The Wind of China Entertainment 2005

Chapter 172 Thunder Drama
At the end of April, "Magic Phone" officially held a press conference in Beijing.

Produced by the National TV Drama Production Center, the treatment is naturally extraordinary. In the first round, it was successfully landed on eight CCTV sets and was broadcast during prime time in the evening.

Hundreds of people were invited to the press conference, and many leaders from the TV drama center attended the scene. The scene was quite grand.

The main creators of the crew talked a lot about the concept of the script and their expectations for ratings.

The screenwriter has talked freely about his yearning for technology for nine years, and even made bold assumptions about the functions of future mobile phones.

After the press conference, director Yu Mingsheng went non-stop, traveling to various cities with the creative team to start building momentum for the new drama.

Ground publicity is an indispensable part, even for CCTV premiere dramas.

Today, as the TV drama market becomes more and more mature, only 20% of domestic dramas make money every year, 30% are just flat, and 50% of TV dramas lose money.

In addition to many internal reasons such as the speculative mentality of many TV drama production companies and the TV series they produce do not meet the taste of the audience.

A lot of it has to do with the TV series not getting good marketing.

Today's film and television industry is different from a few years ago. If you want to make a living, it all depends on speculation.

Whether it's a director or actor's upcoming movie or TV series, or a singer's new album, no matter whether it's good or bad, it must create various topics and use various media to hype it up.

After the hype, artists and works will naturally attract widespread attention, laying the foundation for good sales in the market.

It is an indisputable fact in today's entertainment industry that the aroma of wine is also afraid of the depth of the alley.

If one day there are suddenly more press releases about someone on the Internet, there is no doubt that these topics must be related to their new works.

Current marketing strategies for film and television dramas usually start from two perspectives, one is the actor’s popularity and related events, and the other is the subject matter of the film and television drama itself.

Producers and distribution companies are paying more and more attention to and using well-known actors for promotion.

For example, holding a press conference for the main creative staff and inviting reporters to visit the studio during filming have become necessary marketing and publicity methods.

In addition, they will also do some extra work, such as revealing the behind-the-scenes of some actors to create hot news.

For example, an actor doesn't eat for several days to lose weight for a movie, he insists on not quitting when he gets injured in a filming accident, he doesn't rest when he has a cold or fever, etc.

What's more, they will release a few specious photos to hype up the romance between the male and female protagonists, the couple on the set, that is, the scandal.

There is no doubt that scandals are the number one killer of hype in the entertainment industry.

Anyway, both the positive and the negative should be speculated. I am not afraid of you scolding me. The more you scold me, the more popular I will be. As long as you can think of it, the media will publish it.

In terms of publicity, the crew also sought Lu Yuan's opinion and suggested that Shu Chang be involved in the promotion.

Lu Yuan didn't know what Shu Chang's answer was, so he chose to refuse.

It is undeniable that scandals can increase a star's exposure to a certain extent.

If it were him last year and he was not famous, he might have agreed.

After all, for actors or newcomers who have no works, they need to ensure their commercial value through scandals and various announcements.

But this doesn't suit him now. Now that he has a starring role, the scandal will do more harm than good.

Unlike foreign countries, the vast majority of mainland audiences are still relatively conservative and traditional in their thinking, and it is difficult to accept a star with a chaotic private life.

Therefore, after mainland actors gain fame and status, they cherish their feathers more and more, cherish their reputation and do not do anything inappropriate.

When he first became famous, Chen Baoguo told him many times that if he wanted to stay in the circle for a long time, he had to keep a low profile.

The entertainment industry seems glamorous, but behind the scenes there are all kinds of intrigues. If you leave any clues, you will be criticized by everyone if you are not careful.

Furthermore, according to the current trend, he will not be short of filming. He can't have a scandal every time he stars in a movie in the future. What will happen?

Huayi didn't create a playboy persona for him.Studio, waiting area.

The main creators sat in a row, either closing their eyes and concentrating, or looking down at online media reports about "Magic Phone".

Shu Chang put down her phone and looked unhappy. Netizens had a lot of opinions on the silly girl's navel-baring dress, complaining that the look was shocking and full of lust.

She is a little sensitive to the word "thunder" now. It was actually the Princess Jianning she played in "The Deer and the Cauldron" who was criticized by netizens.

The limelight has finally passed, and then comes it again?
He let out an irritated breath, bumped the person next to him with his elbow, handed the phone over, and said, "Look at the messages from these netizens."

Lu Yuan was discussing the plan for the second part of Magic Phone with producer Li Gongda. He tilted his head and glanced, his eyebrows suddenly knitted together.

Before it even started airing, the show's reputation online had already begun to collapse, with criticism mounting.

The reason was a set of promotional stills released by the crew at the beginning.

The promotional photo shows the foursome Huang Mei, You Suowei, Bajie and Monkey King.

Huang Mei is wearing ordinary modern clothes, Jiao Enjun is wearing a white superman suit, Bajie modern striped plaid shirt, and Wukong chain golden armor.

The audience has never seen this weird mix of modern and ancient styles, it is Superman and Wukong Bajie.

It was too inconsistent, so many netizens who had not watched the movie began to define it, accusing it of being a spoof of "Journey to the West" and calling the show "Thor Possessed".

From Zhu Bajie's hair and clothes to Superman's abs, it was sprayed inside and out.

Not only that, but like a hornet's nest, none of the subsequent promotional photos released by the crew could escape.

Among them, the one he played, Lu Xiaoqian, was better.

Of course, it is also inevitable that he will be criticized by netizens because his appearance does not meet the standards of ordinary Beijing guys.

Netizens this year are so unsure of themselves!
In short, in just a few days, more and more people watched the excitement and rhythm. "Magic Phone" became famous online, and the reputation of "Thunder Opera" spread like wildfire.

Seeing Shu Chang's grimace, he consoled him: "We know the quality of this drama very well. The new subject matter itself is a challenge to the audience's viewing habits."

Producer Li Gongda listened for a while and suddenly answered with a smile.

"That's right, this is the first time CCTV has aired a TV series of this style.

There will definitely be viewers who like it, and there will be viewers who don't, which is to be expected.

Although netizens are making a fuss, it doesn't represent everyone, and the audience of this drama may not be them. "

After thinking about it, he added: "Before many dramas were aired in the past, I wasn't necessarily sure how good they would be.

But I can boldly say that as long as the audience watches this drama, they will like it.

And I have been working on the script for "Magic Phone 2" for nine years. "

Shu Chang forced a smile: "I have confidence in the show, and I also know that it gets better the more I watch it. But the accusations from netizens make me feel uncomfortable."

Lu Yuan chuckled and said, "If it doesn't work out, just ask Yifei for advice."

Shu Chang rolled her eyes at him and said angrily: "Have you ever ridiculed your classmates like you?"

"It's not sarcasm, it's obviously admiration."

"Stop, stop, stop, you two, stop it now. It's time for us to play."

PS: I got off work a little late. Chapter 2 is finished and will be posted after modifications.

(End of this chapter)