The Wind of China Entertainment 2005

Chapter 248 Chaos
On April 4st, the premiere of "Latent" got off to a good start with unprecedented ratings and huge momentum.

According to the ratings data of CSM23 cities, the four satellite TV stations that premiered all entered the top ten, and the prime time ratings champion of the night went to Beijing Satellite TV.

The release of "Latent" adopts a "4+2" model.

The first-round broadcast rights were obtained by Beijing, Southern, Magic City, and Mango Satellite TV, and they agreed to start broadcasting at the same time during prime time on the evening of April 4, and to broadcast two episodes every day.

But something happened that shocked the media, stunned colleagues, and surprised the audience.

At 4pm on April 2, when Beijing Satellite TV was feeling proud, Mango TV took the lead in taking the lead in the competition for ratings.

Three episodes were aired in a row, and the audience had a great time. The show topped the ratings that night.

Mango TV fully understood the essence of "Lieutenant Colonel Yu Zecheng's insidiousness and cunning".

He plays his cards completely against common sense, which can be described as extremely cunning.

Nanfang, Magic City, and Beijing were immediately dumbfounded, and after realizing it, they all took action to deal with it.

The first-round deal fell apart the day after it premiered.

As an investor in TV dramas, Southern Satellite TV is unwilling to be left behind.

On the evening of April 4, a meeting was immediately held to adjust the broadcast schedule and add a zero-hour broadcast format.

Just after midnight at night, three episodes were broadcast in a row.

It also took the lead in launching a new broadcasting method of "first broadcast at zero o'clock and rebroadcast at prime time".

The ratings for the zero o'clock slot increased ten times compared with usual.

Southern Satellite TV came from behind and took the lead in ratings that day.

Magic City and Beijing Satellite TV are more conservative, and they are relatively reserved about their own status. While scolding their mothers, they can only bite the bullet and keep up.

At this point, the four TV stations have officially started the arena mode, and you are chasing each other.

Mango TV saw that its anus was bloody, and in order to maintain its leading position, it intensified its efforts.

The specific arrangement is: three episodes will be broadcast at 22:50, the first episode will be broadcast for the first time, the latest two episodes will be broadcast after midnight, and the two episodes from the early morning of the same day will be re-broadcast at 19:36.

Daytime theaters are also being rerun repeatedly, with daily premieres + reruns for a total of 9 episodes. The audience will see 9 consecutive episodes of "Latent" throughout the day!
Southern Satellite TV is stupid, Mango TV is a shameless thief who has no martial ethics.

So after the TV station leaders held an emergency meeting, they took even more frantic measures.

It was announced in a high-profile manner that, except for necessary programs such as the News Network, all other TV series will be suspended and will be broadcast 24 hours a day.

Kill crazy!

Starting from April 4, Southern Satellite TV will continue to premiere and rebroadcast "Latent" every day on its screens.

The ratings are straight up, far ahead!
crazy!This is the consensus of everyone in the industry. The behavior of the four TV stations is disorderly competition and a naked violation of industry rules.

Regarding the current situation of crazy broadcast of "Insidious", people in the TV industry have different opinions.

Famous TV producer Zhang Jizhong was the first to fire: I don’t know what the purpose of the TV station is, but in my opinion, three episodes a day is already very saturated. Broadcasting all day long completely exceeds the audience’s aesthetic time limit. Who has the time to squat? Watching it in front of the TV is so abnormal!
An industry insider: Mango TV’s approach is a violation of industry rules and is another typical display of Chinese wisdom.This time, Mango Channel is rushing to air the show. Next time, other channels may come up with more "excellent" ways to steal the show. If things go on like this, it will inevitably lead to disorderly competition and chaos among various satellite TV stations.

Zhang Jing: Regardless of whether it is premiered at midnight or re-broadcast at midnight, this new element really breaks the convention of prime time. I am very surprised, hehe.

No matter how people in the industry criticize each other, the audience and fans are so excited that they can’t sleep.

Cool!
It is a spectacular sight on the Internet. Since the broadcast, the number of posts about "Latent" on Baidu Tieba alone has increased by thousands every day.

Faced with the current situation where "Yu Zecheng" is flying all over the screen, there are also many related discussions on the Internet.

Basically, in the chaos of the premiere, the audience had no time to pay attention to the connotation of the series, but was thinking about which channel to watch.Tianya Pure Heart: Several TV stations are rushing to broadcast it. It’s really chaotic. Now it’s on TV and computer at the same time. I’m seriously sleep deprived!

Sister, Mei Chaofeng: The all-day carousel is great!It's great to watch it again whenever you have time.

Smart Fool: After watching Magic City and watching Southern, it was really confusing. I didn’t know where it was, and each channel was different. It made people look confused and confused.

I'll blow your head off: A TV series has attracted so much expectations and caused such a big fight. It's unprecedented in the history of mainland TV series. It's awesome!
Little fan: Yu Zecheng is mighty, Lu Yuan is awesome!
Target in love: Ah, Lu Yuan, Lu Yuan, ah ah! !

Little Lion: Hehehehehe.

Holding Chang'e and playing with carrots: Zhang Jizhong is just farting. Only people with confused minds will find it disgusting. Come on, Southern TV!

At that time, the outside world was confused and confused by the scandal of "Latent".

A list of advertising investment turnover has surprised many people.

It turns out that this is what drove the four satellite TV stations to go crazy.

When they saw the terrifying "money-attracting power" of "Insidious", the complaints from industry insiders suddenly stopped, followed by deep envy.

Gan, if I had known that I would grab the first round even though I was trying to sell everything.

On April 4, the Beijing TV advertising space bidding transaction amounted to 3 million.

On April 4, the tender transaction volume of Modu TV Station was 3 million.

On April 4, the bidding turnover of Southern TV Station was 5 million.

On April 4, Mango TV, which was the first to break the agreement, had a bidding turnover of up to 5 million.

5 million. You must know that in 2008, CCTV's new year-opening drama "Enter Guandong" had a terrifying ability to attract money, only 3.5 million yuan.

Even if "Latent" is on full-day rotation, the astronomical advertising turnover of 5 million really makes colleagues across the country jealous, and they want to report four satellite TV stations to the radio and television for disrupting the market.

They can't help but be angry. Affected by last year's financial crisis, the advertising revenue of national television media has plummeted.

For many domestic TV stations, advertising revenue can account for 80% or more of the TV station's total revenue.

Mango Channel’s revenue of RMB 5 million is equivalent to the revenue of some satellite TV stations for most of the year. It is no exaggeration to make people jealous.

There is a consensus in the industry that in some respects, the competition among local TV stations has become a race for the comprehensive competitiveness of cities.

Mango TV is the leader in local satellite TV, and major local stations use it as a benchmark.

However, it is not easy to sit in the position of the leader of local stations. The prosperity of Mango TV makes TV stations in developed areas feel that it is losing face.

Therefore, the annual advertising price of Mango Channel does not exceed that of CCTV, and local channels do not dare to exceed that of Mango Satellite TV.

At the beginning of 2009, Fan Xuwen, director of the advertising department of Mango Channel, was interviewed by a reporter from Business Daily.

Said: Compared with the advertising revenue of 2008 billion yuan in 15, they set a target of 2009 billion yuan in early 18.

As a result, "Latent" directly accounted for nearly one-third of the annual KPI.

This means that Mango Channel's advertising revenue in 2009 is 20 billion.

Far ahead!

PS: There was indeed a broadcast incident in reality, but it was not for this drama. The data refers to Mango Channel’s media promotion and investment fair.

(End of this chapter)