I make a thriller, it's God chasing and feeding

Chapter 201 [Following the Trend]

"Hello, everyone, my name is A Yuanjun. Today we are going to record a challenge video."

"Ding! That's right, let's challenge to watch Lu Zhengyi's horror movie."

“When A-Yuan was peeking at the screen in the fan group, I saw many fan friends talking about how scary Director Lu’s film was, but unfortunately, I never had time to show up to support it. Mainly because I’m not that interested in horror films. I prefer watching action movies that involve fighting and fighting, which are more direct."

and the country,

Just finished a hard day of shooting,

When Lu Zhengyi returned to the hotel where he was resting, he received several messages from Zhang Xueming.

According to the content of the message, he searched on the Internet for 'daring challenge', 'challenge video', 'watch horror movies together'... these keywords, and the search results popped up one after another.

There are long video platforms, short video platforms, and even some short video reposts on Weibo and Tieba, which are very popular.

After Lu Zhengyi clicked on the video of one of the bloggers with more than one million fans, a young man appeared in the video. He was explaining the theme of the video in a strange accent.

"Although I don't usually watch horror movies, I'm still quite brave."

"Friends who have been following me should know how courageous I am. This is a social terror challenge and a random challenge. I have eaten all the devil's peppers raw. This is just a horror movie. Is it possible that the devil's pepper is scary? "

"Impossible, absolutely impossible!"

In the video, the man waved his hands confidently and arrogantly, "Although due to copyright issues, I can't release the video."

"But friends who are interested can open this film on major video apps and challenge me."

Although the video was released for only one day, the comments left by the audience have already covered the screen. They are all saying 'Hahahahaha', 'My cabinet has moved, I won't watch it', 'Watch it' When the update comes, I immediately put on diapers to support', 'I'm so brave'... and the like.

However, due to copyright restrictions, the blogger named A Yuanjun could only keep the camera pointed at himself throughout the process.

Although the video has been processed and important clips have been cut out, it is still not short, lasting more than 40 minutes. Lu Zhengyi rarely watches such casual videos, but he did not speed up or play with the progress bar, and patiently watched the video. Finished reading.

He watched helplessly as the people on the video changed from playful smiles to serious expressions, and finally ended the video with expressionless faces and unblinking eyes.

Lu Zhengyi found a lot of challenge videos like this just by searching.

And the bloggers who took the photos were not only those who had signed contracts with Light and Shadow Media, but many of them also followed the trend.

It's like this challenge to watch videos of his movies has become a trend.

"how do you feel?"

On the mobile phone next to the tablet, Zhang Xueming smiled during the video call between the two and asked for his thoughts, "Do you think that based on the current situation, in the statistical report of the company conference one month later, I can succeed? ?”

This is the step she plans to take.

In the past, when their company helped with post-production promotions for films, TV shows, variety shows, and music, they followed a set of processes that had been in place for decades.

Popularizing keywords, appearing on programs, arranging offline activities, letting starring actors live broadcast, inviting big names to visit, making directors shocked by their acting skills, leading actors crying at premieres... Various methods are used to increase the exposure of projects undertaken and increase the number of projects they undertake. flow.

But in this entertainment industry, these promotional methods have become increasingly outdated.

Some viewers are even tired of watching it. The warm-up for a film is to shoot some behind-the-scenes footage during the filming to express how hard the actors worked, how satisfied the director was, and how big-name actors came to visit the film during the filming process.

At the same time, due to the rise of the entertainment industry, various young companies have emerged, and more and more people are competing for publicity resources.

Just like a popular variety show, many investors in film and television dramas are vying to arrange for their starring actors to participate in the recording.

then what should we do?Of course, priority will be given to those with high prices, high reputation, and wide connections.

Sometimes the real money spent on a movie or TV series is not in the filming itself, but in the post-production publicity and distribution work.

For example, if a hot search term stays on the hot search list for one day, hundreds of thousands will be spent.

Some niche, low-budget films take several months to shoot and only cost that much to produce.

Therefore, in the entertainment industry, not only actors have to compete for scenes, but also investors and producers have to compete for resources.

