From the gate of heaven

Chapter 104 [High-end business wars often adopt the simplest method]

After breakfast, Lin Ze accompanied Li Yunhua to rest.

Although the new daughter-in-law saves the time of getting up early to visit her parents-in-law, the part of visiting her parents at home is still indispensable. Lin Ze and Li Yunhua agreed to visit their father-in-law Li He's family in the afternoon.

Today's Lin residence is much more lively, apart from the original servants of Lin Ze's family, there are also some servants brought by Li Yunhua.

Fortunately, Lin's house is big enough, even if it can accommodate more than a hundred people at home, it's not too crowded.

In the courtyard, Li Yunhua smiled and calculated the dowry for Lin Ze.

In addition to the 32 mu of land and servants in the shops and yards that Lin Ze told Lin Ze before, there are also gold and silver jewelry, jade accessories, and a lot of silk and satin that Li He recently bought for his daughter. [-] taels.

On the bright side, Lin Ze gave Li Yunhua 30 taels of gold and Liuliyu Ruyi's betrothal gifts, which add up to a value of almost [-] taels of silver on the side of the Great Zhou Dynasty.

In order to prepare this dowry for his daughter, Li He basically emptied out his wealth as an official for many years, just to prevent his daughter from being underestimated after marrying Lin Ze.

Therefore, the dowry and bride price wealth in Li Yunhua's hands at this moment has a total of 62 taels of silver.

Theoretically speaking, all this wealth belongs to Li Yunhua's control and control, and Lin Ze only has the right to suggest.

But in fact, as a husband and wife, Lin Ze really has a legitimate reason to use the money, can Li Yunhua not give it to him?

After finishing the calculation, Li Yunhua said with a smile:
"Husband, these fields, shops and houses are taken care of by my concubine. The annual income is kept at home for daily use, and the surplus is reserved for our future children, whether it is for studying or practicing martial arts."

During the period before her marriage, Li Yunhua was not idle, and was taught by her mother a lot of knowledge about raising husbands and raising children.

Therefore, the ability to manage these assets is still there.

"Then please take care of me, madam."

Lin Ze said with a smile.

"It's not a bad marriage."

Lin Ze murmured in his heart.

Glass products are worthless, which is equivalent to a gift of 10 taels of silver to marry a charming and obedient daughter-in-law, and bring back real assets of more than 30 taels of silver.

In addition, there is also a trustworthy ally, Lao Zhangren.

It's good from any angle.

In the afternoon, Lin Ze took Li Yunhua, who was basically healthy, back home to meet his father-in-law and mother-in-law.

I gave two catties of chicken essence as a gift.

Lin Ze was drinking tea, playing chess and chatting with his father-in-law and his two uncles, and Li Yunhua was also whispering to his mother.

"Mother, after my husband asked me to help wipe his face this morning, he didn't let me wash him up, and even fed me chicken soup himself."

Li Yunhua said happily.

If at the beginning Li Yunhua had a good impression of Lin Ze only because of some rumors and Lin Ze's appearance, then gradually entered a state of passionate love in the subsequent relationship.

And since this morning, she has put all her heart and soul into Lin Ze, and she has the idea of ​​staying with Lin Ze for the rest of her life, regardless of whether she is rich or poor, high or low.

It is often these details from the heart that move people.

Upon hearing this, Madam Li nodded slightly and said, "Ziyi is gentle and refined, he is a loving person."

These days, men don't move their hands and feet at home, and when they are in a bad mood, it is considered gentle to just show some cold faces. It is rare for a man like Lin Ze to take the initiative to take care of his wife.

It can also be seen from this that the newlywed couple have a harmonious relationship, and Mrs. Li is very relieved.
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In the next few days, Lin Ze still lived a peaceful life.

In addition to dealing with some trivial matters in the operation of the industry, the rest of the time is spent practicing martial arts and accompanying his new wife Li Yunhua.

September 10, evening.

Lin Ze just finished his martial arts training for today.

Xiang Xue and the other four concubines were called into the study, and Lin Ze asked, "How are you getting along with Madam recently?"

Hearing this, Xiangxue smiled and said, "Madam treats people kindly and kindly, and has never been harsh towards us servants. After we do our duty well, we can still get some rewards from Madam."

On the side, the other three also nodded in agreement with Xiangxue's words.

