The Wind of China Entertainment 2005

Chapter 344 Dividends (two-in-one)

"boom!"

"Let's go."

Lu Yuan closed the car door, sat down in the back seat, squinted his eyes, leaned back on the seat, and slowly regained his strength.

Without him, the little goblin at home is too greedy, ah, no, he is pestering someone.

Wu Lang nodded to Xiao Li, the driver on the left: "Go to the company for styling first."

When the car started, he habitually glanced at the rearview mirror and stared closely at the neck of the person behind him. After confirming again and again, he asked: "Boss, do you want to touch up your makeup?"

Paying attention to the external image of his artists is his daily job, and he has always treated it meticulously.

But to be honest, since Lu Yuan and Liu Shishi got together, he felt that his work pressure was getting more and more intense.

Lu Yuan has a low-key temperament and does not like or need to gain popularity through his personal life.

But he doesn't pay attention to it. Every A-list star always has hickeys on his neck.

Some time ago, secret photos of Lu Yuan and Liu Shishi appeared on Tieba.

It's just that the two of them were wrapped up tightly and couldn't see their faces clearly. They were suppressed by Lu Jing's navy.

In order to cover for this couple, he and Lu Jingzhen really tried their best.

Moreover, it is already the end of the year, and the Longines signing ceremony is coming soon. All media are gathered together. If they are secretly photographed and take the lead, you can imagine how exaggerated the public opinion will be. It will be detrimental to the brand and Lu Yuan himself. He wants to be safe and sound. Have a stable New Year.

"What?" The guy opened his eyes in confusion and scratched his cheek, but he still didn't understand.

It wasn't until Wu Lang pointed at his neck that he realized the problem. He took out his phone, clicked on the selfie, and took a look.

Hey, despite all the instructions, that stinky girl Liu Shishi planted a strawberry near her collarbone.

Fortunately, she knew it well. The color was not too dark, light red, and it was easy to cover it up with a little concealer and foundation.

"Need help?" Wu Lang handed over the cosmetics.

"No, I can do it myself. Anyway, I have to go to the company to do the styling again later."

After several years of filming, his makeup skills are not very good.

But he has seen so many makeup artists that just touching up his makeup is a piece of cake for him.

After everything was done, Wu Lang took out another document from his bag: "Boss, your hometown has also sent an endorsement invitation. They hope to have detailed discussions with you after the year and sign a contract if it's suitable."

"What product?"

"Mineral water, the brand name is Runtian."

Lu Yuan has a deep understanding of the brand in his hometown. He has been drinking it since he was a child, and the price has never increased and has always remained at one yuan.

The taste is also good, with a bit of sweetness. It is the leading mineral water industry in the province, with a market share of 70%. Nongfu Spring, Wahaha, Master Kong and others cannot compete with it. Unfortunately, its influence is limited to local.

In fact, each province has its own flagship product.

For example, Guangdong’s “Taiqi Eight-Treasure Porridge”, Henan’s “Pangdonglai”, Hubei’s “Honeysuckle Dew”, Yunnan’s “Shanshan Dipping Water”, and Shaanxi’s “Bingfeng Soda”.

These are all highly regarded gadgets in this province.

However, due to various reasons, such as funds and geographical protection, we can only take root in a specific area and cannot buy it outside the province.

Mineral water, like liquor, has certain geographical protection.

For example, Yibao, Baisui Mountain, Nongfu Spring, etc., it is because people have opened up the channels from above, so there are no barriers set up below.

Runtian invited him to be the spokesperson this time, perhaps to smoothen the relationship and want to expand again and use his fame to increase brand awareness.

Starting from Laoshan mineral water, the mainland has gradually begun to compete in the mineral water market.

Major water companies took turns attending the event. It seemed calm, but in fact it was stormy.

Laoshan Mountain, Jialin Mountain, Longquan Mineral Spring, Yibao.

C'estbon took the lead in launching the concept of distilled water and broke through the siege, holding the top spot for 7 years.

Then Wahaha was born.

During the millennium, water pollution incidents occurred frequently, and Wahaha relied on its vigorous promotion of the word "purity".

In 2001 and 2002, it won the CCTV advertising title, making it one of the most valuable brands.

In just four years, Wahaha’s revenue reached 4 billion yuan.

Coupled with the endorsements of popular stars Wang Lihong and Jinggangshan, and using "Only You in My Eyes" as the main advertising song, it became the first of its kind for celebrity endorsements.

After Wahaha, brands such as Nongfu Spring and Master Kong suddenly emerged.

[We do not produce water, we are just porters of nature] - this slogan is still ringing in our ears.

Lu Yuan leaned his head against the back of the chair and turned to look out the window. He saw the bustling crowd. There were big red New Year pictures, couplets, and all kinds of fireworks on the stalls. There were also little kids running around, throwing cannons on the ground from time to time.

