The Wind of China Entertainment 2005

Chapter 348 Investment (two-in-one)

If you want to keep your claws in the snow, you should start a new chapter in your diary every year. The new year has begun.

After returning from their future mother-in-law's house, in the next few days, Lu Yuan and Wu Lang visited their friends in the circle, carrying gifts.

Nortel head teacher Wang Jinsong, older generation Chen Baoguo, Chen Daoming, Li Youbin

As well as the directors, producers, and leaders of Mango, Beijing, Southern and other satellite TV stations that I have worked with.

Even if he is known as a ratings elixir on the small screen and is sought after by management, some things must be done and some relationships must be maintained.

After all, no matter how great he is, he is just an actor.

After that, before starting the new year's schedule, I checked with Lu Jing about Blueprint Company's progress in copyright acquisition.

From the beginning of 2008, the copyright acquisition lasted for two full years.

Blueprint currently holds the online copyrights of 723 feature-length film and television dramas, as well as dozens of feature-length animations, with a total expenditure of 3850 million.

Including "Latent", "Sword of Sword" series, "Snail House", "The Beautiful Era of Daughters-in-law", "Crossing the Guandong", "Soldier Assault", "Family with Children", "Magic Cell Phone", "The Story of the Cooking Class", "Detective" Di Renjie", "Ming Dynasty 1566".

A total of approximately 28012 episodes, nearly 2 hours.

Of course, the upcoming dramas starring Lu Yuan, "Snow Leopard" and "Before Dawn" have already been acquired in advance.

He himself is very successful in the industry, and Blueprint Company is also well-known in the copyright acquisition market.

"How much was the copyright distribution revenue last year?" He picked up the 2009 Blueprint Company summary report on the table.

After three days of separation, I should look at each other with admiration. This girl is doing a decent job now.

Lu Jing held the milk tea in his arms, spit out the straw, rolled his eyes upward, recalled a few seconds, and said: "1254 million."

"Oh, that's good." He sighed.

After buying so much copyright, it is impossible to keep it there and not move it. It has been distributed to several powerful video websites intermittently.

Last year was a turbulent year for the online video industry.

The development of the market is indeed as Zhang Chaoyang revealed.

At the end of the year, radio and television launched a rectification storm. More than 400 related websites across the country were shut down due to various problems.

If the film and television drama market is compared to a pool of water.

Online video is like a huge sponge, relying on its free and pirated characteristics to absorb some of Tanzhong's resources.

The sledgehammer of copyright is looming above, and a series of actions last year were undoubtedly clearing the way for legalization.

This is the second reshuffle in the video website industry.

The first reshuffle was in 08.

The operating costs of video websites are high, bandwidth and server costs account for a large proportion, and traffic is as expensive as a bottomless pit.

It is so expensive that it becomes a burden to increase the number of users. The broadband fee alone can easily cost tens of millions or even more than 100 million a year.

The typical investment is large, the return is small, the profit model is single, and key piracy is particularly serious.

Video websites that burned money and resources ushered in the first wave of famine in 2008.

This is a big news year. Snow and ice in the South, earthquakes, the Olympics, the financial crisis, and many major events happened in this year.

Some small and medium-sized video websites couldn't bear it. They ran out of bandwidth and failed to earn advertising fees. They all starved to death in the winter of 2008.

Since the establishment of Tudou in 05, several years of money-burning wars and two reshuffles have taken place. From the initial hundreds of video websites, only less than 20 are still holding on.

In today's market echelon, Youku, Tudou, and 56.com are still firmly in the first camp of domestic video websites.

Following closely behind are LeTV, Sohu and others.

Last year, the trend changed dramatically. Several video networks, led by Sohu, launched an anti-piracy alliance and advocated the "genuine high-definition + user payment" model.

In addition, at the end of the year, CCTV quietly launched two video websites, "Ai Cuckoo", which is positioned as an online live broadcast, and "Ai Xiyou", which is positioned as a sharing platform.

At the same time, Internet giant Baidu also officially closed its doors and established iQiyi, which is in urgent need of film sources.

Due to various factors, the film and television drama copyright distribution market was relatively hot last year, and the overall revenue of Blueprint was acceptable.

But compared with the initial investment, it is still at a loss for the time being.

The money Lu Yuan made in the past few years, except for the two villas in Ziyu Villa, a property in the community, and a car, the rest was invested in everything.

After waiting for two years, I finally saw some rewards.

Lu Jing bit his straw and continued to explain: "In fact, the bulk of the income comes from several high-rated hit dramas such as "Latent" and "Sword of Sword III". "Latent" alone made a profit of 300 million."

"Have the copyright prices increased again this year?" Lu Yuan asked.