Lin Ze judged from their relaxed demeanor and heartfelt smiles that they were not lying, so he said, "That's good, don't be arrogant because of my favor, or you will be punished by your wife and don't cry."

Xiangxue and the four of them said they couldn't.

The simple question and answer made Lin Ze completely relieved.

Recently, although he and Li Yunhua were close friends, he did not avoid Xiangxue's concubines. When Li Yunhua was in trouble, Lin Ze occasionally made out with several concubines.

Because of this, Li Yunhua gradually understood that Xiangxue's four daughters were not pure maids, but concubines who would be taken into the house by her husband sooner or later.

But even knowing this, Li Yunhua didn't do anything more, didn't show embarrassment to the concubines, and didn't mean to drive them out, but acquiesced in their existence, which made Lin Ze feel much relieved.

If you marry a jealous wife and go home, it will be difficult in the future, but it is even better now.

Watching the four girls leave, Lin Ze also got up and walked towards the main courtyard where he lived.

It's time for dinner.
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Not long after eating, Lin Ze was drinking tea to digest his food when he got the news from his servant.

"Lord Li, Lord Liu, and Lord Gao are here to visit."

Soon, Li and three officials were invited in.

Lin Ze got up to greet him, and asked the servants to serve tea, then asked curiously, "Why are father-in-law and the adults in such a hurry?"

Although they are partners, there are not many people who usually play together. Except for some weddings and weddings, they usually meet for business.

Asking Lin Zeping to step back, Li Hecai said with a serious expression: "A competitor has appeared, and they are still lowering prices maliciously."

Lin Ze was surprised when he heard the words: "I have been paying attention to the recent development of the coal mine. The recruitment of miners is stable. The coal dug out is basically sold as much as it is. If there is a competitor, our sales should also be affected. .”

Hearing this, Li He replied: "You don't know, Ziyi. Since the opening of the coal mine in Heishi Village here, I have paid attention to Songmao County, where I used to be the county magistrate. There is also an open-pit coal mine there."

"Originally, I planned to contact the other party, and then purchase that coal mine in the name of our coal mine, reduce possible competitors, and save it for future sub-mines, but the original mine owner would rather be rotten in his hands. unwilling to sell."

"Recently, our coal mine in Heishi Village has been operating well, and information about the correct use of coal has also been spread. Several surrounding counties and even further regions have begun to accept the use of coal. The Songmao County coal mine has also reopened. gone."

"The other party is not only digging coal on a large scale, but also sells it at a lower price than us. Eight catties of coal cost a penny, and the cost of transporting coal is also cheaper than the coal we sell. It may not affect us right now. But that changed over time."

"Songmao County is about [-] miles away from Fengping County. Although it is far away, it is also close to another river, which is convenient for transportation."

"Many customers who buy coal from us now may have to go to them to buy in the future."

Gao Fei and Liu Pei next to him already knew the news. Although they were a little anxious at the moment, they were not surprised.

Lin Ze, who heard the news for the first time, was lost in thought.

What Li He said is very reasonable. Even if the coal mines in Songmao County will not affect his coal mines at this moment, as time goes by, the market will gradually become saturated, and Lin Ze's coal will definitely become difficult to sell.

And there is a competitor there, which is helpful to open the coal market, but it is not conducive to the price increase after the market is opened.

Just imagine, in the future, everyone will use coal and get into the habit of using coal. Lin Ze is going to raise the price, but his competitors don’t. Some customers are driven away.

So, we have to find a way to deal with this opponent.

Thinking of this, Lin Ze said directly: "Father-in-law, what is the origin of the coal mine in Songmao County?"

Business competition sounds high and mighty, but in the eyes of outsiders, there will be a lot of open competition and strange operations.

But high-end business wars often use the simplest method.

In the final analysis, there are nothing more than three paths.

The first step is to directly find a way to sweep the other party out of the game and prevent the other party from making this money.

At this moment, Lin Ze wanted to inquire about the background of the other party, and see if he could prevent the other party from opening coal mines and solve the problem directly.

"Ziyi, I know what you think, but it won't work."

"When the coal mines in Songmao County were opened, in addition to giving benefits to me, the county magistrate, they also attracted a garrison stationed in the Obscure Moon Canyon next door to Songmao County, and a local powerful Hongshan Sect in the nearby Obscure Moon Mountains. "

"There are thousands of disciples in this Hongshan sect, they are powerful, and they survive by escorting people through the Obscure Moon Mountains to avoid being looted."