Recalling the information about Runtian in his mind, he asked: "As far as I know, it is normal for their company to be short of funds. Where can they get the money to be an endorsement?"

When he was in high school, his second uncle was bragging at the wine table during the Chinese New Year. He mentioned companies in the province and thought that Runtian was taking too big a step and would easily get hurt.

Everyone didn't believe it, but who knew that the final development was indeed as he expected.

Runtian established production bases in various provinces in China in 02, and most of the money raised was used to expand the market and build a sales network.

Because it was developing too fast at that time and the stalls were too big, it was somewhat unable to do what it wanted in the future, and the media frequently revealed that the capital chain was tight.

Therefore, we can only reluctantly give up many external markets, return to our hometown, and focus on Gan Province and its surrounding areas.

"According to the information provided by Runtian, their company raised US$2000 million this year and developed new products such as black tea, green tea, milk fruit love and green water, hoping to reopen the market outside the province." Wu Lang repeated what was said on the phone. content.

As the number one niche student in Mainland China, Lu Yuan is one of the most popular stars in his hometown. In addition to him, there are also Deng Chao, Liu Tao, Luo Jin, Chen Hong, Yu Entai and others.

It's just that a few people are far less famous than him, so it makes sense for Runtian to choose him as his spokesperson.

Lu Yuan asked: "How much is the endorsement fee?"

Wu Lang was also attracted by the street scene full of New Year flavor outside the window and said: "They offer two options."

"The first type is similar to the partnership between Wang Lihong and Wahaha. The contract is signed for 10 years and the annual endorsement fee is 800 million. After signing the contract, 50% is paid on the spot, which is 4000 million."

Lu Yuan frowned. Rare things are more valuable. He has been out for four years and has only two endorsements, so the price is on the high side.

Although a one-time payment of 4000 million sounds ridiculous, 800 million per year is lower than his current market quotation. Furthermore, his endorsement fees are rising every year.

Wu Lang continued: "The second option is to endorse the entire brand. No endorsement fee will be given, but shares will be given, 3 points, and dividends will be paid every year."

He said nothing, looking down at the documents in his hand.

Wu Lang glanced at him through the rearview mirror and added: "Runtian's sales last year were close to 7 million, and the net profit was about 30 million based on 2.1%. The dividend for that year was 630 million."

"It's not that much. 30% is considered high. The price of Runtian is already low. The actual estimate is just over 20%, which is about 420 million yuan."

After speaking, Lu Yuan closed the document, thought for a moment, and asked, "Which one do you think is more suitable?"

"Boss, it seems that the shares are suffering at present, but I still suggest you choose the latter option."

Wu Lang explained: "I have carefully checked and found that Runtian's sales have continued to rise in recent years. In 07, it was only 4.6 million, and last year it was close to 7 million. The future dividends will definitely be more than this, and boss, your future film and television dramas, as long as they are If you plan to star in an urban film, like "33 Days After Love", Runtian will sponsor more or less, and then drive sales, which can form a closed loop." Lu Yuan thought about it in his mind and said: "You have overlooked one point, and you want the dividend to reach 1000 million means that Runtian's sales need to reach 20 billion, 7 million to 20 billion, this is not a small number, how capable am I?"

He knew he was popular, but he didn't think he could be that awesome.

Wu Lang shook his head: "Boss, have you underestimated your own nationality? Mineral water is no bigger than a car or something like that. It costs 1 yuan, and your endorsement is hanging on it. The increase in sales is absolutely terrifying. Wang Lihong It’s a living example.”

"If you think about it again, "Latent" is popular among all ages, "Magic Phone" has entered the new generation, and there are also "Soldier Assault", "Dwelling", and "Sword and Sword III".

"Fuck, no, I lost 3 points. It's his grandma's. I have to ask them to add more points." Wu Lang became more and more excited as he analyzed and patted his thigh regretfully.

Lu Yuan glanced at this guy sideways, and his calculations were quite loud. His company was not a fool.

Ignore the terrifying sales of 20 billion for the moment.

The first plan is 800 million per year, which is lower than Lu Yuan’s current market quotation.

So they chose to pay a one-time five-year signing fee of 4000 million, betting that he would not collapse in the next few years.

As long as he maintains his popularity, the other party will make money.

After signing the contract, it can be expected that the media will take it out of context and report on the sky-high endorsement fee of 4000 million. This amount is definitely the highest endorsement amount in the mainland. Don't make it too big a gimmick.

The second plan provided, in the form of shares, allowed Lu Yuan to bet on the other party's future.

No matter how you calculate it, Runtian will not suffer.

He rubbed his temples, waved his hand and said, "Okay, let's meet and discuss it in detail when we get back. But you, you won't be able to take a few days off during the New Year this year."

He was planning to ask his second uncle for advice during the Chinese New Year. His second uncle knew more about provincial affairs than he did.

