Group, but I support them now. Do you know why? Because as long as they are against you, no matter who they are, I will support them."

"Let me put it this way. If someone says that anyone who opposes Luo Dabai is my friend, he will be horrified to find that he has too many friends to count." "I beg you to go to hell. I've blocked you."

"I am indeed disappointed. I won't say anything unpleasant. I will just unfollow you."

"Fuck, it's only been a few hours and they've lost hundreds of thousands of followers?! These are all active fans, are they close to being wiped out?"

"If we weren't in a society ruled by law, it might not be as simple as losing followers."

"..."

Mr. Yang looked at these comments and quietly exited the post.

Before they knew it, their company's public relations had become this strong?
He gave the email to his secretary yesterday, and today the trend of domestic public opinion has basically come to an end, with almost no one mentioning the casting of "Aveda" anymore.

Because now the Kuiguang Group has been completely removed.

Yang Ruoqian sighed, took a few screenshots and sent them to Mag, saying in a matter-of-fact tone: "Mag, we've basically got it done here. Now no one will discredit the casting of Aveda. What about you? How's the progress?"

Mag: "?"

"Sir Yang, did you guys do it so quickly? We just finished preparing for the battle, and you guys ended the battle right away?"

Mr. Yang, who was backstabbed by his employees' super high efficiency, chose to show off in front of international friends: "It seems that your company's influence over there is still not strong enough. Here, the problems that Kuiguang Group wants to solve usually do not take more than a week."

Mag was stunned. After a long while, he asked a soul-searching question: "Sir Yang, I wonder if there is a possibility that our progress is normal and your speed is abnormal?"

"That's not important." Yang Ruoqian didn't answer the question. "Now I'm curious, can you win?"

It cannot be said that Mager was inefficient in this matter - because when it comes to diversification, the domestic and foreign markets are completely different.

Anyone who mentions this in the country will be attacked by the vast majority of people, and all kinds of ugly nicknames will be given to them one after another, but everyone's mental state is still normal.

But in foreign countries, this matter itself is highly recognized, and the resistance faced in resisting it is also very strong.

It is indeed not the time to consider how long it will take to succeed in public opinion, but rather to think carefully about whether we can win at all.

"We will win." Mag was very calm when talking about business. "Sir Yang, the environment here is different from yours. It is not practical to completely overwhelm the opponent."

"We just need to make sure we are evenly matched with the other side in the battlefield of public opinion."

"Once the box office results are out, they will naturally lose... From a financial perspective, with their financial scale, it is impossible for them to compete with us. With the publicity and promotion costs, after a few lawsuits, they will soon know what it means to suffer."

These groups, under the name of slogans, are all doing business and are essentially profit-making teams.

However, as a company that has no product production capabilities and can only make money by collecting "guidance fees", in terms of cash flow sources, they can never compare with Mag's entertainment business, let alone the physical empire of Kuiguang Group.

Once the button of money-burning marketing is pressed, the speed at which money is swallowed up is measured in seconds.

Two million dollars may seem like a lot, but in reality, it’s not enough to cover even half a day of omni-channel promotion.

Even with the support of other companies, dessert companies and the forces behind them will spend less money on publicity and promotion costs, but such expenses are not something they can afford.

Not to mention that there are so many lawsuits to fight. If we lose, the cost will be sky-high.

In the past, if it were another company, between being blackmailed for 200 million and starting a public relations machine, they would definitely choose the former, which is much less costly.

This is also the reason why they chose to offer 200 million.

If the "extortion" amount is too high, after weighing the pros and cons, they may not only fail to get the money, but may even suffer a loss.

The film company saved a lot of trouble, and the dessert company also received a considerable guidance fee. It should have been a "happy ending" for everyone.

But who could have thought that this time the other party showed no signs of stopping at all, and did not care about the cost calculation at all. They were ready to go to war from the beginning, even if it meant spending 1 billion in one go.

Is this really a business?

Is it necessary to be so aggressive?

As if afraid that his partners would not believe him, Mag added: "Sir Yang, judging from the developments over the past two days, their tone has softened a lot. I believe that as long as the movie is successful and proves that more money can be made without those layers of buffs, more people will choose this path."

"In the market, whoever makes money has the final say. As long as we can prove that offending these people will not only not affect the box office, but will make it soar, then those who want to make money will naturally make a choice."

"By then, as long as a community of interests is formed, we will not be fighting alone. There will definitely be people who speak up for their own interests, and when they speak up, they will be speaking up for us. At that time, the dilemma of public opinion will be automatically eliminated."

Seeing Mag's solemn promise, Mr. Yang was inevitably disappointed: "Is that so?"

"Yes Sir Yang, so you have to wait patiently."

"understood."

Yang Ruoqian closed the chat box with Mag in boredom, took a look at the pile of business he had on hand, and tried to find out where he could help the crew.

In case the battlefield of public opinion dies down and there is no place to spend money, we have to find an excuse to continue to spend the money, right?
After looking for a while, Yang Ruoqian's eyes suddenly lit up.

"Recently, Xiao Luo's big ship, the Liuguang, is going to sail on an international ocean voyage... It just so happens that the crew will be filming all over the world, so will there be some room for maneuver?"

ps: OK, Dengzi has withdrawn from the election, but the drama "Da Mei Dynasty" is still going on. It's so much fun. I watch it every day and have fun every day. (End of this chapter)