The Wind of China Entertainment 2005

Chapter 322 Dominate the screen (two-in-one)

"Snail House" is exclusively launched by Dragon TV and is broadcast during prime time at night.

On the opening night, thanks to Lu Yuan's huge popularity, the first two episodes ranked first in the same time period and topped the national ratings list.

The popularity continued to rise in the following days, and its momentum was unparalleled, far exceeding other dramas in the same period.

There are endless media reports related to it.

""Snail House" has started airing, and netizens are talking about it a lot, ranking first on the topic list with super high ratings." Metropolis Daily.

"Lu Yuan's fancy screen contracting turned into a nail household, and he once again topped the small screen with "Snail House"." Dazhong.com.

"For this year's small screen, Lu Yuan is a well-deserved 'screen domination'. From the spy drama "Insidious" to the fairy tale drama "Sword and Sword III", and then to the urban drama "Snail House", his characters have swept the screen, with three characters. This work completely dominates the small screen." Kyoto Morning News.

"Lu Yuanbiao has outstanding acting skills, good looks, and outstanding talent. He has started to dominate the screen. 2009 must be an extraordinary year for him." Sina reported.

"A white-collar worker in Shanghai jumped to his death due to high housing prices. A former colleague said he was suspected of suffering from severe depression." Gossip.com.

The sixth day of the broadcast of "Snail House".

When the media became very popular due to the ratings of this drama and the hype, Lu Yuan himself still stayed in the Magic City.

"Okay, it's a deal. When you finish filming this movie, we will find time to get together."

"Haha, as long as Xu Zheng thinks you are suitable, no need to thank you, no need to thank you."

"."

Lu Yuan hung up the phone and rolled up the car window.

The person he was talking to on the phone just now was Wang Baoqiang, who was recently filming a movie called "Hello, Mr. Tree".

The producer is Jia Zhangke. Just by hearing the name, you know that Yaduoduo is a literary film that started shooting in Beijing a few days ago.

The movie "On the Road" that Xu Zheng talked about last time happened to lack a simple and honest character. After much thought, he recommended Wang Baoqiang.

Both parties were very satisfied. Wang Baoqiang was very interested in the script and called him to express his gratitude. Xu Zheng also recognized Wang Baoqiang's appearance and temperament.

"Ding ding ding."

The phone rang again, this time it was producer Ma Ke.

"Hey, Mr. Ma..."

Ma Ke briefly recounted yesterday's ratings of "Snail House" to him on the phone.

The ratings are quite impressive. It reached the top on the first night and has been leading the show ever since. Its soaring momentum is unstoppable and has hit new highs repeatedly.

Because of the seriousness of the subject matter, it quickly became a hot topic in major forums after it was aired, and it appeared in the top ten hot posts almost every day.

In Tianya Virtual Community, "Dwelling House" is the front page headline. On Weibo, "Dwelling House" has been popular for a long time. In Shuimu Community, one of the most important online communities in colleges and universities, the debate about "Dwelling House" is also in full swing.

Not only that, but other sections, such as workplace, family, love, real estate, cars, and even joke types, have also set off a craze for "Snail House".

Lu Yuan was not surprised at all by the popularity of this drama.

Not only does it choose the theme of house slaves, but more importantly, it truthfully reflects the inner state of people in real life.

Why a TV series becomes popular? In essence, it must have touched the hearts of potential audiences.

Each forty-minute episode is used as a medium to create a certain connection between the audience and the film, thereby achieving empathy.

The content involved in "Snail House" is real and down-to-earth, touching too many social hot spots and integrating too many realistic elements.

It is not an idealization like a youth idol drama, but like a needle, it stings contemporary youth and pierces the reality of contemporary society. It is a reflection of the reality of contemporary life.

The social reality is revealed in front of the audience in a bloody way. It is real but extremely cruel.

Whether it is house slavery, corruption and bribery, forced demolitions, mistresses, or extramarital affairs, etc., they are all distortions in life and can easily resonate with the public.

Last year, there was the subprime mortgage crisis, capital withdrawal, massive unemployment, and economic decline. This year, housing prices have increased sharply. Houses have naturally become a hot topic among the public.

In the play, Haiping works hard for a house and just wants to have her own place in a big city.

This is what most people think. The deep-rooted thought of Chinese people is that a house is a home. Without a house, it means being homeless forever.

Haizao slowly changed from an ignorant girl to a mistress, hovering on the edge of money and emotion.

She may know what is right and wrong, but she may also be at a loss.

But life is always about choices. Money and feelings sometimes conflict. The source of the conflict probably comes from your own vanity.

In addition, "Snail House" does a good job of abandoning many bloody conflicts and even some inexplicable coincidences.

Instead, he delicately captures all the details of a foreigner's survival in a big city, and the mundanity in the trivial life of daily necessities.

Everyone has such friends around them. What the audience sees is not Haiping or Haiwei, but real friends around them on the screen.

