I make a thriller, it's God chasing and feeding

Chapter 395 [Profits]

In the sea, the death of a big fish can feed many small fish.

The same is true in the casino, but it is more complicated.

Is it difficult to cultivate a paying customer? It is very difficult.

It is not easy to get users to pay. For example, many people can watch live broadcasts and videos by opening them on their mobile phones. Except for some special platforms, there are very few platforms that force users to pay to watch.

So why should people pay in this case?

Wouldn't it be great if you could spend the money on yourself, buy a delicious meal or some fun things?
Those who watch live broadcasts and give gifts to internet celebrities, and those who watch videos and buy tickets for celebrities’ concerts and peripherals are all fools. This is what everyone thought at first.

Under this concept, bloggers and celebrities who want to get fans and users to pay have to spend a lot of effort to provide "emotional value" to make people happy, sad, and unforgettable...

One day, two days, three days...

When this person truly becomes your fan, rather than just watching for fun, he will be willing to pay and give gifts to show his support.

This is a process of conversion from free to paid users. It takes most people a long time to reach the concept of paying to watch.

As long as you pay the first time and have the idea, it doesn't matter if you don't have spare money. But if you have spare money in the future, of course I would be willing to support it.

The influx of paying users expands the value of the platform, or the value of the overall market.

This is all the result of bloggers, celebrities, and internet celebrities putting all their efforts into conversion. Among them, the big bloggers and internet celebrities may spend a year or two to attract audiences from other platforms and convert the free users of this platform into paying users.

But when these big bloggers and internet celebrities fall, will their fans still be there? Not necessarily.

Will they leave? Perhaps, some people may become disheartened and leave the platform, never watching live broadcasts again, and never chasing stars again.

But there will also be some people who will continue to stay. They will find other bloggers and internet celebrities they like to support. They have left the "private traffic pool" of these big bloggers and internet celebrities and entered the "public traffic pool" of the platform as paying users.

This is Lu Zhengyi’s current situation.

He promoted the horror thriller category in the Tang Dynasty's film and television circles, and countless free users were converted into paying users through repeated viewings.

Paying users determine the value of the market. Today, horror thrillers are among the top three popular themes in China.

In addition to the film and television industry, this topic also affects the development of other industries.

But in this situation, Lu Zhengyi temporarily withdrew from the circle.

He made the cake and ate the biggest piece of it. No, he was the only one who enjoyed the cake and then he left.

Then who will eat this cake?

empty?

Why not just leave that money there and not make any money?

It wasn't just Lu Zhengyi's fans who were anxious because they couldn't find any movies to watch. Directors in the entire film and television industry were like hungry wolves.

In this market where there is a price but no demand, whoever stands up first and produces good works will be able to take over Director Lu's popularity.

Not to mention catching all of it, at least I can catch most of it.

The later people come in, the less they eat.

"What if the first person to go on stage is not Director Li Chuanxin or Director Bai Wei?"

"Mr. Zhang, I think you could try to persuade Director Lu again."

"Shouldn't we hold a shareholders' meeting for such an important matter and vote on it by raising our hands?"

In the meeting room of light and shadow,
Zhang Xueming sat on the left side of the main seat, and Zhang Chuanxing, as the person in charge of the entire group, made a rare appearance.

At the meeting, either the heads of subsidiaries or the group executives spoke, and everyone looked serious, especially those from the subsidiaries.

There is no doubt that Lu Zhengyi is the signature of light and shadow.

He has contributed greatly to the fact that Guangying was able to develop from a single company to a group-type enterprise by merging multiple companies.

Many people come here for Lu Zhengyi's name, because his works represent profits and this name represents the entire horror and thriller genre in Tang Dynasty.

And it’s not just about film and television. For example, in addition to the film and television departments, there are also some music companies, department store chains, real estate...

They all took advantage of this trend and started some additional business.

But now, Lu Zhengyi's attitude has made it clear that he really wants to quit the circle.

In the past, the rumors circulating in the outside world were confirmed in this meeting.

This is equivalent to a corporate culture shaper, team leader, or brand ambassador leaving.

Originally many people came to buy this product because of this person, but now that they have left, who will buy it?
This will definitely have a huge impact on the value of the company.

