The Wind of China Entertainment 2005

Chapter 304 Scarce Resources

Lu Yuan first looked at the man with glasses, and then nodded at Luo Liping.

Luo Liping once competed for the role of Monk Tang in the early years of "Journey to the West" when the actor was replaced midway through, but gave up in the end.

Later, he entered the first actor training class of the "Dream of Red Mansions" crew. After the training, he served as a stage manager and played the role of Jia Qiang.

"Dream of Red Mansions" became a hit when it aired. He was seconded to the National TV Drama Production Center for three years, and then was assigned to a certain unit that happened to be setting up an audio-visual publishing house. He was responsible for the preparatory work.

After leaving the unit, he opened a company with friends in the audio and video industry, and was spotted by Hualubaina Film and Television.

Luo Liping is currently the deputy general manager of Hualu and also serves as a producer. His works include "Emperor of Han Dynasty", "Wang Gui and Anna", and "A Beautiful Era for Wifes".

Lu Yuan asked: "Producer Luo, who is this?"

The man with glasses stretched out his hand and introduced himself with a smile: "Hello, Mr. Lu, I am Xu Jizhou. I have filmed the TV series "Killing the Tiger's Mouth"."

Lu Yuan is quite familiar with "Killing the Tiger's Mouth". The starring role is Li Yujie. The two had collaborated in "King of Yue Gou Jian" in their early years.

This is a war drama with an anti-Japanese theme. After its launch, it outperformed "The Leader" for some time periods, and it firmly ranked first with a ratings of over 7%, making it the winner in the screen market this spring.

I just wasn't happy for a few days, "Latent" came out, and Yu Zecheng was killing everyone.

During that time, Li Mingjie called her frequently to complain, saying that "Killing the Tiger's Mouth" was not produced at the right time. For this reason, he treated the other party to several meals in a row.

Lu Yuan held the other person's hand tightly and praised: "Director Xu, I heard from Yu Jie that you are a genius director."

Xu Jizhou started his career as a screenwriter. When he just graduated, police dramas and anti-gangster dramas were booming in the domestic TV drama market, such as "Conquer", "Black Ice", "Black Hole", etc.

When he had the opportunity to direct, he also filmed several police and gangster films, which received good ratings, but it was "Killing the Tiger's Mouth" that really made him stand out.

"Those false claims are all fabricated by the media and cannot be taken seriously." Xu Jizhou Te waved his hands modestly and glanced at Luo Liping again.

Luo Liping gave him a reassuring look, and then said a few words to director Liu Jiang, "Don't stand still. Come on, let's go sit down in the room and chat slowly."

Lu Yuan didn't know what they were talking about, so he followed them into the house.

After sitting down, Luo Liping leaned back on the sofa and said, "Teacher Lu, I heard that you recently had the idea of ​​trying the big screen?"

Lu Yuan was noncommittal. He had indeed discussed it with Wu Lang and won Magnolia and Feitian successively. Now he has basically reached the top of the small screen. There are not many people standing in front of him. They are all old-timers. If he wants to move forward, It has to go to the big screen.

Seeing that he remained silent, Luo Liping continued: "The TV drama industry is quite busy this year."

A staff member came in with a pot of herbal tea. Lu Yuan, relying on his long arms, took it one step ahead of Xu Jizhou and poured a cup for each of the three of them.

"Oh, how can I put it this year? I'm busy filming and catching up on announcements, and I rarely have time to pay attention to other things."

Luo Liping picked up the teacup and took a sip, and said, "Do you know about "Let's Watch the Meteor Shower" that was broadcast on Mango Channel a few days ago?"

"Of course, it's very popular recently, and the heroine seems to be my junior sister from Nortel." Lu Yuan nodded.

Liu Shishi was so busy at home that he followed the show all day long and even called it "Let's Watch Thunderstorm". When the two of them chatted, they told him a lot about the plot, such as Murong Yunhai, Duan Mulei, and Chu Yuxun. At the same time, they also complained wildly about how crazy the product placement in the drama was.

