The Wind of China Entertainment 2005

Chapter 369 Confrontation (two-in-one)

In late May, it was less than two weeks before "Before Dawn" premiered.

The main creators, including Lu Yuan and Lin Yongjian, flew to various places to launch high-frequency publicity for the drama.

Although he has great confidence in "Dawn", it does not mean that he will ignore the importance of publicity.

The aroma of wine is also afraid of deep alleys.

Today's TV drama promotion is different from previous years. It can be said to be all-round and multi-faceted. The battle line has been drawn into the crew preparation period, and filming has not yet started. Information about the cast, plot outline and other information has already been flying all over the sky.

From the start of filming, completion to broadcast, the audience can see relevant publicity reports almost throughout the process.

There are basically a lot of tricks that can be used for large and small press conferences, class visits, press releases, online promotions, and topic hype.

The analysis of celebrity salary increases gave Lu Yuan the title of "the highest paid in mainland TV dramas" and also promoted "Before Dawn" to a certain extent.

However, the audience of spy war dramas is far more than just young netizens. Many older viewers are not used to the Internet, so traditional marketing methods are also indispensable.

The entire market is waiting and watching. Lu Yuan returns with a new spy drama after "Latent".

Fans are also actively forwarding stills on major social platforms, eagerly awaiting the launch of the new drama.

"Bah bang bang." The fans in the back applauded one after another.

Then they cooperated with each other to launch a large-scale propaganda offensive.

Of course, there are exceptions, such as "A Dream of Red Mansions", one of the four great classics.

It's a pity that the word "rich and wealthy" only applies to a few TV stations. For most satellite TV stations, they can only watch others buy and buy, touch their own pockets, drool with envy, and honestly use them as spare tires, waiting. After the elder brother has finished enjoying it, he will take over.

At that time, a producer Tao Kun told me that there was a very popular novel on the Internet called "Latent" written by Long Yi. It had more than 10,000 words. He asked me if I wanted to buy it and integrate it into the script. I said no. , my story is better than that. In fact, my ideas are already relatively complete, and I can’t add anything from "Latent". A month later, I heard that Teacher Jiang Wei started working on "Latent"."

No one can make it clear, and no one dares to test their talents with their own dramas.

In the end, the first-round broadcast rights were jointly won by Beijing, Southern, Oriental and Mango TV, and sold for a sky-high price of 9000 million.

Fortunately, the two parties have different themes, and "Dream of Red Mansions" is a big IP. Apart from fans of each other's dramas clamoring for the premiere ratings on Weibo, there is no conflict for the time being.

"Lin Yongjian"

"Lu Yuan, because of you, this drama has aroused the audience's appetite. Many viewers regarded it as the second "Latent" and compared the two dramas. Finally, through some information leaked on the Internet, we came to the conclusion The story structure of "Before Dawn" has a somewhat similar conclusion to "Insidious"."

There are indeed similarities between "Before Dawn" and "Insidious". Instead of leaving the audience confused after the broadcast, it is better to clarify it in advance.

It's just that the ratings of Gao Xixi's new version of "Three Kingdoms" in May were much lower than expected when it premiered on the four major TV stations. It would be no exaggeration to describe it as bleak, and it was far lower than the opening ratings of popular dramas such as "A Beautiful Era for Wifes" at the beginning of the year.

From the promotional videos and footage released these days, it is easy to see the difference between Liu Xinjie, who is more showy than Yu Zecheng in terms of appearance, and Lu Yuan gave full play to his appearance advantages in this drama.

Huang Ke's words sounded like Huang Po selling melons and cheating, but Lu Yuan did not ruin the situation. He looked at the camera below and continued to add: "Actually, this play was originally a dream dreamed by Teacher Huang Lei occasionally. There is no such thing as plagiarism. When preparing for the role, I also specifically talked with Mr. Huang Lei. Many design inspirations for the character also came from him."

At the same time, the TV drama market in June was also a lot quieter. Due to the scheduled release of "Before Dawn" and the joint efforts of the four major TV stations to build momentum, each TV station had to urgently cancel the launch plan of the new drama.

"boom."

During the broadcast of "Insidious" last year, these four TV stations were at odds with each other, fighting for ratings and frantically rebroadcasting the show.

In the next two weeks, the names of Lu Yuan, Lin Yongjian, and Chen Shu, as well as behind-the-scenes and promotional videos of the "Before Dawn" crew frequently appeared in the entertainment section.

After the host's introduction, the main creators took the stage one by one.

"Clap clap clap."

Lin Yongjian has been busy filming new movies recently, traveling back and forth. In addition, not long after the birth of his child, after flying back from Hunan, he also took time to go home to meet his wife and children before attending the meet-and-greet. At this time, his face showed fatigue that could not be concealed. , but he still managed to keep his spirits up, frowning and said: "I don't want to film with him anymore next time."