"The coal mine owner was unwilling to sell the coal mine because even if he couldn't make money from it, he could use coal to smelt weapons for the garrison and the Hongshan faction."

Li Hedao.

As an old magistrate, he knew exactly what Lin Ze wanted to do.

They have good strength here, including Lin Ze, a first-class master, and the magistrate of Fengping County. Besides, they also have the secret protection of Mingyue Tower.

But the opponent's strength is not weak, not much worse than theirs. It is impossible to rely on power to suppress the opponent and retreat in spite of difficulties. The opponent will not give this face at present.

It was precisely because he could not find a direct solution to the problem for the time being that Li He hurried over to Lin Ze to discuss it.

"It seems that we can only take the second step."

Lin Ze nodded and said.

The second step is used when the first step cannot be achieved. You can find a way to take action against your business rival who is competing with you, making him feel that his life is threatened, and voluntarily withdraw from business competition to achieve cooperation between the two parties, or give up the market.

And if this step is useless, you can only go to the third step, directly launching a price war, killing all competitors at a loss, and then monopolizing the entire market, raising prices to reap profits to make up for previous losses and investment amounts.

"The second step?"

Liu Pei was puzzled.

"First, in the name of Blackstone Coal Mine, invite the other party to come to Fengping County as a guest, discuss and discuss the establishment of a coal industry alliance. In addition to exchanging experience in advanced industry operations, we will reach an agreement with them on the same price of coal sales, and we will make money together."

"If they don't agree, I'll do it."

Lin Ze opened his mouth slowly, expressing his plan.

This is the courtesy before the soldiers.

Of course it is best for you to be decent, but if you are not decent, then I am the only one who can help you be decent.

Seeing Lin Ze speak calmly and calmly, Li and the others who were still a little anxious suddenly calmed down a lot.

"I don't know how Ziyi plans to act?"

Li He asked.

Although Lin Ze's words are very imposing, Li He is afraid that Lin Ze's young and ignorant will cause big trouble.

If this is the case, then it is better to maintain the status quo, earning less is better than having accidents.

"Don't worry, I have a sense of proportion. I just solve things and won't cause trouble."

Lin Ze did not disclose his plan, but only assured him.

Before the matter is implemented, it is a kind of wisdom not to make a promise or show off, and to leave room for yourself.

Next, if Lin Ze can't get the other party to agree to set up a coal alliance to unify the price, then he will not lose face by turning to the third step of the price war.
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The matter is discussed here, it is almost the same.

Next, Lin Ze repaired a letter, asking his family members and five guards to go to Songmao County by boat to send a letter inviting the other party to send people to Fengping County to participate in the coal industry exchange meeting.

In addition, Lin Ze began to systematically understand the approximate geographical location and power distribution of Songmao County at Li He's place, so as to prepare for the next action in advance.

In the blink of an eye, three days passed.

The servant who went to Songmao County to deliver the letter traveled day and night, and finally brought back the news.

After receiving Lin Ze's letter, the person in charge in Songmao County tore it up face to face, and did not agree to come to Fengping County to exchange ideas.

Not only that, but also directly drove the messenger out.

Colleagues are enemies, Songmao County Coal Mine can't wait for Fengping County Coal Mine to close down directly, how can it give the messenger a good face.

If he didn't beat up the messenger directly, it would be regarded as giving face to Lin Ze, who is a first-class master in Fengping County.

"I see, thank you for your hard work, wait until you go to the cashier to receive a reward of five taels of silver, and then have a good rest."

After Lin Ze listened to the report from the servant and several accompanying guards, his expression remained unchanged, and he spoke in a calm voice.

"Then leave, Master Lin."

Several people left.

Lin Ze greeted his wife Li Yunhua and went out directly.

After leaving Fengping County, Lin Ze found a secluded place, opened the All-heaven Gate and returned to the trading base of the two realms.

After making some preparations, Lin Ze opened the door again, and the scene displayed on the opposite side of the door was already near the Obscure Moon Mountains.

"Since you are shameless, don't blame me for being rude."

Looking at a piece of wooden buildings shrouded in the moonlight in the distance, Lin Ze, who was sitting in the main world, whispered indifferently.

(End of this chapter)