"The increase has been huge. At the beginning of 2009, the price of an episode of a popular film and television drama was around 3000-5000, and by the end of the year it had risen to nearly 2. In less than half a month since the beginning of this year, it has already risen to 3. According to this trend, the price will still be higher by the end of the year. Several times."

Lu Jing paused for a few seconds and said hesitantly: "Brother, the current online copyright fee for a drama is at least one million, and in a few months it will be estimated to be several million. With our little money, we can hardly afford to play anymore."

Lu Yuan held his chin and fell into deep thought. He had been engaged in copyright transactions for several years. In fact, copyright fees had increased sharply this year. He had predicted it at the beginning of the year.

Putting aside what Zhang Chaoyang said at the Magnolia Awards Ceremony, there was another key point that reminded him.

Radio and Television officially issued Order No. 61 to various TV stations.

The background of the introduction of Order 61 is to improve the situation where TV advertisements are almost overflowing and there is a lot of criticism from TV viewers.

There are many contents, one of which is to limit the broadcasting time of TV station advertisements in 2010.

It is clearly stipulated that every hour of commercial advertising in each program shall not exceed 12 minutes.

The duration of commercial breaks in TV dramas shall not exceed 1 minute and 30 seconds.

TV shopping advertisements are not allowed to be broadcast on Star Channel between 18:24 and : every day.

Mango TV’s ratings rank first among satellite channels, and excessive advertising is a common problem.

Last year's homemade drama "Let's Watch the Meteor Shower" made many viewers scold it.

When he visited a few days ago, Mu Yong complained to him.

It said that after the issuance of Order 61, in order to achieve the annual advertising revenue KPI, Mango Channel will increase the bidding prices of major advertisers in the future.

Strong satellite TVs such as Mango TV, Jiangsu Satellite TV, and Zhejiang Satellite TV.

Even if the price increases, because of its super high ratings and audience, some people will continue to place ads.

It doesn't matter to those big brand advertisers.

But smaller brands, limited by funds, do not want to put their products on local stations with low ratings, so they must turn their attention to other new media platforms.

Obviously, video websites are their final destination.

In contrast, in order to obtain advertising fees and registered users, the demand for film and television dramas on major video websites will also increase.

Where there is demand, there is a market, and where there is a market, there is competition, and the cost of purchasing dramas will naturally increase.

Lu Yuan had a vague premonition that in the next few years, the remaining video websites would most likely fight for the rights to broadcast movies and TV series.

And the blueprint with a copyright library of tens of thousands of episodes will definitely be a hit.

He only needs to watch the tiger fight from a distance.

No matter which one of them you choose to join in the end, or whether you just focus on copyright distribution, you will have a bright future. After withdrawing his thoughts, he looked at Lu Jing and said, "Stop the copyright acquisition for now. The future battlefield does not belong to us."

Lu Dingding nodded, and then said: "Brother, LeTV has sent someone to contact me."

"Why, I want to acquire the blueprint again. What conditions are you offering this time?"

He is not surprised. Currently, the online copyrights of film and television dramas on the market are basically divided between the two companies.

"After they proposed 2 million in cash last time but you rejected it, this time they plan to give LeTV 10 points in shares."

Lu Yuan sneered and said: "Baidu ended at the end of last year. How long do you think the other two of the three Internet giants can endure it?"

"Just wait, time is on our side. Now I want them to enter the market as soon as possible. The harder they fight, the higher our profits will be."

"Brother, what's the next step in the blueprint?"

Lu Yuan put down the documents in his hand, leaned back in his chair, and glanced at "Jingxin", "The Three-Body Problem" and "33 Days of Love" on the bookshelf.

"Continue to hoard novel copyrights."

Lu Jing said oh, drank milk tea, sat on the stool and shook jiojio~

Lu Yuan glanced at his watch and waited, but he didn't see the milk tea in her hand decreasing.

It was too slow and I couldn't bear it, so I urged: "If nothing happens, leave quickly. I won't care about food tonight."

"Brother, how could you do this? You are still not my real brother."

"Damn it." Lu Yuan curled his lips, stood up and walked out of the study.

Lu Jing suddenly choked and chased after him: "Do you know that in order to write these materials, your young sister stayed up until three in the morning yesterday."

"Look, acne." She stopped in front of him, brought her little head over, pointed at her nose, and blinked.

Lu Yuan pressed her face and pushed her away: "You are getting angry. Drink more water. If it doesn't work, find a boyfriend quickly."

"I don't care, I've got dark circles under my eyes. You have to treat me to a big meal."

Lu Yuan stopped, turned around and said, "I forgot to mention that you have eye jelly in your eyes."

Lu Jing: "."

"elder brother!"

"Let's go."

"elder brother!!"

"Okay, okay, okay, I'm afraid of you, go find Shi Shi and ask her to take you there. She also made a fuss about going to eat hot pot last night."