That's right, after the new version of "Three Kingdoms", Li Shaohong's new version of "Dream of Red Mansions" was broadcast in June and collided with "Before Dawn".

It took a long time for the scene to quiet down, and the reporters arranged in advance were the first to raise their hands and talk about the issues that both parties knew well.

"Lu Yuan, Lu Yuan!"

Lu Yuan smiled and looked at the screenwriter on the side. Huang Ke had a very wronged expression on his face. He took a step forward and said: "I wrote a thousand-word outline for this show in 2003 and put it there. I will wait until I want to develop it." This story was written in 2006 and 2007. I was slow in making things and procrastinated, so I started writing in 2008.

"."

On June 6, Lu Yuan rushed back from Shanghai to join Liu Jiang, Huang Ke, Lin Yongjian and others to attend a meeting hosted by Beijing TV Station.

Final warm-up for tomorrow night's premiere.

"What's the difference between Yu Zecheng and Liu Xinjie?" asked another selected reporter.

This year, I sat down with the good-natured ones and signed an agreement again, making it clear that no rush broadcasts were allowed and that the agreement must be followed, blah blah blah.

"Do you have anything to say to everyone about this?"

Therefore, the industry generally holds a bearish attitude towards the remake of "A Dream of Red Mansions".

The high price did not affect the enthusiasm of major TV stations to purchase the drama. During the filming period, major TV stations spent a lot of money in order to compete for the right to premiere.

What will be the result? Will he reach the top again and prove his unparalleled dominance in the field of espionage, or will he fall to the bottom?

Luo Liping's market price for "Before Dawn" is 300 million per episode in the first round.

The meeting site was packed with people, including fans, reporters, and hundreds of people.

"It's inconvenient to reveal the details, but Liu Xinjie's living space is much smaller than Yu Zecheng's. Compared to Yu Zecheng's steady and serious character, Liu Xinjie's personality is more out-of-the-box, even a bit coquettish. Believe me, you will see a completely different undercover agent. , wandering in the enemy camp."

After all, the terrifying advertising bidding amount of "Insidious" is still vivid in my mind. No matter how much money I spend, I can make a lot of money from the advertisers who flock to it.

"Lin Yongjian, how did it feel to work with Lu Yuan for the first time?"

The scene suddenly fell into silence. Why, there was a conflict during the filming, and there was a fight on the spot?

Lu Yuan is a big name on the set because he has the highest salary?

Or is it that the crew of "Dawn" also started to imitate the bad work of those garbage crews in order to gain ratings for the first broadcast.

Is it possible that the popularity during this period is not enough?

Lu Yuan vaguely guessed what he was going to say, and sure enough, Lin Yongjian changed the subject, squinted his eyes and smiled: "It's too stressful to play with Teacher Lu. Every time I follow the script, he is better." , kept silent and improvised at every turn. I can’t say he was wrong, because when he did this, the effect of the whole scene was indeed better, but the actors opposite him suffered.”

With a look of helplessness on his face, he looked at Ren Zhengbin and Zhang Xilin aside. The two looked at each other and nodded aggrievedly.

"It's like this. Playing with Teacher Lu puts us under a lot of pressure."

"I've lost weight." Ren Zhengbin patted his big belly.

Zhang Xilin probably really wanted to be single, saying: "I don't even have the heart to coax my girlfriend."

"Where did you get your girlfriend?" Director Liu Jiang immediately exposed it. "It used to happen, but then it disappeared. It's all Mr. Lu's fault. He squeezed me too hard during the day, and I had less chance to dream at night."

Lu Yuan: "."

Would you like to rephrase the wording?

The cameraman pointed the camera at him, and the guy spread his hands innocently.

"Hahaha."

"Lu Yuan, do you feel any pressure about the remake of "Dream of Red Mansions" that will be aired at the same time?"

Lu Yuan glanced at the reporter. He was not the one who made the arrangements in advance, but it was not convenient to answer this question directly. The producers of "Dream of Red Mansions" were Han Sanping and Luo Liping.

Luo Liping is also the producer of "Before Dawn".

Putting aside these few people, even if you don't like it, you can't say it outright. The fan base of the four major classics is quite scary.

"The two are different genres. There is no need to compare. I personally like "Dream of Red Mansions" very much. I am looking forward to director Li Shaohong's new film and will take the time to watch it."

The reporter didn't get the answer he wanted and wanted to ask more questions, but was pulled behind him by other colleagues.

"."

As the meeting came to an end, a reporter finally asked the question that everyone had been waiting for.

"Lu Yuan, how do you think "Before Dawn" compares with "Insidious"? Can this drama create another ratings miracle?"

"Kakakaka."

The reporters below widened their eyes. "Insidious" is too classic to not compare. It is obvious that they have been waiting for this question for a long time.