But fortunately, Lu Zhengyi is Zhang Xueming's husband, so although the impact was great, the people present did not behave so excessively.

If Lu Zhengyi is not the master of light and shadow, but a guest, a collaborator.

His current move will definitely cause a large number of people who have already reached an agreement to change their minds, and even a large number of people will directly withdraw their investment and leave the Light and Shadow ship.

Everyone present was aware of this, and Zhang Chuanxing on the main seat and Zhang Xueming next to the main seat were also aware of this.

"Xiaoyi, that's not right. You have to use your job title in the workplace."

Zhang Chuanxing said cheerfully, "How can we control him? If we hold a shareholders' meeting and unanimously oppose Director Lu not to retire, will he not retire? I think it's unlikely."

"Director Lu is a man with a lot of ideas and opinions. When he was still not famous, he dared to ask for conditions from investors and took control of the entire crew, not giving us any chance to make decisions."

"Now that he has experience, fame, and money, why would he listen to what we say? Forget it, everyone. It's impossible to persuade him not to quit the entertainment industry, but... quitting the industry is only temporary. Director Lu didn't say that he would stop filming in the future. It's just that the children are still young and he is more concerned about his family."

He was a man in his seventies, and no one present was older than him.

With their generational status and identity as a foundation, they had no choice but to listen to what was said.

“That’s what you say, but what if the market is taken away by then?”

"Can Li Chuanxin and Bai Wei do it?"

"I've heard recently that many senior and famous directors in the industry are planning to make a horror movie. With so many people competing for the job, can they win?"

"How about letting Director Lu put his name on it and just write...producer?"

"If it really doesn't work, let's cast a wider net and contact those directors who are planning to make films and have the ability to do so privately. If the films we make are successful, we can contact them more and deepen our cooperation..."

Seeing that they were unable to persuade Lu Zhengyi to continue filming, they turned their attention to Li Chuanxin and Bai Wei.

However, they did not have the confidence that these two people could really succeed.

After all, if you said it was going to happen, it would have happened a long time ago. Why would you wait until now?

A man who has been filming for more than ten years, but didn't even leave a name for himself in the first ten years. Now in his forties and almost fifty, he only has one or two works that he can mention.

The other one is even more ridiculous. He is not a professional director, is just a production manager, and has no experience in independent directing.

Just them? This is a gamble!
"Coach Lu said that they have already gone a few steps further than the others. If they still can't beat them, then forget it. There's no need to argue so much."

It was no longer Zhang Chuanxing who responded to their questions.

Zhang Xueming knew that she was inexperienced and couldn't handle the big rhythm just now, so she didn't speak. But she could answer this question, "I also agree with Director Lu's point of view. They already have many more advantages than other directors who want to compete." Everyone: "..."

Yes, yes, yes, you and your wife don’t like to make money, but you can’t expect everyone to accompany you in not making money, right?

However, not everyone in the conference room had a grim look on their faces, some of them seemed to be thinking about something.

Being able to stop at this time is actually not a bad thing.

Apart from that, there were some people with calm expressions.

In this matter, opposition, agreement, and neutrality have already divided people into three groups based on their expressions alone. If they were to speak, these three groups might even split into several more branches.

Ten years ago, although Guangying was already a very famous company in the industry, the voice within the company was still relatively consistent.

Today, although the scale of the group has become one of the best in the Tang Dynasty, the thoughts and culture of the group are still not so unified.

They just formed a fleet based on interests.

If core interests are affected, this fleet is likely to split into small boats again.

Lu Zhengyi rose too quickly, and soon after, they also fell too quickly.

But before they could say anything, Zhang Xueming continued:

"Do you think, given where we are now, that money is really that important?"

"Money is good, but it's not that good."

"Do you want to put all the wealth into our pockets?"

No one present spoke.

This statement is, of course, a bit exaggerated.

They certainly didn't have such a bold delusion to take all the wealth into their pockets, but little by little...

"Earn a little more, earn a little more. With this idea in mind, people will never stop, but they should learn to stop."

Zhang Xueming continued, "In addition to money, given our current situation, I personally think we should focus more on maintaining and expanding the market."

"Does that mean that if Director Lu stops filming, his works will cease to exist? No, his works are still circulating on the Internet. Then what about our light and shadow? Will they disappear? Of course not."

