The great hero of the Silk Road, starting from a farm farmer

Chapter 54 Tian Shun is open!
In the middle of September in the lunar calendar, there was a burst of firecrackers on the streets of Wuying Town.In South Street, a new shop opened.

The streets of Wuying Town are in a T-shape, a main street that spans from east to west, and there is another section of street in the middle of the main street to the south. This street is a little bit biased compared to the east-west main street, and the flow of people will be less!
Song Tianshun picked up the red cloth hanging from the plaque at the door of the shop with a bamboo pole, and looked at the three characters Tian Shunhao written on it, and he lost his mind for half a day before he came back to his senses.

Ever since he separated from the old house, Song Tianshun thought about losing his shares in the shops on the street all the time.Today, he can finally let go.The current shop belongs to my family. It is a shop opened by my children and grandchildren with their own ability, without relying on anyone else.

The shop on the street was named Tian Shun because Song Yingkui found that other than his grandfather's name, the names of other people in the family were not suitable for the shop.For example, if one's own name becomes the name of a shop, it would be too unlucky. Who would want to lose money in business?The names of the three brothers, Dad, don't feel like a number that can be used for business!
In this era, there are two ways to name a store, one is named after the surname, and the other is named after the owner's name.If the name Song Ji is to be used, other Song family members who run shops in the streets of Wuying Town must agree to it. In addition, if this name is used, it must have a relatively clear main business direction, such as Song Ji Blacksmith Shop, Song Ji Tofu Shop, Song Ji Douhang, etc.After much deliberation, only the name Tian Shunhao is available!Besides, as the head of the family, the big shopkeeper of the family, grandpa is indeed the major shareholder of this shop, so it is most appropriate to use his name for the name.

After uncovering the red cloth, grandpa Song Tianshun picked up candies and jujubes from the basket next to him and sprinkled a few handfuls to the children who came to watch.

Today, there are more than a dozen people who do business on the streets of Wuying Town come here to support, except for Second Grandpa and the shopkeeper of the Gou family, the rest are people that Second Uncle had contacts with when he set up a stall on the street.

The dozen or so people who came in were divided into three tables by Song Yingkui and sat down.While asking the second and third younger brothers to serve tea to the visitors, Song Yingkui prepared some dried fruit snacks and served them on the table.

The layout of Tianshun's shop is a bit different from other shops on the street. Except for a counter and shelves on the south side of the four-span shop, there are some samples hanging on the walls on the other sides.Therefore, the lobby of the shop is very spacious, and there are usually two reception tables for visitors to drink tea and discuss business.There were a lot of guests today, and an extra table was added, but it didn't look too crowded.

The people who came to drink tea in the shop were almost all the shopkeepers of their respective shops. They saw the unique layout style of Tian Shunhao, and they couldn't help but muttered in their hearts.How is the Song family going to do business?The shop I opened is not like Dou Xing, and it doesn't look like a shop selling groceries. I don't want to open a teahouse in Wuying Town, do I?In our small Wuying Town, few people really have the time to drink tea in teahouses.

"Dear family, what will your shop mainly buy and sell in the future? Why do I seem to be unable to understand? Also, will your bean curd sticks and Biandan still be sold in my shop?" Everyone is curious, but there must be someone who speaks first. The Gou family and the Song family are in-laws, so it is more convenient for him to speak first.

"The shop my family opened on the street mainly sells some homemade things, such as yuba and biandan, as well as the wheels and plowshares that Kuiwa made in Xiakou shop. The other one is to collect beans and eggs, and do not do other business except these. The goods sold by your in-laws and our second shopkeeper's shop can be sold as usual. The selling price of my shop is the same as yours. Well, I’m not only speaking to my in-laws and the second shopkeeper, any shop on the street will be able to sell the goods on my account! The price on our account is the same for everyone, and it must be cheaper than selling to outside traders!"

What Song Tianshun said was what Song Yingkui had told him in advance, and this was the business model Song Yingkui had set for the shop.

When deciding on this business model, Song Yingkui spent a lot of time in order to convince his grandfather and second uncle.

First of all, Grandpa and Second Uncle thought that after setting up such a large shop, in addition to selling a few things of their own, it would be nice to bring some groceries for sale?Otherwise, it's a waste of space, isn't it!After debating for a long time, in the end Song Yingkui was persuaded because groceries would weigh a lot of money, and Second Grandpa's shop had difficulty in turnover due to the pressure of groceries and food. We can't follow the old path of Second Grandpa's shop.

After dispelling the two people's idea of ​​consignment sales of groceries, the two had great opinions on Song Yingkui's idea of ​​allowing other shops on the street to sell their own products on a consignment basis.In this way, what competitive advantage does Tian Shunhao have on the street?What's the point of opening this shop?

There was no other way, Song Yingkui did another calculation for them to let them understand the positioning of their business.The position of the Song family in business is a supplier and a product manufacturer. No matter which store sells the products of the Song family, they can make money. The more places they sell, the more money the Song family can make.The most important thing to set up such a shop on the street is to facilitate communication with business people, so that business people and shops on the street can find themselves more easily, rather than to open a retail shop.

After being washed by Song Yingkui for several days, Grandpa and Second Uncle finally figured out the positioning of their shop, and implemented it according to Song Yingkui's idea.

"In other words, this year's market is better. I roughly counted. These days, there are many more tenants in our Wuying Township than last year. People who open restaurants on the street have made a lot of money. This year's grain prices are also better than last year, and they sell faster. Shopkeeper Song's family is now opening a store, which is right for them, and they will definitely make a lot of money." From the perspective of future business.

From the conversations of the few businessmen who came over, Song Yingkui probably heard the market conditions.Generally speaking, the business on the streets of Wuying Town this year is better than in previous years.The main reason is that the number of footholds passing through this trade route has increased, and the footholds also like to buy and sell things on the streets of Wuying Town more than before.

Song Yingkui felt that he had made his own contribution. The yuba business of his own made Wuying Town a special product that could be exported. Now there were four or five families making yuba on the street.The footholds in Wuying Town usually bring some bean curd sticks to sell outside, which imperceptibly drives the economic vitality of Wuying Town.

In addition, many farmers in Wuying Town have rack trucks this year, which makes it much more convenient to transport grain. If the merchants in Wuying Town can't offer the price, they will directly sell the grain to the county town, which will naturally raise the price of grain.The convenience of grain transportation is not only beneficial to farmers, but also beneficial to businesses on the streets. It is more convenient for them to produce grain, and the transportation cost has also been reduced a lot.As soon as it is convenient to export food, the trade volume will also increase, and if you calculate it, you will earn more money?
(End of this chapter)