I make a thriller, it's God chasing and feeding

Chapter 222 [Grassy]

It would be impossible to release the tidbits.

Even if Lu Zhengyi wanted to let him go, he probably wouldn't have the platform to accept it.

It's a pity.

": This trailer has a bit of flavor, I'm starting to look forward to it."

": Our Horror Bar friends are already preparing to organize a group to book the theater."

": I have to say, I watched this trailer in the middle of the night and it really made me feel great. Like it!"

":I haven't had this creepy feeling for a long time!"

": Speaking of which, this is a movie that Director Lu shot in China. This is the first time a domestic horror film has challenged foreign horror films!"

……

Although many people are cursing this wave of underworld marketing.

But for those who like horror and thriller movies, it’s a blast.

Just like a thirsty traveler in the desert encounters an oasis, a reader who cannot find the book he likes in the library finds a book that suits his appetite, and a migrant worker who has nothing to do on his day off finds a book that he can immerse himself in and have already read. The TV series that finished its fourth season was released...

Can't wait?

ecstatic?

There are.

A child from a well-off family will feel happy when he gets a game console worth several thousand yuan as a gift for excelling in an exam.

A child from a poor family will also feel joy when he gets a pirated assembled four-wheel drive bought for five yuan as a gift for excelling in an exam.

The differences in family background and life make the gifts they receive completely different.

But the joy of getting a long-awaited gift after working hard to improve your grades is the same.

At this moment, no matter which city in the Tang Dynasty, regardless of their position or social status, the joy and expectation of people who like horror movies are the same.

This is the work that Zhengyi Lu brings time and time again, which brings them peace of mind.

Perhaps once, they would question and ridicule the quality of the film.

But now, they will just wait for the film to be released with anticipation, joy and excitement, and then enter the theater to enjoy the feast of horror and excitement.

There is no doubt that this marketing is successful.

At this stage in Tang State, it can be said that almost everyone who likes to watch short videos or browse long video platforms is aware of the news that The Grudge will be released soon.

False marketing: advertising, highlights, and variety shows.

Real marketing: Get the trailer all over the internet.

Throughout the house,

Lu Zhengyi was lying lazily on the sofa, and on the small round chair next to him, Ayong was also lying on it with his body crossed.

On the long glass table in front, there are large slices of sauced beef, spicy duck neck, spicy and sour chicken feet, fried chicken, etc. In addition to cooked food, there are also potato chips and cold milk tea drinks.

There is a lot of stuff, but with the appetites of the two of them, it will definitely be no problem to take care of them all.

And such rich delicacies must of course be accompanied by the most classic cartoons.

"Nobita, Nobita!"

"Get up quickly, Nobita!"

"I'm going to be late for school!"

On the TV, as Doraemon forcibly lifted Nobita's quilt, a new episode began.

This is what Lu Zhengyi once told Zhang Xueming, an ordinary life.

On my days off, I cuddle up with my family in the living room and simply watch TV.

However, although both of them intended to maintain the tacit understanding of "less talk about work at home".

But after all, both parties are on the rise in their careers, so they can only talk less.

"Mr. Li, this marketing is really not that generous."

"Don't worry, I can settle this account."

"No loss, no loss. There is still plenty of cooperation between us in the future."

Next to the stairs leading to the second floor from the living room, Zhang Xueming was quietly communicating with his business partner on his mobile phone.

Now, the main film of The Grudge is still being reviewed, and the first trailer has been released, so now her work intensity has temporarily decreased, and she has time to stay at home, instead of working overtime until late every night.

But I still have to answer calls from my business partners.

After Lu Zhengyi and Zhang Xueming formed a marriage relationship, relying on the large company Guangying Media as a guarantor, the investors of this film were no longer just Guangying, but had a lot of financial supplies.

And listening to her words, Lu Zhengyi could probably guess what the 'Mr. Li' opposite was worried about.

From the perspective of outsiders, the publicity resources provided by the movie The Grudge are indeed quite generous.

Nowadays, all major video platforms, whether it is food bloggers, technology bloggers, or life, music... they have all forwarded the trailer of The Grudge.

Light and Shadow Media signs bloggers and is not limited to a certain type.

But even so, the number of bloggers they signed is definitely not enough to allow the trailer of The Grudge to be pushed on short video and long video platforms for a long time.

In this marketing plan, the bloggers who retweeted more posts were not people from Guangying.