"This drama is Mango Channel's own drama, and starting from next year, many powerful TV stations will try their own dramas."

At present, the mainstream of the market is for private film and television companies to produce dramas and then sell them to TV stations. This type of drama is called independent broadcasting. However, independent broadcasting is becoming more and more expensive. In most cases, several satellite TV stations share the cost of purchasing dramas.

Self-made dramas mean that TV stations will be less dependent on private film and television production companies.

"Actually, part of the reason for this incident lies with you."

"Me?" Lu Yuan pointed at his nose and asked suspiciously, "What does it have to do with me?"

"Strictly speaking, you are the inducement. The key lies in several TV stations. When "Latent" was broadcast, the four major TV stations rushed to air it, followed by zero-hour shows, behind-the-scenes programs, supporting feature films, and marketing campaigns one after another. In the end, the second round of bidding for Mango Channel reached 5 million in advertising revenue, and the total revenue of the four satellite TV stations was 15 billion."

When Luo Liping was speaking, Xu Jizhou was secretly speechless. Looking back now, he felt horrified. There was really no way to fight back in "The Killing of the Tiger's Mouth".

"When the producers saw that the TV station was making so much money, they started to shout higher and higher prices for the series. They boasted vigorously before the sale, but after the broadcast, the ratings were not satisfactory. Therefore, the TV station no longer trusted the producers. It was a waste of money. , it’s enough to be fooled once, and powerful TV stations want to start making their own movies and TV series.”

"Of course, the proportion of self-made dramas in TV stations is not high. TV stations produce self-made dramas to keep prices down, but the mainstream still has to buy them from outside."

"After all, they are far inferior to us in producing hit dramas." Luo Liping smiled confidently and asked, "Do you know how many TV dramas are produced in China in a year?"

Lu Yuan shook his head and explained: "The output reaches more than 3000 episodes per year, but only nearly 3000 episodes can be seen by the audience. Only one-third of the nearly 10 episodes of TV series are truly profitable and can have a great influence. Yes, there are only about [-] of them.”

Lu Yuan is well aware of this reason. In the first half of the year, dramas such as "Latent" and "Leader" became popular on the screen and achieved good ratings. Many industry veterans boasted that the overall production level of TV dramas is getting higher and higher.

In fact, this is not the case. These are just rhetoric used to deceive laymen.

There have always been a group of "cultural brokers" in the film and television industry. They will choose some of the most successful examples to "fool" people. For example, they invested [-] million yuan in "Latent" and easily earned several times the profit.

The newcomer will never know how many people have died before him. The entry threshold for the film and television drama industry is low and information is asymmetric. Faced with such a huge temptation of interests, it is difficult for investors with money and strong capital impulse. Make rational judgments.

Nowadays, those who make coal and steel products are involved in the entertainment industry and have registered film and television companies.

After investing tens of millions, it is no surprise that it became a miserable "playing for money" group. A large number of movies and TV series produced were not bought by TV stations at all.

Luo Liping said: "There are only so many good dramas every year. Nowadays, the competition among TV stations is becoming more and more fierce. Promising projects will be started in advance and early release has become a common trend in the industry. Which companies and production teams are high-level in the TV drama production industry?" The quality is guaranteed, and the TV stations are actually very clear about it.”

"But it is an indisputable fact that the purchase cost has become high due to the influx of foreign investment."

"So." Luo Liping took a sip of tea, turned to look at Xu Jizhou, and said, "You can tell me the rest."

Xu Jizhou smiled and took over the conversation: "So people like you, Mr. Lu, who are already at the top of the pyramid of the TV drama industry, have scarce resources. There is no need to rush to abandon TV dramas and enter the film industry."

"Because your business capabilities and appeal can guarantee the quality of TV series. The more foreign capital pours in, the higher the salary the TV series market can give you."

After speaking, he took out a script and slapped it on the table.

(End of this chapter)