"Boss, we're here." Wu Lang reminded the co-pilot.

Lu Yuan looked out the car window. On Jindu Road in MH District, the signboard of Tangren Film and Television was particularly conspicuous.

After the promotion of "Snail House" ended, the reason why he stayed in Shanghai was because he was waiting for Cai Yinong's call.

Tong Hua revealed to the other party that he was the buyer of "Bu Bu Jing Xin" and it was his idea.

The meeting point agreed upon by the two was the coffee shop downstairs of Tangren Film and Television Company.

Cai Yinong, with long hair shawl and a smile on his face, congratulated: "Congratulations, Emperor Baping."

"Haha, Mr. Cai is just joking. They are all random names chosen by netizens. They cannot be taken seriously." Lu Yuan sat down and waved his hand modestly.

"I think it's very accurate. With three dramas in a row, it is indeed dominating the screen."

Perhaps it was the nature of a businessman that Cai Yinong talked in a roundabout way and did not get to the point for a long time.

Lu Yuan didn't bother to beat around the bush with her and said straight to the point: "Mr. Cai invited me here. Is there anything you want to discuss?"

Cai Yinong held the coffee, took a shallow sip, stretched out her little finger, and had a manicure on it, put it down with a very elegant gesture, and said: "Then I won't sell it, Tong Hua revealed the secret of "Step by Step" The copyright is in your hands, how about transferring it to me?”

"Price is not an issue."

"I think Mr. Cai knows the value of IP better than me." Lu Yuan smiled and shook his head. He also took a sip of coffee, which was too bitter.

Cai Yinong was not discouraged. She proposed that the copyright transfer was just a simple test, thinking that if the other party did not know the goods, she might be able to find out.

But Lu Yuan's words about the value of IP made her completely give up. This man knew his stuff.

She sighed in her heart and said regretfully: "In another way, let the novel be adapted by Tang Dynasty, and we can cooperate."

"Okay." Lu Yuan tapped his knuckles on the table and asked, "Does Mr. Cai have any ideas about the heroine?"

While Cai Yinong was drinking coffee, the corner of his mouth raised a subtle arc, waiting for this sentence.

She nodded: "Director Li Guoli thinks Jiang Yiyan is good." Lu Yuan was silent for a few seconds, although he didn't really approve of Jiang Yiyan's personality.

But it is undeniable that as one of the four Xiaohuadan.

She was nominated for Best Actress in the Golden Lotus Award at the Macau International Film Festival for "Precious Secret".

And the play "July and Ansheng" won the first Danny Award for Best Actress.

At present, both in terms of reputation and experience, it is quite suitable.

"Mr. Cai will probably be disappointed. There is a high probability that Jiang Yiyan will not appear." Lu Yuan said firmly.

Cai Yinong paused while holding the coffee and asked, "Why?"

"She is going to study in Australia next, so it is unlikely that she will accept the invitation." Lu Yuan didn't know what the madness was about.

This news was unexpected by Cai Yinong. She thought for a few seconds and said: "Sun Li, Fan Binbin, there are many people to choose from, take your time, don't rush."

Lu Yuan didn't want to have sex with her, so why didn't you invite Liu Yifei and Yang Mi to Fan Binbin?

He went straight to the point and asked, "Why does Mr. Cai leave his own little flowers unused and choose the far away instead of the near? I think giving is good."

Cai Yinong smiled and finally let this guy express his inner thoughts.

She shook her head and refused: "Shi Shi can play a supporting role, but the female lead cannot. She can't handle the ratings. Naturally, I want to use her, but starting a company is not a charity. Tang Ren is not as big as Huayi, so we can't do a loss-making business." "

"As long as the quality of the script is good, the problem of ratings is not big. I can help you lobby for several male characters, such as Zhu Yawen, Luo Jin, Jiao Enjun, Peter Ho, Huang Xiaoming, and Chen Kun." Lu Yuan understood her concerns.

"I'm still confident if they come over to make a cameo."

Cai Yinong blinked her eyes, and she suddenly realized that the other party was a leader of the new generation in the Mainland and was well-known in the circle for being well-liked. It was really not a problem to invite someone well.

She is a beauty-controller by nature. Although she thinks Lu Yuan is probably cheating, according to what the other party thinks, if she calls Yan Yikuan and Huo Jianhua, whom she likes, again.

"Gudu." She swallowed, "Mom, this is a luxurious group. After the broadcast, wouldn't it be a massacre?"

"The heroine is Shi Shi, leave the rest to me." Lu Yuan added.

He has been in the industry for nothing these years. If the time-travel theme hadn't been so outrageous, Chen Baoguo would have been shameless enough to invite him to guest star.

The heroine of "Bu Bu Jing Xin" is relatively outstanding, and she is the main female protagonist. Since she holds the copyright, there is no reason for her girlfriend to play a supporting role.