Wu Lang straightened his back: "What are you saying, boss? As long as the salary is paid in place, it doesn't matter if the New Year is not celebrated. There is no prize for the New Year bonus."

Lu Yuan: "."

He patted his chest and said plausibly: "I'm still young. In addition to making money, I still make money."

The driver next to him laughed out loud. Lu Yuan was too lazy to respond to the joke and said, "I know, stop reading. I'll give you more money."

"I'm willing to die for the boss."

"piss off."

Ten o'clock in the morning.

Two commercial vehicles parked slowly in front of the Ancestral Temple.

From the second car, several bodyguards in suits and ties walked out first.

Immediately after, Lu Yuan opened the car door and got out.

He was also wearing a black suit. He had a great figure, tall, long legs, and well-fitted clothes, but he was quite cold.

Seeing him getting out of the car, the bodyguards quickly gathered around him.

This group of people just made up for it when they went to Huayi for styling.

Lu Yuan raised his eyes and saw a crowd of reporters on both sides, taking pictures.

On the steps not far away, five people came over, four Chinese, plus a blond and blue-eyed foreigner.

One of the Chinese people still remembers that when he signed the contract for the first time, the other party introduced himself as Vice President of Longines Domestic Brand Promotion Department, Vice President Wu.

"Hello, Mr. Lu." The old foreign man with blond hair and blue eyes greeted him in broken Chinese.

Lu Yuan shook hands with him and said, "Hello, Huo Kaino."

The old man is the president of Longines. He is over 70 years old. He has worked hard at Longines for decades, experienced Swiss watches falling from the peak to the trough, and coming out of the trough with several twists and turns. He is highly respected in the watch industry.

“Welcome to”

Lu Yuan blinked, as if he understood, but not completely.

He probably knew that the other party was welcoming his arrival, and he vaguely heard the word lurking, and the next words were bala bala.

But he was not worried at all and turned to look at Wu Lang.

Although this guy occasionally talks nonsense, he works conscientiously. In order to be qualified for the position of an agent and worthy of the high bonus he gave him, he specially enrolled in a class to learn foreign languages.

But before Translator Wu could open his mouth, Vice President Wu took the lead, walked out with a smile, and said, "Mr. President is expressing his welcome to you. He also said that "Latent" is very exciting, and he admires your performance very much."

Lu Yuan nodded, organized his sentences, and said in fairly fluent English: "Thanks for your compliment. I am honored to be part of Longines' long history of watchmaking."

Well, he is the kind of person who can understand clearly even if he doesn't speak fast, and can speak fast but can barely speak.

A few people were chatting when another vehicle stopped and Lin Chiling opened the door.

Lu Yuan felt cold as soon as he took one look at her. She was wearing a snow-white chiffon dress with a deep V shape that showed her plump career line. The mesh skirt made her thighs looming.

This time, Vice President Wu came to greet him.

A group of people walked inside the Imperial Ancestral Temple, with reporters following behind.

When they arrived at the waiting area, Huo Kaino chatted with the two for a few more words before going to prepare for the signing ceremony.

On the central screen is the Longines logo, and both sides are filled with huge posters of Lu Yuan. On the posters, he is wearing different styles and colors of clothing and different models of watches.

The theme is "One Land Together", and it can be said that there is a huge lineup.

Lin Chiling sat next to Lu Yuan and looked at him frequently.

When the two of them filmed an advertisement together in 07, Lu Yuan was only slightly famous, but within two years, the other was already at the peak of his powers.

Wanwan has invited him to many variety shows, such as 100% Entertainment and Kangxi Is Coming.

Little S called him from the air more than once.

But Lu Yuan never seemed to respond.

"Lu Yuan, it's nice to meet you again." She greeted in a cooing voice.

Lu Yuan heard her voice, and for some reason, he remembered that sentence and Mengmeng stood up.

He didn't think there was anything funny about this sentence, but it became so popular that it even reached Japan, where even the Japanese Metropolitan Police used "Xiao Qiao" posters for promotion.

"Nice to meet again."

The two chatted here and there. After a few minutes, Lu Yuan lowered his head and played with his mobile phone.

This sister is ten years older than him and became popular through her scandal with Jerry Yan.

There is no problem in cooperating in advertising, but as for other things, it is better to avoid provoking them as much as possible.

Well, it was actually Liu Shishi who complained to him on QQ.

This girl went back quietly in the morning, but was caught by Liu's father, who asked her in the living room why she didn't go home to sleep after the wedding banquet last night.

Why did you come down from the opposite building in the morning?

Damn it, he's on guard against thieves, you don't know why!

PS: To explain, state-owned enterprises generally do not use celebrity endorsements, but Runtian was not a state-owned enterprise in its early years. It was only after the debt crisis occurred in 14 that it was placed under trusteeship, merged and acquired, and transformed into a state-owned enterprise.

(End of this chapter)