"Humph, it's inhumane. If you have a girlfriend and forget about your sister, you won't tell me without asking. Every time, Sister Shi Shi wants to eat her, so she takes me with her." Lu Jing rolled his eyes and cursed.

"Hey, brother, where are you going?"

"You go upstairs and call her. Teng Huatao, I have something to do. The script of "Love Is Not Blind" is out."

Xizhimenwai Street, Moscow restaurant.

You have to walk up a short flight of stairs before entering the restaurant. The hall is quite spacious and has a piano. There should be performances there.

In the box, in addition to Teng Huatao, Lu Yuan also met the novelist and screenwriter of "33 Days After Love".

Bao Jingjing graduated from the Department of Literature of Nortel and was a few years younger than him.

She looks pretty good, with a mole at the corner of her mouth, a slightly round face with a little baby fat, and her eyes dodge under his gaze, which makes her look quite cute.

"Hello, Teacher Lu, I'm a fan of yours and have watched all your TV series." Bao Jingjing was shy and nervously handed over a notebook with both hands.

After graduating from Nortel, she only took classes for a month, and then she lay at home, watching TV dramas and scrolling through Weibo.

Lu Yuan became famous last year with three dramas in a row, which made her obsessed with him.

The lovelorn diary I wrote randomly on Douban unexpectedly became a hit and was even remade.

The starring role was her favorite actor, so she seemed particularly excited.

"Hello, thanks for the support."

Lu Yuan smiled and held the pink-cased notebook and signed his name.

Teng Huatao watched for a while and shouted: "Don't stand, sit down quickly. The braised beef in this store is good, a representative Russian dish."

At this point, he smiled: "I plan to use this restaurant as the background in the play."

"The pictures you posted before were all taken at locations chosen in advance?" Lu Yuan thought of this guy's recent updates on Weibo.

"Of course, the investment for this drama is not large, and it is shot in the capital. Where to use what kind of scenery, it must be done well in advance."

"Are you so sure that I will star?"

Teng Huatao laughed and gave him a cup of tea.

After exchanging pleasantries and ordering the meal, Lu Yuan opened the script and asked screenwriter Bao Jingjing: "I heard Director Teng said in a private message that Wang Xiaojian is the prototype of you. I thought Huang Xiaoxian was the prototype before."

"Wang Xiaojian's quirks are like mine, but his emotional intelligence is higher. I won't be as calm as him when encountering emergencies. As for Huang Xiaoxian, it was based on what a friend of mine wrote. Huang Xiaoxian's life is rough, which is like I."

Bao Jingjing hurriedly explained, seeing Lu Yuan pondering deeply, he started talking about Wang Xiaojian again.

"Teacher Lu, in my setting, Wang Xiaojian is a strange flower. When he first joined the company, with his handsome appearance, even the aunt in charge of cleaning on the floor was fascinated by him. When it comes to being mean and picky, , Yin damage, Huang Xiaoxian is no match for him at all."

Lu Yuan listened patiently to her and pointed to a certain page in the script, quite curious: "Some lines are not like what a girl of your age would write, such as a heavy friendship is not as good as a big breast. And this sentence, You have never even been born, so why question life?"

Bao Jingjing pushed up the large-framed glasses on his face, with a shy look on his face, and said: "I didn't say the previous sentence. The original was by Teacher Liuliu. I was still a little girl and couldn't make up such a profound sentence. The latter sentence The words are from the Internet, but don’t worry, I wrote most of the lines myself, and this is how I usually talk to my friends.”

"Don't be nervous, I'm just asking."

Lu Yuan comforted him and lowered his head to read the script silently.

Teng Huatao also murmured in his heart that if Lu Yuan did not join "33 Days of Love", then even if the drama was filmed, it would not have much publicity.

For the heroine Huang Xiaoxian, he does not plan to find a big name. Zhou Xun may be suitable, but it is too expensive.

There are no dazzling special effects, and there is no support from a team of awesome masters.

Therefore, the actor's publicity points all fall on Lu Yuan's shoulders.

He was sure it was a good script.

Excellent script + excellent performance, since the birth of the movie, are the two major elements that determine the fundamental quality of the movie.

With the guarantee of a script, it is the actors who can influence the success or failure of the movie.

If the original work is the "soul" of the movie, then Lu Yuan is the "soul" of the movie. When these two are put together, the soul of the movie is created.

After a long time, Lu Yuan raised his head and rubbed his eyes.

Since Bao Jingjing participated in the screenwriting, the authenticity of the script was guaranteed to a certain extent.

Compared with the original work, although there are still many deletions and changes, the cute and cute style almost runs through the entire script.

"I voted for this project!"

PS: The last chapter will be solved tomorrow. The editor is not working on weekends. Good night~

(End of this chapter)