"All those who shoot horror thrillers and are involved in the horror thriller industry will remember us. When teaching history, can we skip one dynasty and go straight to the next one?"

Having said this, she looked at everyone seriously and said, "We are no longer competitors fighting with others on the battlefield."

"Li Chuanxin is a competitor, Bai Wei is a competitor, but Director Lu is not, and neither is Guangying."

"Do we need to re-enter the field to engage in any competition?"

"No need. We just need to stand here and watch more good works appear in this market, and watch them set off a trend in Tang Country, Dongzhou, and the whole world. Naturally, people will mention us when they mention them."

"Because we have become an important node in history, a node that cannot be ignored..."

This meeting will definitely leave an important mark in the history of Guangying Group.

At least, that's what Zhang Xueming thought.

Although it was his father who stepped forward today and used his seniority to force Lu Zhengyi to temporarily withdraw from the circle, he also suppressed those who had different ideas.

But the person who actually came up with a solution to calm the storm was actually her.

To be more precise, it was the three of them.

This was the result of a discussion among Zhang Xueming after she proposed the idea, her husband and father gave suggestions, but it was she who announced it in front of everyone, a corporate spirit and culture.

She emphasized that Lu Zhengyi and light and shadow have played an important role in this trend, and that their presence cannot be ignored.

Even if other directors emerge and make new works, they will occupy the vacant market, and Light and Shadow may not make as much money in the future.

But they have already stepped out of the scope of competition and out of the main battlefield.

In the future, no matter it is a director or people from all walks of life, as long as they are involved in horror and thriller film and television creations and products, they will inevitably think of Lu Zhengyi and Guangying Group.

It's like Mr. Zhou's status in the comedy category in the film industry. No matter what kind of comedy others make in the future, there will always be people who say "it's worse than Mr. Zhou's", "this shot is imitating him, paying tribute to him", "this laugh seems..."

, and now, the storm they have stirred up in the horror category is far bigger than this example.

Because the impact they have created involves multiple industries, not just movies.

It’s just that Guangying’s core business is in movies, and Lu Zhengyi is also a director, so they talk more about information and content related to film and television.

And this is the core of the corporate culture, the basis for other ships to return to their roots and truly integrate into light and shadow.

During this meeting, the Light and Shadow Building welcomed another owner.

"Lu, Director Lu?!"

Next to the elevator, the employees in Light and Shadow stared in amazement at the man getting off the elevator.

"Director Lu, Mr. Zhang and the others are in a meeting. Do you want to go over..."

Soon, an employee of a high position came trotting over.

"No, I'm not attending the meeting." Lu Zhengyi waved his hand, "I'm just here to pick her up from get off work and have dinner together. I'll just go to the office and wait for her."

"Ah, this... is good!"

The employee shouted quickly.

"Um... Director Lu, can I take a photo with you?"

But then, a small voice suddenly sounded nearby, and a girl was raising her hand nervously, just like raising her hand in class, asking Lu Zhengyi.

"Xiao Liu, you..."

The employee, who held a high position, was about to scold someone when he was interrupted.

Lu Zhengyi responded first, "No problem."

As he spoke, he also glanced at the others around him and said, "If anyone wants to take a photo, you can do so now. Xue Ming hasn't finished the meeting yet anyway."

From parking the car to entering the company, Lu Zhengyi did not hide at all. Everyone in the company or people from other subsidiaries could see him.

When people in the company wanted to take a photo with him, he smiled and waved.

"Is the meeting over? It's a pity that it didn't end earlier, otherwise you could have seen what I looked like just now, and you could have experienced the treatment of a big star."

Lu Zhengyi had just arrived at Zhang Xueming's office and hadn't sat down yet when the door opened from the outside. "It looks like the situation should have stabilized."

"If you really want to be treated like a big star, you will definitely be a walking disruptor of order. No matter where you go, you will cause traffic jams."

Zhang Xueming looked at him with amusement, standing there with a smug look on his face, "The situation...is considered stable now."

"Although we have made concessions, at this point, money is no longer the primary goal."

"I didn't do anything extra. I just made some vague things clear and put them in front of them."

(End of this chapter)