Everyone is fighting tooth and nail just to increase the exposure of the film, to be known to more people, and to attract more people to watch it.

But Zhang Xueming doesn't plan to continue like this now.

"Whether it's successful or not, you at least dared to try." Lu Zhengyi asked while swiping his tablet, "But I remember someone in the circle is doing this kind of marketing method, right? It's just for music."

In today's era, in many so-called business plans in all walks of life, you can almost see two words - 'Follow the trend. '

When I heard that a barbecue restaurant in a certain place was making money, people immediately went to the local area and bought a store to start marketing.

I heard that novels on this theme make money, and people will immediately follow suit and create similar genres.
I heard that videos recording this style and plot will become popular, and people will immediately follow suit and record the same thing...

What Zhang Xueming wants to do is not to follow the trend, but to rely on the blogger resources he has signed to start a trend and create new marketing methods for light and shadow.

She wants to have a more complete and stable marketing system.

"Yes, a company started by an old musician."

On the other side of the video, when Zhang Xueming heard Lu Zhengyi's words, the smile on his face softened a little, and he replied in a deep voice, "He arranged this model of publicity for the songs created and sung by the artists under that company."

"The background music of many short videos that have become popular for no apparent reason are songs from their company, and the copyrights are also in their hands."

"Although these songs have always been said to be Internet celebrity songs, they are very popular and make money."

She certainly wouldn't be the first to come up with such a marketing scheme.

In fact, it's not just this music company, there are many people who have had similar ideas, but only this one has succeeded.

More people lose all their money after investing.

"There is still a big difference between music and film and television."

Lu Zhengyi said tactfully, "Even if the video just processed was processed, it would only last for a few ten minutes."

"And during the process, the audience can only see the blogger's 'personal performance', and they have no way to see the video simultaneously."

"In this case, I personally think the number of viewers that can be retained... is hard to say, and it may not necessarily achieve the marketing effect."

Although when he was looking through the videos just now, there were a lot of comments, likes, and reposts under those videos.

But this is the result of Zhang Xueming investing a lot of resources, and many of the data in it are false.

Even if she does attract some bloggers to follow suit and shoot challenge videos, she can’t keep spending money marketing outsiders.

When resources are no longer invested, and the trend does not really take off, and those bloggers who follow the trend find that the traffic is not as large as imagined, then these bubbles should be blown away.

Zhang Xueming looked at him hesitantly, "...Do you think I will fail?"

She stared straight at the camera, as if Lu Zhengyi behind the camera was really sitting face to face in front of her, as if he was angry.

"I just hope you don't have too absolute ideas."

Lu Zhengyi shook his head, "Although confidence is a good thing, when you are not absolutely sure, properly considering the consequences of failure and how to deal with it will be very helpful for you to self-regulate your emotions when the results come out."

"Of course, as a husband, I should have been more supportive of you."

"But I still think I should remind you of this." His tone was sincere.

Lu Zhengyi didn't think Zhang Xueming was angry.

If you are an ordinary person, when you are in the mood and want to have a big fight, if someone who is particularly close to you, such as your husband, wife, or parents, suddenly says some depressing words or takes actions that undermine your self-confidence, you may feel angry and unhappy. untie.

I feel that as someone close to me, I should support me instead of attacking me.

Even if the words they say sound reasonable, they will resist these words under the influence of emotions.

But Zhang Xueming is different.

Lu Zhengyi knew very well that with her character she would not do such an emotional thing.

She can listen to her own words and think about them.

In the video, Zhang Xueming listened to his words and remained silent for a while.

Then, a helpless smile appeared on her face.

"Then as my husband, I think you look down on me a little too much."

"Although this is the first time I have made a big decision in the direction of the company's operations."

"But after my birthday this year, I will be thirty. After working for so many years, even if I have some background, I have also experienced a lot of setbacks and failures, and I don't know how many projects have landed in my hands. I won't He said, if you lose this time, you won’t dare to try again in the future, you can rest assured.”

After saying that, she paused, "But just now, I thought you would say some nice things as always."