Lu Yuan held the microphone and recalled the conversations the leaders of the four TV stations had with him during the promotion. In his words, he hoped that he would be as exaggerated as possible. He nodded and said: "From my personal point of view, the excitement of "Before Dawn" is no less than "Insidious" even slightly outperforms it in some plots."

Strictly speaking, what he said was not a lie. Although "Before Dawn" has flaws, its logic is indeed stronger than "Latent".

The enjoyment of "Insidious" is partly the result of lowering the villain's IQ. The plot cannot withstand careful scrutiny.

The scene fell into a brief silence at first, and then boiled over.

"boom!"

"Kakakaka."

All the reporters stared at the figure on the stage with disbelief.

Go crazy.

The popularity of "Insidious" last year was phenomenal.

The first broadcast in Beijing had 8.01%, and then it skyrocketed, and the finale exceeded 14%.

Subsequent spy dramas attacked it one after another, but did not shake its status in the slightest. On the contrary, the drama's reputation grew higher and higher.

In today's TV drama market, the overall quality of scripts is on a downward trend, and spy dramas are becoming more and more corrupt. Unsurprisingly, "Insidious" will become an unsurpassable pinnacle work.

But Lu Yuan actually kept saying that "Before Dawn" was slightly better in some plots.

Did something go wrong?

Even if you are the star of "Insidious", you can't talk like this just to promote the new drama.

But the reporter quickly realized, what a great opportunity, Lu Yuan is giving them performance, benefactor.

Until the end of the media meeting, they looked at someone on the stage holding flowers and taking photos with fans, and they still couldn't help but murmur in their hearts.

Could it be that the sky-high salary of 1200 million yuan also comes with other agreements, prompting this guy to be desperate and start talking nonsense?

None of this prevents them from working hard for KPIs.

In a very short period of time, the dialogue content of this Beijing meeting, modified by reporters, suddenly appeared on major domestic entertainment pages.

Social media platforms such as Weibo also retweeted it and quickly climbed up the rankings.

"Lu Yuan said that "Before Dawn" is far more exciting than "Insidious"."

"Lu Yuan believes that "A Dream of Red Mansions" and "Before Dawn" are completely incomparable."

"Lin Yongjian claimed that he never wanted to cooperate with Lu Yuan again."

"Lu Yuan received a sky-high salary of 1200 million yuan. If the ratings of "Before Dawn" do not meet expectations, it may become a cancer in the industry."

"."

Making lies, creating gimmicks, and taking quotes out of context have always been the media's special skills.

People in the circle knew it clearly and were happy to see it, including Li Shaohong, who expressed understanding when he received Lu Yuan's call.

Except for Zhang Jizhong who occasionally jumped out and mentioned that he was preparing to film a new version of "Journey to the West" and Yu Zheng mentioned "Gong Lock Heart Jade", the others basically remained silent.

It is true that Lu Yuan's performance since his debut has been too brilliant. After "Soldier Assault", the TV series he participated in have become hits regardless of the subject matter.

It was even so popular that it was almost banned, such as "Dwelling".

People in the circle believe more in metaphysics, and at times like this, no one with a clear mind would stop to express an opinion.

Offend.

But the netizens didn't know. A simple provocation made them excited, and then they started to talk to each other to the extreme.

Kuan Jiwa: ""A Dream of Red Mansions" continues Li Shaohong's shooting techniques in "Da Ming Palace Ci", "Oranges Are Red" and other dramas. The colors are retro and gorgeous, and a little cool. I have to say, it's really It’s very delicate and the female perspective is very prominent.”

Who are you fooling: "Come on, the female angle is very prominent, but I didn't notice it. The hairstyle in the promotional video is really true. The shape is the same as that of Liao Zhai, with a copper coin head and a head full of flowers. There are three propellers on the left and right behind Yuanchun's ears. What? Want to go up to the sky and be side by side with the sun?”

Yangyang, you are so handsome: "Yes, yes, it's Lu Yuanxing, with a salary of 1200 million, and he ranks first in domestic entertainment. If the ratings after the premiere are swung by "A Dream of Red Mansions", let's see how he ends up."

Li Zhongke: "I won't talk about Yu Zecheng and Liu Xinjie. There is no doubt about Lu Yuan's professional ability, but Wu Jingzhong and Tan Zhongshu, Li Ya and Li Bohan, I don't think Lin Yongjian can compare with Feng Enhe, and also plays Li Bohan. Who can act better than Zu Feng?"

Lu Yuan is the most handsome: "Then I would like to ask, who gave Li Shaohong the courage to remake "A Dream of Red Mansions"? When the 87 version of "A Dream of Red Mansions" was broadcast, the crowds were empty. How dare she? She can play Baoyu and Daiyu in "A Cat and a Dog"? Haven't seen "Three Kingdoms" "Have you rushed to grandma's house already?"

"."

Amid the commotion, "Before Dawn" and "A Dream of Red Mansions" were launched at the same time during the prime time slot in the evening.

(End of this chapter)