At this stage, Lu Zhengyi has achieved a certain monopoly on horror films. This is because he led the crew to explore the wasteland of the domestic horror film market and became the first to eat crabs. This is why he can achieve this short-term success. monopoly.

But how can resources such as short video and long video platforms, which are already on fertile land and are being competed and plundered by various players in the market, be monopolized and manipulated by a mere shadow?

So for outsiders, asking these bloggers to help with publicity costs a lot of money.

And this is just the first trailer that hasn't even been released yet.

The film hasn't even been scheduled yet, so many bloggers have been invited to flood the screen, and so much money has been spent on the promotion. If the release data cannot keep up by then, won't it mean that we will lose money?

This is what those investors are worried about.

In fact, although Lu Zhengyi is just a director, as someone who has watched Zhang Xueming's deployment, he knows very well that the publicity expenses this time are not as huge as those friends and businessmen feared.

The reason why so many people are willing to help Curse carry out this large-scale marketing this time is, of course, that everyone can make money together.

The 'Shoulder Shake Dance' is a marketing campaign in which Guangying sends money to various companies.

In this craze driven by light and shadow, some bloggers only need to follow the trend and imitate and shoot similar videos to earn enough traffic.

Just like a certain original game. During the period of popularity, you only need to add the content of this game in the video tag on the long video platform. The playback volume will be at least several thousand, and even the comment area will have at least a few comments.

Regardless of the quality of the video itself, with the 'original X' tag, a few seconds of video can have thousands of views.

Even if this game is really popular, will anyone really want to watch these few seconds of video without any quality?No.

So where does the playback volume come from?Of course it’s still marketing.

All in all, in this marketing, many bloggers who followed the trend have made money and traffic.

Later, after being forwarded and contacted by the bloggers signed by Light and Shadow Media, those bloggers who also got the bulk of the traffic during the craze reposted the trailer in order to repay the favor.

People follow the crowd, and seeing everyone starting to 'return the favor', those who don't take it seriously will also help.

After all, it's just a forwarding, nothing particularly troublesome.

As for why the marketing of the Grudge trailer was preceded by a 'shoulder shake' craze, rather than directly running the trailer.

Of course, it's because the trailer for The Grudge was too commercial and couldn't be followed.

If it is forced to operate, it will greatly increase the cost of operation.

As for the "shoulder shaking dance" first, anyone can twist and pat. As long as a general trend is formed in the early stage, then others will naturally follow, saving marketing funds to the greatest extent.

Of course, there are many details to the operation.

But as I thought from the beginning, Lu Zhengyi is just a director, not a businessman.

Those details are not his business.

"Thanks for your hard work."

After Zhang Xueming answered the phone, she walked back with a helpless face. Lu Zhengyi reached out and took her into his arms, put on his gloves, picked up the soy sauce beef on the table, shredded it into shreds, and fed it to her.

"I'm fine." Zhang Xueming did not refuse the feeding. As long as it was handed to her mouth, she would eat it with her mouth open and replied vaguely, "After all, this time it was because of their financial supply that we were able to complete such a large project. Just explain the marketing plan, and I can understand their concerns."

It’s your first time working together, so it’s normal to be worried.

Moreover, those friends and businessmen only invested money in accordance with Lu Zhengyi's request. They had no idea how it worked, so it was normal for some suspicious speculations to arise.

Thinking about it from another perspective, if it were her, she wouldn't be able to completely trust outsiders after entrusting such a huge amount of money.

"Ah, this episode."

But soon, Zhang Xueming changed the subject again and turned her attention to the TV in front of her. "I particularly liked this episode when I was a child. I used plant modification liquid to pierce the tree, and the fruits produced by the big tree were broken open and turned into curry. meal."

"This remake looks much better than the one I saw when I was a kid."

“Steamy curry rice.”

Although she had soy sauce beef in her mouth, she still swallowed while watching Nobita eating steaming curry rice on TV.

"Shall I go eat now?"

Lu Zhengyi looked at her and suggested, "It's... past eleven o'clock. Which restaurant has curry rice? I'll search for it."

As he spoke, he took off the plastic gloves on his hands and picked up the phone.

"No, there are so many things."

Zhang Xueming glanced at the table full of cooked food.

"These are all cooked food. If you put them in the refrigerator, you can eat them in the microwave tomorrow."