"After all, after we get married, no matter what I do, you always support me. Are you going to say something bad this time? Aren't you afraid that I will be angry?"

Zhang Xueming was silent just now, not because he was thinking about Lu Zhengyi's words.

But I was surprised that he would say such things that were "offensive to my ears".

After they got married, Lu Zhengyi has always acted as a good husband and fulfilled his obligations and responsibilities.

Regarding this, Zhang Xueming realized this when she heard him say it casually on the day of the wedding banquet.

His care and love are only fulfilling his responsibilities and obligations.

Because this was what they had agreed upon when they signed the contract, Zhang Xueming didn't feel sad.

But now she was a little surprised.

"angry?"

Lu Zhengyi also laughed, "If you would be angry because of this kind of thing, I think we would have severed our relationship at the wedding banquet of the old corpse in the mountain village."

"Although we have only known each other for a few years, I know you quite well."

"But I didn't mean to look down on you when I said those words just now. I just want to tell you now. If you really have any bad consequences, you can come to me to talk to me. Although I am on the Heguo side, But I can still listen to your summary and complaints, and give you some suggestions by the way."

He seemed very patient.

"Do you know me?"

Zhang Xueming looked at him, "Okay, I know, I'm ready to fail, but I will still strive for success."

“But marketing aside, what’s the overall quality of the video?”

"These bloggers have recorded several versions for the company, but this is the one that I think has the most authentic response."

"In terms of video quality, I think it's pretty good." Lu Zhengyi nodded, "The expressionless look on their faces is indeed the most authentic reaction, but this couldn't be the first version, right? You kept playing the video I went back and re-recorded it, and it took me a month to realize that the first version was the best?”

One, two, three...

Basically, the videos that Lu Zhengyi clicks all end in this way.

In addition to these bloggers, he actually often sees viewers watching his movies and losing expressions while watching them.

There was no fear, excitement, disgust or other obvious emotions on their faces.

But most of the time, people are actually just pretending.

Many people will only show their true reactions to some film and television works when they are alone.

Once in a public place where there are people around, people often habitually cover up their true inner emotions with a blank expression for the sake of face or the situation around them.

It's like someone's face remains expressionless when they are suppressing a smile.
When someone is shy, his face remains expressionless.
Some people will also show a blank expression when they are scared, making it appear that they are not scared, but are just very serious.

And it’s not just expressionless. When many people cover up their emotions, not only their facial expressions will become stiff, but their eyes will also become particularly firm.

The reactions of these bloggers to this version chosen by Zhang Xueming are very real.

"No way!"

Zhang Xueming couldn't help but raise her voice a little higher.

But she quickly regained her composure, "I'm not the kind of difficult client. They recorded several versions for us at once, but I think this should be the first version, and the subsequent versions are all There is some element of exaggeration.”

They, Guangying Media, have always been Party B, so they naturally know what kind of Party A is the most annoying.

Naturally, they don't know what they want, and they can't see the quality of the plan at all. They just think it's a waste of money, so they must embarrass Party B and make them exhausted and work hard to make several more versions of the plan. Party A.

"However, what I said before about coming to Heguo to play, there shouldn't be anything I can do about it, right?"

Looking at her look, Lu Zhengyi couldn't help but ask.

"Of course, I'm so busy now, I'll..."

Zhang Xueming replied.

But before she finished speaking, there was a "dong dong dong" knock on Lu Zhengyi's door.

"Wait, let me go see who it is."

Lu Zhengyi looked at her apologetically.

Then, he stood up and came to the door. As soon as he opened the door, he saw Abu Kuan looking at him nervously.

After a while, Lu Zhengyi returned to his notebook.

"Are you from the Republic of China?"

He was videotaping with Zhang Xueming in the living room, so Zhang Xueming vaguely heard the sound of his conversation with Abu Kuan just now.

"Ang, Abu Kuan."

Lu Zhengyi nodded and explained, "He came to report his itinerary to me and said he would go out to the convenience store for 10 minutes to buy something."

"what?"

Zhang Xueming was a little confused, "I have to report this kind of thing to you?"

(End of this chapter)