Under his subtle influence, Liu Shishi's acting skills are not bad now, at least ordinary viewers can't fault it.

Didn’t you see the rave reviews for Solanum nigrum? It’s all thanks to Mr. Lu.

Cai Yinong is a businessman after all, and he quickly came to his senses and said: "Why bother looking for something far away from the near? Wouldn't it be better for you to star in the movie? It will also be convenient for you to continue to guide Shi Shi during filming."

I wonder who else in the Mainland is more popular on the small screen than the one in front of me.

Seeing that he lowered his head and remained silent, she resorted to her special move: "There are a lot of kissing scenes in this movie."

Should he say it or not, Cai Yinong's words really hit Lu Yuan's heart directly.

He glanced at the other person and said calmly: "The copyright is in my hands. I don't think the highlight of a drama should be the kissing scene, and this drama doesn't need a kissing scene."

Cai Yinong: "."

Are you usually so domineering in front of Shi Shi? Why do I really want to beat you up?

When Lu Yuan and Cai Yinong discussed the casting and investment of "Step by Step".

The heated discussion about "Snail House" on the Internet suddenly became heated due to the speech of a certain celebrity.

It is said that there is such a martial arts drama, which aired a few days earlier than "Dwelling".

The lead actor is Deng Chao, the producer is Zhang Jizhong, and Liu Shishi also guest-starred in the film The Girl in Yellow Shirt.

That's right, I'm talking about the new version of "Eternal Dragon Sword".

This drama is the final work of Zhang Jizhong and Jin Yong's remake, and his expectations are very high.

Due to the restrictions on costumes in radio and television in 2005, "The Legend of Heaven and the Dragon Slayer" could only premiere on local stations.

The coverage of the broadcast platform is small, and despite the strong appeal of Zhang Jizhong and Jin Yong, the results are still unsatisfactory.

Once the drama is produced, it has to be sold for money. The first shot has not been successful. Even if Star TV buys it, it will lower the price. This is not the result that the producers want to see.

Let’s not talk about Zhang Jizhong’s performance in martial arts dramas, but he knows how to hype and knows the rules of entertainment operation in the mainland market.

When Big Beard's remake of Jin Yong's drama "The Swordsman" was aired, he was scolded online to the point of being ashamed.

On Sina alone, there are more than 50,000 comments criticizing Lao Zhang, but the more the criticism online, the more popular Zhang Jizhong becomes.

From that time on, Zhang Jizhong understood that black and red are also red.

Since the ratings of "Eternal Dragon Sword" are not very satisfactory, let's try other dramas.

After much deliberation, he browsed Tieba, Weibo, Tianya and other forums, and finally chose "Dwelling".

At present, netizens on any portal website or well-known forum are discussing this TV series with unprecedented passion.

In the Tieba forum, discussions about housing prices are in full swing.

"I worked hard to get into a key university, moved from the countryside to the city, and got a Beijing household registration, but what can I do? I can't afford a house, and I don't have the ability to provide a good old age for my parents who are getting older. I am really helpless."

"My parents helped me buy a house and repaid the loan together. I feel sorry for my parents."

"We should be like Haiping in the play and pursue a home that is completely our own, a place where we, our children and our loved ones can live. Even if it is just a small dwelling, that house is our home."

Most of them complained about housing prices, and Zhang Jizhong hurriedly flipped through them.

""Snail House" tells the story of a couple going through hardships to buy a house in Shanghai, but the TV series completely went off topic and became a story about a beautiful girl who is willing to be a mistress in order to achieve her goal. Take a look at these screenshots, Are the lines too explicit..."

"Exclaimed... after looking at the poster's screenshot, could it be that this is another legendary modern urban drama called XX Archway? These screenwriters believe that the reality is to make the dialogue as exciting as possible, not to be reserved, and not to hide desires. Investors What the directors and screenwriters want is the ratings. Exciting lines, pure lasciviousness..."

When Zhang Jizhong saw this, he held his chin in deep thought.

About half an hour later, he posted on Weibo and wrote a lot about it.

Zhang Jizhong V: "What's wrong with today's film and television dramas? They magnify small social stains infinitely, relying on sex, dirty jokes, official corruption, and hype to attract attention.

The impact of these ugly phenomena on society is extremely bad. It is necessary to grasp the sense of proportion and there is no need to amplify it in film and television dramas. However, some TV dramas often target such phenomena and describe and film them in detail.

Excellent TV dramas in recent years, such as "Bright Sword", "Guandong", and "Latent", none of them involve sex, but they all achieved high ratings. Why do some dramas have to go down three channels to greet them?

Lu Yuan is one of my favorites among the younger generation, but I have to say that his choice of script this time was substandard. I had previously specially invited him to play the role of Zhang Wuji in "The Legend of Heaven and Dragon Sword", but unfortunately he was declined. I wonder if he ever regretted it. "

"."

(End of this chapter)