Lu Zhengyi quickly searched for a restaurant on the mobile app, "Hey, Late Night Canteen, the reviews are pretty good."

"Look, beef curry rice, the actual pictures taken by these comments seem to be pretty good."

"If you miss it, you may not have the appetite for this delicious food tomorrow."

He clicked on all the pictures taken by users who came to the store. The steaming white rice was topped with a thick sauce, and the sauce also contained curry, beef, onions, red carrots... various ingredients. shadow.

"Gudong-"

Lu Zhengyi clearly looked at Zhang Xueming and swallowed a mouthful of saliva.

"Don't hesitate, eat early and enjoy."

He whispered seductively, "Watching cartoons at night, something I want to eat suddenly pops up in my mind, my saliva secretes unconsciously, and my stomach starts to growl. It's not good. I won't be able to sleep later. what to do?"

With that said, Lu Zhengyi looked at A Yong on the round chair again, "A Yong, do you want to eat too?"

"Meow."

Ayong called without looking back, his cat's head always facing the TV.

"Look, he said he wanted to eat too."

Lu Zhengyi looked at the hesitant Zhang Xueming.

"Meow?"

Ayong finally turned his head blankly.

"Since Ayong wants to eat it, there is nothing we can do."

Zhang Xueming seemed to have made some kind of determination, and stood up and planned to walk upstairs, "I'm going to change clothes."

"Meow?"

Ayong shouted again.

"Stop putting on makeup, let's just have a meal."

Lu Zhengyi also stood up and reminded.

"understood!"

Zhang Xueming ran upstairs, but halfway through, she came down again and poked her head, "Aren't you going to change clothes?"

"It's okay, I'm just dressed up."

Lu Zhengyi looked down at the pajamas on his body. It covered everything that should be covered, and it was quite appropriate to wear it.

"……Row."

Zhang Xueming glanced at him and didn't force him.

And Ayong had already stood up.

At this time, he was standing on the round chair, staring at the cat eyes, "Meow, meow, meow."

"It's okay, let's see when we get back."

Lu Zhengyi picked up the remote control with a smile, paused the movie, then picked up the back of his neck and walked out of the house, "Let's go and drive the car out first."

"Meow!"

Ayong struggled in his hand, but unfortunately, it had no effect.

As the two left the house, the living room fell into silence.

From the beginning to the end, Lu Zhengyi didn't ask any more questions about the follow-up to Zhang Xueming's phone call just now or whether it was troublesome.

And she only mentioned it once when she came back and quickly changed the subject.

In addition to their marital relationship, the two of them are also business partners with each other, so the content of their chats outside of home can hardly escape the scope of work.

At home, they all have a tacit agreement to talk less about work.

……

"haven't seen you for a long time."

The next day,

Light and shadow media, conference room.

As soon as Chen Junsheng met, he gave Lu Zhengyi a warm hug.

The degree of familiarity between the two also surprised the other management of Light and Shadow Media in the conference room.

"It's only been a few months, Uncle Sheng."

Lu Zhengyi looked at him helplessly, and then looked at the 'young man' behind him.

"This is my son, Chen Shumin."

Chen Junsheng introduced him enthusiastically, "This is your sworn brother, why don't you hurry up and call someone."

Then, he asked the 'young man' to call someone quickly.

"Hi brother Yi."

Chen Shumin listened to his father's words and spoke directly.

Lu Zhengyi quickly waved his hand, "That's it, Uncle Sheng, this teacher Chen is much older than me."

He was not surprised that Chen Shumin would come. After all, Chen Junsheng had previously planned to introduce his son to him.

But even though he has inherited Chen Junsheng's genes, he doesn't look old.

But in fact, this man is also forty.

Now I call myself brother...

In the conference room, the management headed by Vice President Lin Mozhi all looked strange.

That is, Zhang Xueming and Yu Wenxiu, who probably understand what is going on.

"It's all about it."

Chen Junsheng smiled and replied, still the same, not looking like an elder for a long time.

Only then did he look at the others, "Hello, hello, this is...Mr. Lin, right?"

Today, he and Yu Wenxiu were here to participate in the details of the follow-up publicity matters for The Grudge.

Next, the two of them will go to the Republic of China to participate in a variety show, showing their faces in the eyes of the people of the Republic of China, so as to prepare for the subsequent release of the movie.

(End of this chapter)